United Electric Supply Executive and Leadership Team

July, 2026

Leadership Overview

United Electric Supply has 4 executives leading key functions including strategy, operations, human resources, and information technology.

Driven by a commitment to excellence, United Electric Supply is dedicated to providing comprehensive electrical solutions and fostering a culture of innovation and customer satisfaction within the industry.

Leadership Roles at United Electric Supply

  • President & Chief Executive Officer - Anthony (Tony) Buonocore
  • Chief Operating Officer - Robert Crawford
  • Chief Human Resources Officer - Lindsey Cropper
  • Vice President, Information Technology Digital Transformation & Chief Information Officer - Earl Wade
  • Anthony (Tony) Buonocore - President & Chief Executive Officer

    Anthony (Tony) Buonocore, the President & Chief Executive Officer at United Electric Supply, directs the company's overall strategic vision and operational execution. Buonocore guides the organization's expansion and market positioning, ensuring alignment with its foundational mission as a general line distributor of electrical design and application products and systems. This leadership role involves overseeing all major business units and fostering relationships with key stakeholders, driving growth across North America. Buonocore's strategic direction ensures the company maintains its competitive edge and commitment to customer service. The President & Chief Executive Officer's focus remains on long-term financial health and sustainable business practices, solidifying United Electric Supply's presence in the Delaware region and beyond. Anthony (Tony) Buonocore's executive oversight ensures robust performance and adherence to industry best practices.
    Anthony (Tony) Buonocore

    Robert Crawford - Chief Operating Officer

    Robert Crawford, the Chief Operating Officer at United Electric Supply, manages the day-to-day operational activities critical to the company's success. Crawford oversees the efficient distribution of electrical design and application products and systems, ensuring seamless integration across all operational facets. This executive function involves optimizing supply chain logistics and enhancing operational workflows to meet market demands across the United States. The Chief Operating Officer's responsibilities include driving operational efficiencies and maintaining high standards of service delivery. Crawford's leadership ensures that United Electric Supply's operational infrastructure supports its growth objectives and commitment to providing quality products. By focusing on process improvement, Robert Crawford directly contributes to the company's ability to serve its customer base effectively and maintain its position as a leading distributor.
    Robert Crawford

    Lindsey Cropper - Chief Human Resources Officer

    Lindsey Cropper, the Chief Human Resources Officer at United Electric Supply, leads all human capital strategies and initiatives. Cropper develops and implements programs that support employee growth, engagement, and retention, ensuring a skilled and motivated workforce. This critical role involves shaping the company culture and fostering an environment conducive to innovation and collaboration across all departments. The Chief Human Resources Officer's oversight extends to talent acquisition, compensation, benefits, and compliance, ensuring United Electric Supply attracts and retains top talent. Cropper's strategic approach to human resources management is vital for supporting the company's operational goals and its mission to be a premier distributor of electrical products. By prioritizing employee development, Lindsey Cropper strengthens the organization's capacity to adapt and thrive in the dynamic market.

    Earl Wade - Vice President, Information Technology Digital Transformation & Chief Information Officer

    Earl Wade, the Vice President, Information Technology Digital Transformation & Chief Information Officer at United Electric Supply, spearheads the company's technology strategy and digital transformation efforts. Wade directs the implementation of innovative IT solutions and digital platforms that enhance operational efficiency and customer experience. This executive leadership position involves overseeing all aspects of information technology, including infrastructure, cybersecurity, and data management, crucial for a general line distributor of electrical products. The Chief Information Officer's focus is on leveraging technology to drive business growth and maintain a competitive advantage in the market. Wade's initiatives ensure United Electric Supply remains at the forefront of digital advancements, supporting its mission to provide cutting-edge electrical design and application products and systems. Earl Wade's strategic vision for IT is integral to the company's ongoing success and future development.

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    Frequently Asked Questions Regarding United Electric Supply Top Executives and Leadership Team

    Who leads United Electric Supply?
    United Electric Supply is led by Anthony (Tony) Buonocore (President & Chief Executive Officer), along with executives such as Robert Crawford (Chief Operating Officer) and Lindsey Cropper (Chief Human Resources Officer).
    Who is part of United Electric Supply’s executive team?
    The executive team of United Electric Supply includes leaders such as Anthony (Tony) Buonocore (President & Chief Executive Officer), Robert Crawford (Chief Operating Officer), Lindsey Cropper (Chief Human Resources Officer) and other senior executives.
    How many executives does United Electric Supply have?
    United Electric Supply has 4 executives leading key business areas.
    What roles are included in United Electric Supply’s leadership team?
    The leadership team of United Electric Supply includes roles such as President & Chief Executive Officer, Chief Operating Officer, Chief Human Resources Officer, Vice President, Information Technology Digital Transformation & Chief Information Officer.