United Breweries Executive and Leadership Team

Irinder Bhore, the Chief Executive Officer at United Breweries, directs the company's overall strategic vision and operational execution. Overseeing all business units, Bhore ensures alignment with market demands and long-term growth objectives for the Bengaluru-based brewing entity. This leadership role involves driving innovation in product development and expanding market reach across India and potentially international territories. By optimizing resource allocation and fostering a culture of performance, Irinder Bhore directly impacts the company's competitive positioning and financial health. The Chief Executive Officer's mandate includes navigating complex regulatory landscapes and ensuring sustainable business practices, solidifying United Breweries' standing in the alcoholic beverage sector.

Jorn Kersten, the Chief Financial Officer at United Breweries, manages the company's financial planning, risk management, and reporting functions. Overseeing all fiscal operations, Kersten ensures robust financial controls and strategic capital allocation to support United Breweries' operational expansion and profitability goals. This position involves close collaboration with other executive leaders to align financial strategies with business objectives, particularly in the dynamic Indian brewing industry. By providing critical financial insights and analysis, Jorn Kersten enables informed decision-making across the organization. The Chief Financial Officer's responsibilities extend to optimizing investment strategies and maintaining strong relationships with financial institutions, safeguarding the company's economic stability.

Ajay Vijay, the Corporate Vice President & Chief Financial Officer at United Breweries, oversees critical financial operations and corporate governance. Directing key financial departments, Vijay ensures compliance with regulatory standards and drives fiscal discipline across the organization's brewing and distribution activities. This role involves managing financial reporting, budgeting, and forecasting to support United Breweries' strategic growth initiatives in the Indian market. By implementing sound financial policies, Ajay Vijay contributes to the company's long-term economic health and operational efficiency. The Corporate Vice President & Chief Financial Officer's expertise is vital in navigating the financial complexities of the beverage industry and maximizing shareholder value.

Vikram Bahl, the Chief Marketing Officer at United Breweries, spearheads all brand strategy and market penetration initiatives. Directing the marketing division, Bahl focuses on enhancing consumer engagement and expanding the company's product portfolio's visibility within the competitive Indian beverage market. This critical function involves developing innovative campaigns that resonate with diverse consumer segments and reinforce United Breweries' brand equity. By analyzing market trends and consumer behavior, Vikram Bahl guides the creation of compelling brand narratives and promotional activities. The Chief Marketing Officer's efforts are central to driving sales volume and securing sustained market share for the company's range of alcoholic beverages.