Unimed-Rio Executive and Leadership Team

Weber Guimaraes, the Chief Executive Officer at Unimed-Rio, directs the overarching strategic vision for the entire medical network. Guimaraes manages the integration of clinical services within the broader Unimed National System to ensure operational excellence across 13 municipalities. By aligning medical member interests with patient care standards, the Chief Executive Officer drives sustainable growth and maintains the quality of healthcare delivery. This leadership role involves constant coordination with the board to refine service models and expand the reach of humane medicine. Weber Guimaraes monitors performance metrics to guarantee that the organization meets the evolving needs of the Brazilian healthcare market. Through rigorous oversight of administrative functions, the Chief Executive Officer secures the long-term viability of the cooperative model while fostering a culture of excellence in medical practice and patient support.

Romeu Scofano, the President at Unimed-Rio, governs the cooperative framework and ensures alignment with the core philosophy of intercooperation. Scofano focuses on the expansion of medical services within the southwest Goias region, strengthening the network of clinics and hospitals. As the President, Scofano facilitates collaboration among medical members to promote professional development and clinical excellence. This leadership position requires constant engagement with stakeholders to uphold the standards of the Unimed National System. Romeu Scofano manages the institutional relationships that define the organization's market presence and reputation for quality care. By prioritizing the enhancement of medical practice, the President supports the delivery of humane healthcare solutions. Through strategic planning and governance, the President ensures that the organization remains a pillar of health for the community, consistently meeting the diverse needs of the patient population across the operational territory.

Celso Barros, the President at Unimed-Rio, leads the strategic initiatives aimed at scaling medical service capacity across the Brazilian landscape. Barros oversees the operational health of the network, ensuring that every clinic adheres to the rigorous quality standards established by the Unimed National System. As the President, Barros drives the development of new medical programs that address the specific health requirements of the southwest Goias population. This role involves managing the financial and operational resources necessary to sustain high-quality medical care. Celso Barros coordinates with other executive leaders to refine the organizational mission and promote a culture of humane medicine. By focusing on the long-term sustainability of the cooperative, the President secures the resources needed for continuous improvement in patient outcomes. Through dedicated leadership, the President maintains the integrity of the service network and fosters growth in the regional healthcare sector.

Paulo Macedo, the Chief Information Officer & Head of Unimedrio DE Tecnologia E Inovao at Unimed-Rio, architects the digital infrastructure necessary for modern healthcare delivery. Macedo oversees the implementation of advanced data systems that support the capillary service network throughout Brazil. By driving technological innovation, the Chief Information Officer & Head of Unimedrio DE Tecnologia E Inovao ensures that medical records and patient data remain secure and accessible for practitioners. This role involves managing complex software integrations that streamline clinical workflows and improve diagnostic accuracy. Paulo Macedo leads the digital transformation initiatives that allow the organization to maintain a competitive edge in the regional market. Through the deployment of cutting-edge tools, the Chief Information Officer & Head of Unimedrio DE Tecnologia E Inovao optimizes operational efficiency, ultimately supporting the mission of providing high-quality, humane medicine to every customer.