Unimed-Rio Executive and Leadership Team

Weber Guimaraes, the Chief Executive Officer at Unimed-Rio, directs the overarching strategic vision and operational efficiency of the organization. Guimaraes manages the integration of medical services within the national system, ensuring that the healthcare network maintains high standards across the southwest region of Brazil. By aligning clinical goals with administrative requirements, the Chief Executive Officer fosters a culture of quality and humane patient care. Guimaraes oversees the expansion of service capabilities, focusing on the sustainability of the medical cooperative model. This leadership role involves constant collaboration with the board to refine service delivery and improve patient outcomes. Through rigorous oversight of resource allocation, Weber Guimaraes drives the organization toward long-term growth. The Chief Executive Officer maintains a focus on operational excellence, ensuring that the medical practice remains competitive while fulfilling the core mission of promoting health and wellness for all customers within the regional network.

Celso Barros, the President at Unimed-Rio, governs the institutional framework and represents the cooperative interests within the national medical system. Barros directs the policy development that shapes the delivery of healthcare services across the regional network. By focusing on the enhancement of medical practice, the President ensures that all clinical operations adhere to the highest standards of quality and humanization. Celso Barros manages the relationships between medical members and the organization, fostering a collaborative environment that supports professional growth. This leadership role involves overseeing the strategic direction of the cooperative to ensure alignment with the mission of promoting health care. Through the implementation of robust governance structures, Barros secures the stability of the organization. The President actively engages with stakeholders to expand the reach of the service network, ensuring that the medical cooperative continues to provide essential health solutions to the population while maintaining the integrity of the Unimed brand.

Romeu Scofano, the President at Unimed-Rio, manages the operational expansion and the strengthening of the medical service network in southwest Goias. Scofano directs the initiatives aimed at increasing the accessibility of quality healthcare for the regional customer base. By focusing on the intercooperation philosophy, the President ensures that medical members receive the necessary support to provide exceptional care. Romeu Scofano oversees the financial health and resource management of the cooperative, ensuring that investments in medical practice yield tangible improvements in patient outcomes. This leadership role involves coordinating with other executives to align operational goals with the overarching mission of the organization. Through the promotion of a humane medicine approach, Scofano drives the development of new service models that address the specific needs of the local population. The President maintains a focus on long-term sustainability, ensuring that the cooperative remains a pillar of health and wellness within the broader Brazilian healthcare system.

Paulo Macedo, the Chief Information Officer & Head of Unimedrio DE Tecnologia E Inovao at Unimed-Rio, architects the digital infrastructure necessary for modern healthcare delivery. Macedo manages the implementation of advanced data systems that support the capillary service network throughout Brazil. By integrating innovative technology into clinical workflows, the Chief Information Officer & Head of Unimedrio DE Tecnologia E Inovao improves diagnostic accuracy and administrative efficiency. Paulo Macedo leads the digital transformation initiatives, ensuring that information security remains a top priority for the organization. This role involves coordinating with medical teams to deploy software solutions that enhance patient care and streamline communication across the 13 municipalities in southwest Goias. Through the optimization of health information systems, Macedo supports the broader mission of providing quality medicine. The Chief Information Officer & Head of Unimedrio DE Tecnologia E Inovao continuously evaluates emerging technologies to maintain the competitive edge of the medical cooperative in a rapidly evolving digital landscape.