Meuhedet Executive and Leadership Team

Zeev Vurembrend, the Chief Executive Officer at Meuhedet, directs the overall strategic vision and operational execution for the health fund and services. Vurembrend guides the organization's expansion into new digital service offerings, including appointment scheduling for general and specialized medical care, and pregnancy services. Overseeing the integration of 'Adif' and 'Shia' services, Vurembrend ensures these enhance the member experience. The Chief Executive Officer's leadership drives Meuhedet's market position by fostering innovation in online health solutions. By championing the recent launch of a new magazine on the company website, Vurembrend aims to deepen user engagement and provide valuable health information. This strategic focus ensures Meuhedet remains at the forefront of digital healthcare delivery in Israel.

Yael Mevorach, the Chief Financial Officer at Meuhedet, manages the financial health and strategic resource allocation for the organization. Mevorach oversees budgeting, financial planning, and reporting, ensuring fiscal responsibility across all operational areas, including online appointment scheduling and specialized medical services. The Chief Financial Officer plays a key part in evaluating the financial viability of new service launches, such as 'Adif' and 'Shia', and the website's new magazine. By optimizing financial performance, Yael Mevorach supports Meuhedet's mission to deliver accessible healthcare. The Chief Financial Officer's expertise is vital for sustaining growth and ensuring the long-term financial stability of the health fund's operations.

Katy Shalom, the Chief Information Officer at Meuhedet, architects the technological infrastructure supporting all online services and digital operations. Shalom oversees the development and maintenance of systems for scheduling medical appointments, accessing specialized care, and managing pregnancy and childbirth services. The Chief Information Officer ensures the security and efficiency of the platform used for searching doctors and clinics, as well as the integration of 'Adif' and 'Shia' services. By driving digital transformation, Katy Shalom enhances user access to healthcare information and provider networks. The Chief Information Officer's role is critical in supporting the company's mission to provide accessible and modern healthcare solutions through robust IT systems and continuous technological advancement.

Alon Yaffe, the Vice Chief Information Officer at Meuhedet, supports the Chief Information Officer in executing the technology strategy and managing IT operations. Yaffe focuses on the day-to-day technical operations that enable online services for medical appointments, pregnancy care, and doctor searches. The Vice Chief Information Officer ensures the seamless functioning of the digital platforms, including those for 'Adif' and 'Shia' services, and contributes to the technical aspects of the new website magazine. By collaborating on system enhancements, Alon Yaffe helps improve user experience and operational efficiency. This role is essential for maintaining the reliability and performance of Meuhedet's digital healthcare infrastructure.

Daphna Hacham, the Division Medical Chief of Staff at Meuhedet, provides critical medical leadership and oversight for all healthcare services offered. Hacham ensures the quality and appropriateness of medical care provided through online appointment scheduling for general and specialized consultations, as well as pregnancy and childbirth services. The Division Medical Chief of Staff guides the medical network strategy, including the search for doctors and clinics, and oversees the medical aspects of 'Adif' and 'Shia' programs. By maintaining high medical standards, Daphna Hacham upholds Meuhedet's commitment to patient well-being. The Division Medical Chief of Staff's expertise is fundamental to the integrity and effectiveness of the health fund's medical offerings.

Yossi Zigmon, the Head Chief Marketing Officer, Marketing & Digital Division at Meuhedet, drives the company's market presence and digital engagement strategies. Zigmon oversees all marketing initiatives, including the promotion of online services for appointment scheduling, specialized care, and pregnancy services. The Head Chief Marketing Officer, Marketing & Digital Division leads efforts to enhance user interaction through the website's new magazine and digital content. By developing innovative campaigns, Yossi Zigmon expands Meuhedet's reach and strengthens its brand identity. The Head Chief Marketing Officer, Marketing & Digital Division's focus on digital channels ensures effective communication with members and the acquisition of new users for the health fund's services.

Sharon Ohana, the Chief Risk Officer & Chief Revenue Officer at Meuhedet, manages both the mitigation of organizational risks and the strategic generation of revenue. Ohana identifies and addresses potential risks across all operations, including the online platforms for medical appointments and specialized services, ensuring compliance and security. Simultaneously, the Chief Risk Officer & Chief Revenue Officer develops and executes strategies to maximize revenue streams, supporting the financial growth of Meuhedet. By balancing risk management with revenue enhancement, Sharon Ohana contributes to the sustained success and expansion of the health fund. The dual focus of this role is critical for safeguarding assets while driving profitability.