Meuhedet Executive and Leadership Team

July, 2026

Leadership Overview

Meuhedet has 7 executives leading key functions including strategy, information technology, finance, medical operations, marketing, and digital engagement.

Driven by innovation, Meuhedet provides comprehensive online health services, enhancing user access to medical care and fostering engagement through digital platforms and new content initiatives.

Leadership Roles at Meuhedet

  • Chief Executive Officer - Zeev Vurembrend
  • Chief Financial Officer - Yael Mevorach
  • Chief Information Officer - Katy Shalom
  • Vice Chief Information Officer - Alon Yaffe
  • Division Medical Chief of Staff - Daphna Hacham
  • Head Chief Marketing Officer, Marketing & Digital Division - Yossi Zigmon
  • Chief Medical Officer - Dov Albukrek
  • Zeev Vurembrend - Chief Executive Officer

    Zeev Vurembrend, the Chief Executive Officer at Meuhedet, directs the overall strategic vision and operational execution for the health fund and services. Vurembrend guides the organization's expansion into new digital service areas, including the recent launch of a user engagement magazine on the company website. This leadership role involves ensuring the seamless integration of online appointment scheduling for general and specialized medical care, pregnancy services, and doctor/clinic searches. Vurembrend oversees the development and implementation of innovative solutions that enhance patient access and experience, aligning all departmental efforts with Meuhedet's core mission of providing accessible and comprehensive healthcare. The Chief Executive Officer's focus remains on driving growth and operational excellence across all facets of the organization, including the 'Adif' and 'Shia' services, ensuring Meuhedet maintains its position as a leader in digital health services within Israel.

    Yael Mevorach - Chief Financial Officer

    Yael Mevorach, the Chief Financial Officer at Meuhedet, manages the organization's financial strategy, planning, and reporting. Mevorach oversees all fiscal operations, ensuring financial stability and supporting the company's growth objectives. This includes managing budgets for the development of online services for medical appointments, pregnancy care, and doctor searches, as well as for specialized programs like 'Adif' and 'Shia'. Yael Mevorach's responsibilities extend to financial oversight of new initiatives, such as the website magazine designed to boost user engagement. The Chief Financial Officer plays a pivotal role in resource allocation, risk management, and ensuring compliance with financial regulations. Mevorach's strategic financial guidance underpins Meuhedet's ability to deliver comprehensive healthcare services effectively and efficiently, contributing directly to the organization's long-term sustainability and market impact.

    Katy Shalom - Chief Information Officer

    Katy Shalom, the Chief Information Officer at Meuhedet, architects the company's technology infrastructure and digital transformation initiatives. Shalom directs the development and maintenance of the online platform that facilitates appointment scheduling for medical care, pregnancy services, and doctor searches. This critical role involves overseeing all IT operations, ensuring data security, and driving innovation in digital health solutions. Katy Shalom's leadership ensures the technological backbone supports Meuhedet's mission of providing accessible healthcare services, including the 'Adif' and 'Shia' programs. The Chief Information Officer is responsible for implementing advanced systems that enhance user engagement, such as the recently launched website magazine, and for maintaining the reliability and scalability of all digital services. Shalom's strategic direction ensures Meuhedet remains at the forefront of technological advancements in the healthcare sector.

    Alon Yaffe - Vice Chief Information Officer

    Alon Yaffe, the Vice Chief Information Officer at Meuhedet, supports the Chief Information Officer in executing the company's technology strategy and operational management. Yaffe assists in overseeing the digital infrastructure that powers Meuhedet's online services, including appointment scheduling for medical care, pregnancy, and clinic searches. This role involves contributing to the enhancement of user experience across the platform and supporting the integration of new features, such as the recently launched engagement magazine. Alon Yaffe's efforts are crucial in maintaining the security, reliability, and performance of IT systems that support both core services and additional offerings like 'Adif' and 'Shia'. The Vice Chief Information Officer works closely with the CIO to drive technological innovation and ensure that Meuhedet's digital capabilities align with its mission to provide accessible and efficient healthcare solutions to its users.

    Daphna Hacham - Division Medical Chief of Staff

    Daphna Hacham, the Division Medical Chief of Staff at Meuhedet, provides critical medical leadership and oversight for the organization's healthcare services. Hacham ensures the quality and efficacy of medical care offered through Meuhedet's online platform, covering general and specialized appointments, pregnancy, and childbirth services. This role involves collaborating with medical professionals to uphold the highest standards of patient care and safety. Daphne Hacham's expertise is vital in guiding the medical aspects of new service developments, including the integration of 'Adif' and 'Shia' programs, and ensuring medical content accuracy for initiatives like the new website magazine. The Division Medical Chief of Staff plays a key part in aligning medical operations with Meuhedet's strategic goals, focusing on enhancing patient outcomes and satisfaction through accessible and advanced healthcare delivery.

    Yossi Zigmon - Head Chief Marketing Officer, Marketing & Digital Division

    Yossi Zigmon, the Head Chief Marketing Officer, Marketing & Digital Division at Meuhedet, spearheads the company's marketing strategies and digital engagement initiatives. Zigmon directs the promotion of Meuhedet's online services, including appointment scheduling for medical care, pregnancy, and doctor searches, as well as specialized offerings like 'Adif' and 'Shia'. This leadership position involves developing and executing campaigns to enhance user acquisition and retention, leveraging digital channels to maximize reach and impact. Yossi Zigmon's focus on digital innovation is evident in the recent launch of the website magazine, designed to deepen user connection and provide valuable content. The Head Chief Marketing Officer, Marketing & Digital Division is instrumental in shaping Meuhedet's brand presence and driving market growth through data-driven marketing and digital outreach.

    Dov Albukrek - Chief Medical Officer

    Dov Albukrek, the Chief Medical Officer at Meuhedet, oversees the strategic direction and clinical integrity of all medical services provided by the organization. Albukrek ensures that Meuhedet's online platform for scheduling appointments, covering general and specialized care, pregnancy, and childbirth, adheres to the highest medical standards. This role involves guiding clinical protocols, fostering medical innovation, and ensuring patient safety across all healthcare offerings, including 'Adif' and 'Shia'. Dov Albukrek's leadership is crucial in maintaining the quality of medical advice and services delivered through digital channels, including content for the new engagement magazine. The Chief Medical Officer works to enhance the patient experience by ensuring accessible, efficient, and high-quality medical care, aligning clinical operations with Meuhedet's overarching mission to improve health outcomes for its members.

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    Frequently Asked Questions Regarding Meuhedet Top Executives and Leadership Team

    Who leads Meuhedet?
    Meuhedet is led by Zeev Vurembrend (Chief Executive Officer), along with executives such as Yael Mevorach (Chief Financial Officer) and Katy Shalom (Chief Information Officer).
    Who is part of Meuhedet’s executive team?
    The executive team of Meuhedet includes leaders such as Zeev Vurembrend (Chief Executive Officer), Yael Mevorach (Chief Financial Officer), Katy Shalom (Chief Information Officer) and other senior executives.
    How many executives does Meuhedet have?
    Meuhedet has 7 executives leading key business areas.
    What roles are included in Meuhedet’s leadership team?
    The leadership team of Meuhedet includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Vice Chief Information Officer, Division Medical Chief of Staff.