Meuhedet Executive and Leadership Team

July, 2026

Leadership Overview

Meuhedet has 7 executives leading key functions including strategy, finance, information technology, marketing, medical operations, and digital engagement.

Driven by a commitment to accessible healthcare, Meuhedet provides comprehensive online services for medical appointment scheduling, doctor searches, and specialized care, enhancing user engagement through innovative digital platforms and publications.

Leadership Roles at Meuhedet

  • Chief Executive Officer - Zeev Vurembrend
  • Chief Financial Officer - Yael Mevorach
  • Chief Information Officer - Katy Shalom
  • Head Chief Marketing Officer, Marketing & Digital Division - Yossi Zigmon
  • Vice Chief Information Officer - Alon Yaffe
  • Division Medical Chief of Staff - Daphna Hacham
  • Chief Medical Officer - Dov Albukrek
  • Zeev Vurembrend - Chief Executive Officer

    Zeev Vurembrend, the Chief Executive Officer at Meuhedet, directs the overall strategic vision and operational execution for the health fund and services. Vurembrend guides the organization's expansion into new digital service areas, ensuring alignment with the company's mission to provide accessible medical care. This leadership involves overseeing the integration of online appointment scheduling, doctor searches, and specialized care offerings, including 'Adif' and 'Shia' services. Vurembrend also champions initiatives to enhance user engagement, such as the recent launch of a new online magazine. The Chief Executive Officer's focus remains on driving innovation and maintaining Meuhedet's position as a leading digital health provider in Israel. Zeev Vurembrend ensures that all strategic decisions support the core objective of improving patient access and experience through advanced technological solutions.

    Yael Mevorach - Chief Financial Officer

    Yael Mevorach, the Chief Financial Officer at Meuhedet, manages all financial operations and fiscal strategy for the health fund and its associated services. Mevorach oversees budgeting, financial planning, and resource allocation, ensuring the economic stability and growth of the organization. This role is critical in supporting Meuhedet's expansion of online services, including appointment scheduling and doctor searches, by securing necessary funding and optimizing financial performance. The Chief Financial Officer also plays a key part in evaluating the financial viability of new service launches, such as 'Adif' and 'Shia', and the digital magazine initiative. Yael Mevorach's expertise ensures that financial resources are effectively deployed to enhance patient care and operational efficiency across all Meuhedet's digital platforms and medical offerings. Mevorach's oversight guarantees prudent financial management in a dynamic healthcare landscape.

    Katy Shalom - Chief Information Officer

    Katy Shalom, the Chief Information Officer at Meuhedet, architects and oversees the entire information technology infrastructure and digital strategy. Shalom is responsible for the development and maintenance of Meuhedet's online services, including the appointment scheduling system, doctor search functionality, and platforms for pregnancy and childbirth care. This leadership ensures the seamless operation of digital health solutions that enhance user access to medical professionals and clinics. The Chief Information Officer also drives the technological aspects of new service introductions, such as 'Adif' and 'Shia', and the recently launched online magazine, focusing on user experience and data security. Katy Shalom's role is pivotal in leveraging technology to fulfill Meuhedet's mission of providing accessible and efficient healthcare. Shalom ensures robust IT systems support the organization's commitment to innovation and patient well-being.

    Yossi Zigmon - Head Chief Marketing Officer, Marketing & Digital Division

    Yossi Zigmon, the Head Chief Marketing Officer, Marketing & Digital Division at Meuhedet, spearheads all marketing initiatives and digital engagement strategies. Zigmon directs the promotion of Meuhedet's online services, including appointment scheduling for general and specialized medical care, and the search for doctors and clinics. This leadership ensures effective communication of the value proposition for services like 'Adif' and 'Shia'. The Head Chief Marketing Officer, Marketing & Digital Division is instrumental in driving user acquisition and retention through innovative digital campaigns and content, including the recent launch of the company's online magazine. Yossi Zigmon's focus is on expanding Meuhedet's reach and enhancing user interaction with its digital platforms. Zigmon's strategic direction amplifies Meuhedet's mission to provide accessible healthcare through robust digital outreach and engagement.

    Alon Yaffe - Vice Chief Information Officer

    Alon Yaffe, the Vice Chief Information Officer at Meuhedet, supports the Chief Information Officer in managing and advancing the organization's technological landscape. Yaffe contributes to the strategic planning and implementation of IT solutions that underpin Meuhedet's online services, such as appointment booking and doctor searches. This role involves ensuring the reliability and scalability of the digital infrastructure supporting pregnancy and childbirth care, as well as specialized medical services. The Vice Chief Information Officer assists in the deployment of new digital features and enhancements, including those for 'Adif' and 'Shia', and the website's new magazine. Alon Yaffe's efforts are crucial in maintaining the operational integrity of Meuhedet's technology stack, directly contributing to improved patient access and service delivery. Yaffe's work reinforces the organization's commitment to digital innovation in healthcare.

    Daphna Hacham - Division Medical Chief of Staff

    Daphna Hacham, the Division Medical Chief of Staff at Meuhedet, oversees the clinical operations and medical quality across various divisions. Hacham ensures that the medical services offered through Meuhedet's online platform, including appointment scheduling for general and specialized care, adhere to the highest standards of patient safety and efficacy. This leadership role involves collaborating with medical professionals to optimize care delivery for pregnancy, childbirth, and other health needs. The Division Medical Chief of Staff also provides clinical guidance for the integration of new services like 'Adif' and 'Shia', ensuring they align with medical best practices. Daphne Hacham's expertise is vital in maintaining the clinical integrity of Meuhedet's offerings and enhancing the overall patient experience. Hacham champions clinical excellence in the digital healthcare environment.

    Dov Albukrek - Chief Medical Officer

    Dov Albukrek, the Chief Medical Officer at Meuhedet, directs the overall medical strategy and ensures the quality of healthcare services provided. Albukrek is responsible for the clinical oversight of Meuhedet's online offerings, including appointment scheduling for general and specialized medical care, and the search for doctors and clinics. This leadership ensures that all medical protocols and patient care standards are met, particularly for critical areas like pregnancy and childbirth. The Chief Medical Officer also guides the medical integration of additional services such as 'Adif' and 'Shia', ensuring they are delivered with clinical excellence. Dov Albukrek's role is fundamental in upholding Meuhedet's commitment to providing safe, effective, and accessible healthcare solutions. Albukrek's medical acumen drives the organization's mission to improve patient health outcomes through innovative digital health services.

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    Frequently Asked Questions Regarding Meuhedet Top Executives and Leadership Team

    Who leads Meuhedet?
    Meuhedet is led by Zeev Vurembrend (Chief Executive Officer), along with executives such as Yael Mevorach (Chief Financial Officer) and Katy Shalom (Chief Information Officer).
    Who is part of Meuhedet’s executive team?
    The executive team of Meuhedet includes leaders such as Zeev Vurembrend (Chief Executive Officer), Yael Mevorach (Chief Financial Officer), Katy Shalom (Chief Information Officer) and other senior executives.
    How many executives does Meuhedet have?
    Meuhedet has 7 executives leading key business areas.
    What roles are included in Meuhedet’s leadership team?
    The leadership team of Meuhedet includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Head Chief Marketing Officer, Marketing & Digital Division, Vice Chief Information Officer.