Under Canvas Executive and Leadership Team

Matt Gaghen, the Chief Executive Officer at Under Canvas, directs the overarching strategic vision for the organization. By prioritizing high-end outdoor hospitality, Gaghen architects growth initiatives that expand the brand footprint across the United States and Canada. This leadership role involves constant collaboration with the Board to ensure alignment with long-term sustainability goals and guest satisfaction metrics. Matt Gaghen drives the company mission by fostering a culture of excellence in every glamping location. Through rigorous market analysis, the Chief Executive Officer identifies new opportunities for site development while maintaining the premium standards synonymous with the brand. By overseeing the executive team, Gaghen ensures that all departments remain focused on delivering exceptional outdoor experiences. Ultimately, the Chief Executive Officer secures the competitive position of the company within the luxury lodging sector, ensuring consistent value creation for stakeholders and guests alike.

Daniel Betts, the Chief Financial Officer at Under Canvas, manages the fiscal health and capital allocation strategies for the entire enterprise. Overseeing financial planning and analysis, the Chief Financial Officer ensures that all expansion projects across North America remain within budgetary constraints. This role involves deep integration with operational leaders to optimize revenue streams from luxury camping sites. Daniel Betts drives financial transparency and reporting accuracy, providing the necessary data for informed decision-making at the executive level. By monitoring market trends in the hospitality industry, the Chief Financial Officer mitigates financial risks while identifying avenues for increased profitability. Through the implementation of robust accounting systems, Betts supports the long-term scalability of the business model. Ultimately, the Chief Financial Officer maintains the financial integrity required to sustain the company mission of enriching lives through premium outdoor experiences in comfort and style.

Sean Rush, the Chief Operating Officer at Under Canvas, directs the internal scaling and daily operational efficiency of the company. Focusing on the guest experience, the Chief Operating Officer architects workflows that maintain high service standards across all locations in the United States and Canada. This leadership role involves coordinating with site managers to ensure that every glamping facility operates with maximum comfort and style. Sean Rush drives operational excellence by streamlining internal processes and enhancing service delivery protocols. By analyzing performance metrics, the Chief Operating Officer identifies areas for improvement in site management and guest engagement. Through consistent oversight of regional operations, Rush ensures that the company mission remains central to every guest interaction. Ultimately, the Chief Operating Officer supports the growth of the brand by maintaining the operational infrastructure necessary to deliver consistent, high-quality outdoor hospitality experiences for every visitor.

Mark Jones, the Chief Operations Officer at Under Canvas, manages the complex supply chain logistics and physical infrastructure requirements for the company. Overseeing the procurement of high-quality materials and equipment, the Chief Operations Officer ensures that every site maintains the aesthetic and functional standards expected by guests. This role involves coordinating with vendors and logistics partners to support the rapid deployment of new glamping locations across North America. Mark Jones drives efficiency in the supply chain, reducing lead times for site construction and maintenance. By optimizing inventory management, the Chief Operations Officer ensures that all operational needs are met without compromising the premium nature of the brand. Through strategic planning of physical assets, Jones supports the overall growth trajectory of the business. Ultimately, the Chief Operations Officer secures the operational foundation required to deliver the unique, comfortable outdoor experiences that define the company market presence.