Ulbra Executive and Leadership Team

Marcelo Sander, the Chief Executive Officer at Ulbra, directs the overarching strategy and operational execution for the institution. Sander oversees the development and implementation of academic programs, ensuring alignment with market demands and educational best practices across undergraduate, postgraduate, and basic education levels. This leadership role involves managing multiple campuses throughout Brazil and optimizing both in-person and distance learning infrastructures to maximize student access and success. Sander's strategic vision guides the university's expansion and its commitment to providing high-quality education. The Chief Executive Officer ensures that Ulbra's educational offerings remain competitive and relevant, fostering innovation in curriculum development and pedagogical approaches. By driving institutional growth, Marcelo Sander solidifies Ulbra's position as a leading higher education provider.

Carlos Melke Filho, the President at Ulbra, oversees the comprehensive operational management and strategic direction of the university. Filho directs the administration of all academic and administrative functions, ensuring the effective delivery of undergraduate, postgraduate, and basic education programs across Brazil. This leadership position involves managing the institution's extensive network of campuses and optimizing the delivery of both in-person and distance learning modalities. The President champions initiatives that enhance the student experience and foster academic innovation, aligning operations with Ulbra's core mission. Carlos Melke Filho's responsibilities include driving operational efficiency, resource allocation, and strategic partnerships to support the university's growth and educational impact. Through dedicated leadership, Filho ensures Ulbra maintains its commitment to providing accessible and high-quality educational opportunities.

Fred Ribas, the Chief Marketing Officer at Ulbra, spearheads all marketing and communication strategies to enhance brand visibility and student enrollment. Ribas directs initiatives aimed at reaching prospective students across various demographics, promoting undergraduate, postgraduate, and basic education programs. This involves developing targeted campaigns for both traditional and digital channels, emphasizing Ulbra's extensive campus network and flexible learning options. The Chief Marketing Officer analyzes market trends and student needs to refine outreach efforts, ensuring effective engagement with intended clients seeking higher education and vocational training. Ribas's leadership ensures that Ulbra's value proposition is clearly communicated, driving enrollment growth and strengthening the university's market presence. Through innovative marketing approaches, Fred Ribas supports the institution's mission of accessible and quality education.

Gustavo Ene, the Presidente Do Conselho Consultivo at Ulbra, provides strategic guidance and advisory support to the university's leadership. Ene's role involves contributing to the long-term vision and governance framework of the institution, ensuring its continued growth and adherence to educational standards. This advisory position focuses on high-level strategic planning, offering insights into market dynamics and potential opportunities for expansion or program enhancement. The Presidente Do Conselho Consultivo collaborates with the executive team to navigate complex challenges and uphold the university's mission of delivering quality education. Ene's expertise informs critical decisions regarding academic offerings, operational efficiency, and institutional development across Ulbra's multiple campuses and educational levels. Through strategic counsel, Gustavo Ene reinforces Ulbra's commitment to academic excellence and its role in higher education.