Ulbra Executive and Leadership Team

Marcelo Sander, the Chief Executive Officer at Ulbra, directs the overarching strategic vision and operational execution for the entire institution. Sander oversees the development and implementation of academic programs, ensuring alignment with market demands and educational best practices across undergraduate, postgraduate, and basic education levels. This leadership role involves managing multiple campuses throughout Brazil and optimizing both in-person and distance learning infrastructures to maximize student access and success. Sander's strategic initiatives focus on enhancing Ulbra's reputation as a leading higher education provider and expanding its reach within the educational sector. By driving innovation in curriculum design and pedagogical approaches, Marcelo Sander ensures the university remains at the forefront of educational excellence, catering to a diverse student body seeking specialized training and continuous learning opportunities.

Carlos Melke Filho, the President at Ulbra, leads the operational management and strategic development of the university's extensive network of educational services. Filho oversees the administration of multiple campuses across Brazil, ensuring the delivery of high-quality undergraduate and postgraduate programs, alongside comprehensive basic education from early childhood through high school. This leadership position involves optimizing resource allocation, fostering inter-departmental collaboration, and maintaining the integrity of both in-person and distance learning modalities. The President is instrumental in driving institutional efficiency and expanding educational access to diverse student populations seeking specialized training and continuing education. By focusing on operational excellence and strategic growth initiatives, Carlos Melke Filho ensures Ulbra effectively serves its mission of providing accessible, impactful education throughout Brazil.

Fred Ribas, the Chief Marketing Officer at Ulbra, spearheads all institutional marketing and communication strategies to enhance brand visibility and student enrollment. Ribas directs the outreach efforts targeting prospective students for undergraduate, postgraduate, and specialized extension courses, as well as families seeking basic education options. This involves developing and executing comprehensive campaigns across digital and traditional media to highlight Ulbra's diverse program offerings and multi-campus presence in Brazil. The Chief Marketing Officer is responsible for market analysis, identifying key demographic segments, and tailoring messaging to resonate with the needs of students pursuing higher education and vocational training. Through strategic brand positioning and lead generation initiatives, Fred Ribas drives institutional growth and reinforces Ulbra's commitment to accessible, quality education across all educational levels.

Gustavo Ene, the Presidente Do Conselho Consultivo at Ulbra, provides strategic guidance and advisory oversight to the university's executive leadership. Ene's role involves contributing to the long-term vision and institutional planning, ensuring that Ulbra's academic and operational strategies align with its mission of providing accessible higher education and basic education across Brazil. This advisory position focuses on evaluating market trends, identifying opportunities for program expansion, and reinforcing the university's commitment to quality education through its multiple campuses and diverse learning options. The Presidente Do Conselho Consultivo offers critical insights into governance and strategic direction, supporting the executive team in navigating the complexities of the educational landscape. Through expert counsel, Gustavo Ene helps shape Ulbra's trajectory, enhancing its impact on students seeking undergraduate, postgraduate, and vocational training.