ValU Executive and Leadership Team

Walid Hassouna, the Group Chief Executive Officer at ValU, directs the overarching strategic vision for the lifestyle-enabling financial technology platform. Overseeing the expansion of installment plans and investment products, the Group Chief Executive Officer ensures alignment between corporate growth targets and the evolving needs of the Egyptian market. This leadership role involves constant collaboration with the Board to secure long-term sustainability while driving innovation in digital financial services. By optimizing the platform's core offerings, Walid Hassouna directly impacts the company's ability to provide seamless financial solutions to merchants and consumers alike. Through rigorous oversight of operational performance, the Group Chief Executive Officer maintains a competitive edge in the fintech sector. Ultimately, Hassouna secures the company's position as a leader in regional financial technology by fostering a culture of excellence and continuous improvement across all business units.

Mohamed ElHashemy, the Deputy Chief Executive Officer at ValU, executes the operational strategy and internal scaling initiatives for the platform. Overseeing the integration of business payroll tools and merchant services, the Deputy Chief Executive Officer ensures that internal processes support the company's rapid growth. This leadership role involves streamlining cross-departmental workflows to enhance service delivery and operational efficiency. By managing the day-to-day execution of strategic projects, Mohamed ElHashemy directly impacts the platform's ability to provide reliable financial solutions to a growing user base. Through close coordination with other C-suite leaders, the Deputy Chief Executive Officer maintains organizational alignment and operational agility. Ultimately, ElHashemy drives the company's internal transformation, ensuring that all systems and processes effectively support the mission of providing convenient financial tools to consumers and merchants throughout the region.

Karim Riad, the Chief Financial Officer at ValU, manages the financial health and capital allocation strategies for the organization. Overseeing the fiscal planning for investment products and cash redemption services, the Chief Financial Officer ensures robust financial reporting and risk management. This leadership role involves coordinating with the executive team to optimize capital structure and support sustainable business expansion. By monitoring cash flow and investment performance, Karim Riad directly impacts the company's ability to scale its financial technology offerings. Through rigorous analysis of economic indicators and operational costs, the Chief Financial Officer maintains fiscal discipline while supporting the company's growth objectives. Ultimately, Riad secures the financial foundation of the platform, ensuring that all business activities remain aligned with long-term profitability and the strategic goals of the company within the Egyptian financial market.

Salma Attia, the Chief Marketing Officer at ValU, architects the brand strategy and customer acquisition initiatives for the platform. Overseeing the communication of flexible installment plans and savings products, the Chief Marketing Officer ensures that the company's value proposition resonates with diverse consumer segments across Egypt. This leadership role involves managing multi-channel campaigns that drive user engagement and merchant adoption. By analyzing market trends and consumer behavior, Salma Attia directly impacts the growth of the user base and the visibility of the brand. Through strategic partnerships and creative outreach, the Chief Marketing Officer strengthens the company's market presence in the competitive fintech landscape. Ultimately, Attia drives brand loyalty and market penetration by aligning marketing efforts with the broader mission of simplifying financial management for every user within the regional ecosystem.

Amr Badawy, the Chief Legal Officer at ValU, directs the regulatory compliance and legal framework for the company's financial technology operations. Overseeing the legal aspects of installment plans, savings products, and payroll tools, the Chief Legal Officer ensures that all business activities adhere to regional financial regulations. This leadership role involves managing complex legal negotiations and protecting the company's intellectual property and contractual interests. By providing strategic legal counsel to the Board and executive team, Amr Badawy directly impacts the company's ability to navigate the evolving regulatory landscape in Egypt. Through proactive risk assessment and policy development, the Chief Legal Officer safeguards the organization against potential liabilities while facilitating innovation. Ultimately, Badawy ensures the integrity and security of the platform's operations, providing a stable legal foundation for the company's continued growth and market expansion.