ValU Executive and Leadership Team

Walid Hassouna, the Group Chief Executive Officer at ValU, directs the overarching strategy and vision for the company's lifestyle-enabling financial technology platform. Overseeing all business units, Hassouna ensures the seamless integration of installment plans, investment products, and cash redemption services, aligning operations with market demands in Egypt. This leadership role involves driving expansion initiatives and maintaining ValU's competitive edge in the fintech sector. By fostering strategic partnerships and optimizing service delivery, Walid Hassouna significantly impacts the company's growth trajectory and its ability to provide flexible financial solutions. The Group Chief Executive Officer's focus remains on enhancing customer value and solidifying ValU's market leadership through continuous innovation and operational excellence.

Mohamed ElHashemy, the Deputy Chief Executive Officer at ValU, supports the Group Chief Executive Officer in executing the company's strategic objectives and operational directives. Overseeing key functional areas, ElHashemy ensures the efficient delivery of ValU's financial technology solutions, including installment plans and payroll tools, across Egypt. This role involves driving operational improvements and fostering cross-departmental collaboration to enhance service delivery and customer satisfaction. By managing day-to-day operations and implementing strategic initiatives, the Deputy Chief Executive Officer ensures seamless business processes. Through dedicated leadership and a focus on operational excellence, Mohamed ElHashemy significantly contributes to ValU's mission of enabling lifestyle purchases and managing finances with ease.

Karim Riad, the Chief Financial Officer at ValU, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Riad ensures robust capital management, accurate financial reporting, and compliance with regulatory standards within Egypt's dynamic fintech landscape. This pivotal position involves developing financial models to support ValU's diverse product suite, including installment plans and investment services. By optimizing resource allocation and identifying investment opportunities, the Chief Financial Officer safeguards the company's profitability and sustainable growth. Through meticulous financial oversight and strategic guidance, Karim Riad plays a key part in maintaining investor confidence and driving the long-term financial stability of ValU.

Salma Attia, the Chief Marketing Officer at ValU, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Overseeing all promotional activities, Attia ensures ValU's flexible installment plans and financial products resonate with target demographics across Egypt. This critical role involves developing impactful campaigns that highlight the convenience and ease of ValU's offerings for both consumers and merchants. By analyzing market trends and consumer behavior, the Chief Marketing Officer drives customer acquisition and retention initiatives. Through innovative digital marketing and strategic communication, Salma Attia directly contributes to expanding ValU's market reach and reinforcing its position as a leading lifestyle-enabling financial technology platform.

Amr Badawy, the Chief Legal Officer at ValU, provides expert legal counsel and ensures adherence to all relevant regulations governing financial technology operations in Egypt. Overseeing the legal department, Badawy manages corporate governance, compliance frameworks, and risk mitigation strategies for ValU's diverse product offerings, including installment plans and investment services. This essential function involves navigating complex legal landscapes to protect the company's interests and maintain its operational integrity. By advising on legal matters and ensuring regulatory compliance, the Chief Legal Officer supports ValU's expansion and its commitment to secure financial transactions. Through diligent legal oversight, Amr Badawy safeguards ValU's reputation and fosters a secure environment for its customers and partners.