ValU Executive and Leadership Team

Walid Hassouna, the Group Chief Executive Officer at ValU, directs the overarching strategic vision for this lifestyle-enabling financial technology platform. Overseeing the expansion of flexible installment plans and investment products, the Group Chief Executive Officer ensures the company maintains a competitive edge within the Egyptian market. Walid Hassouna drives the integration of cash redemption and business payroll tools to enhance merchant and consumer engagement. By aligning corporate objectives with regional financial trends, the Group Chief Executive Officer fosters sustainable growth and operational excellence. This leadership role involves constant collaboration with the board to refine the platform's value proposition. Through rigorous oversight of market penetration strategies, the Group Chief Executive Officer secures the long-term viability of the business model. Ultimately, Hassouna optimizes the platform to deliver seamless financial solutions that simplify daily transactions for a diverse user base across the region.

Mohamed ElHashemy, the Deputy Chief Executive Officer at ValU, manages the daily operational execution and internal scaling of this financial technology platform. Overseeing the implementation of business payroll tools and merchant financing systems, the Deputy Chief Executive Officer ensures high-level efficiency across all internal departments. Mohamed ElHashemy drives the optimization of operational workflows to support the rapid adoption of installment plans and savings products. By coordinating with the executive team, the Deputy Chief Executive Officer maintains alignment between technical infrastructure and business goals. This leadership role involves monitoring performance metrics to identify opportunities for process improvement. Through the management of cross-functional teams, the Deputy Chief Executive Officer supports the company's mission to provide accessible financial services. ElHashemy ensures that the platform remains robust and scalable, directly contributing to the overall stability and growth of the organization within the competitive Egyptian financial landscape.

Salma Attia, the Chief Marketing Officer at ValU, architects the brand identity and customer acquisition strategies for this comprehensive financial technology platform. Managing the communication of flexible installment plans and savings products, the Chief Marketing Officer ensures consistent messaging across all digital channels. Salma Attia drives market awareness by highlighting the convenience of the platform's shopping and financing tools. By analyzing consumer behavior patterns, the Chief Marketing Officer optimizes promotional campaigns to increase user adoption rates. This leadership role requires close coordination with product teams to align marketing initiatives with new feature launches. Through the execution of data-driven outreach, the Chief Marketing Officer strengthens the company's position as a leader in lifestyle-enabling finance. Attia consistently elevates the brand presence, ensuring that the value proposition resonates effectively with both merchants and individual consumers seeking modern financial management solutions.

Amr Badawy, the Chief Legal Officer at ValU, directs the regulatory compliance and legal framework for this lifestyle-enabling financial technology platform. Overseeing the legal aspects of installment plans, investment products, and cash redemption services, the Chief Legal Officer ensures adherence to all regional financial regulations. Amr Badawy drives the mitigation of institutional risk by establishing rigorous governance protocols for all business payroll tools and merchant agreements. By providing counsel on complex financial transactions, the Chief Legal Officer protects the integrity of the platform's operations. This leadership role involves constant engagement with regulatory bodies to navigate the evolving landscape of digital finance. Through the development of comprehensive legal strategies, the Chief Legal Officer supports the company's expansion efforts while maintaining strict compliance standards. Badawy secures the legal foundation of the business, ensuring that all innovations remain within the bounds of established financial law.