Leadership Overview
Tulalip Tribes has 6 executives leading key functions including strategic governance, administrative operations, financial management, and human resources.
Committed to economic sovereignty and community prosperity, Tulalip Tribes advances the welfare of tribal members through the professional management of diverse commercial enterprises and government services.
Committed to economic sovereignty and community prosperity, Tulalip Tribes advances the welfare of tribal members through the professional management of diverse commercial enterprises and government services.
Leadership Roles at Tulalip Tribes
Rochelle Lubbers - Chief Executive Officer
Rochelle Lubbers, the Chief Executive Officer at Tulalip Tribes, directs the overarching strategic vision for all tribal commercial operations. Lubbers manages the complex intersection of government policy and business development, ensuring that casino and restaurant ventures align with long-term tribal goals. By overseeing high-level performance metrics, the Chief Executive Officer maintains fiscal health across all business units. Rochelle Lubbers coordinates with the Board to implement policies that foster sustainable growth and community investment. This leadership role requires constant navigation of regulatory landscapes while driving operational excellence within the Pacific Northwest market. Through rigorous oversight of enterprise-wide initiatives, the Chief Executive Officer secures the economic future of the organization. Lubbers prioritizes the integration of traditional values with modern business practices to enhance the competitive standing of the tribe in the regional gaming and hospitality sectors.

Felicia Stripling - Chief Executive Officer Office Director
Felicia Stripling, the Chief Executive Officer Office Director at Tulalip Tribes, manages the daily administrative flow and executive communications for the leadership team. Stripling coordinates internal workflows to ensure that the Chief Executive Officer maintains focus on high-priority strategic objectives. By streamlining information exchange between departments, the Chief Executive Officer Office Director facilitates rapid decision-making processes across the organization. Felicia Stripling monitors the execution of executive directives, ensuring that all operational units remain synchronized with the broader mission. This role involves managing sensitive stakeholder relationships and organizing high-level meetings that define the trajectory of tribal business interests. Through meticulous attention to organizational detail, the Chief Executive Officer Office Director optimizes the efficiency of the executive suite. Stripling provides the necessary structural support to maintain operational continuity, allowing the leadership team to address complex challenges within the competitive Washington hospitality market effectively.
Tanya Burns - Interim Chief Executive Officer, TTFC
Tanya Burns, the Interim Chief Executive Officer, TTFC at Tulalip Tribes, leads the specific commercial initiatives under the tribal food and commerce division. Burns directs the operational strategy for restaurant assets, focusing on revenue optimization and service quality standards. By analyzing market trends within the regional hospitality industry, the Interim Chief Executive Officer, TTFC identifies opportunities for expansion and service improvement. Tanya Burns collaborates with department heads to refine supply chain logistics and customer experience protocols. This leadership position requires balancing immediate financial performance with the long-term sustainability of tribal commercial assets. Through the implementation of rigorous operational controls, the Interim Chief Executive Officer, TTFC ensures that all food and commerce activities contribute positively to the tribal economy. Burns maintains a sharp focus on efficiency, driving the organization toward greater profitability while upholding the standards expected by the community and regional patrons.
Alisha Hendren - Chief Financial Officer
Alisha Hendren, the Chief Financial Officer at Tulalip Tribes, directs the financial planning, budgeting, and capital allocation strategies for the entire organization. Hendren oversees the management of revenue streams from gaming and hospitality assets, ensuring accurate reporting and fiscal compliance. By analyzing financial statements and market risks, the Chief Financial Officer provides the insights necessary for informed decision-making by the leadership team. Alisha Hendren manages relationships with financial institutions and auditors to maintain the integrity of the tribal treasury. This role involves developing long-term financial models that support the expansion of commercial enterprises and the funding of community programs. Through the rigorous oversight of cash flow and investment portfolios, the Chief Financial Officer secures the financial stability of the tribe. Hendren drives fiscal discipline across all departments, ensuring that every dollar spent aligns with the strategic priorities and economic goals established by the executive leadership.
Wendy Fryberg - Chief Operating Officer
Wendy Fryberg, the Chief Operating Officer at Tulalip Tribes, manages the day-to-day execution of all business operations across the casino and restaurant portfolio. Fryberg oversees the implementation of standard operating procedures to ensure consistency and quality in service delivery. By monitoring facility performance and staff productivity, the Chief Operating Officer drives operational efficiency throughout the organization. Wendy Fryberg coordinates with various department managers to resolve logistical bottlenecks and improve guest satisfaction metrics. This role involves translating high-level strategic goals into actionable daily tasks that support the broader economic objectives of the tribe. Through the application of data-driven management techniques, the Chief Operating Officer optimizes resource allocation across all commercial sites. Fryberg maintains a focus on operational excellence, ensuring that the infrastructure supports the growth of the business while adhering to the regulatory requirements governing tribal gaming and hospitality operations in the region.
April Brisbois - Director, Human Resources
April Brisbois, the Director, Human Resources at Tulalip Tribes, manages the talent acquisition, employee development, and organizational culture initiatives for the workforce. Brisbois directs the implementation of policies that ensure fair labor practices and professional growth opportunities for all staff members. By overseeing recruitment strategies and training programs, the Director, Human Resources builds a capable team that supports the operational needs of the casinos and restaurants. April Brisbois coordinates with other executives to align workforce planning with the strategic growth objectives of the organization. This role involves managing complex employee relations and ensuring compliance with federal and tribal labor regulations. Through the development of comprehensive benefits and retention programs, the Director, Human Resources fosters a productive and engaged work environment. Brisbois maintains a focus on human capital optimization, ensuring that the organization attracts and retains the talent necessary to succeed in the competitive regional hospitality market.
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