Tulalip Tribes Executive and Leadership Team

Rochelle Lubbers, the Chief Executive Officer at Tulalip Tribes, directs the overarching strategic vision for all tribal business enterprises. Overseeing the expansion of gaming and hospitality assets, the Chief Executive Officer ensures alignment with long-term economic goals. This leadership role involves constant coordination with the Board to maintain fiscal health and cultural integrity. By optimizing operational workflows across the casino and restaurant portfolio, Rochelle Lubbers drives significant revenue growth for the community. Lubbers manages complex stakeholder relationships while fostering sustainable development across the Washington region. Through rigorous oversight of enterprise performance, the Chief Executive Officer secures the financial future of the organization. Strategic planning remains a core focus, ensuring that every business unit contributes to the broader mission of tribal self-sufficiency. Ultimately, Lubbers maintains high standards of excellence across all commercial operations, reinforcing the market position of the organization within the competitive Pacific Northwest gaming landscape.

Felicia Stripling, the Chief Executive Officer Office Director at Tulalip Tribes, manages the administrative infrastructure supporting executive decision-making. Coordinating daily workflows between the executive suite and departmental leads, the Chief Executive Officer Office Director ensures seamless communication across the organization. This role involves streamlining internal processes to enhance organizational efficiency and responsiveness. By facilitating high-level meetings and tracking key performance indicators, Felicia Stripling supports the execution of strategic initiatives. Stripling maintains rigorous oversight of administrative protocols, ensuring that all operational activities align with tribal governance standards. Through the management of executive communications and project timelines, the Chief Executive Officer Office Director optimizes the productivity of the leadership team. This position requires precise attention to detail and a deep understanding of the operational nuances inherent in tribal business management. Ultimately, Stripling provides the structural support necessary for the successful implementation of long-term organizational objectives.

Alisha Hendren, the Chief Financial Officer at Tulalip Tribes, architects the fiscal strategy for all tribal commercial operations. Overseeing capital allocation, budgeting, and financial reporting, the Chief Financial Officer ensures the long-term solvency of the gaming and hospitality divisions. This leadership role involves rigorous analysis of revenue streams to maximize profitability while maintaining compliance with regulatory standards. By implementing robust financial controls, Alisha Hendren mitigates risk and enhances the transparency of fiscal operations. Hendren manages complex investment portfolios and coordinates with external auditors to uphold the highest standards of financial integrity. Through the optimization of cash flow management, the Chief Financial Officer supports the expansion of tribal enterprises across the region. This position requires constant monitoring of market trends to inform strategic investment decisions. Ultimately, Hendren secures the financial foundation of the organization, enabling continued investment in community programs and infrastructure development.

Wendy Fryberg, the Chief Operating Officer at Tulalip Tribes, directs the day-to-day operational activities of the casino and restaurant portfolio. Overseeing service quality, facility management, and guest experience, the Chief Operating Officer ensures that all business units operate at peak efficiency. This leadership role involves managing large-scale logistics and supply chain requirements to support high-volume hospitality operations. By refining operational procedures, Wendy Fryberg drives improvements in customer satisfaction and service delivery. Fryberg coordinates with department heads to implement best practices across the organization, ensuring consistent performance throughout the Washington facilities. Through the application of data-driven management techniques, the Chief Operating Officer optimizes labor utilization and resource allocation. This position requires a focus on operational excellence to maintain a competitive edge in the regional gaming market. Ultimately, Fryberg sustains the high standards of service that define the reputation of the organization.

April Brisbois, the Director, Human Resources at Tulalip Tribes, architects the talent acquisition and workforce development strategies for the entire organization. Overseeing recruitment, employee relations, and benefits administration, the Director, Human Resources ensures that the workforce remains aligned with the operational needs of the gaming and hospitality sectors. This leadership role involves fostering a culture of professional growth and compliance with labor regulations. By implementing comprehensive training programs, April Brisbois enhances employee retention and performance across all departments. Brisbois manages complex personnel policies while ensuring that the organizational culture reflects the values of the tribe. Through the development of strategic staffing plans, the Director, Human Resources supports the scaling of operations in response to market demand. This position requires a deep commitment to employee engagement and organizational health. Ultimately, Brisbois builds the human capital necessary to drive the long-term success of the enterprise.