TrueNorth Executive and Leadership Team

Deborah Garcia, the Chief Executive Officer at TrueNorth, directs the overarching strategic vision and operational framework for the risk management and insurance brokerage firm. Garcia's leadership guides the organization's commitment to creating value for clients, colleagues, and communities, aligning with the company's established mission. This executive role involves steering the company's organic growth and internal perpetuation strategy, ensuring the continued success of its privately held business model. Garcia oversees the integration of acquired entities and the expansion of services across the Midwest and nationwide. The Chief Executive Officer's focus remains on enhancing market position and client retention through robust risk management solutions. Deborah Garcia's strategic direction ensures TrueNorth maintains its status as a leading financial services provider.

Chad Thurm, the Chief Financial Officer at TrueNorth, manages the company's financial health and strategic fiscal planning. Thurm directs all financial operations, including accounting, budgeting, forecasting, and financial reporting, ensuring alignment with TrueNorth's value creation objectives for clients, colleagues, and communities. This executive position is pivotal in supporting the firm's organic growth and internal perpetuation strategy, maintaining the integrity of its privately held business model. Chad Thurm oversees capital allocation, investment strategies, and risk mitigation related to financial activities across the Midwest and nationwide operations. The Chief Financial Officer's insights guide executive decisions, optimize profitability, and ensure long-term financial stability for the organization. Thurm's stewardship of financial resources is essential for TrueNorth's sustained success.

Trent Tillman, the President & Chief Revenue Officer at TrueNorth, drives revenue generation and overall business development strategies. Tillman oversees all sales functions, client relationship management, and market expansion efforts, directly contributing to TrueNorth's value creation for clients and stakeholders. This executive leadership position is integral to executing the company's organic growth and internal perpetuation strategy, ensuring sustained financial performance. Trent Tillman directs the sales teams across Iowa, Illinois, Colorado, and other national markets, fostering client partnerships and identifying new business opportunities. The President & Chief Revenue Officer's focus on revenue optimization and market penetration is crucial for maintaining TrueNorth's competitive advantage. Tillman's leadership ensures the firm's continued growth and success in the risk management and insurance brokerage sector.

Ian Roughley, the Chief Technology Officer at TrueNorth, architects the firm's technological infrastructure and digital transformation initiatives. Roughley drives innovation in technology solutions to enhance client services and internal operational efficiencies, directly supporting TrueNorth's mission of creating value. This role involves overseeing the development and implementation of secure, scalable technology platforms that underpin the company's risk management and insurance brokerage operations. Roughley's strategic oversight ensures that technology investments align with the company's organic growth and internal perpetuation strategy. The Chief Technology Officer manages data security, system integration, and the adoption of emerging technologies across all business functions. Ian Roughley's expertise is critical in maintaining TrueNorth's competitive edge in the evolving financial services landscape.

Lisa Greth, the Chief Human Resources Officer at TrueNorth, leads the strategic development and execution of human capital initiatives. Greth oversees talent acquisition, employee development, compensation and benefits, and organizational culture, fostering an environment that supports TrueNorth's mission and values. This critical role ensures the company attracts, retains, and develops the skilled colleagues necessary for its organic growth and internal perpetuation strategy. Lisa Greth champions initiatives that enhance employee engagement and align human resources practices with the firm's privately held business model. The Chief Human Resources Officer plays a key part in cultivating a collaborative workplace that drives value for clients and the broader community. Greth's leadership in human resources is fundamental to TrueNorth's operational strength and long-term sustainability.

Matthew Rathje, the Chief Operations Officer at TrueNorth, directs the efficiency and effectiveness of the company's day-to-day operations. Rathje oversees the integration of services, process optimization, and resource management to ensure seamless delivery of risk management and insurance brokerage solutions, supporting TrueNorth's core mission. This role is vital for executing the firm's organic growth and internal perpetuation strategy, ensuring operational scalability and client satisfaction. Matthew Rathje manages operational workflows across all locations, including Iowa, Illinois, and Colorado, and supports colleagues nationwide. The Chief Operations Officer's focus on operational excellence enhances client experience and supports the company's privately held business model. Rathje's leadership ensures that TrueNorth consistently delivers high-quality services and maintains its strong market presence.

Robynn Westphal, the Chief Legal Officer at TrueNorth, provides strategic legal counsel and oversees all legal affairs for the organization. Westphal ensures compliance with regulatory requirements and manages legal risks, safeguarding TrueNorth's interests and supporting its mission of creating value. This executive position is critical in navigating the complex legal landscape of the insurance and financial services industry, supporting the company's organic growth and internal perpetuation strategy. Robynn Westphal advises on corporate governance, contract negotiations, and litigation matters, ensuring adherence to the firm's privately held business model. The Chief Legal Officer's expertise is essential for maintaining ethical operations and mitigating legal exposure across all business functions. Westphal's guidance is fundamental to TrueNorth's sustained integrity and operational stability.