TrueCommerce Executive and Leadership Team

May, 2026

Leadership Overview

TrueCommerce has 7 executives leading key functions including strategy, finance, technology, people operations, and market expansion.

Driven by innovation, TrueCommerce provides enterprise resource planning platforms and business solutions, impacting market dynamics through advanced software.

Leadership Roles at TrueCommerce

  • Chief Executive Officer - William Glass
  • Chief Financial Officer - Laura Robert
  • President - Esteban Bedoya
  • President - Charles Hall
  • President - Kenneth Shu
  • Chief Technology Officer - Michael Gross
  • Chief People Officer - Dana Schultz-Ramos
  • William Glass - Chief Executive Officer

    William Glass, the Chief Executive Officer at TrueCommerce, directs the company's overall strategic vision and operational execution. Overseeing all departments, Glass ensures alignment with market demands and drives the company's growth trajectory. This leadership role involves setting ambitious goals for product development and market penetration, directly influencing TrueCommerce's position in the software and ERP sectors. By fostering a culture of innovation, William Glass guides the organization in delivering robust business solutions. The Chief Executive Officer's responsibilities extend to managing key stakeholder relationships and ensuring the long-term financial health and competitive advantage of the enterprise. Glass's strategic direction is paramount to the company's ongoing success and expansion within the United States and globally.
    William Glass

    Laura Robert - Chief Financial Officer

    Laura Robert, the Chief Financial Officer at TrueCommerce, manages all financial aspects of the organization. Overseeing budgeting, forecasting, and financial reporting, Robert ensures fiscal responsibility and strategic resource allocation. This critical role involves analyzing financial performance, identifying investment opportunities, and mitigating financial risks to support TrueCommerce's business objectives. By optimizing financial operations, Laura Robert contributes directly to the company's profitability and sustainable growth. The Chief Financial Officer's duties include managing capital structure, overseeing accounting practices, and ensuring compliance with financial regulations. Robert's expertise is vital in guiding financial strategy, supporting executive decision-making, and maintaining investor confidence in the company's financial stability and future prospects.
    Laura Robert

    Esteban Bedoya - President

    Esteban Bedoya, the President at TrueCommerce, drives strategic initiatives and operational oversight across key business units. Overseeing market expansion and product line development, Bedoya ensures that TrueCommerce's ERP platforms and business solutions effectively meet customer needs. This leadership position involves fostering cross-functional collaboration and optimizing business processes to enhance efficiency and drive revenue growth. By focusing on market dynamics and customer engagement, Esteban Bedoya plays a pivotal role in strengthening TrueCommerce's industry presence. The President's responsibilities encompass guiding strategic partnerships and ensuring the seamless integration of new technologies and services into the company's offerings, contributing significantly to overall business performance.

    Charles Hall - President

    Charles Hall, the President at TrueCommerce, spearheads critical operational strategies and market penetration efforts. Overseeing sales channels and customer success initiatives, Hall ensures the effective delivery and adoption of TrueCommerce's ERP software and business solutions. This executive role involves developing and executing go-to-market strategies, managing key client relationships, and driving revenue generation across diverse market segments. By focusing on customer-centric approaches, Charles Hall enhances the company's reputation and market share. The President's purview includes leading teams dedicated to client satisfaction and service excellence, ensuring that TrueCommerce consistently provides value and support to its user base.
    Charles Hall

    Kenneth Shu - President

    Kenneth Shu, the President at TrueCommerce, directs the company's strategic planning and global operations. Overseeing product innovation and the development of advanced ERP platforms, Shu ensures TrueCommerce remains at the forefront of the software industry. This executive function involves managing research and development pipelines, optimizing supply chain logistics, and fostering strategic alliances to expand market reach. By driving technological advancements and operational efficiencies, Kenneth Shu contributes significantly to the company's competitive positioning. The President's responsibilities include ensuring the scalability of solutions and maintaining high standards of quality and performance across all product offerings.

    Michael Gross - Chief Technology Officer

    Michael Gross, the Chief Technology Officer at TrueCommerce, leads the company's technological innovation and infrastructure development. Overseeing all aspects of software engineering, IT operations, and cybersecurity, Gross ensures the delivery of cutting-edge ERP platforms and business solutions. This role involves defining the technology roadmap, driving research and development initiatives, and maintaining the integrity and scalability of TrueCommerce's digital assets. By championing technological advancements, Michael Gross enhances the company's competitive edge and operational efficiency. The Chief Technology Officer's responsibilities include managing technology teams, evaluating emerging technologies, and ensuring robust system performance. Gross's technical leadership is fundamental to the company's ability to meet evolving market needs and deliver superior software products.
    Michael Gross

    Dana Schultz-Ramos - Chief People Officer

    Dana Schultz-Ramos, the Chief People Officer at TrueCommerce, directs all human resources functions and organizational development strategies. Overseeing talent acquisition, employee engagement, compensation, and benefits, Schultz-Ramos cultivates a high-performance culture aligned with TrueCommerce's mission. This position is crucial for attracting, retaining, and developing the skilled workforce necessary to drive innovation in ERP software and business solutions. By fostering a supportive and dynamic work environment, Dana Schultz-Ramos ensures that the company's most valuable asset—its people—are empowered to achieve strategic objectives. The Chief People Officer's scope includes shaping company culture, managing employee relations, and implementing HR policies that support business growth and operational excellence across the organization.

    Explore Leadership Teams in Enterprise Resource Planning (ERP)

    Frequently Asked Questions Regarding TrueCommerce Top Executives and Leadership Team

    Who leads TrueCommerce?
    TrueCommerce is led by William Glass (Chief Executive Officer), along with executives such as Laura Robert (Chief Financial Officer) and Esteban Bedoya (President).
    Who is part of TrueCommerce’s executive team?
    The executive team of TrueCommerce includes leaders such as William Glass (Chief Executive Officer), Laura Robert (Chief Financial Officer), Esteban Bedoya (President) and other senior executives.
    How many executives does TrueCommerce have?
    TrueCommerce has 7 executives leading key business areas.
    What roles are included in TrueCommerce’s leadership team?
    The leadership team of TrueCommerce includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President.