Treasury Wine Estates Executive and Leadership Team

July, 2026

Leadership Overview

Treasury Wine Estates has 6 executives leading key functions including finance, marketing, and regional leadership.

Driven by a commitment to quality, Treasury Wine Estates produces, markets, and distributes wine globally, enhancing its market presence through diverse offerings and contract services.

Leadership Roles at Treasury Wine Estates

  • Chief Financial Officer, Treasury Collective - Natalee Rolfe
  • Chief Financial Officer (Americas) - Ben Duemler
  • President - Sarah Bakx
  • President, Americas - Ben Dollard
  • President, Treasury (Americas) - Benjamin Dollard
  • Chief Marketing Officer (Americas Region) - Carl Evans
  • Natalee Rolfe - Chief Financial Officer, Treasury Collective

    Natalee Rolfe, the Chief Financial Officer, Treasury Collective at Treasury Wine Estates, directs the financial strategy and operations for the Treasury Collective division. This leadership role involves overseeing all fiscal activities, including budgeting, forecasting, and financial reporting, ensuring alignment with the company's broader objectives. Rolfe manages financial risk and optimizes capital allocation to support growth initiatives within the collective. The Chief Financial Officer, Treasury Collective also collaborates with other senior leaders to develop long-term financial plans and investment strategies. By maintaining robust financial controls and driving efficiency, Natalee Rolfe strengthens the financial health and sustainability of the Treasury Collective, contributing directly to its market performance and profitability.

    Ben Duemler - Chief Financial Officer (Americas)

    Ben Duemler, the Chief Financial Officer (Americas) at Treasury Wine Estates, spearheads financial operations and strategic planning across the Americas region. This executive directs all aspects of financial management, including P&L responsibility, investment analysis, and capital deployment to fuel regional growth. Duemler ensures robust financial controls and compliance with regional regulations, safeguarding the company's assets and reputation. The Chief Financial Officer (Americas) works closely with regional leadership to identify market opportunities and mitigate financial risks, driving profitability and market share expansion. Through meticulous financial oversight and strategic guidance, Ben Duemler supports the sustained success and operational excellence of Treasury Wine Estates throughout North and South America.

    Sarah Bakx - President

    Sarah Bakx, the President at Treasury Wine Estates, provides overarching strategic direction and executive leadership for the organization. This critical role involves guiding the company's global vision, operational efficiency, and long-term growth objectives. Bakx collaborates with the board and senior management to define corporate strategy, ensuring robust execution across all business units. The President oversees key functional areas, driving innovation and market expansion while maintaining a strong focus on financial performance and stakeholder value. Through decisive leadership and a commitment to excellence, Sarah Bakx steers Treasury Wine Estates toward sustained success and reinforces its position as a leading global wine producer.

    Ben Dollard - President, Americas

    Ben Dollard, the President, Americas at Treasury Wine Estates, directs all operations and strategic initiatives across the North and South American markets. This executive leadership role encompasses driving revenue growth, expanding market share, and optimizing the company's extensive wine distribution network throughout the Americas. Dollard oversees sales, marketing, and operational functions, ensuring seamless execution of the company's global strategy at a regional level. The President, Americas fosters strong relationships with key distributors, retailers, and consumers, enhancing brand presence and customer engagement. Through strategic vision and operational expertise, Ben Dollard significantly contributes to Treasury Wine Estates' success and market leadership within this crucial geographic territory.
    Ben Dollard

    Benjamin Dollard - President, Treasury (Americas)

    Benjamin Dollard, the President, Treasury (Americas) at Treasury Wine Estates, leads the strategic direction and operational execution for the Treasury division within the Americas. This executive role focuses on maximizing the performance and market penetration of the company's premium wine brands across North and South America. Dollard oversees P&L management, drives sales and marketing strategies, and ensures efficient supply chain operations to meet regional demand. The President, Treasury (Americas) cultivates key partnerships and identifies emerging market opportunities to accelerate growth and profitability. By championing innovation and operational excellence, Benjamin Dollard solidifies Treasury Wine Estates' dominant position and enhances its brand equity throughout the Americas.

    Carl Evans - Chief Marketing Officer (Americas Region)

    Carl Evans, the Chief Marketing Officer (Americas Region) at Treasury Wine Estates, architects and executes comprehensive marketing strategies across the Americas. This leadership position involves overseeing brand development, consumer engagement, and market penetration initiatives to elevate the company's wine portfolio. Evans directs the marketing teams in crafting compelling campaigns that resonate with diverse consumer segments, driving brand loyalty and sales growth. The Chief Marketing Officer (Americas Region) analyzes market trends and competitive landscapes to identify new opportunities and refine go-to-market approaches. By fostering innovation in marketing communications and digital engagement, Carl Evans significantly enhances Treasury Wine Estates' brand equity and market leadership within the vital Americas region.

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    Frequently Asked Questions Regarding Treasury Wine Estates Top Executives and Leadership Team

    Who leads Treasury Wine Estates?
    Treasury Wine Estates is led by Natalee Rolfe (Chief Financial Officer, Treasury Collective), along with executives such as Ben Duemler (Chief Financial Officer (Americas)) and Sarah Bakx (President).
    Who is part of Treasury Wine Estates’s executive team?
    The executive team of Treasury Wine Estates includes leaders such as Natalee Rolfe (Chief Financial Officer, Treasury Collective), Ben Duemler (Chief Financial Officer (Americas)), Sarah Bakx (President) and other senior executives.
    How many executives does Treasury Wine Estates have?
    Treasury Wine Estates has 6 executives leading key business areas.
    What roles are included in Treasury Wine Estates’s leadership team?
    The leadership team of Treasury Wine Estates includes roles such as Chief Financial Officer, Treasury Collective, Chief Financial Officer (Americas), President, President, Americas, President, Treasury (Americas).