Treasury Wine Estates Executive and Leadership Team

July, 2026

Leadership Overview

Treasury Wine Estates has 6 executives leading key functions including finance, commercial enablement, marketing, and regional leadership.

Driven by a commitment to quality and innovation, Treasury Wine Estates produces, markets, and distributes wine across global regions, while also providing contract bottling services and distributing beer.

Leadership Roles at Treasury Wine Estates

  • Head Chief Financial Officer, & of Commercial Enablement (Americas) - Ben Duemler
  • Chief Financial Officer, Treasury Collective - Natalee Rolfe
  • President, Treasury (Americas) - Benjamin Dollard
  • President - Sarah Bakx
  • President, Americas - Ben Dollard
  • Chief Marketing Officer (Americas Region) - Carl Evans
  • Ben Duemler - Head Chief Financial Officer, & of Commercial Enablement (Americas)

    Ben Duemler, the Head Chief Financial Officer, & of Commercial Enablement (Americas) at Treasury Wine Estates, directs financial strategy and commercial operations for the Americas region. This leadership role involves optimizing financial performance, managing budgets, and driving revenue growth through strategic commercial initiatives. Overseeing financial planning and analysis, Ben Duemler ensures robust fiscal management across all Americas-based operations. The scope of this position includes developing and implementing financial frameworks that support Treasury Wine Estates' global objectives. By integrating financial insights with commercial strategies, this executive strengthens market positioning and operational efficiency. The Head Chief Financial Officer, & of Commercial Enablement (Americas) also guides investment decisions and resource allocation to maximize profitability and shareholder value. This executive's oversight extends to ensuring compliance with financial regulations and reporting standards across the Americas.

    Natalee Rolfe - Chief Financial Officer, Treasury Collective

    Natalee Rolfe, the Chief Financial Officer, Treasury Collective at Treasury Wine Estates, manages the financial health and strategic fiscal direction of the Treasury Collective division. This executive oversees all financial operations, including accounting, financial planning, and reporting, ensuring accuracy and compliance. Natalee Rolfe's responsibilities encompass developing financial models, managing capital allocation, and driving profitability within the Treasury Collective. By providing critical financial insights, this leader supports strategic decision-making and long-term growth objectives. The Chief Financial Officer, Treasury Collective also works closely with operational teams to identify cost-saving opportunities and enhance financial efficiency. This role is vital for maintaining the financial integrity and sustainable expansion of the Treasury Collective. Natalee Rolfe's expertise ensures robust financial governance and supports the division's contribution to Treasury Wine Estates' overall success.

    Benjamin Dollard - President, Treasury (Americas)

    Benjamin Dollard, the President, Treasury (Americas) at Treasury Wine Estates, directs the overarching business strategy and operational execution for the Americas region. This executive leads all facets of the company's operations within North and South America, driving growth and market share expansion. Benjamin Dollard oversees sales, marketing, distribution, and production activities, ensuring alignment with global corporate objectives. The scope of this leadership role includes fostering key stakeholder relationships and navigating complex market dynamics to maximize profitability. By championing innovation and operational excellence, this executive strengthens Treasury Wine Estates' competitive position. The President, Treasury (Americas) is responsible for P&L management, strategic planning, and cultivating a high-performance culture across the regional teams. Benjamin Dollard's leadership is pivotal in achieving sustained success and expanding the company's influence throughout the Americas.

    Sarah Bakx - President

    Sarah Bakx, the President at Treasury Wine Estates, spearheads critical strategic initiatives and operational oversight across key business segments. This executive drives the company's vision, ensuring cohesive execution of global strategies and fostering a culture of excellence. Sarah Bakx's responsibilities include guiding cross-functional leadership, optimizing business processes, and identifying new avenues for growth and market penetration. By championing innovation, this leader enhances Treasury Wine Estates' product offerings and market competitiveness. The President role involves close collaboration with the executive team to achieve financial targets and expand the company's global footprint. Sarah Bakx's strategic direction is essential for navigating industry challenges and capitalizing on emerging opportunities. This leadership position ensures the sustained development and success of Treasury Wine Estates on a global scale.

    Ben Dollard - President, Americas

    Ben Dollard, the President, Americas at Treasury Wine Estates, leads the comprehensive business strategy and operational execution for the Americas region. This executive directs all aspects of the company's activities across North and South America, focusing on driving revenue growth and expanding market share. Ben Dollard oversees sales, marketing, distribution, and production functions, ensuring seamless integration with Treasury Wine Estates' global strategic imperatives. The role involves cultivating vital partnerships and effectively managing regional market complexities to optimize financial outcomes. By promoting operational efficiency and strategic innovation, this leader reinforces the company's competitive standing. The President, Americas is accountable for profit and loss management, strategic planning, and nurturing a high-achieving environment within the regional workforce. Ben Dollard's guidance is fundamental to achieving enduring success and broadening the company's reach across the Americas.
    Ben Dollard

    Carl Evans - Chief Marketing Officer (Americas Region)

    Carl Evans, the Chief Marketing Officer (Americas Region) at Treasury Wine Estates, architects and executes comprehensive marketing strategies across the Americas. This executive drives brand development, consumer engagement, and market penetration for Treasury Wine Estates' diverse wine portfolio. Overseeing all marketing functions, Carl Evans ensures brand consistency and impactful campaigns that resonate with target demographics. The role involves analyzing market trends, identifying growth opportunities, and leading cross-functional teams to achieve marketing objectives. By fostering strong brand equity, this executive supports the company's sales targets and overall market leadership. The Chief Marketing Officer (Americas Region) also manages marketing budgets, evaluates campaign performance, and innovates marketing approaches to maintain a competitive edge. This leadership position is crucial for expanding Treasury Wine Estates' presence and influence within the dynamic Americas beverage market.

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    Frequently Asked Questions Regarding Treasury Wine Estates Top Executives and Leadership Team

    Who leads Treasury Wine Estates?
    Treasury Wine Estates is led by Ben Duemler (Head Chief Financial Officer, & of Commercial Enablement (Americas)), along with executives such as Natalee Rolfe (Chief Financial Officer, Treasury Collective) and Benjamin Dollard (President, Treasury (Americas)).
    Who is part of Treasury Wine Estates’s executive team?
    The executive team of Treasury Wine Estates includes leaders such as Ben Duemler (Head Chief Financial Officer, & of Commercial Enablement (Americas)), Natalee Rolfe (Chief Financial Officer, Treasury Collective), Benjamin Dollard (President, Treasury (Americas)) and other senior executives.
    How many executives does Treasury Wine Estates have?
    Treasury Wine Estates has 6 executives leading key business areas.
    What roles are included in Treasury Wine Estates’s leadership team?
    The leadership team of Treasury Wine Estates includes roles such as Head Chief Financial Officer, & of Commercial Enablement (Americas), Chief Financial Officer, Treasury Collective, President, Treasury (Americas), President, President, Americas.