Totalplay Executive and Leadership Team

July, 2026

Leadership Overview

Totalplay has 9 executives leading key functions including strategy, finance, operations, network, and people.

Driven by innovation, Totalplay delivers essential telecommunications services, connecting Mexico City with high-speed internet, telephony, and on-demand entertainment through its advanced fiber optics network, solidifying its market presence.

Leadership Roles at Totalplay

  • Chief Executive Officer - Eduardo Romo
  • Chief Financial Officer & Co-founder - Alejandro Sánchez
  • Chief Financial Officer & Co-founder - Alejandro Rodríguez Sánchez
  • Chief Operating Officer (COO) - Humberto Elenes
  • Chief Operating Officer, Network Operations - Isaac Santander
  • Chief People Officer, Biso Centro DE Soluciones - Patricia Serrano
  • Jefe De Despacho - Miriam Mejia
  • Jefe De Despacho - Rosy Fierro
  • Jefe De Despacho - Roberto Alonso Aviles
  • Eduardo Romo - Chief Executive Officer

    Eduardo Romo, the Chief Executive Officer at Totalplay, directs the company's overarching strategy and market positioning. Romo guides the expansion of Totalplay's direct-to-home fiber optics network, ensuring service delivery aligns with the company's mission to provide high-speed internet, telephony, and on-demand entertainment. Overseeing all major business units, the Chief Executive Officer drives initiatives that enhance customer experience and operational efficiency across Mexico City. This leadership role involves fostering innovation in service offerings and maintaining Totalplay's competitive edge in the telecommunications sector. By setting strategic objectives, Eduardo Romo ensures the company's sustained growth and commitment to connecting communities with advanced digital solutions.
    Eduardo Romo

    Alejandro Sánchez - Chief Financial Officer & Co-founder

    Alejandro Sánchez, the Chief Financial Officer & Co-founder at Totalplay, manages the company's financial health and strategic investment planning. Sánchez oversees all fiscal operations, including budgeting, forecasting, and financial reporting, ensuring robust financial controls are in place for the direct-to-home fiber optics network. This role involves securing capital for expansion and optimizing resource allocation to support the delivery of internet, telephony, and entertainment services. The Chief Financial Officer & Co-founder collaborates closely with other executives to align financial strategies with business objectives, driving profitability and long-term value. By maintaining financial discipline, Alejandro Sánchez supports Totalplay's mission to provide accessible and high-quality telecommunications across Mexico City.

    Alejandro Rodríguez Sánchez - Chief Financial Officer & Co-founder

    Alejandro Rodríguez Sánchez, the Chief Financial Officer & Co-founder at Totalplay, spearheads the company's financial strategy and capital management. Rodríguez Sánchez directs financial planning, analysis, and reporting, ensuring the fiscal integrity of operations supporting internet, telephony, and entertainment services delivered via fiber optics. This executive is responsible for managing financial risks, optimizing investment returns, and supporting strategic growth initiatives. The Chief Financial Officer & Co-founder collaborates with leadership to secure funding for network infrastructure development and service expansion. Alejandro Rodríguez Sánchez's financial acumen is vital for maintaining Totalplay's market competitiveness and achieving its long-term business objectives in Mexico City.

    Humberto Elenes - Chief Operating Officer (COO)

    Humberto Elenes, the Chief Operating Officer (COO) at Totalplay, directs the day-to-day operational execution and service delivery across the company. Elenes oversees the management of the direct-to-home fiber optics network, ensuring seamless provision of internet, telephony, and on-demand entertainment services to customers in Mexico City. This critical role involves optimizing operational workflows, enhancing service reliability, and managing the logistics of network deployment and maintenance. The Chief Operating Officer (COO) works to improve operational efficiency and customer satisfaction by streamlining processes and implementing best practices. Humberto Elenes's leadership ensures that Totalplay's infrastructure effectively supports its growing customer base and strategic expansion goals.

    Isaac Santander - Chief Operating Officer, Network Operations

    Isaac Santander, the Chief Operating Officer, Network Operations at Totalplay, leads the critical functions responsible for the integrity and performance of the company's fiber optics network. Santander oversees the deployment, maintenance, and optimization of the network infrastructure that delivers internet, telephony, and entertainment services across Mexico City. This role demands a focus on ensuring high availability, minimal downtime, and efficient bandwidth management to meet customer demand. The Chief Operating Officer, Network Operations drives technological advancements within the network to enhance service quality and scalability. Isaac Santander's operational expertise is fundamental to Totalplay's ability to provide reliable and cutting-edge telecommunications solutions.

    Patricia Serrano - Chief People Officer, Biso Centro DE Soluciones

    Patricia Serrano, the Chief People Officer, Biso Centro DE Soluciones at Totalplay, directs all human capital strategies and organizational development initiatives. Serrano oversees talent acquisition, employee engagement, and performance management, ensuring a skilled and motivated workforce supports the delivery of internet, telephony, and entertainment services. This role is crucial for fostering a positive company culture and aligning HR practices with Totalplay's business objectives in Mexico City. The Chief People Officer, Biso Centro DE Soluciones drives initiatives to enhance employee development and retention, critical for maintaining operational excellence in the competitive telecom sector. Patricia Serrano's leadership ensures Totalplay attracts and retains the talent necessary for its continued growth and innovation.

    Miriam Mejia - Jefe De Despacho

    Miriam Mejia, the Jefe De Despacho at Totalplay, manages critical administrative and operational support functions essential for executive decision-making. Mejia ensures the smooth coordination of daily activities and strategic initiatives, facilitating effective communication between departments and leadership. This role involves overseeing the efficient flow of information and resources to support the company's telecommunications services, including internet, telephony, and entertainment delivered via fiber optics. The Jefe De Despacho plays a key part in maintaining organizational efficiency and supporting the operational goals of the executive team in Mexico City. Miriam Mejia's contribution is vital for the seamless execution of Totalplay's business strategy.

    Rosy Fierro - Jefe De Despacho

    Rosy Fierro, the Jefe De Despacho at Totalplay, provides essential executive support and manages key operational workflows. Fierro coordinates critical administrative tasks and facilitates communication across various departments, ensuring efficient operations for the company's telecommunications services, including internet, telephony, and on-demand entertainment. This position is integral to maintaining organizational effectiveness and supporting the strategic direction set by leadership in Mexico City. The Jefe De Despacho ensures that daily operations run smoothly, contributing to the reliable delivery of services over the direct-to-home fiber optics network. Rosy Fierro's diligence supports Totalplay's commitment to customer satisfaction and operational excellence.

    Roberto Alonso Aviles - Jefe De Despacho

    Roberto Alonso Aviles, the Jefe De Despacho at Totalplay, manages vital administrative functions and supports the strategic execution of business operations. Aviles oversees the coordination of key projects and daily activities, ensuring alignment with the company's goals for providing internet, telephony, and entertainment services through its fiber optics network. This role is instrumental in maintaining organizational efficiency and facilitating effective communication within the executive team in Mexico City. The Jefe De Despacho contributes to the smooth functioning of Totalplay's operations, supporting the delivery of high-quality telecommunications. Roberto Alonso Aviles's focus on operational support is crucial for Totalplay's sustained success and service reliability.

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    Frequently Asked Questions Regarding Totalplay Top Executives and Leadership Team

    Who leads Totalplay?
    Totalplay is led by Eduardo Romo (Chief Executive Officer), along with executives such as Alejandro Sánchez (Chief Financial Officer & Co-founder) and Alejandro Rodríguez Sánchez (Chief Financial Officer & Co-founder).
    Who is part of Totalplay’s executive team?
    The executive team of Totalplay includes leaders such as Eduardo Romo (Chief Executive Officer), Alejandro Sánchez (Chief Financial Officer & Co-founder), Alejandro Rodríguez Sánchez (Chief Financial Officer & Co-founder) and other senior executives.
    How many executives does Totalplay have?
    Totalplay has 9 executives leading key business areas.
    What roles are included in Totalplay’s leadership team?
    The leadership team of Totalplay includes roles such as Chief Executive Officer, Chief Financial Officer & Co-founder, Chief Financial Officer & Co-founder, Chief Operating Officer (COO), Chief Operating Officer, Network Operations.