Totalplay Executive and Leadership Team

September, 2026

Leadership Overview

Totalplay has 6 executives leading key functions including financial strategy, operational management, and administrative coordination.

Focused on delivering high-speed fiber optic connectivity, Totalplay advances digital entertainment standards by providing robust internet, telephony, and television services across the Mexican market through advanced infrastructure.

Leadership Roles at Totalplay

  • Chief Financial Officer - Alejandro Rodríguez Sánchez
  • Chief Financial Officer & Co-founder - Alejandro Snchez
  • Chief Operating Officer (COO) - Humberto Elenes
  • Jefe De Despacho - Miriam Mejia
  • Jefe De Despacho - Roberto Aviles
  • Jefe De Despacho - Rosy Fierro
  • Alejandro Rodríguez Sánchez - Chief Financial Officer

    Alejandro Rodríguez Sánchez, the Chief Financial Officer at Totalplay, directs all fiscal planning and capital allocation strategies. Managing the financial health of the fiber optic network, the Chief Financial Officer oversees long-term investment cycles and debt management. This leadership role requires constant monitoring of market volatility to ensure sustainable growth for the telecommunications provider. By optimizing capital expenditure, Alejandro Rodríguez Sánchez strengthens the balance sheet against competitive pressures in the regional market. The Chief Financial Officer collaborates with the board to align budgetary priorities with the expansion of high-speed internet services. Through rigorous financial oversight, the Chief Financial Officer maintains the liquidity necessary for infrastructure upgrades. This position demands precise forecasting to support the company's mission of providing superior digital entertainment. Ultimately, the Chief Financial Officer secures the financial foundation required for the continued technological evolution of the organization.

    Alejandro Snchez - Chief Financial Officer & Co-founder

    Alejandro Snchez, the Chief Financial Officer & Co-founder at Totalplay, architects the overarching corporate financial strategy and long-term investment vision. Focusing on the initial and ongoing capitalization of the fiber optic network, the Chief Financial Officer & Co-founder drives the strategic growth initiatives that define the company's market position. This role involves evaluating high-level business opportunities and managing investor relations to support the expansion of digital entertainment services. By analyzing revenue streams from telephony and television segments, Alejandro Snchez ensures the company maintains a competitive edge in the telecommunications sector. The Chief Financial Officer & Co-founder collaborates with executive leadership to refine the business model for maximum profitability. Through strategic resource allocation, the Chief Financial Officer & Co-founder supports the scaling of infrastructure across the region. This leadership role remains essential for maintaining the financial integrity and innovative trajectory of the organization.

    Humberto Elenes - Chief Operating Officer (COO)

    Humberto Elenes, the Chief Operating Officer (COO) at Totalplay, manages the daily execution of fiber optic network deployment and service delivery. Overseeing technical operations, the Chief Operating Officer (COO) ensures consistent uptime for internet, telephony, and television platforms. This role involves coordinating cross-functional teams to maintain high service standards across the national footprint. By streamlining supply chain logistics for hardware distribution, Humberto Elenes improves operational efficiency and reduces latency for end users. The Chief Operating Officer (COO) works closely with engineering departments to integrate new on-demand content features into the existing infrastructure. Through proactive maintenance schedules, the Chief Operating Officer (COO) minimizes service disruptions and enhances customer satisfaction. This leadership position drives the technical roadmap to keep the company at the forefront of the telecommunications industry. Ultimately, the Chief Operating Officer (COO) guarantees the reliability of the entire digital ecosystem.

    Miriam Mejia - Jefe De Despacho

    Miriam Mejia, the Jefe De Despacho at Totalplay, manages the administrative workflow and executive communications for the leadership team. Coordinating internal projects, the Jefe De Despacho ensures that strategic initiatives receive the necessary support to meet operational deadlines. This role involves facilitating communication between departments to maintain alignment with the company's mission of providing fiber optic services. By organizing executive schedules and prioritizing critical business tasks, Miriam Mejia optimizes the productivity of the senior management team. The Jefe De Despacho monitors the progress of key performance indicators to provide the leadership with actionable insights. Through efficient management of administrative resources, the Jefe De Despacho supports the seamless execution of corporate objectives. This position requires a deep understanding of the company's operational structure to effectively bridge gaps between different business units. Ultimately, the Jefe De Despacho ensures the executive office functions with maximum efficiency.

    Roberto Aviles - Jefe De Despacho

    Roberto Aviles, the Jefe De Despacho at Totalplay, oversees the implementation of internal governance policies and executive support systems. Focusing on the optimization of organizational processes, the Jefe De Despacho ensures that the company's fiber optic service delivery remains consistent with corporate standards. This role involves managing high-level administrative projects that impact the overall efficiency of the telecommunications operations. By streamlining the flow of information between the executive suite and operational teams, Roberto Aviles enhances the speed of decision-making. The Jefe De Despacho monitors the execution of strategic plans to ensure alignment with the company's long-term goals. Through the management of complex administrative tasks, the Jefe De Despacho provides the necessary stability for the leadership to focus on market expansion. This position requires meticulous attention to detail to maintain the high standards expected of the organization. Ultimately, the Jefe De Despacho drives the operational discipline required for sustained success.

    Rosy Fierro - Jefe De Despacho

    Rosy Fierro, the Jefe De Despacho at Totalplay, directs the administrative coordination of special projects and cross-departmental initiatives. Focusing on the integration of new service offerings, the Jefe De Despacho ensures that all administrative requirements for fiber optic expansion are met. This role involves managing the logistics of executive meetings and ensuring that strategic directives are communicated clearly across the organization. By overseeing the documentation and tracking of key business milestones, Rosy Fierro maintains the momentum of the company's growth strategy. The Jefe De Despacho works to resolve administrative bottlenecks that could impede the delivery of internet and television services. Through the effective management of internal resources, the Jefe De Despacho supports the leadership in achieving operational excellence. This position requires a proactive approach to problem-solving to ensure the executive team remains focused on core business objectives. Ultimately, the Jefe De Despacho facilitates the smooth operation of the entire corporate structure.

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    Frequently Asked Questions Regarding Totalplay Top Executives and Leadership Team

    Who leads Totalplay?
    Totalplay is led by Alejandro Rodríguez Sánchez (Chief Financial Officer), along with executives such as Alejandro Snchez (Chief Financial Officer & Co-founder) and Humberto Elenes (Chief Operating Officer (COO)).
    Who is part of Totalplay’s executive team?
    The executive team of Totalplay includes leaders such as Alejandro Rodríguez Sánchez (Chief Financial Officer), Alejandro Snchez (Chief Financial Officer & Co-founder), Humberto Elenes (Chief Operating Officer (COO)) and other senior executives.
    How many executives does Totalplay have?
    Totalplay has 6 executives leading key business areas.
    What roles are included in Totalplay’s leadership team?
    The leadership team of Totalplay includes roles such as Chief Financial Officer, Chief Financial Officer & Co-founder, Chief Operating Officer (COO), Jefe De Despacho, Jefe De Despacho.