Totalplay Executive and Leadership Team

June, 2026

Leadership Overview

Totalplay has 8 executives leading key functions including strategy, business operations, and financial oversight.

Driven by innovation, Totalplay provides Internet, telephony, on-demand movies, and television services over a direct-to-home fiber optics network, enhancing entertainment access across Mexico.

Leadership Roles at Totalplay

  • Chief Executive Officer - Eduardo Romo
  • Chief Executive Officer, Totalplay Empresarial - Héctor Cortinas
  • Chief Financial Officer & Co-founder - Alejandro Rodríguez Sánchez
  • Chief Financial Officer & Co-founder - Alejandro Snchez
  • Chief Operating Officer (COO) - Humberto Elenes
  • Jefe De Despacho - Miriam Mejia
  • Jefe De Despacho - Roberto Alonso Aviles
  • Jefe De Despacho - Rosy Fierro
  • Eduardo Romo - Chief Executive Officer

    Eduardo Romo, the Chief Executive Officer at Totalplay, directs the overarching corporate strategy and operational execution. Romo guides the company's expansion in the telecommunications sector, focusing on delivering high-quality Internet, telephony, and on-demand entertainment services. This leadership role involves aligning all departments towards achieving Totalplay's mission of enhancing digital connectivity and entertainment access for customers across Mexico. By overseeing key strategic initiatives, Eduardo Romo ensures the company maintains its competitive edge and continues to innovate within the direct-to-home fiber optics market. The Chief Executive Officer's vision drives the company's commitment to technological advancement and customer satisfaction, solidifying Totalplay's market position.
    Eduardo Romo

    Héctor Cortinas - Chief Executive Officer, Totalplay Empresarial

    Héctor Cortinas, the Chief Executive Officer, Totalplay Empresarial at Totalplay, spearheads the division dedicated to enterprise solutions. Cortinas focuses on delivering advanced telecommunications services tailored for business clients, including robust Internet and dedicated telephony offerings. This executive drives the strategic development and implementation of fiber optic network solutions designed to meet the complex needs of corporate customers. By fostering strong client relationships and understanding market demands, Héctor Cortinas ensures Totalplay Empresarial provides reliable and scalable connectivity. The Chief Executive Officer, Totalplay Empresarial's leadership is critical in expanding Totalplay's reach within the business sector, contributing significantly to the company's overall growth and market penetration.

    Alejandro Rodríguez Sánchez - Chief Financial Officer & Co-founder

    Alejandro Rodríguez Sánchez, the Chief Financial Officer & Co-founder at Totalplay, directs all financial planning, management, and reporting activities. Rodríguez Sánchez oversees the company's fiscal health, managing budgets, investments, and financial strategies to support growth and profitability. This leadership position involves ensuring financial compliance, optimizing resource allocation, and identifying opportunities for financial innovation within the telecommunications sector. By maintaining rigorous financial discipline, Alejandro Rodríguez Sánchez plays a vital role in the company's long-term stability and expansion. The Chief Financial Officer & Co-founder's expertise is crucial for navigating market dynamics and securing the financial resources necessary for Totalplay's continued development and service enhancement.

    Alejandro Snchez - Chief Financial Officer & Co-founder

    Alejandro Sánchez, the Chief Financial Officer & Co-founder at Totalplay, manages the financial operations and strategic fiscal planning for the organization. Sánchez is responsible for overseeing all aspects of financial management, including accounting, treasury, and financial analysis, to ensure the company's economic viability and growth. This executive role involves developing and implementing financial policies that align with Totalplay's business objectives and market position in the telecommunications industry. By providing critical financial insights, Alejandro Sánchez supports informed decision-making across all departments. The Chief Financial Officer & Co-founder's dedication to financial integrity and strategic investment is fundamental to Totalplay's sustained success and operational capacity.

    Humberto Elenes - Chief Operating Officer (COO)

    Humberto Elenes, the Chief Operating Officer (COO) at Totalplay, manages the day-to-day operational functions critical to service delivery. Elenes oversees the deployment and maintenance of the direct-to-home fiber optics network, ensuring seamless Internet, telephony, and entertainment services for subscribers. This role involves optimizing operational efficiency, managing technical teams, and implementing best practices across all service areas. By focusing on operational excellence, Humberto Elenes directly supports the company's commitment to providing reliable and high-speed connectivity. The Chief Operating Officer (COO)'s strategic oversight ensures that Totalplay's infrastructure can support growing customer demand and technological advancements, reinforcing the company's reputation for quality service.

    Miriam Mejia - Jefe De Despacho

    Miriam Mejia, the Jefe De Despacho at Totalplay, provides direct executive support and manages critical administrative functions for senior leadership. Mejia coordinates schedules, facilitates communication, and ensures the smooth execution of directives from the executive team. This role involves handling sensitive information and managing complex logistical arrangements to support the company's strategic objectives. By streamlining executive operations, Miriam Mejia enhances the efficiency of leadership decision-making and action. The Jefe De Despacho's contribution is essential for maintaining organizational flow and supporting the effective implementation of Totalplay's telecommunications services and entertainment offerings.

    Roberto Alonso Aviles - Jefe De Despacho

    Roberto Alonso Aviles, the Jefe De Despacho at Totalplay, manages key operational support and facilitates the flow of information within the executive office. Aviles ensures that critical tasks are prioritized and executed efficiently, contributing to the seamless operation of the company's telecommunications and entertainment services. This position requires meticulous attention to detail and the ability to coordinate diverse activities supporting strategic initiatives. By optimizing executive workflows, Roberto Alonso Aviles enhances the productivity of leadership and supports the company's mission to deliver high-quality fiber optic services. The Jefe De Despacho's role is integral to maintaining operational momentum and achieving Totalplay's business goals.

    Rosy Fierro - Jefe De Despacho

    Rosy Fierro, the Jefe De Despacho at Totalplay, oversees essential administrative and operational support for the executive team, ensuring efficient workflow and communication. Fierro manages critical projects and facilitates the coordination of departmental activities, directly impacting the delivery of Internet, telephony, and entertainment services. This role demands strong organizational skills and a proactive approach to problem-solving, ensuring that executive directives are implemented effectively. By providing dedicated support, Rosy Fierro contributes to the overall operational effectiveness of Totalplay. The Jefe De Despacho's commitment to excellence is vital in supporting the company's strategic objectives and maintaining its leadership in the fiber optics market.

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    Frequently Asked Questions Regarding Totalplay Top Executives and Leadership Team

    Who leads Totalplay?
    Totalplay is led by Eduardo Romo (Chief Executive Officer), along with executives such as Héctor Cortinas (Chief Executive Officer, Totalplay Empresarial) and Alejandro Rodríguez Sánchez (Chief Financial Officer & Co-founder).
    Who is part of Totalplay’s executive team?
    The executive team of Totalplay includes leaders such as Eduardo Romo (Chief Executive Officer), Héctor Cortinas (Chief Executive Officer, Totalplay Empresarial), Alejandro Rodríguez Sánchez (Chief Financial Officer & Co-founder) and other senior executives.
    How many executives does Totalplay have?
    Totalplay has 8 executives leading key business areas.
    What roles are included in Totalplay’s leadership team?
    The leadership team of Totalplay includes roles such as Chief Executive Officer, Chief Executive Officer, Totalplay Empresarial, Chief Financial Officer & Co-founder, Chief Financial Officer & Co-founder, Chief Operating Officer (COO).