Swatch Group Executive and Leadership Team

Edgar Embriz Ruiz, the Chief Executive Officer Country General Manager at Swatch Group, directs all strategic operations and market expansion initiatives. Overseeing the integration of manufacturing excellence with retail distribution, the Chief Executive Officer Country General Manager ensures alignment between Swiss production standards and local market demands. This leadership role involves managing complex supply chains and optimizing the performance of diverse watch brands. By fostering collaboration across international departments, Edgar Embriz Ruiz drives sustainable growth and operational efficiency. The Chief Executive Officer Country General Manager maintains rigorous oversight of regional performance metrics to guarantee long-term profitability. Through constant evaluation of market trends, the Chief Executive Officer Country General Manager secures a competitive advantage for the entire organization. This executive leadership ensures that every watch movement and component meets the high quality benchmarks established by the company since inception.

Emre Coskun, the Chief Financial Officer at Swatch Group, manages all fiscal planning, capital allocation, and financial reporting processes. Overseeing the financial health of the organization, the Chief Financial Officer ensures that investment in watch manufacturing and jewelry production remains aligned with corporate revenue targets. This leadership role involves coordinating with the Board to maintain transparency and fiscal discipline across all international subsidiaries. By implementing robust financial controls, Emre Coskun supports the expansion of global market share. The Chief Financial Officer monitors economic indicators to mitigate risks associated with currency fluctuations and raw material costs. Through precise budgetary management, the Chief Financial Officer optimizes resource distribution to fuel innovation in watch movements. This executive leadership provides the necessary stability for the company to pursue long-term growth strategies while maintaining a strong balance sheet in the competitive luxury goods sector.

Stephen Kounas, the Brand President - North America, Glashütte Original at Swatch Group, directs all marketing, sales, and brand positioning efforts within the North American market. Overseeing the luxury segment, the Brand President - North America, Glashütte Original ensures that the heritage and craftsmanship of the brand resonate with discerning collectors. This leadership role involves managing retail partnerships and executing high-impact promotional campaigns to increase brand visibility. By analyzing consumer behavior, Stephen Kounas drives revenue growth and strengthens the market presence of the brand. The Brand President - North America, Glashütte Original coordinates with global headquarters to ensure consistency in product messaging and quality standards. Through strategic networking and event management, the Brand President - North America, Glashütte Original cultivates deep relationships with key stakeholders. This executive leadership supports the overall mission of the company by elevating the prestige of the brand in a critical geographic region.

Murielle Raveloson, the President, Brand, Hamilton (US) at Swatch Group, manages the operational strategy and market development for the Hamilton brand across the United States. Overseeing brand identity and product distribution, the President, Brand, Hamilton (US) ensures that the unique American heritage of the brand remains central to all marketing initiatives. This leadership role involves driving sales performance through innovative retail strategies and digital engagement. By aligning brand objectives with the broader goals of the company, Murielle Raveloson secures a dominant position in the mid-range watch market. The President, Brand, Hamilton (US) collaborates with internal teams to streamline logistics and enhance customer experience. Through consistent focus on market trends, the President, Brand, Hamilton (US) adapts product offerings to meet evolving consumer preferences. This executive leadership contributes to the overall success of the organization by maintaining high standards of quality and design excellence.

Edouard Mariotti, the President, Brand at Swatch Group, directs the strategic vision and product lifecycle management for assigned watch brands. Overseeing the creative direction and manufacturing output, the President, Brand ensures that every timepiece reflects the technical precision and aesthetic quality synonymous with the company. This leadership role involves managing cross-functional teams to bring new watch movements and components to market efficiently. By optimizing production workflows, Edouard Mariotti drives operational excellence and cost-effectiveness. The President, Brand coordinates with global distribution networks to ensure product availability and brand consistency. Through rigorous market analysis, the President, Brand identifies opportunities for expansion and product diversification. This executive leadership supports the core mission of the company by maintaining a portfolio of high-performing brands that appeal to a wide range of consumers. The President, Brand remains focused on delivering superior value through innovation and craftsmanship.