Swatch Group Executive and Leadership Team

July, 2026

Leadership Overview

Swatch Group has 5 executives leading key functions including strategy, finance, brand management, and operations.

Driven by precision and innovation, Swatch Group is dedicated to designing, manufacturing, and selling high-quality watches, jewelry, and components, shaping the luxury timepiece market with Swiss craftsmanship.

Leadership Roles at Swatch Group

  • Chief Executive Officer Country General Manager - Edgar Embriz Ruiz
  • Chief Financial Officer - Emre Coskun
  • Brand President - North America, Glashütte Original - Stephen Kounas
  • President, Brand, Hamilton (US) - Murielle Raveloson
  • President, Brand - Edouard Mariotti
  • Edgar Embriz Ruiz - Chief Executive Officer Country General Manager

    Edgar Embriz Ruiz, the Chief Executive Officer Country General Manager at Swatch Group, directs overall corporate strategy and country-specific operations. This leadership role involves aligning global manufacturing capabilities with regional market demands, ensuring the seamless integration of design, production, and sales processes. Embriz Ruiz oversees the execution of business plans, driving growth and operational efficiency across all facets of the company's Swiss-based operations. The Chief Executive Officer Country General Manager's purview extends to fostering innovation in watchmaking and component manufacturing, upholding the brand's legacy of precision. Edgar Embriz Ruiz ensures that the company's commitment to quality and craftsmanship remains paramount, directly impacting market share and brand reputation within key international territories. This executive's focus is on optimizing the value chain from raw material sourcing to final product distribution, reinforcing Swatch Group's position as a global leader in the watch industry.
    Edgar Embriz Ruiz

    Emre Coskun - Chief Financial Officer

    Emre Coskun, the Chief Financial Officer at Swatch Group, manages all financial planning, risk management, and reporting activities. This executive oversees the company's fiscal health, ensuring robust financial strategies support long-term growth and profitability in the competitive watch and jewelry market. Coskun directs the allocation of capital, investment strategies, and the optimization of financial resources across global manufacturing and sales channels. The Chief Financial Officer's responsibilities include maintaining strong relationships with financial institutions and stakeholders, providing critical insights into market trends and economic conditions affecting the business. Emre Coskun's leadership ensures compliance with international financial regulations and drives initiatives to enhance operational cost-effectiveness. This role is pivotal in supporting the company's expansion efforts and maintaining its status as a financially sound international group active in design, manufacture, and sale of finished watches and components.

    Stephen Kounas - Brand President - North America, Glashütte Original

    Stephen Kounas, the Brand President - North America, Glashütte Original at Swatch Group, spearheads the strategic direction and market penetration for the Glashütte Original brand across North America. This leadership position involves driving sales, marketing, and brand development initiatives tailored to the discerning North American clientele. Kounas oversees the expansion of the brand's retail presence and strengthens relationships with distribution partners, ensuring the highest standards of customer experience. The Brand President - North America, Glashütte Original's focus is on enhancing brand visibility and desirability within this key market, leveraging the brand's heritage of German watchmaking excellence. Stephen Kounas directs efforts to communicate the unique craftsmanship and technical innovation inherent in Glashütte Original timepieces, contributing significantly to the brand's revenue and market share growth in the region. This executive's role is critical in translating the brand's global vision into localized success.

    Murielle Raveloson - President, Brand, Hamilton (US)

    Murielle Raveloson, the President, Brand, Hamilton (US) at Swatch Group, leads the strategic growth and operational execution for the Hamilton brand within the United States market. This executive is responsible for driving brand awareness, sales performance, and market share expansion through targeted marketing campaigns and distribution strategies. Raveloson oversees the development and implementation of business plans that align with Hamilton's American heritage and innovative spirit. The President, Brand, Hamilton (US)'s mandate includes fostering strong relationships with retailers and consumers, ensuring the brand's unique value proposition resonates across the US. Murielle Raveloson's leadership ensures that Hamilton's commitment to quality, precision, and American design is effectively communicated and experienced by customers. This role is essential for strengthening Hamilton's position as a leading watch brand in the competitive US landscape, directly contributing to the overall success of Swatch Group's brand portfolio.

    Edouard Mariotti - President, Brand

    Edouard Mariotti, the President, Brand at Swatch Group, directs the strategic vision and operational management for assigned brands within the company's diverse portfolio. This leadership role involves overseeing brand development, market positioning, and sales performance, ensuring alignment with Swatch Group's overarching business objectives. Mariotti drives initiatives to enhance brand equity and market penetration, focusing on innovation in product design and manufacturing processes. The President, Brand's responsibilities include cultivating strong relationships with key stakeholders, from suppliers to distribution networks, and optimizing the value chain for maximum efficiency. Edouard Mariotti's expertise is crucial in navigating the complexities of the global watch and jewelry market, identifying new growth opportunities and reinforcing the competitive advantage of the brands under management. This executive's strategic oversight contributes significantly to the sustained success and expansion of Swatch Group's international presence.
    Edouard Mariotti

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    Frequently Asked Questions Regarding Swatch Group Top Executives and Leadership Team

    Who leads Swatch Group?
    Swatch Group is led by Edgar Embriz Ruiz (Chief Executive Officer Country General Manager), along with executives such as Emre Coskun (Chief Financial Officer) and Stephen Kounas (Brand President - North America, Glashütte Original).
    Who is part of Swatch Group’s executive team?
    The executive team of Swatch Group includes leaders such as Edgar Embriz Ruiz (Chief Executive Officer Country General Manager), Emre Coskun (Chief Financial Officer), Stephen Kounas (Brand President - North America, Glashütte Original) and other senior executives.
    How many executives does Swatch Group have?
    Swatch Group has 5 executives leading key business areas.
    What roles are included in Swatch Group’s leadership team?
    The leadership team of Swatch Group includes roles such as Chief Executive Officer Country General Manager, Chief Financial Officer, Brand President - North America, Glashütte Original, President, Brand, Hamilton (US), President, Brand.