Audemars Piguet Executive and Leadership Team

Wolfgang Sickenberg, the Chief Executive Officer at Audemars Piguet, directs the overarching strategic vision for the brand. Overseeing the integration of traditional Swiss craftsmanship with modern manufacturing, the Chief Executive Officer ensures the company maintains its position as a leader in the luxury watch industry. This leadership role involves coordinating with the board to define long-term growth objectives and product development cycles. By fostering a culture of precision and innovation, Wolfgang Sickenberg directly impacts the global market presence of the firm. The Chief Executive Officer manages the alignment of internal departments to support the heritage of the Vallée de Joux while scaling operations to meet international demand. Through rigorous oversight of brand equity and market positioning, Sickenberg secures the future of the organization as a premier manufacturer of high-end timepieces, ensuring that every watch reflects the core values established in 1875.

Frederic Leys, the Chief Executive Officer, Region (Japan, South Korea) at Audemars Piguet, manages all commercial operations across these critical Asian markets. Overseeing the expansion of retail footprints and client engagement strategies, the Chief Executive Officer, Region (Japan, South Korea) ensures that the brand resonates with local collectors while upholding the standards of the Swiss headquarters. This leadership role involves navigating complex regulatory environments and consumer preferences to drive revenue growth. By optimizing the distribution network and enhancing the customer experience, Frederic Leys directly impacts the regional performance of the company. The Chief Executive Officer, Region (Japan, South Korea) coordinates with global leadership to implement marketing campaigns that highlight the technical mastery of the brand. Through consistent focus on market penetration and brand loyalty, Leys strengthens the presence of the organization within the competitive landscape of East Asia.

Peggy Hu, the Chief Executive Officer, Audemars Piguet Hkg & Greater (China) at Audemars Piguet, drives the strategic direction for the brand across the Greater China region. Overseeing the development of high-touch retail experiences and exclusive client relationships, the Chief Executive Officer, Audemars Piguet Hkg & Greater (China) ensures that the company captures significant market share in this high-growth territory. This leadership role involves managing complex supply chain logistics and local marketing initiatives to maintain brand prestige. By leveraging deep market insights, Peggy Hu directly impacts the operational success of the firm in this vital geography. The Chief Executive Officer, Audemars Piguet Hkg & Greater (China) collaborates with global teams to align regional activities with the overarching mission of the brand. Through strategic planning and execution, Hu elevates the visibility of the company, ensuring that the heritage of the Vallée de Joux remains central to the regional identity.

Matthew Saini, the Chief People Officer, CRC & Lead Ambassador at Audemars Piguet, architects the human capital strategy and client relations framework for the organization. Overseeing the recruitment of top-tier talent and the development of internal training programs, the Chief People Officer, CRC & Lead Ambassador ensures that the workforce embodies the precision and excellence of the brand. This leadership role involves fostering a culture of inclusivity and professional growth while managing the client relations center to provide world-class service. By aligning employee performance with corporate goals, Matthew Saini directly impacts the operational efficiency and service quality of the company. The Chief People Officer, CRC & Lead Ambassador coordinates with other executives to ensure that the brand values are communicated effectively to both staff and clients. Through the implementation of robust talent management systems, Saini supports the long-term sustainability of the organization as a global leader in luxury manufacturing.