SBS Executive and Leadership Team

Kong Yu, the Chief Executive Officer at SBS, directs the overall strategic vision and operational execution for Australia's multicultural broadcaster. Yu oversees the development and implementation of content strategies across SBS's diverse platforms, including free-to-air television, digital channels, and online services, ensuring alignment with the SBS Charter. This leadership role involves fostering innovation in media delivery and content creation to serve Australia's multicultural and Indigenous communities. Yu's focus remains on enhancing SBS's unique position in the Australian media landscape by providing services that inform, educate, and entertain all Australians. The Chief Executive Officer drives initiatives to reflect Australia's diverse society and promote social cohesion through compelling media offerings. By managing key stakeholder relationships and guiding departmental objectives, Kong Yu ensures SBS continues to inspire Australians to explore and appreciate diverse cultures.

Abdul Sharief, the President, Chief Executive Officer & Chairman at SBS, provides overarching leadership and strategic direction for the organization. Sharief guides the company's mission to deliver multilingual, multicultural, and Indigenous media services that inform, educate, and entertain all Australians. This executive role encompasses setting the corporate agenda, overseeing financial health, and ensuring operational excellence across all distribution platforms, from television and radio to digital and mobile. The President, Chief Executive Officer & Chairman champions initiatives that reflect Australia's diverse society and contribute to a cohesive social fabric. By fostering a culture of innovation and inclusivity, Abdul Sharief drives SBS's unique place in the media landscape, inspiring Australians to engage with diverse global perspectives. This leadership position involves significant engagement with the board and key industry partners to advance SBS's charter objectives.

Ervan Erianto, the Founder & Chief Executive Officer at SBS, established and now directs the company's strategic trajectory and core operations. Erianto's leadership focuses on fulfilling SBS's mandate as Australia's multicultural broadcaster, providing essential multilingual, multicultural, and Indigenous media services. This role involves guiding content development and platform expansion across television, radio, and digital channels to inform, educate, and entertain all Australians. The Founder & Chief Executive Officer is dedicated to reflecting Australia's diverse society and fostering social cohesion through media. Ervan Erianto inspires engagement with global cultures and promotes understanding among diverse communities. By championing innovation and maintaining the integrity of the SBS Charter, Erianto ensures the organization's continued relevance and impact in the Australian media ecosystem.

Mohsen Sayed, the Founder & Chief Executive Officer at SBS, spearheads the company's strategic direction and operational framework. Sayed's leadership is centered on executing the SBS Charter, which mandates the provision of multilingual, multicultural, and Indigenous media services designed to inform, educate, and entertain all Australians. This executive position oversees the integration of diverse content across SBS's extensive distribution network, including television, radio, and digital platforms. The Founder & Chief Executive Officer actively promotes the reflection of Australia's diverse society and cultivates social cohesion. Mohsen Sayed drives initiatives that inspire Australians to explore global cultures and appreciate societal diversity. By ensuring robust content delivery and strategic platform development, Sayed maintains SBS's unique and vital role in the Australian media landscape.

Pamela Gartner, the Chief Financial Officer at SBS, directs the financial strategy and fiscal management of the organization. Gartner oversees all aspects of financial planning, budgeting, reporting, and investment, ensuring the sustainable operation of SBS's diverse media services. This role is critical in managing resources allocated to multilingual, multicultural, and Indigenous programming across television, radio, and digital platforms. The Chief Financial Officer ensures financial compliance and optimizes resource allocation to support the company's mission of informing, educating, and entertaining all Australians. Pamela Gartner's expertise supports the strategic initiatives aimed at reflecting Australia's diverse society and fostering social cohesion. By maintaining strong financial controls and providing strategic financial insights, Gartner enables SBS to continue its unique contribution to the Australian media landscape.

Henry Veronese, the Group Chief Financial Officer at SBS, leads the financial planning, management, and reporting for the entire organization. Veronese is responsible for overseeing the fiscal health of SBS, ensuring robust financial controls and strategic resource allocation across all media platforms, including television, radio, and digital services. This executive role is vital for supporting the delivery of multilingual, multicultural, and Indigenous content that informs, educates, and entertains all Australians. The Group Chief Financial Officer provides critical financial insights to guide strategic decisions, supporting initiatives that reflect Australia's diverse society and promote social cohesion. Henry Veronese's financial acumen ensures the sustainable operation of SBS, enabling the broadcaster to maintain its unique contribution to the Australian media landscape. By managing financial risks and opportunities, Veronese supports the long-term vision of the organization.

Rawda Elgendy, the Chief Operating Officer at SBS, manages the day-to-day operational functions and ensures the efficient execution of the broadcaster's strategic objectives. Elgendy oversees the integration of services across SBS's various platforms, including television, radio, and digital media, ensuring the effective delivery of multilingual, multicultural, and Indigenous content. This executive role is crucial for optimizing resource utilization and streamlining processes to inform, educate, and entertain all Australians. The Chief Operating Officer drives operational excellence, supporting initiatives that reflect Australia's diverse society and promote social cohesion. Rawda Elgendy's focus on operational efficiency enables SBS to maintain its unique position in the media landscape and adapt to evolving audience needs. By coordinating cross-departmental efforts, Elgendy ensures the seamless delivery of SBS's charter responsibilities.

Sasan Soofi, the President at SBS, provides strategic leadership and drives key initiatives across the organization. Soofi's role involves overseeing significant operational areas and contributing to the overall direction of SBS as Australia's multicultural broadcaster. This executive position focuses on enhancing the delivery of multilingual, multicultural, and Indigenous media services designed to inform, educate, and entertain all Australians. The President plays a crucial part in ensuring SBS effectively reflects Australia's diverse society and fosters social cohesion through its programming and platforms. Sasan Soofi's leadership supports the ongoing mission to inspire Australians to explore global cultures and appreciate societal diversity. By guiding strategic priorities and fostering collaboration, Soofi contributes to SBS's unique and impactful presence in the Australian media landscape.

Darren Farnham, the Chief Technology Officer at SBS, architects and oversees the technological infrastructure supporting the broadcaster's extensive media operations. Farnham leads the development and implementation of innovative technology solutions across SBS's television, radio, and digital platforms, ensuring seamless content delivery and audience engagement. This role is pivotal in leveraging technology to enhance the reach and impact of multilingual, multicultural, and Indigenous media services. The Chief Technology Officer drives digital transformation initiatives, optimizing systems for efficiency and scalability to serve all Australians. Darren Farnham's strategic vision ensures SBS remains at the forefront of media technology, supporting the mission to reflect Australia's diverse society and foster social cohesion. By managing technological advancements, Farnham enables SBS to adapt to evolving media consumption habits and maintain its unique position.

Adam Shpiro, the Chief Marketing Officer at SBS, directs the comprehensive marketing and brand strategy for Australia's multicultural broadcaster. Shpiro oversees the promotion of SBS's diverse content across television, radio, and digital platforms, aiming to inform, educate, and entertain all Australians. This leadership position is key to enhancing audience engagement and expanding the reach of multilingual, multicultural, and Indigenous media services. The Chief Marketing Officer drives initiatives that highlight SBS's unique role in reflecting Australia's diverse society and fostering social cohesion. Adam Shpiro's strategic marketing efforts ensure SBS inspires Australians to explore global cultures and appreciate societal diversity. By developing innovative campaigns and managing brand perception, Shpiro strengthens SBS's connection with its audience and its vital place in the Australian media ecosystem.