Leadership Overview
SBS has 10 executives leading key functions including strategy, finance, technology, operations, and marketing.
Driven by a commitment to diversity, SBS provides multilingual, multicultural, and Indigenous media services that inform, educate, and entertain all Australians, reflecting the nation's diverse society and fostering social cohesion.
Driven by a commitment to diversity, SBS provides multilingual, multicultural, and Indigenous media services that inform, educate, and entertain all Australians, reflecting the nation's diverse society and fostering social cohesion.
Leadership Roles at SBS
Kalyan Chivukula - Chief Executive Officer
Kalyan Chivukula, the Chief Executive Officer at SBS, directs the overall strategic vision and operational execution for Australia's multicultural broadcaster. This leadership role involves guiding the organization's mission to provide multilingual, multicultural, and Indigenous media services across free-to-air television, subscription television, radio, and digital platforms. Kalyan Chivukula ensures SBS effectively informs, educates, and entertains all Australians, reflecting the nation's diverse society and contributing to social cohesion. The Chief Executive Officer oversees the integration of content delivery across an expanding array of distribution channels, maintaining SBS's unique position in the Australian media landscape. This executive drives initiatives that inspire Australians to explore, appreciate, and celebrate global diversity, reinforcing the broadcaster's charter objectives and its impact on a cohesive society.
Ervan Erianto - Founder & Chief Executive Officer
Ervan Erianto, the Founder & Chief Executive Officer at SBS, establishes and champions the core mission of the organization. This foundational role involves setting the strategic direction for SBS's unique position as Australia's multicultural broadcaster, ensuring its services inform, educate, and entertain diverse audiences. Ervan Erianto oversees the continuous evolution of multilingual, multicultural, and Indigenous media content across television, radio, and digital platforms. The Founder & Chief Executive Officer drives the organization's commitment to reflecting Australia's diverse society and fostering social cohesion through media. This leadership ensures SBS inspires Australians to explore and appreciate global diversity, maintaining a cohesive society through its expansive distribution channels, including online and mobile applications.
Abdul Sharief - President, Chief Executive Officer & Chairman
Abdul Sharief, the President, Chief Executive Officer & Chairman at SBS, orchestrates the overarching strategy and governance of Australia's multicultural broadcaster. This comprehensive leadership position involves guiding the organization's mission to deliver multilingual, multicultural, and Indigenous media services across all platforms, including free-to-air television, radio, and digital channels. Abdul Sharief ensures SBS informs, educates, and entertains all Australians, reflecting the nation's diverse society and actively contributing to social cohesion. The President, Chief Executive Officer & Chairman drives initiatives that inspire exploration and appreciation of global diversity, reinforcing the broadcaster's charter. This executive's oversight extends to maintaining SBS's unique place in the media landscape and its role in fostering a cohesive society through innovative content delivery.
Mohsen Sayed - Founder & Chief Executive Officer
Mohsen Sayed, the Founder & Chief Executive Officer at SBS, defines the strategic imperatives for Australia's multicultural media entity. This pivotal role ensures SBS fulfills its charter by providing essential multilingual, multicultural, and Indigenous radio, television, and digital media services. Mohsen Sayed drives the organization's commitment to informing, educating, and entertaining all Australians, thereby reflecting the nation's diverse society and promoting social cohesion. The Founder & Chief Executive Officer oversees the expansion of content distribution across various platforms, including online and mobile devices, ensuring broad accessibility. This leadership inspires Australians to engage with and celebrate global diversity, reinforcing SBS's unique contribution to a cohesive society through its media operations.
Nitsa Niarchos - Chief Financial Officer
Nitsa Niarchos, the Chief Financial Officer at SBS, manages the financial health and strategic resource allocation for Australia's multicultural broadcaster. This critical role involves overseeing all financial operations, including budgeting, forecasting, and financial reporting, to support SBS's mission of providing diverse media services. Nitsa Niarchos ensures fiscal responsibility across free-to-air television, radio, and digital platforms, enabling the organization to inform, educate, and entertain all Australians effectively. The Chief Financial Officer plays a key part in optimizing financial strategies to reflect Australia's diverse society and foster social cohesion. This executive's financial stewardship supports the continuous innovation and broad distribution of SBS content, inspiring appreciation for global diversity and contributing to a cohesive society.
Henry Veronese - Group Chief Financial Officer
Henry Veronese, the Group Chief Financial Officer at SBS, oversees the comprehensive financial strategy and management for Australia's multicultural media entity. This senior role involves guiding financial planning, investment, and reporting across all SBS operations, including television, radio, and digital platforms. Henry Veronese ensures fiscal discipline and strategic resource allocation to support the organization's charter of providing multilingual, multicultural, and Indigenous services. The Group Chief Financial Officer plays a crucial part in enabling SBS to inform, educate, and entertain all Australians, reflecting the nation's diverse society and fostering social cohesion. This executive's financial leadership supports the continuous growth and broad distribution of SBS content, inspiring appreciation for global diversity and contributing to a cohesive society.
Rawda Elgendy - Chief Operating Officer
Rawda Elgendy, the Chief Operating Officer at SBS, directs the day-to-day operational efficiency and strategic execution of Australia's multicultural broadcaster. This role encompasses managing the complex interplay of resources and processes across television, radio, and digital media services to ensure SBS effectively informs, educates, and entertains all Australians. Rawda Elgendy oversees the optimization of operational workflows, enhancing the delivery of content that reflects Australia's diverse society and promotes social cohesion. The Chief Operating Officer ensures that all distribution platforms, from free-to-air channels to mobile apps, function optimally. This executive's focus on operational excellence supports SBS's charter to inspire exploration and appreciation of global diversity, contributing to a cohesive society.
Yakir Eylon - President
Yakir Eylon, the President at SBS, directs key strategic initiatives and operational oversight for Australia's multicultural broadcaster. This leadership position involves guiding the organization's mission to deliver essential multilingual, multicultural, and Indigenous media services across television, radio, and digital platforms. Yakir Eylon ensures SBS effectively informs, educates, and entertains all Australians, reflecting the nation's diverse society and actively contributing to social cohesion. The President oversees the expansion and integration of content across various distribution channels, maintaining SBS's unique role in the media landscape. This executive drives efforts to inspire Australians to explore, appreciate, and celebrate global diversity, reinforcing the broadcaster's charter and its impact on a cohesive society.
Darren Farnham - Chief Technology Officer
Darren Farnham, the Chief Technology Officer at SBS, architects the technological infrastructure supporting Australia's multicultural media services. This leadership position involves overseeing the development and implementation of advanced technology solutions across television, radio, and digital platforms, ensuring seamless content delivery. Darren Farnham drives innovation in broadcasting technology to enhance SBS's ability to inform, educate, and entertain all Australians, reflecting the nation's diverse society. The Chief Technology Officer ensures the robustness and scalability of digital distribution channels, including online and mobile applications, supporting the organization's mission to foster social cohesion. This executive's technical vision enables SBS to inspire exploration and appreciation of global diversity through cutting-edge media technology.
Adam Shpiro - Chief Marketing Officer
Adam Shpiro, the Chief Marketing Officer at SBS, shapes and executes the marketing strategies for Australia's multicultural broadcaster. This leadership role involves driving audience engagement and brand visibility across all media platforms, including television, radio, and digital channels. Adam Shpiro ensures SBS's unique value proposition—informing, educating, and entertaining diverse audiences—resonates throughout the Australian community. The Chief Marketing Officer oversees campaigns that highlight Australia's diverse society and foster social cohesion, reinforcing the broadcaster's charter. This executive's efforts inspire Australians to explore and appreciate global diversity, leveraging marketing insights to expand reach and impact. Adam Shpiro's strategic direction amplifies SBS's contribution to a cohesive society through compelling brand narratives.
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