SBS Executive and Leadership Team

Kalyan Chivukula, the Chief Executive Officer at SBS, directs the overall strategic vision and operational execution for Australia's multicultural broadcaster. This leadership role involves steering the organization's mission to provide multilingual, multicultural, and Indigenous media services across free-to-air television, subscription television, radio, and digital platforms. Kalyan Chivukula ensures SBS fulfills its charter obligations by informing, educating, and entertaining all Australians, reflecting the nation's diverse society. The Chief Executive Officer oversees the integration of content delivery across an expanding array of distribution channels, driving innovation to maintain relevance in a dynamic media landscape. This executive's focus centers on fostering a cohesive society by inspiring Australians to explore and appreciate diverse cultures. Kalyan Chivukula's leadership ensures SBS remains a unique and vital presence in Australian media, contributing significantly to national identity and understanding.

Ervan Erianto, the Founder & Chief Executive Officer at SBS, establishes the foundational principles and long-term strategic direction for the organization. This executive's role encompasses the core mandate of SBS: delivering multilingual, multicultural, and Indigenous media services that inform, educate, and entertain. Ervan Erianto guides the company's commitment to reflecting Australia's diverse society and fostering social cohesion through its programming. The Founder & Chief Executive Officer oversees the expansion and optimization of distribution platforms, including television, radio, and digital media, ensuring broad accessibility for all Australians. This leadership position involves championing the exploration and appreciation of global cultures, thereby strengthening the fabric of Australian society. Ervan Erianto's vision drives SBS's unique position in the media landscape, ensuring its continued impact and relevance in serving a multicultural nation.

Mohsen Sayed, the Founder & Chief Executive Officer at SBS, architects the strategic framework and operational imperatives for Australia's unique media organization. This executive champions the SBS Charter's mission to provide essential multilingual, multicultural, and Indigenous radio, television, and digital media services. Mohsen Sayed ensures these services effectively inform, educate, and entertain all Australians, actively reflecting the nation's rich societal diversity. The Founder & Chief Executive Officer drives the continuous evolution of SBS's distribution channels, encompassing free-to-air television, subscription services, radio, and digital platforms, to maximize reach and engagement. This leadership role is pivotal in inspiring Australians to explore, appreciate, and celebrate diverse cultures, thereby contributing to a cohesive society. Mohsen Sayed's guidance solidifies SBS's distinctive role in the Australian media ecosystem.

Pamela Gartner, the Chief Financial Officer at SBS, manages the organization's financial health and strategic resource allocation. This executive oversees all financial planning, budgeting, accounting, and reporting functions, ensuring fiscal responsibility across SBS's diverse media operations. Pamela Gartner plays a critical part in optimizing financial performance to support the delivery of multilingual, multicultural, and Indigenous broadcasting services. The Chief Financial Officer collaborates with other senior leaders to align financial strategies with the company's charter to inform, educate, and entertain all Australians. This role involves rigorous financial oversight to sustain and expand SBS's reach across television, radio, and digital platforms. Gartner's expertise ensures the efficient deployment of capital, enabling SBS to effectively reflect Australia's diverse society and foster social cohesion through its unique media offerings.

Henry Veronese, the Group Chief Financial Officer at SBS, oversees the comprehensive financial strategy and management across the entire organization. This executive directs all aspects of financial planning, analysis, accounting, and reporting, ensuring fiscal discipline and strategic resource allocation. Henry Veronese plays a pivotal role in supporting SBS's mandate to deliver multilingual, multicultural, and Indigenous media services that inform, educate, and entertain. The Group Chief Financial Officer collaborates closely with executive leadership to align financial objectives with the company's charter and operational goals. This position involves rigorous financial oversight to sustain and enhance SBS's reach across its television, radio, and digital platforms. Veronese's financial acumen ensures the efficient deployment of capital, enabling SBS to effectively reflect Australia's diverse society and promote social cohesion.

Rawda Elgendy, the Chief Operating Officer at SBS, oversees the day-to-day operational efficiency and effectiveness of the organization. This executive manages the complex interplay of SBS's various media services, ensuring seamless delivery across free-to-air television, radio, and digital platforms. Rawda Elgendy focuses on optimizing operational workflows to support the delivery of multilingual, multicultural, and Indigenous content that informs, educates, and entertains all Australians. The Chief Operating Officer plays a key role in implementing strategies that enhance audience reach and engagement, reinforcing SBS's commitment to reflecting Australia's diverse society. This leadership position involves driving operational excellence to maintain SBS's unique standing in the media sector and to foster a cohesive society through cultural understanding. Elgendy's oversight ensures robust operational infrastructure supports the broadcaster's vital mission.

Sasan Soofi, the President at SBS, provides high-level strategic direction and leadership across key organizational functions. This executive's role involves guiding SBS's overarching mission to deliver essential multilingual, multicultural, and Indigenous media services that inform, educate, and entertain all Australians. Sasan Soofi ensures the organization's strategic initiatives align with its charter to reflect Australia's diverse society and foster social cohesion. The President oversees critical aspects of operations and business development, driving growth and innovation across television, radio, and digital platforms. This leadership position is central to maintaining SBS's unique position within the Australian media landscape and ensuring its continued impact. Soofi's guidance shapes the strategic trajectory of SBS, reinforcing its commitment to serving a multicultural nation.

Adam Shpiro, the Chief Marketing Officer at SBS, directs the strategic marketing and brand initiatives for Australia's multicultural broadcaster. This executive is responsible for enhancing SBS's public profile and audience engagement across all platforms, including television, radio, and digital media. Adam Shpiro develops and executes comprehensive marketing campaigns that communicate the value of SBS's multilingual, multicultural, and Indigenous content. The Chief Marketing Officer ensures the brand effectively reflects Australia's diverse society and promotes social cohesion by highlighting cultural appreciation. This role involves deep market analysis to identify opportunities for audience growth and to reinforce SBS's unique position in the media landscape. Shpiro's leadership drives the promotion of SBS's mission to inform, educate, and entertain, ensuring its services resonate with a broad and diverse Australian population.

Darren Farnham, the Chief Technology Officer at SBS, leads the technological strategy and infrastructure development for Australia's multicultural broadcaster. This executive is responsible for ensuring SBS's digital platforms, broadcast systems, and IT operations are robust, scalable, and innovative. Darren Farnham drives the adoption of new technologies to enhance content delivery across television, radio, and digital channels, supporting the organization's mission to inform, educate, and entertain. The Chief Technology Officer plays a crucial role in maintaining the technological backbone that allows SBS to reflect Australia's diverse society and reach all Australians effectively. This leadership position involves managing cybersecurity, data management, and the evolution of broadcast technology to meet future demands. Farnham's expertise ensures SBS remains at the forefront of media technology, enabling its unique service provision.

Erik Aasness, the Co-Founder & Chief Technology Officer at SBS, established and continues to guide the technological foundation of the organization. This executive directs the strategic implementation of technology solutions that underpin SBS's diverse media services, including television, radio, and digital platforms. Erik Aasness ensures the technological infrastructure supports the broadcaster's core mission of providing multilingual, multicultural, and Indigenous content to inform, educate, and entertain all Australians. The Co-Founder & Chief Technology Officer is instrumental in driving innovation within the technology division, enhancing user experience and expanding content accessibility. This role involves overseeing the development and maintenance of systems that reflect Australia's diverse society and foster social cohesion. Aasness's long-standing technological leadership ensures SBS maintains its competitive edge and effectively serves its broad audience.