SBS Executive and Leadership Team

Kalyan Chivukula, the Chief Executive Officer at SBS, directs the overarching strategic vision for the national broadcaster. Chivukula manages the alignment of multicultural programming with the core SBS Charter, ensuring that all digital and broadcast services reflect the diverse Australian landscape. By coordinating with the Board and senior leadership, the Chief Executive Officer drives long-term growth and audience engagement across free-to-air and mobile platforms. This leadership role involves navigating complex regulatory environments while maintaining the integrity of public media services. Kalyan Chivukula prioritizes the expansion of Indigenous content to strengthen social cohesion throughout the nation. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the sustainability of the broadcaster. Chivukula maintains a focus on innovation, ensuring that the media entity remains relevant in an increasingly fragmented digital market while upholding the highest standards of public service broadcasting.

Mohsen Sayed, the Founder & Chief Executive Officer at SBS, architects the foundational business models that support the organization's unique multicultural mission. Sayed oversees the integration of new media technologies into the existing broadcasting framework, ensuring that the entity adapts to shifting consumer habits. As the Founder & Chief Executive Officer, Sayed drives initiatives that expand the reach of multilingual radio and television services to underserved communities. This role requires constant collaboration with internal stakeholders to refine the delivery of educational content. Mohsen Sayed monitors the effectiveness of digital distribution channels, optimizing user experiences across mobile applications and online portals. By championing inclusive storytelling, the Founder & Chief Executive Officer reinforces the commitment to a cohesive society. Sayed manages the strategic direction of the broadcaster, ensuring that every operational decision aligns with the legislative requirements and the broader goal of celebrating global diversity within the Australian context.

Ervan Erianto, the Founder & Chief Executive Officer at SBS, executes high-level operational strategies that sustain the broadcaster's role in the Australian media landscape. Erianto focuses on the development of sustainable revenue streams that support the production of high-quality, diverse content. As the Founder & Chief Executive Officer, Erianto manages the relationships with key industry partners to enhance the distribution of television and radio services. This leadership position involves analyzing market trends to anticipate the needs of a multicultural audience. Ervan Erianto drives the implementation of digital transformation projects, ensuring that the broadcaster remains competitive against global streaming platforms. By fostering a culture of excellence, the Founder & Chief Executive Officer ensures that the organization meets its public service obligations. Erianto oversees the alignment of corporate resources with the mission of informing and entertaining all Australians, ultimately securing the long-term viability of the media entity through strategic planning and execution.

Pamela Gartner, the Chief Financial Officer at SBS, manages the fiscal health and resource allocation for the national broadcaster. Gartner oversees the budgeting process, ensuring that funds are distributed effectively across television, radio, and digital media departments. As the Chief Financial Officer, Gartner drives financial transparency and accountability, reporting directly to the Board on the economic performance of the organization. This role involves optimizing cost structures to support the production of multilingual and Indigenous content. Pamela Gartner monitors the financial impact of new distribution platforms, ensuring that investments yield measurable audience growth. By implementing robust financial controls, the Chief Financial Officer mitigates risks and supports the long-term stability of the broadcaster. Gartner collaborates with other C-suite leaders to align financial goals with the strategic mission of the organization. Through precise fiscal management, the Chief Financial Officer enables the continued delivery of essential public media services to all Australians.

Sang Kim, the Head Chief Financial Officer, Corporate Management at SBS, directs the high-level financial planning and corporate governance for the organization. Kim oversees the long-term financial strategy, ensuring that corporate management practices support the broadcaster's public service mission. As the Head Chief Financial Officer, Corporate Management, Kim drives the development of financial policies that govern resource allocation across all departments. This role involves managing complex reporting requirements and ensuring compliance with national standards. Sang Kim collaborates with the Board to evaluate the financial feasibility of new strategic initiatives. By analyzing macro-level economic trends, the Head Chief Financial Officer, Corporate Management, provides the insights necessary for sustainable growth. Kim monitors the financial health of the organization, ensuring that resources are utilized to maximize the impact of multilingual and Indigenous media services. Through rigorous financial oversight, the Head Chief Financial Officer, Corporate Management, secures the stability and future success of the broadcaster.

Henry Veronese, the Group Chief Financial Officer at SBS, manages the consolidated financial operations for the entire media group. Veronese oversees the financial reporting and auditing processes that ensure the integrity of the organization's fiscal data. As the Group Chief Financial Officer, Veronese drives the implementation of financial systems that support the diverse needs of the broadcaster's various platforms. This role involves coordinating with regional and departmental leads to ensure consistent financial practices across the group. Henry Veronese monitors the performance of investments and manages the capital structure to support the production of high-quality content. By providing strategic financial guidance, the Group Chief Financial Officer enables the organization to meet its operational goals while adhering to public service mandates. Veronese collaborates with the executive team to align financial resources with the mission of fostering social cohesion. Through comprehensive financial management, the Group Chief Financial Officer ensures the long-term viability of the media group.

Rawda Elgendy, the Chief Operating Officer at SBS, directs the daily operational activities that keep the broadcaster functioning efficiently. Elgendy oversees the internal processes that support the production and distribution of multilingual and Indigenous content. As the Chief Operating Officer, Elgendy drives organizational productivity by streamlining workflows between departments. This role involves managing the logistics of content delivery across various platforms, from analogue radio to digital streaming. Rawda Elgendy coordinates with other executives to ensure that operational capacity matches the strategic goals of the organization. By implementing performance metrics, the Chief Operating Officer monitors the effectiveness of internal teams and identifies areas for improvement. Elgendy manages the operational resources necessary to maintain the broadcaster's unique position in the Australian media landscape. Through diligent oversight, the Chief Operating Officer ensures that the organization remains agile and responsive to the needs of a diverse society while maintaining high standards of service delivery.

Darren Farnham, the Chief Technology Officer at SBS, architects the technical infrastructure required to deliver high-quality media services across Australia. Farnham oversees the maintenance and upgrade of broadcast systems, including digital radio and television transmission networks. As the Chief Technology Officer, Farnham drives the development of mobile applications and online platforms that host the broadcaster's extensive content library. This role involves managing complex cybersecurity protocols to protect the integrity of digital assets. Darren Farnham collaborates with production teams to integrate advanced editing and streaming technologies, ensuring seamless delivery to diverse audiences. By prioritizing scalable cloud solutions, the Chief Technology Officer supports the organization's ability to reach viewers on any device. Farnham monitors emerging technological trends to keep the broadcaster at the forefront of the media industry. Through technical leadership, the Chief Technology Officer ensures that the infrastructure remains resilient and capable of supporting the mission of informing and educating the public.

Adam Shpiro, the Chief Marketing Officer at SBS, architects the brand strategy that connects the broadcaster with diverse audiences across Australia. Shpiro oversees the development of campaigns that promote multilingual and Indigenous content, ensuring that the mission of the organization resonates with all Australians. As the Chief Marketing Officer, Shpiro drives audience engagement through targeted digital marketing and public relations initiatives. This role involves analyzing viewer data to refine the positioning of television and radio services in a competitive market. Adam Shpiro collaborates with content teams to highlight the unique value of the broadcaster's programming. By managing the brand identity, the Chief Marketing Officer ensures that the organization remains a trusted source of information and entertainment. Shpiro monitors the effectiveness of marketing spend, optimizing outreach to maximize the impact of public service media. Through strategic communication, the Chief Marketing Officer strengthens the connection between the broadcaster and the community it serves.

Florent Lepora, the Chief Technology Officer, Dibaka at SBS, directs the specialized technical development for the Dibaka platform. Lepora oversees the engineering teams responsible for the unique digital features that enhance the user experience for multicultural audiences. As the Chief Technology Officer, Dibaka, Lepora drives the integration of innovative software solutions that support the broadcaster's digital-first strategy. This role involves managing the technical roadmap for the platform, ensuring that it remains compatible with modern mobile and web standards. Florent Lepora collaborates with other technology leaders to ensure that the Dibaka platform aligns with the broader infrastructure of the organization. By focusing on user-centric design and performance, the Chief Technology Officer, Dibaka, ensures that the platform effectively delivers educational and entertaining content. Lepora monitors system stability and security, providing a reliable digital environment for users to explore and appreciate the diverse world through the broadcaster's unique offerings.