The PSQCA Executive and Leadership Team

September, 2026

Leadership Overview

The PSQCA has 4 executives leading key functions including standardization, technical services, quality control, and certification processes.

Committed to industrial excellence, The PSQCA drives national economic growth by enforcing rigorous quality standards and conformity assessments across diverse sectors like agriculture, food, and IT to ensure global market competitiveness.

Leadership Roles at The PSQCA

  • Deputy Director - Bashir Unar
  • Deputy Director - Engr.Syed Iqbal
  • Deputy Director - Afshan Bhatti
  • Deputy Director - Imran Ali
  • Bashir Unar - Deputy Director

    Bashir Unar, the Deputy Director at The PSQCA, manages the standardization division to ensure industrial compliance with national benchmarks. Unar directs the development of technical protocols for the agriculture sector, facilitating better market access for local producers. By coordinating with inspection agencies, the Deputy Director maintains strict adherence to quality control frameworks. Bashir Unar also oversees the implementation of conformity assessment procedures, which directly impacts the reliability of domestic goods in international trade. This leadership role involves constant collaboration with the Board to refine regulatory policies. Through the systematic application of quality standards, the Deputy Director strengthens the overall industrial infrastructure. By optimizing these standardization processes, the division supports the broader mission of enhancing Pakistan's reputation for quality. Ultimately, the Deputy Director secures long-term industrial stability through consistent regulatory oversight and technical precision.

    Engr.Syed Iqbal - Deputy Director

    Engr.Syed Iqbal, the Deputy Director at The PSQCA, architects the technical services framework to support laboratory operations and testing accuracy. Engr.Syed Iqbal drives the modernization of testing facilities, ensuring that all equipment meets international calibration standards. Overseeing the technical services department, the Deputy Director ensures alignment with the overarching goal of industrial development. This leadership role involves managing complex certification processes for the IT sector, which requires precise technical evaluation. By streamlining the assessment workflow, the Deputy Director improves operational efficiency across the organization. Engr.Syed Iqbal also coordinates with external stakeholders to verify that laboratory outputs remain consistent with national quality mandates. Through the rigorous application of technical expertise, the Deputy Director fosters a culture of precision. Ultimately, the Deputy Director ensures that all conformity assessments provide reliable data for businesses seeking to compete in global markets.

    Afshan Bhatti - Deputy Director

    Afshan Bhatti, the Deputy Director at The PSQCA, executes the quality control strategy for the food industry to ensure consumer safety and regulatory compliance. Bhatti directs the inspection of manufacturing processes, verifying that all products meet established health and safety standards. Overseeing the quality control division, the Deputy Director ensures that businesses maintain high operational benchmarks. This leadership role involves auditing certification processes to prevent non-compliance in the food supply chain. By implementing robust monitoring systems, the Deputy Director mitigates risks associated with substandard production. Afshan Bhatti also collaborates with regional authorities to expand the reach of quality assurance programs across the country. Through the consistent enforcement of these standards, the Deputy Director supports the mission of enhancing industrial development. Ultimately, the Deputy Director secures public trust by maintaining the integrity of the national quality framework.

    Imran Ali - Deputy Director

    Imran Ali, the Deputy Director at The PSQCA, manages the certification processes for industrial entities seeking national and international recognition. Ali directs the evaluation of business practices, ensuring that organizations align with the conformity assessment requirements set by the authority. Overseeing the certification department, the Deputy Director ensures that all documentation and procedural audits meet strict regulatory criteria. This leadership role involves facilitating market entry for businesses by providing the necessary quality credentials. By optimizing the certification workflow, the Deputy Director improves the speed and accuracy of service delivery. Imran Ali also coordinates with the Board to update certification policies in response to evolving global standards. Through the systematic verification of industrial quality, the Deputy Director drives the organization's mission to elevate Pakistan's market position. Ultimately, the Deputy Director ensures that all certified entities uphold the highest standards of excellence.

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    Frequently Asked Questions Regarding The PSQCA Top Executives and Leadership Team

    Who leads The PSQCA?
    The PSQCA is led by Bashir Unar (Deputy Director), along with executives such as Engr.Syed Iqbal (Deputy Director) and Afshan Bhatti (Deputy Director).
    Who is part of The PSQCA’s executive team?
    The executive team of The PSQCA includes leaders such as Bashir Unar (Deputy Director), Engr.Syed Iqbal (Deputy Director), Afshan Bhatti (Deputy Director) and other senior executives.
    How many executives does The PSQCA have?
    The PSQCA has 4 executives leading key business areas.
    What roles are included in The PSQCA’s leadership team?
    The leadership team of The PSQCA includes roles such as Deputy Director, Deputy Director, Deputy Director, Deputy Director.