Phoenix Financial Ltd Executive and Leadership Team

September, 2026

Leadership Overview

Phoenix Financial Ltd has 5 executives leading key functions including strategy, smart technology, financial oversight, human resources, and investment management.

Focused on delivering comprehensive insurance and asset management solutions, Phoenix Financial Ltd drives market growth through a diversified portfolio of credit and distribution services across the Israeli financial sector.

Leadership Roles at Phoenix Financial Ltd

  • Chief Executive Officer - Eyal Simon
  • Group Chief Executive Officer, Smart The (Phoenix, Phoenix) - Limor Goel
  • Deputy Chief Executive Officer & Group Chief Human Resources Officer - Arie Rabinovich
  • Chief Financial Officer - Avichai Dahan
  • Chief Investment Officer and Executive Vice President - Haggai Schreiber
  • Eyal Simon - Chief Executive Officer

    Eyal Simon, the Chief Executive Officer at Phoenix Financial Ltd, directs the overarching corporate strategy for the entire insurance and asset management group. By aligning multi-line insurance operations with long-term profitability goals, the Chief Executive Officer ensures consistent value creation for shareholders on the Tel Aviv Stock Exchange. Eyal Simon maintains rigorous oversight of group-wide performance metrics while fostering innovation across credit and distribution business units. This leadership role involves constant collaboration with the Board to navigate complex regulatory environments and competitive market shifts. By prioritizing operational excellence, the Chief Executive Officer strengthens the market position of the firm within the broader financial services landscape. Through disciplined capital allocation and strategic expansion, the Chief Executive Officer secures the future trajectory of the organization. Ultimately, the Chief Executive Officer drives sustainable growth by integrating diverse financial services into a cohesive, high-performing business model.
    Eyal Simon

    Limor Goel - Group Chief Executive Officer, Smart The (Phoenix, Phoenix)

    Limor Goel, the Group Chief Executive Officer, Smart The (Phoenix, Phoenix) at Phoenix Financial Ltd, architects the digital transformation and technological infrastructure for the entire financial services group. By implementing advanced data analytics and automated systems, the Group Chief Executive Officer, Smart The (Phoenix, Phoenix) optimizes internal processes and enhances customer engagement across insurance and credit platforms. Limor Goel manages the integration of smart technologies to streamline distribution channels and improve service delivery efficiency. This leadership role requires close coordination with other C-suite members to ensure technological initiatives support the broader corporate mission of market leadership. By leveraging cutting-edge digital tools, the Group Chief Executive Officer, Smart The (Phoenix, Phoenix) creates scalable solutions that adapt to evolving consumer demands. Through continuous innovation, the Group Chief Executive Officer, Smart The (Phoenix, Phoenix) maintains the competitive edge of the firm in a rapidly digitizing financial landscape.

    Arie Rabinovich - Deputy Chief Executive Officer & Group Chief Human Resources Officer

    Arie Rabinovich, the Deputy Chief Executive Officer & Group Chief Human Resources Officer at Phoenix Financial Ltd, directs the human capital strategy and organizational development for the entire financial services group. By cultivating a high-performance culture, the Deputy Chief Executive Officer & Group Chief Human Resources Officer ensures the alignment of talent acquisition and retention with the core business objectives of insurance and asset management. Arie Rabinovich oversees leadership development programs and compensation structures to attract top-tier professionals. This leadership role involves collaborating with other executives to foster an environment of innovation and operational excellence. By managing organizational change and workforce planning, the Deputy Chief Executive Officer & Group Chief Human Resources Officer supports the scalability of the firm. Through strategic human resource management, the Deputy Chief Executive Officer & Group Chief Human Resources Officer drives employee engagement and productivity, which directly impacts the overall success of the organization.

    Avichai Dahan - Chief Financial Officer

    Avichai Dahan, the Chief Financial Officer at Phoenix Financial Ltd, manages the fiscal health and capital structure of the multi-line insurance and asset management group. By overseeing financial reporting, budgeting, and risk assessment, the Chief Financial Officer ensures transparency and compliance with all regulatory standards. Avichai Dahan directs the allocation of financial resources to support strategic growth initiatives in credit and distribution sectors. This leadership role involves constant interaction with the Board to provide accurate financial forecasting and performance analysis. By optimizing the balance sheet and managing liquidity, the Chief Financial Officer protects the long-term stability of the organization. Through rigorous financial discipline, the Chief Financial Officer supports the expansion of the firm across diverse market segments. Ultimately, the Chief Financial Officer drives fiscal efficiency by implementing robust internal controls and sophisticated financial planning models that underpin the entire business strategy of the firm.

    Haggai Schreiber - Chief Investment Officer and Executive Vice President

    Haggai Schreiber, the Chief Investment Officer and Executive Vice President at Phoenix Financial Ltd, directs the investment strategy and asset management activities for the group. By overseeing a diverse portfolio of financial assets, the Chief Investment Officer and Executive Vice President ensures optimal returns while managing risk exposure across insurance and credit operations. Haggai Schreiber leads the investment committee to identify high-growth opportunities and maintain a balanced asset allocation. This leadership role involves constant monitoring of market trends and economic indicators to inform strategic decision-making. By coordinating with other C-suite leaders, the Chief Investment Officer and Executive Vice President aligns investment performance with the broader financial goals of the firm. Through disciplined portfolio management, the Chief Investment Officer and Executive Vice President secures the financial foundation of the organization. Ultimately, the Chief Investment Officer and Executive Vice President drives value creation by executing sophisticated investment strategies that support the long-term growth of the company.

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    Frequently Asked Questions Regarding Phoenix Financial Ltd Top Executives and Leadership Team

    Who leads Phoenix Financial Ltd?
    Phoenix Financial Ltd is led by Eyal Simon (Chief Executive Officer), along with executives such as Limor Goel (Group Chief Executive Officer, Smart The (Phoenix, Phoenix)) and Arie Rabinovich (Deputy Chief Executive Officer & Group Chief Human Resources Officer).
    Who is part of Phoenix Financial Ltd’s executive team?
    The executive team of Phoenix Financial Ltd includes leaders such as Eyal Simon (Chief Executive Officer), Limor Goel (Group Chief Executive Officer, Smart The (Phoenix, Phoenix)), Arie Rabinovich (Deputy Chief Executive Officer & Group Chief Human Resources Officer) and other senior executives.
    How many executives does Phoenix Financial Ltd have?
    Phoenix Financial Ltd has 5 executives leading key business areas.
    What roles are included in Phoenix Financial Ltd’s leadership team?
    The leadership team of Phoenix Financial Ltd includes roles such as Chief Executive Officer, Group Chief Executive Officer, Smart The (Phoenix, Phoenix), Deputy Chief Executive Officer & Group Chief Human Resources Officer, Chief Financial Officer, Chief Investment Officer and Executive Vice President.