The Mall Group Executive and Leadership Team

September, 2026

Leadership Overview

The Mall Group has 4 executives leading key functions including retail strategy, corporate operations, digital infrastructure, and human capital management.

Driven by a commitment to retail excellence, The Mall Group transforms Thailand’s shopping landscape through the development of world-class complexes that integrate real estate, entertainment, and lifestyle experiences for international and local consumers.

Leadership Roles at The Mall Group

  • Chief Executive Officer - Jakkrit Keeratichokchaikun
  • President & Chief Executive Officer - Israel Small
  • Chief Information Officer - Jirayoot Karnjanamayoon
  • Chief People Officer - Pussdee Phanthumphan
  • Jakkrit Keeratichokchaikun - Chief Executive Officer

    Jakkrit Keeratichokchaikun, the Chief Executive Officer at The Mall Group, directs the overarching retail strategy across all twelve shopping complexes. Keeratichokchaikun manages the expansion of the brand portfolio, ensuring that properties like Siam Paragon and The Emporium maintain market dominance. By analyzing consumer trends and real estate performance, the Chief Executive Officer optimizes the tenant mix to attract high-spending international shoppers. This leadership role involves constant collaboration with the board of directors to refine the long-term vision for Thailand’s retail sector. Jakkrit Keeratichokchaikun drives operational efficiency by streamlining the management of diverse mall formats, from urban shopping centers to resort-style destinations. Through rigorous financial oversight and strategic asset management, the Chief Executive Officer secures the company's position as a premier retail operator. Keeratichokchaikun consistently elevates the customer experience, ensuring that every location remains a top-tier destination for lifestyle and entertainment.

    Israel Small - President & Chief Executive Officer

    Israel Small, the President & Chief Executive Officer at The Mall Group, oversees the corporate governance and high-level business development initiatives. Small architects the growth trajectory for the entire organization, focusing on the integration of new retail concepts into the existing portfolio. By managing relationships with major stakeholders and international partners, the President & Chief Executive Officer expands the global reputation of the company. Israel Small drives the implementation of large-scale projects, ensuring that every development aligns with the mission of providing ultimate shopping destinations. This role requires balancing immediate revenue targets with the long-term sustainability of the retail assets. Small monitors the competitive landscape to identify new opportunities for market penetration. By fostering a culture of innovation, the President & Chief Executive Officer ensures that the company remains at the forefront of the Thai retail industry, consistently delivering value to shareholders and shoppers alike.

    Jirayoot Karnjanamayoon - Chief Information Officer

    Jirayoot Karnjanamayoon, the Chief Information Officer at The Mall Group, directs the digital transformation of the retail infrastructure. Karnjanamayoon architects scalable technology solutions that support the complex operations of twelve distinct shopping complexes. By implementing advanced data analytics, the Chief Information Officer provides actionable insights into shopper behavior, enabling more effective marketing and inventory management. Jirayoot Karnjanamayoon oversees the cybersecurity framework to protect sensitive consumer data across all digital platforms. This leadership role involves integrating modern retail technology into the physical shopping environment to enhance the overall customer journey. By modernizing the IT architecture, the Chief Information Officer improves operational efficiency and reduces overhead costs. Karnjanamayoon collaborates with other C-suite leaders to ensure that digital initiatives support the broader business goals. Through the deployment of robust systems, the Chief Information Officer maintains the technological edge necessary for sustained growth in the competitive retail market.

    Pussdee Phanthumphan - Chief People Officer

    Pussdee Phanthumphan, the Chief People Officer at The Mall Group, directs the human capital strategy across the entire organization. Phanthumphan architects comprehensive talent acquisition and development programs to support the diverse workforce operating twelve shopping complexes. By fostering a high-performance culture, the Chief People Officer ensures that staff members deliver exceptional service to both local and international shoppers. Pussdee Phanthumphan oversees organizational design and succession planning to maintain leadership continuity. This role involves aligning employee engagement initiatives with the company's core mission of retail excellence. By implementing modern training modules, the Chief People Officer enhances the professional capabilities of the team, directly impacting the quality of the customer experience. Phanthumphan manages complex labor relations and ensures compliance with regional employment standards. Through strategic workforce planning, the Chief People Officer supports the company's expansion goals, ensuring that the right talent is in place to drive long-term success.

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    Frequently Asked Questions Regarding The Mall Group Top Executives and Leadership Team

    Who leads The Mall Group?
    The Mall Group is led by Jakkrit Keeratichokchaikun (Chief Executive Officer), along with executives such as Israel Small (President & Chief Executive Officer) and Jirayoot Karnjanamayoon (Chief Information Officer).
    Who is part of The Mall Group’s executive team?
    The executive team of The Mall Group includes leaders such as Jakkrit Keeratichokchaikun (Chief Executive Officer), Israel Small (President & Chief Executive Officer), Jirayoot Karnjanamayoon (Chief Information Officer) and other senior executives.
    How many executives does The Mall Group have?
    The Mall Group has 4 executives leading key business areas.
    What roles are included in The Mall Group’s leadership team?
    The leadership team of The Mall Group includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Information Officer, Chief People Officer.