The Equity Executive and Leadership Team

Armand Lauzon, the Chief Executive Officer at The Equity, directs the cooperative's overarching strategy and operational framework. Overseeing all business units, Lauzon ensures alignment with the farmer-owned cooperative's mission to provide essential supplies and services. This leadership role involves driving growth and efficiency across farm and residential customer segments. By optimizing resource allocation, Armand Lauzon directly impacts the cooperative's ability to serve its members effectively. Ultimately, Lauzon secures the long-term viability and market responsiveness of The Equity's offerings, maintaining a strong focus on member value and agricultural support within the Effingham, Illinois region.

Jamie Southard, the Co-Chief Executive Officer at The Equity, collaborates with the Chief Executive Officer to shape and execute the cooperative's strategic direction. Southard focuses on enhancing the delivery of a comprehensive range of supplies and services tailored to agricultural and residential needs. This dual leadership position involves fostering strong relationships with farmer-owners and ensuring operational excellence. By championing innovation in service delivery, Jamie Southard directly contributes to the cooperative's competitive edge. Southard's leadership ensures The Equity remains a vital resource for its members, supporting sustainable farming practices and community development in Illinois.

Amerah Archer, the Founder & Chief Executive Officer at The Equity, established the cooperative's foundational principles and continues to guide its long-term vision. Archer's role centers on upholding the cooperative's independent, farmer-owned identity and ensuring its services meet the evolving needs of agricultural and residential customers. This leadership position involves setting the ethical and operational standards that define The Equity's market presence. By maintaining a steadfast commitment to member success, Amerah Archer directly influences the cooperative's enduring impact. Archer's foundational leadership ensures The Equity's continued dedication to supporting the agricultural community in Effingham, Illinois.

Natasha Lilly, the Chief Financial Officer at The Equity, manages the cooperative's financial health and strategic fiscal planning. Lilly oversees all accounting, budgeting, and financial reporting functions, ensuring robust fiscal management for the farmer-owned cooperative. This critical role involves optimizing financial resources to support the delivery of essential supplies and services to farm and residential customers. By implementing sound financial controls and driving cost efficiencies, Natasha Lilly directly enhances The Equity's operational sustainability. Lilly's financial acumen secures the cooperative's ability to invest in member value and maintain its strong market position in Illinois.