SouthernCarlson Executive and Leadership Team

Andrei Militaru, the Chief Executive Officer at SouthernCarlson, directs the overarching corporate strategy for the distribution of construction tools and fasteners. Militaru architects long-term growth initiatives while ensuring the organization maintains a competitive edge within the hardware retail sector. By aligning internal resources with market demands, the Chief Executive Officer optimizes supply chain efficiency across regional distribution hubs. Andrei Militaru monitors performance metrics to guarantee that the company meets the rigorous requirements of professional contractors and industrial clients. This leadership role involves constant evaluation of market trends to identify new opportunities for expansion. Through the implementation of robust business processes, the Chief Executive Officer fosters a culture of accountability and high performance. Ultimately, Militaru secures the financial health of the enterprise by driving consistent revenue growth and maintaining strong relationships with key manufacturing partners throughout the United States.

Gary Gettle, the President & Chief Executive Officer at SouthernCarlson, manages the daily execution of business operations and strategic vision. Gettle oversees the integration of packaging products and construction hardware into the broader service portfolio. By coordinating with department heads, the President & Chief Executive Officer ensures that all operational units function in harmony to support the company mission. Gary Gettle drives initiatives that enhance customer satisfaction and streamline the procurement process for professional builders. This executive position requires deep engagement with the board to align corporate objectives with shareholder expectations. Through the application of data-driven decision-making, Gettle improves operational throughput and reduces overhead costs. The President & Chief Executive Officer maintains a focus on scaling the business footprint to reach new markets. By prioritizing innovation in distribution logistics, Gettle strengthens the market position of the organization within the competitive hardware landscape.

Trae Fletcher, the Chief Financial Officer at SouthernCarlson, governs the fiscal health and capital allocation strategies of the organization. Fletcher oversees financial reporting, budgeting, and risk management to ensure the long-term stability of the construction tool distribution business. By analyzing complex financial data, the Chief Financial Officer provides actionable insights that guide executive decision-making regarding investments and operational expenditures. Trae Fletcher manages relationships with financial institutions and stakeholders to secure the necessary capital for growth. This leadership role involves the rigorous oversight of internal controls to maintain compliance and transparency across all business units. Through the optimization of cash flow management, the Chief Financial Officer supports the expansion of regional operations. Fletcher drives the development of financial models that forecast market shifts, allowing the company to adapt quickly to changing economic conditions. Ultimately, the Chief Financial Officer ensures that fiscal discipline remains a core pillar of the corporate strategy.

Rob Waterman, the Chief Operating Officer at SouthernCarlson, directs the end-to-end logistics and supply chain operations for construction tools and packaging products. Waterman oversees the warehouse management systems and inventory distribution networks to ensure timely delivery to professional clients. By refining operational workflows, the Chief Operating Officer increases productivity and minimizes waste across the entire distribution chain. Rob Waterman coordinates with regional managers to maintain high service standards and operational consistency. This leadership role involves the implementation of lean methodologies to improve the efficiency of order fulfillment processes. Through the strategic management of physical assets, the Chief Operating Officer ensures that the company meets the high-volume demands of the construction industry. Waterman monitors performance indicators to identify bottlenecks and executes solutions that enhance throughput. By focusing on operational excellence, the Chief Operating Officer sustains the competitive advantage of the organization in a fast-paced retail environment.

Oren Birks, the Chief Information Officer at SouthernCarlson, architects the digital infrastructure and technology roadmap for the company. Birks oversees the implementation of enterprise resource planning systems and cybersecurity protocols to protect sensitive business data. By integrating advanced software solutions, the Chief Information Officer streamlines communication between distribution centers and corporate headquarters. Oren Birks drives the digital transformation of the sales and procurement platforms to improve the user experience for professional contractors. This leadership role involves managing the IT budget and ensuring that technology investments align with the broader business goals of the organization. Through the deployment of scalable cloud solutions, the Chief Information Officer supports the growth of the business across diverse geographic regions. Birks monitors emerging technological trends to keep the company at the forefront of the hardware distribution industry. Ultimately, the Chief Information Officer ensures that the technological foundation remains robust, secure, and capable of supporting future expansion.