The Armstrong Company Executive and Leadership Team

July, 2026

Leadership Overview

The Armstrong Company has 10 executives leading key functions including strategy, marketing, operations, finance, human resources, and market expansion.

Driven by a commitment to customer success, The Armstrong Company partners with clients to ensure seamless transitions for household, business, and product relocations, leveraging decades of experience to deliver goods globally.

Leadership Roles at The Armstrong Company

  • Chief Executive Officer - Will Abbay
  • Chief Financial Officer - Robert Parks
  • Chief Operating Officer - Michael Caricato
  • President - Jordan Telling
  • President - Travis Beverley
  • President - Lou Armstrong
  • President - Jerre Richards
  • President - Earl Kawaoka
  • Chief Marketing Officer - Hilary Sauls
  • Chief Human Resources Officer - Adam Reding
  • Will Abbay - Chief Executive Officer

    Will Abbay, the Chief Executive Officer at The Armstrong Company, directs the overarching corporate strategy and vision. Abbay guides the company's expansion efforts, ensuring alignment with market demands and customer needs. This leadership role involves fostering a culture of accountability and driving operational excellence across all departments. By focusing on long-term growth initiatives, Will Abbay ensures The Armstrong Company maintains its competitive edge in the transportation and moving industry. The Chief Executive Officer's strategic decisions directly impact the company's ability to deliver on its promise of seamless relocations, whether across town or around the globe. Abbay's leadership solidifies the company's commitment to customer success and operational integrity.
    Will Abbay

    Robert Parks - Chief Financial Officer

    Robert Parks, the Chief Financial Officer at The Armstrong Company, directs all financial planning, management, and reporting activities. Parks oversees budgeting, forecasting, and fiscal strategy to ensure the company's financial health and stability. This role involves managing investments, analyzing financial performance, and mitigating financial risks. By implementing robust financial controls, Robert Parks supports sustainable growth and profitability. The Chief Financial Officer's expertise is vital in maintaining the company's capacity to invest in its operations and people, reinforcing its commitment to customer success. Parks's financial acumen ensures The Armstrong Company can continue to deliver its services effectively across the block or around the globe.

    Michael Caricato - Chief Operating Officer

    Michael Caricato, the Chief Operating Officer at The Armstrong Company, manages the day-to-day operational execution and service delivery. Caricato ensures the efficiency and effectiveness of all moving and transportation logistics, from household relocations to complex business moves. This position involves optimizing resource allocation and streamlining operational workflows to enhance customer satisfaction. By implementing best practices, Michael Caricato drives operational excellence and maintains the company's reputation for reliability. The Chief Operating Officer's oversight is critical in coordinating the expert teams that partner with clients, ensuring goods are transported safely and punctually. Caricato's focus on operational integrity underpins The Armstrong Company's commitment to getting client goods where they need to go.

    Jordan Telling - President

    Jordan Telling, the President at The Armstrong Company, drives strategic initiatives and operational oversight across key business units. Telling focuses on enhancing service delivery and expanding market reach, ensuring the company consistently meets client expectations. This leadership position involves collaborating with executive teams to refine operational strategies and foster innovation. By championing customer-centric approaches, Jordan Telling reinforces The Armstrong Company's commitment to making every move seamless. The President's influence is critical in maintaining the company's reputation for reliability and expertise in the transportation and moving sector. Telling's dedication ensures the company's ongoing success in delivering goods across the block or around the globe.
    Jordan Telling

    Travis Beverley - President

    Travis Beverley, the President at The Armstrong Company, spearheads strategic growth and market development initiatives. Beverley concentrates on identifying and capitalizing on new business opportunities, ensuring the company's sustained expansion. This role involves cultivating strong client relationships and overseeing the implementation of advanced logistical solutions. By driving forward-thinking strategies, Travis Beverley strengthens The Armstrong Company's competitive position. The President's leadership is instrumental in ensuring the company's expert teams provide unparalleled service, addressing the unique needs of each household, business, or product relocation. Beverley's focus on market penetration supports the company's global reach.
    Travis Beverley

    Lou Armstrong - President

    Lou Armstrong, the President at The Armstrong Company, provides executive leadership focused on upholding the company's core values and service standards. Armstrong emphasizes the importance of integrity and customer satisfaction in all operations, ensuring the company's legacy of trust continues. This position involves guiding strategic partnerships and overseeing the development of long-term business objectives. By maintaining a steadfast commitment to quality, Lou Armstrong ensures The Armstrong Company remains a preferred provider for moving and transportation services. The President's dedication to operational excellence is key to the company's ability to deliver on its promises, whether across the block or around the globe.

    Jerre Richards - President

    Jerre Richards, the President at The Armstrong Company, directs operational efficiency and service quality across the organization. Richards focuses on optimizing logistics and supply chain management to ensure timely and secure delivery of client goods. This role involves implementing innovative solutions to enhance the moving experience for both household and business clients. By prioritizing meticulous planning and execution, Jerre Richards upholds The Armstrong Company's reputation for reliability. The President's oversight is crucial in coordinating the company's resources to meet diverse client needs effectively. Richards's commitment to operational excellence supports the company's global service capabilities.

    Earl Kawaoka - President

    Earl Kawaoka, the President at The Armstrong Company, leads strategic planning and business development efforts. Kawaoka is dedicated to expanding the company's service offerings and market presence, ensuring The Armstrong Company remains at the forefront of the transportation industry. This position involves fostering innovation and driving the adoption of new technologies to improve service delivery. By focusing on strategic growth, Earl Kawaoka enhances the company's ability to serve a broader client base. The President's leadership is vital in ensuring the company's expert teams are equipped to handle complex relocations with professionalism and care. Kawaoka's vision supports the company's global operational reach.

    Hilary Sauls - Chief Marketing Officer

    Hilary Sauls, the Chief Marketing Officer at The Armstrong Company, architects and executes comprehensive marketing strategies. Sauls oversees brand positioning and market outreach, ensuring the company's value proposition resonates with target audiences. This role involves analyzing market trends and identifying new opportunities for customer acquisition and retention. By developing innovative campaigns, Hilary Sauls drives brand awareness and strengthens customer relationships. The Chief Marketing Officer's efforts are crucial in communicating The Armstrong Company's decades of experience and ironclad commitment to customer success. Sauls's leadership ensures that the company's message of making the moving process easy and reliable reaches potential clients effectively across all communication channels.
    Hilary Sauls

    Adam Reding - Chief Human Resources Officer

    Adam Reding, the Chief Human Resources Officer at The Armstrong Company, leads all aspects of human capital management and organizational development. Reding is responsible for talent acquisition, employee relations, and fostering a positive work environment that supports the company's mission. This position involves developing HR strategies that align with business objectives and promote employee engagement and retention. By championing employee well-being and professional growth, Adam Reding ensures the company has a skilled and motivated workforce. The Chief Human Resources Officer's role is fundamental in cultivating the expert teams that deliver exceptional service. Reding's leadership ensures The Armstrong Company's people are equipped to make every relocation process as easy as it should be.

    Explore Leadership Teams in Transportation

    Frequently Asked Questions Regarding The Armstrong Company Top Executives and Leadership Team

    Who leads The Armstrong Company?
    The Armstrong Company is led by Will Abbay (Chief Executive Officer), along with executives such as Robert Parks (Chief Financial Officer) and Michael Caricato (Chief Operating Officer).
    Who is part of The Armstrong Company’s executive team?
    The executive team of The Armstrong Company includes leaders such as Will Abbay (Chief Executive Officer), Robert Parks (Chief Financial Officer), Michael Caricato (Chief Operating Officer) and other senior executives.
    How many executives does The Armstrong Company have?
    The Armstrong Company has 10 executives leading key business areas.
    What roles are included in The Armstrong Company’s leadership team?
    The leadership team of The Armstrong Company includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.