The Armstrong Company Executive and Leadership Team

September, 2026

Leadership Overview

The Armstrong Company has 10 executives leading key functions including strategy, financial oversight, marketing, and regional operations.

Committed to seamless logistics and customer success, The Armstrong Company delivers reliable moving and transportation solutions for households and businesses across global markets through an ironclad dedication to service excellence.

Leadership Roles at The Armstrong Company

  • Chief Executive Officer - Will Abbay
  • Chief Financial Officer - Matthew Harrell
  • President - Jerre Richards
  • President - Todd Peterson
  • President, Armstrong Companies (Los Angeles) - Edward Melton
  • President & Partner - Dale Collins
  • President - Earl Kawaoka
  • President - Tom Pera
  • President - Thomas Ryan
  • Chief Marketing Officer - Hilary Sauls
  • Will Abbay - Chief Executive Officer

    Will Abbay, the Chief Executive Officer at The Armstrong Company, directs the overarching strategic vision for all global transportation and moving operations. Abbay architects long-term growth initiatives while ensuring the organization maintains an ironclad commitment to customer success across every household and commercial relocation project. By aligning internal resources with evolving market demands, the Chief Executive Officer fosters a culture of accountability and operational precision. Abbay monitors performance metrics to guarantee that every service delivery meets the high standards expected by clients moving goods across the block or around the globe. Through consistent engagement with the board and senior leadership, the Chief Executive Officer drives the company toward sustainable expansion. This leadership role requires constant vigilance regarding industry trends and competitive positioning. Ultimately, Will Abbay secures the future of the enterprise by prioritizing client satisfaction and operational efficiency in every logistics endeavor.
    Will Abbay

    Matthew Harrell - Chief Financial Officer

    Matthew Harrell, the Chief Financial Officer at The Armstrong Company, manages the fiscal health and capital allocation strategies for the entire organization. Harrell oversees complex budgeting processes, financial reporting, and risk management protocols to ensure the company maintains a robust balance sheet while supporting diverse moving and logistics services. By analyzing market data and operational costs, the Chief Financial Officer optimizes resource distribution to maximize profitability across North American and international markets. Harrell collaborates with executive leadership to fund strategic initiatives that enhance service delivery and technological infrastructure. This role involves maintaining strict compliance with financial regulations while providing transparent insights into the economic performance of the business. Through rigorous oversight of cash flow and investment strategies, Matthew Harrell strengthens the financial foundation of the firm. Harrell ensures that every dollar spent contributes directly to the core mission of providing reliable, stress-free transportation solutions for all clients.

    Jerre Richards - President

    Jerre Richards, the President at The Armstrong Company, manages internal operational workflows and service delivery standards for the organization. Richards focuses on streamlining the logistics processes that allow the company to move household and business goods with maximum efficiency. By overseeing daily operations, the President ensures that every team member adheres to the high service standards required to maintain client trust. Richards coordinates with department heads to resolve complex logistical challenges and improve the speed of service across regional networks. This leadership role involves implementing best practices that reduce downtime and enhance the overall customer experience during relocation projects. Through meticulous attention to operational detail, Jerre Richards drives productivity and maintains the high quality of service that defines the firm. Richards supports the broader strategic goals of the company by ensuring that internal systems remain scalable and responsive to the needs of clients moving goods across the globe.

    Todd Peterson - President

    Todd Peterson, the President at The Armstrong Company, directs the expansion of specialized logistics services and supply chain solutions. Peterson focuses on developing new business partnerships and enhancing the service capabilities of the organization to meet the needs of commercial clients. By overseeing the execution of complex moving projects, the President ensures that the company delivers goods safely and on schedule, regardless of the distance involved. Peterson collaborates with other executives to integrate new technologies into the service model, thereby increasing operational transparency for customers. This leadership role involves managing high-level client relationships and ensuring that the firm remains a preferred vendor in the competitive transportation market. Through strategic planning and execution, Todd Peterson drives revenue growth and strengthens the market position of the company. Peterson maintains a sharp focus on operational excellence, ensuring that every project reflects the long-standing commitment to reliability and customer success.

    Edward Melton - President, Armstrong Companies (Los Angeles)

    Edward Melton, the President, Armstrong Companies (Los Angeles) at The Armstrong Company, oversees all regional operations and service delivery within the Western market. Melton directs the local team to ensure that household and business moving services meet the specific demands of the regional client base. By managing local logistics infrastructure and personnel, the President, Armstrong Companies (Los Angeles) maintains the high service standards that define the brand. Melton coordinates with corporate leadership to align regional activities with the broader mission of the firm. This leadership role involves optimizing local supply chains and ensuring that every relocation project is executed with precision and care. Through proactive management of regional resources, Edward Melton drives customer satisfaction and builds long-term loyalty in the Western market. Melton focuses on identifying growth opportunities and addressing the unique logistical challenges inherent in the region, ensuring that the company remains a leader in the local transportation sector.
    Edward Melton

    Dale Collins - President & Partner

    Dale Collins, the President & Partner at The Armstrong Company, shares responsibility for the long-term strategic direction and ownership interests of the firm. Collins focuses on cultivating high-value partnerships and identifying new market opportunities that align with the company's core moving and transportation expertise. By leveraging deep industry knowledge, the President & Partner provides guidance on major business decisions and helps shape the organizational culture. Collins works closely with other leaders to ensure that the company maintains its reputation for reliability and customer-centric service. This leadership role involves balancing immediate operational needs with the long-term vision of the business. Through active participation in executive governance, Dale Collins supports the growth and stability of the enterprise. Collins ensures that the firm continues to deliver on its promise to handle goods with care, whether moving items across the block or around the globe, while maintaining the highest standards of professional integrity.

    Earl Kawaoka - President

    Earl Kawaoka, the President at The Armstrong Company, manages the technical integration of logistics software and fleet management systems. Kawaoka focuses on modernizing the tools used by the company to track and transport goods, ensuring that clients receive real-time updates and reliable service. By overseeing the implementation of advanced logistics technology, the President improves the efficiency of moving operations and reduces the risk of delays. Kawaoka collaborates with the IT and operations teams to ensure that all systems support the company's commitment to customer success. This leadership role involves evaluating new technological solutions that can enhance the speed and safety of transportation services. Through the strategic application of technology, Earl Kawaoka drives operational excellence and maintains the competitive edge of the firm. Kawaoka ensures that the company remains at the forefront of the industry by continuously upgrading the infrastructure that supports the movement of household and business goods.

    Tom Pera - President

    Tom Pera, the President at The Armstrong Company, directs the development and management of the company's extensive vendor network. Pera focuses on vetting and maintaining relationships with third-party service providers to ensure that every aspect of the moving and transportation process meets the firm's rigorous quality standards. By overseeing these critical partnerships, the President ensures that the company can scale its operations to meet demand without compromising on service quality. Pera coordinates with internal teams to monitor vendor performance and resolve any issues that may arise during the transportation of goods. This leadership role involves negotiating contracts and fostering collaborative relationships that support the company's mission. Through the effective management of the supply chain, Tom Pera ensures that the firm delivers consistent results for clients across all regions. Pera maintains a focus on reliability and accountability, ensuring that every vendor partner aligns with the core values of the organization.

    Thomas Ryan - President

    Thomas Ryan, the President at The Armstrong Company, oversees the quality assurance and safety protocols for all moving and transportation activities. Ryan focuses on implementing rigorous training programs and safety standards to protect both the goods being moved and the personnel handling them. By monitoring compliance with industry regulations and internal policies, the President ensures that the company maintains its reputation for excellence and reliability. Ryan collaborates with operations managers to identify areas for improvement and to implement corrective actions when necessary. This leadership role involves fostering a culture of safety and precision in every aspect of the business. Through the diligent oversight of quality control measures, Thomas Ryan drives customer satisfaction and minimizes the risk of service failures. Ryan ensures that the company consistently delivers on its promise to provide a stress-free moving experience, reinforcing the trust that clients place in the firm for their most important relocations.

    Hilary Sauls - Chief Marketing Officer

    Hilary Sauls, the Chief Marketing Officer at The Armstrong Company, designs and executes comprehensive brand strategies to elevate the market presence of the organization. Sauls directs all advertising, digital outreach, and client acquisition campaigns to communicate the value of the company's expert moving and logistics services. By analyzing consumer behavior and industry trends, the Chief Marketing Officer crafts messaging that highlights the firm's decades of experience and commitment to customer success. Sauls manages the public image of the brand across diverse geographic regions, ensuring consistent communication of the company's core promise to handle household and business goods with care. This leadership role involves coordinating with sales teams to drive lead generation and market penetration. Through innovative marketing initiatives, Hilary Sauls expands the reach of the business and reinforces the reputation of the firm as a trusted partner in the transportation industry. Sauls consistently monitors campaign performance to ensure maximum return on investment.
    Hilary Sauls

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    Frequently Asked Questions Regarding The Armstrong Company Top Executives and Leadership Team

    Who leads The Armstrong Company?
    The Armstrong Company is led by Will Abbay (Chief Executive Officer), along with executives such as Matthew Harrell (Chief Financial Officer) and Jerre Richards (President).
    Who is part of The Armstrong Company’s executive team?
    The executive team of The Armstrong Company includes leaders such as Will Abbay (Chief Executive Officer), Matthew Harrell (Chief Financial Officer), Jerre Richards (President) and other senior executives.
    How many executives does The Armstrong Company have?
    The Armstrong Company has 10 executives leading key business areas.
    What roles are included in The Armstrong Company’s leadership team?
    The leadership team of The Armstrong Company includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President, Armstrong Companies (Los Angeles).