The Agency Executive and Leadership Team

August, 2026

Leadership Overview

The Agency has 8 executives leading key functions including brokerage strategy, marketing innovation, operational scaling, and administrative support.

Driven by a commitment to premium real estate brokerage services, The Agency delivers comprehensive marketing solutions while maintaining a high-touch client experience across the competitive California market landscape.

Leadership Roles at The Agency

  • Chief Executive Officer - Peter Mertz
  • Chief Executive Officer & Founder - Itamar Aharoni
  • Founder & Chief Executive Officer - Md Al Adal
  • Asistente de CEO Bilingüe - Valeria Ortega
  • Principal Chief Executive Officer - Fred Abess
  • Chief Executive Officer & Director - Brindis Beti
  • Chief Operating Officer & Co-Founder - Kevin Weil
  • Ppo - Jimmie Jackson
  • Peter Mertz - Chief Executive Officer

    Peter Mertz, the Chief Executive Officer at The Agency, directs the overarching brokerage strategy and long-term growth initiatives. Mertz oversees the expansion of high-end real estate services, ensuring that the firm maintains a dominant position within the luxury market. By aligning brokerage operations with innovative marketing solutions, the Chief Executive Officer optimizes client acquisition and retention across North American territories. Mertz fosters collaboration between regional directors and the executive board to streamline transaction workflows. This leadership role involves constant evaluation of market trends to pivot service offerings as necessary. Through rigorous oversight of brokerage performance, Peter Mertz secures the financial health of the organization. The Chief Executive Officer maintains a focus on operational excellence, ensuring that every transaction reflects the premium standards associated with the brand. Mertz drives the company toward sustainable growth by leveraging data-driven insights to refine service delivery and enhance overall market impact.
    Peter Mertz

    Itamar Aharoni - Chief Executive Officer & Founder

    Itamar Aharoni, the Chief Executive Officer & Founder at The Agency, architects the foundational vision and strategic direction for the entire brokerage network. Aharoni focuses on cultivating the corporate culture and establishing the core values that define the firm's market presence. By spearheading the development of proprietary marketing solutions, the Chief Executive Officer & Founder ensures that agents possess the tools required for success in a competitive landscape. Aharoni manages high-level partnerships and investor relations to support the firm's ongoing expansion. This leadership role requires constant engagement with industry stakeholders to identify emerging opportunities for growth. Itamar Aharoni drives the implementation of new service models that differentiate the company from traditional competitors. The Chief Executive Officer & Founder oversees the integration of technology into daily brokerage operations, enhancing efficiency and client satisfaction. Aharoni maintains a commitment to excellence, ensuring that the firm remains a leader in the real estate sector.

    Md Al Adal - Founder & Chief Executive Officer

    Md Al Adal, the Founder & Chief Executive Officer at The Agency, manages the strategic deployment of resources to maximize brokerage efficiency and market reach. Adal oversees the development of specialized marketing frameworks that empower agents to secure high-value listings. By coordinating with the leadership team, the Founder & Chief Executive Officer ensures that operational goals align with the broader mission of providing superior real estate services. Adal drives initiatives focused on enhancing the digital presence of the firm, capturing a larger share of the modern property market. This leadership role involves analyzing performance metrics to refine service delivery and improve client outcomes. Md Al Adal maintains a focus on sustainable scaling, ensuring that the infrastructure supports rapid growth without compromising quality. The Founder & Chief Executive Officer fosters an environment of innovation, encouraging the adoption of new methodologies that keep the firm at the forefront of the real estate industry.

    Valeria Ortega - Asistente de CEO Bilingüe

    Valeria Ortega, the Asistente de CEO Bilingüe at The Agency, facilitates seamless communication between executive leadership and international clients. Ortega manages complex scheduling, correspondence, and administrative workflows that support the daily operations of the Chief Executive Officer. By providing essential linguistic and organizational support, the Asistente de CEO Bilingüe ensures that cross-border transactions proceed without friction. Ortega coordinates with various departments to prepare documentation and presentations for high-stakes meetings. This leadership role involves maintaining the integrity of executive communications while ensuring that all administrative tasks align with the company's professional standards. Valeria Ortega drives efficiency by streamlining the flow of information between the executive office and external partners. The Asistente de CEO Bilingüe plays a vital role in maintaining the firm's reputation for responsiveness and precision. Ortega supports the executive team in executing strategic objectives by managing the logistical details that underpin successful real estate brokerage operations.

    Fred Abess - Principal Chief Executive Officer

    Fred Abess, the Principal Chief Executive Officer at The Agency, oversees the high-level governance and strategic oversight of the firm's brokerage activities. Abess directs the implementation of policies that ensure compliance and operational consistency across all regional offices. By monitoring market performance and adjusting corporate strategy, the Principal Chief Executive Officer maintains the firm's competitive edge in the luxury real estate sector. Abess collaborates with the board to define long-term objectives and allocate capital toward high-growth initiatives. This leadership role involves managing the firm's reputation and ensuring that all brokerage services meet the highest standards of quality. Fred Abess drives the development of internal systems that support agent productivity and client satisfaction. The Principal Chief Executive Officer focuses on mitigating risks while identifying new avenues for revenue generation. Abess ensures that the company remains agile, adapting to shifts in the real estate market to maintain a dominant position.

    Brindis Beti - Chief Executive Officer & Director

    Brindis Beti, the Chief Executive Officer & Director at The Agency, governs the strategic direction and board-level decision-making processes for the organization. Beti oversees the alignment of brokerage operations with the firm's long-term vision, ensuring that all departments contribute to the overall mission. By directing the board's focus toward sustainable growth and market expansion, the Chief Executive Officer & Director secures the firm's future in the real estate industry. Beti manages relationships with key stakeholders and investors, providing transparency and strategic guidance. This leadership role involves evaluating the effectiveness of current marketing solutions and implementing improvements to enhance client engagement. Brindis Beti drives the firm's commitment to excellence by setting rigorous performance standards for all brokerage activities. The Chief Executive Officer & Director ensures that the company maintains its reputation for integrity and innovation. Beti focuses on long-term value creation, guiding the firm through complex market environments with precision and foresight.

    Kevin Weil - Chief Operating Officer & Co-Founder

    Kevin Weil, the Chief Operating Officer & Co-Founder at The Agency, manages the internal infrastructure and operational workflows that support the firm's brokerage services. Weil oversees the integration of technology and marketing solutions into the daily activities of the agent network. By optimizing operational processes, the Chief Operating Officer & Co-Founder ensures that the firm maintains high levels of efficiency and service quality. Weil collaborates with the executive team to scale operations across new regions, focusing on logistical precision and resource allocation. This leadership role involves monitoring performance data to identify bottlenecks and implement solutions that enhance productivity. Kevin Weil drives the development of internal systems that facilitate seamless transactions and client interactions. The Chief Operating Officer & Co-Founder maintains a focus on operational excellence, ensuring that the firm's infrastructure supports its ambitious growth targets. Weil ensures that all operational activities align with the company's commitment to premium real estate brokerage.

    Jimmie Jackson - Ppo

    Jimmie Jackson, the Ppo at The Agency, directs the specialized operational protocols that govern the firm's brokerage and marketing service delivery. Jackson oversees the implementation of project-based initiatives that enhance the efficiency of real estate transactions. By coordinating with various departments, the Ppo ensures that all service offerings remain consistent with the company's high standards. Jackson manages the logistical aspects of marketing campaigns, ensuring that resources are deployed effectively to reach target audiences. This leadership role involves analyzing operational data to refine processes and improve the overall client experience. Jimmie Jackson drives the execution of strategic projects that support the firm's growth and market presence. The Ppo maintains a focus on operational agility, allowing the company to respond quickly to changes in the real estate landscape. Jackson ensures that all project outcomes align with the firm's mission, contributing to the long-term success of the brokerage and its marketing solutions.

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    Frequently Asked Questions Regarding The Agency Top Executives and Leadership Team

    Who leads The Agency?
    The Agency is led by Peter Mertz (Chief Executive Officer), along with executives such as Itamar Aharoni (Chief Executive Officer & Founder) and Md Al Adal (Founder & Chief Executive Officer).
    Who is part of The Agency’s executive team?
    The executive team of The Agency includes leaders such as Peter Mertz (Chief Executive Officer), Itamar Aharoni (Chief Executive Officer & Founder), Md Al Adal (Founder & Chief Executive Officer) and other senior executives.
    How many executives does The Agency have?
    The Agency has 8 executives leading key business areas.
    What roles are included in The Agency’s leadership team?
    The leadership team of The Agency includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Founder & Chief Executive Officer, Asistente de CEO Bilingüe, Principal Chief Executive Officer.