The Agency Executive and Leadership Team

July, 2026

Leadership Overview

The Agency has 8 executives leading key functions including strategy, operations, and founding.

Driven by innovation, The Agency provides real estate brokerage services and marketing solutions, establishing a significant market presence from its Beverly Hills headquarters.

Leadership Roles at The Agency

  • Chief Executive Officer - Peter Mertz
  • Chief Executive Officer & Founder - Itamar Aharoni
  • Founder & Chief Executive Officer - Md Al Adal
  • Asistente de CEO Bilingüe - Valeria Ortega
  • Chief Executive Officer & Director - Brindis Beti
  • Principal Chief Executive Officer - Fred Abess
  • Chief Operating Officer & Co-Founder - Kevin Weil
  • Ppo - Jimmie Jackson
  • Peter Mertz - Chief Executive Officer

    Peter Mertz, the Chief Executive Officer at The Agency, directs the overarching strategy and operational execution for the real estate brokerage and marketing solutions firm. Mertz guides the company's expansion efforts, focusing on enhancing client services and market penetration within the competitive real estate landscape. This leadership role involves aligning departmental objectives with the company's core mission of delivering exceptional value to clients. Overseeing key initiatives, Peter Mertz ensures the firm maintains its position as a premier provider of real estate services. The Chief Executive Officer's responsibilities include fostering innovation in marketing strategies and brokerage practices, driving revenue growth, and upholding the company's reputation for excellence. Mertz's strategic direction is crucial for navigating market dynamics and achieving sustained success in the Beverly Hills market and beyond.
    Peter Mertz

    Itamar Aharoni - Chief Executive Officer & Founder

    Itamar Aharoni, the Chief Executive Officer & Founder at The Agency, established the company's foundational principles and continues to shape its strategic vision. Aharoni's dual role encompasses both the long-term direction of the real estate brokerage and the day-to-day leadership necessary for operational excellence. This involves driving innovation in client acquisition and retention strategies, ensuring the company's marketing solutions are at the forefront of the industry. The Founder & Chief Executive Officer's influence extends to cultivating a strong company culture and fostering relationships with key stakeholders. By championing the company's mission, Itamar Aharoni ensures that The Agency remains a leader in providing comprehensive real estate services. Aharoni's ongoing commitment is vital for the firm's sustained growth and market impact.

    Md Al Adal - Founder & Chief Executive Officer

    Md Al Adal, the Founder & Chief Executive Officer at The Agency, spearheads the company's strategic development and operational framework. Al Adal's leadership focuses on advancing the firm's real estate brokerage services and innovative marketing solutions. This involves setting ambitious growth targets and ensuring the effective implementation of business strategies across all departments. The Founder & Chief Executive Officer's role is critical in maintaining the company's competitive edge and expanding its market reach. By guiding the executive team, Md Al Adal cultivates an environment of continuous improvement and client-centric service delivery. Al Adal's vision is instrumental in reinforcing The Agency's commitment to excellence and its position within the real estate sector.

    Valeria Ortega - Asistente de CEO Bilingüe

    Valeria Ortega, the Asistente de CEO Bilingüe at The Agency, provides essential support to the Chief Executive Officer, facilitating seamless communication and operational flow. Ortega manages critical administrative functions, ensuring efficient coordination between the CEO's office and other departments. This role involves handling diverse tasks that support the strategic objectives of the real estate brokerage and marketing solutions firm. The Asistente de CEO Bilingüe's proficiency in both English and Spanish enhances the company's ability to engage with a broader client base and international partners. By streamlining executive operations, Valeria Ortega contributes directly to the company's productivity and its capacity to deliver exceptional client experiences. Ortega's support is key to maintaining the high standards of The Agency.

    Brindis Beti - Chief Executive Officer & Director

    Brindis Beti, the Chief Executive Officer & Director at The Agency, directs the company's strategic initiatives and corporate governance. Beti's leadership encompasses the full spectrum of real estate brokerage services and marketing solutions, ensuring alignment with market demands and client expectations. This position requires a deep understanding of the real estate industry to drive growth and operational efficiency. The Chief Executive Officer & Director's responsibilities include overseeing financial performance, managing key partnerships, and championing the company's mission. By providing decisive leadership, Brindis Beti ensures The Agency maintains its competitive advantage and continues to deliver superior value. Beti's dual focus on executive leadership and directorial oversight is fundamental to the firm's success.

    Fred Abess - Principal Chief Executive Officer

    Fred Abess, the Principal Chief Executive Officer at The Agency, leads the firm with a focus on strategic growth and market leadership in real estate brokerage and marketing. Abess's role involves setting the company's long-term vision and ensuring its operational strategies effectively serve client needs. This includes driving innovation in service delivery and expanding the company's reach within the real estate sector. The Principal Chief Executive Officer's oversight is critical for maintaining the firm's reputation and financial health. By championing core values, Fred Abess guides the executive team in achieving ambitious goals. Abess's leadership ensures The Agency remains a trusted partner for clients seeking expert real estate solutions.

    Kevin Weil - Chief Operating Officer & Co-Founder

    Kevin Weil, the Chief Operating Officer & Co-Founder at The Agency, manages the company's day-to-day operations and plays a pivotal role in its strategic development. Weil oversees the execution of business plans, ensuring efficiency and effectiveness across all operational facets of the real estate brokerage and marketing solutions firm. This involves optimizing internal processes, managing resources, and driving operational excellence to support client satisfaction. The Chief Operating Officer & Co-Founder's responsibilities extend to fostering a collaborative work environment and ensuring seamless integration of new technologies and services. By focusing on operational integrity, Kevin Weil contributes significantly to The Agency's sustained growth and market position. Weil's leadership is essential for translating strategic objectives into tangible results.

    Jimmie Jackson - Ppo

    Jimmie Jackson, the Ppo at The Agency, contributes to the company's operational framework and strategic execution within the real estate sector. Jackson's role involves supporting key initiatives that enhance the firm's brokerage services and marketing solutions. This focus ensures that operational activities align with the company's broader objectives for client satisfaction and market expansion. The Ppo's responsibilities are integral to maintaining the efficiency and effectiveness of the firm's operations. By collaborating with various departments, Jimmie Jackson helps to streamline processes and support the delivery of high-quality real estate services. Jackson's contributions are vital for the ongoing success and operational integrity of The Agency.

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    Frequently Asked Questions Regarding The Agency Top Executives and Leadership Team

    Who leads The Agency?
    The Agency is led by Peter Mertz (Chief Executive Officer), along with executives such as Itamar Aharoni (Chief Executive Officer & Founder) and Md Al Adal (Founder & Chief Executive Officer).
    Who is part of The Agency’s executive team?
    The executive team of The Agency includes leaders such as Peter Mertz (Chief Executive Officer), Itamar Aharoni (Chief Executive Officer & Founder), Md Al Adal (Founder & Chief Executive Officer) and other senior executives.
    How many executives does The Agency have?
    The Agency has 8 executives leading key business areas.
    What roles are included in The Agency’s leadership team?
    The leadership team of The Agency includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Founder & Chief Executive Officer, Asistente de CEO Bilingüe, Chief Executive Officer & Director.