The Agency Executive and Leadership Team

July, 2026

Leadership Overview

The Agency has 8 executives leading key functions including strategy, operations, and founder roles.

Driven by innovation, The Agency provides real estate brokerage services and marketing solutions, shaping the market from its Beverly Hills, California headquarters.

Leadership Roles at The Agency

  • Chief Executive Officer - Peter Mertz
  • Principal Chief Executive Officer - Fred Abess
  • Asistente de CEO Bilingüe - Valeria Ortega
  • Founder & Chief Executive Officer - Md Al Adal
  • Chief Executive Officer & Founder - Itamar Aharoni
  • Chief Executive Officer & Director - Brindis Beti
  • Chief Operating Officer & Co-Founder - Kevin Weil
  • Ppo - Jimmie Jackson
  • Peter Mertz - Chief Executive Officer

    Peter Mertz, the Chief Executive Officer at The Agency, directs the overarching strategy and operational execution for the real estate brokerage and marketing solutions firm. Mertz guides the company's expansion efforts, ensuring alignment with market demands and client objectives. This leadership role involves cultivating key partnerships and driving revenue growth through innovative service offerings. Overseeing all business units, Peter Mertz ensures the delivery of high-quality real estate services and marketing strategies that resonate with a discerning clientele. The Chief Executive Officer's focus remains on enhancing the company's market position and fostering a culture of excellence within the organization. Mertz's strategic vision propels The Agency's continued success in the competitive real estate landscape.
    Peter Mertz

    Fred Abess - Principal Chief Executive Officer

    Fred Abess, the Principal Chief Executive Officer at The Agency, spearheads the strategic direction and core operational initiatives of the real estate brokerage and marketing services company. Abess's leadership focuses on maintaining the company's market leadership and driving sustainable growth. This executive role involves overseeing critical business functions and ensuring the effective implementation of marketing solutions for clients. The Principal Chief Executive Officer's responsibilities include fostering strong client relationships and expanding the company's service portfolio. Fred Abess is dedicated to upholding the company's reputation for excellence and innovation in the real estate sector. Abess's strategic oversight ensures the firm's continued prominence and client satisfaction.

    Valeria Ortega - Asistente de CEO Bilingüe

    Valeria Ortega, the Asistente de CEO Bilingüe at The Agency, provides essential support to the Chief Executive Officer, facilitating seamless communication and operational flow. Ortega manages administrative tasks and coordinates schedules, ensuring the efficient functioning of the executive office. This role involves bridging language barriers, supporting bilingual client interactions and internal communications. The Asistente de CEO Bilingüe's contributions are vital for maintaining executive productivity and supporting the company's diverse clientele. Valeria Ortega's bilingual proficiency enhances the firm's ability to serve a broader market. Ortega's dedication ensures smooth executive operations and supports strategic initiatives.

    Md Al Adal - Founder & Chief Executive Officer

    Md Al Adal, the Founder & Chief Executive Officer at The Agency, established and now directs the company's strategic vision and core business operations in real estate brokerage and marketing. Al Adal's leadership guides the firm's growth trajectory and market positioning. This executive function encompasses overseeing all aspects of service delivery and client engagement. The Founder & Chief Executive Officer's primary objective is to drive innovation and maintain the company's competitive edge. Md Al Adal is committed to delivering exceptional real estate solutions and marketing strategies. Al Adal's foundational role continues to shape the company's success and market impact.

    Itamar Aharoni - Chief Executive Officer & Founder

    Itamar Aharoni, the Chief Executive Officer & Founder at The Agency, leads the company's strategic development and operational management within the real estate sector. Aharoni's vision established the firm's foundation in providing comprehensive brokerage and marketing services. This executive position involves guiding the company's expansion and ensuring client satisfaction through superior service delivery. The Chief Executive Officer & Founder's focus is on innovation and market penetration. Itamar Aharoni drives the company's mission to excel in real estate transactions and marketing solutions. Aharoni's entrepreneurial spirit continues to fuel The Agency's growth and industry standing.

    Brindis Beti - Chief Executive Officer & Director

    Brindis Beti, the Chief Executive Officer & Director at The Agency, directs the company's strategic initiatives and oversees its board operations. Beti's leadership ensures the effective execution of real estate brokerage and marketing services. This dual role involves guiding corporate strategy and maintaining strong governance standards. The Chief Executive Officer & Director's responsibilities include fostering growth and ensuring the company's long-term viability. Brindis Beti is dedicated to enhancing the firm's market presence and client value. Beti's oversight supports The Agency's commitment to excellence and strategic advancement.

    Kevin Weil - Chief Operating Officer & Co-Founder

    Kevin Weil, the Chief Operating Officer & Co-Founder at The Agency, manages the day-to-day operational functions and contributes to the strategic planning of the real estate brokerage and marketing firm. Weil's role is critical in optimizing internal processes and ensuring efficient service delivery. This executive position involves overseeing operational scaling and resource allocation to support business objectives. The Chief Operating Officer & Co-Founder's focus is on enhancing operational efficiency and driving productivity across departments. Kevin Weil's co-founding role and operational expertise are integral to The Agency's success. Weil's leadership ensures smooth business operations and supports the company's growth initiatives.

    Jimmie Jackson - Ppo

    Jimmie Jackson, the Ppo at The Agency, contributes to the company's operational framework and strategic execution within the real estate sector. Jackson's role supports the effective delivery of brokerage services and marketing solutions. This position involves coordinating key operational tasks and ensuring alignment with company goals. The Ppo's focus is on enhancing operational effectiveness and supporting business development. Jimmie Jackson's contributions are vital to The Agency's ongoing operations and client service. Jackson's efforts support the firm's commitment to excellence in the real estate market.

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    Frequently Asked Questions Regarding The Agency Top Executives and Leadership Team

    Who leads The Agency?
    The Agency is led by Peter Mertz (Chief Executive Officer), along with executives such as Fred Abess (Principal Chief Executive Officer) and Valeria Ortega (Asistente de CEO Bilingüe).
    Who is part of The Agency’s executive team?
    The executive team of The Agency includes leaders such as Peter Mertz (Chief Executive Officer), Fred Abess (Principal Chief Executive Officer), Valeria Ortega (Asistente de CEO Bilingüe) and other senior executives.
    How many executives does The Agency have?
    The Agency has 8 executives leading key business areas.
    What roles are included in The Agency’s leadership team?
    The leadership team of The Agency includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Asistente de CEO Bilingüe, Founder & Chief Executive Officer, Chief Executive Officer & Founder.