Telefónica Executive and Leadership Team

May, 2026

Leadership Overview

Telefónica has 10 executives leading key functions including strategy, regional operations, marketing, finance, and revenue generation.

Driven by a legacy of connectivity, Telefónica delivers essential fixed, mobile, and broadband services, alongside subscription television, shaping communication across Europe and the Americas.

Leadership Roles at Telefónica

  • President & Chief Executive Officer - Diane Sanchez
  • Chief Financial Officer - Peter Di Vizenzi
  • Chief Financial Officer, Analista Especialista, En LA - Catalina Delgado
  • Chief Marketing Officer - Rodolfo Campa
  • Chief Revenue Officer, B2c - Cristian Schalscha
  • Director, Marketing & Chief Marketing Officer - Fernando Leis
  • Chief Revenue Officer, Coordinadora - Brisa Almazán
  • Gerente ÁRea eCare, UX, Chief Revenue Officer Y Calidad - Fabbian Álvarez
  • Chief Revenue Officer -Jefe Proyecto Senior Canal Digital B2B - Telefónica Hispam - Cristian Beiza
  • Director (Latin America) - Fabián Hernández
  • Diane Sanchez - President & Chief Executive Officer

    Diane Sanchez, the President & Chief Executive Officer at Telefónica, directs the company's overarching strategy and global operations. Sanchez guides Telefónica's mission to provide seamless connectivity through fixed, mobile, and broadband networks, ensuring robust service delivery across Europe and the Americas. This leadership role involves setting the strategic vision for expansion and innovation in subscription television services. Sanchez oversees the integration of new technologies to enhance customer experience and maintain market leadership. The President & Chief Executive Officer drives the company's financial performance and operational efficiency, aligning all departments toward achieving Telefónica's core objectives. Diane Sanchez is pivotal in shaping the company's future direction and its impact on global telecommunications.

    Peter Di Vizenzi - Chief Financial Officer

    Peter Di Vizenzi, the Chief Financial Officer at Telefónica, manages the company's financial health and strategic fiscal planning. Di Vizenzi oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring Telefónica's robust performance in fixed, mobile, and broadband services. This critical role involves managing financial risk and optimizing investment strategies to support growth across Europe and the Americas. The Chief Financial Officer provides financial insights to guide executive decision-making and ensures compliance with all regulatory requirements. Di Vizenzi works to enhance shareholder value and maintain financial stability. Peter Di Vizenzi is instrumental in guiding Telefónica's financial trajectory and supporting its long-term strategic objectives.

    Catalina Delgado - Chief Financial Officer, Analista Especialista, En LA

    Catalina Delgado, the Chief Financial Officer, Analista Especialista, En LA at Telefónica, provides specialized financial analysis for the Latin American region. Delgado supports the financial planning and performance management of Telefónica's operations in Latin America, focusing on fixed, mobile, and broadband services. This role involves detailed analysis of financial data to identify trends and opportunities for optimization. The Chief Financial Officer, Analista Especialista, En LA contributes to strategic financial decision-making within the region. Delgado works to ensure financial accuracy and compliance with local regulations. Catalina Delgado plays an important part in strengthening Telefónica's financial position across Latin America.

    Rodolfo Campa - Chief Marketing Officer

    Rodolfo Campa, the Chief Marketing Officer at Telefónica, architects the company's global marketing strategies. Campa directs the development and execution of campaigns that promote Telefónica's comprehensive suite of connectivity services, encompassing fixed, mobile, and broadband offerings. This role involves identifying market opportunities and driving customer acquisition and retention across Europe and the Americas. The Chief Marketing Officer oversees brand positioning and communication, ensuring Telefónica's value proposition resonates with diverse customer segments. Campa collaborates closely with sales and product development teams to align marketing efforts with business goals. Rodolfo Campa is essential in amplifying Telefónica's market presence and fostering strong customer relationships.

    Cristian Schalscha - Chief Revenue Officer, B2c

    Cristian Schalscha, the Chief Revenue Officer, B2c at Telefónica, drives revenue growth within the consumer segment. Schalscha develops and implements strategies to maximize income from fixed, mobile, and broadband services, as well as subscription television offerings for individual customers. This leadership position focuses on optimizing pricing, promotions, and customer lifetime value across key markets. The Chief Revenue Officer, B2c collaborates with marketing and sales teams to enhance customer acquisition and retention efforts. Schalscha analyzes market trends and consumer behavior to identify new revenue streams and competitive advantages. Cristian Schalscha plays a key role in ensuring Telefónica's sustained commercial success in the consumer sector.

    Fernando Leis - Director, Marketing & Chief Marketing Officer

    Fernando Leis, the Director, Marketing & Chief Marketing Officer at Telefónica, leads integrated marketing initiatives across the organization. Leis directs the strategic planning and execution of marketing campaigns designed to promote Telefónica's extensive range of connectivity solutions, including fixed, mobile, and broadband services. This role emphasizes enhancing brand visibility and driving customer engagement throughout Europe and the Americas. The Director, Marketing & Chief Marketing Officer oversees market research and competitive analysis to inform strategic decisions. Leis collaborates with cross-functional teams to ensure marketing efforts align with overall business objectives and revenue targets. Fernando Leis is crucial in shaping Telefónica's brand narrative and expanding its market reach.
    Fernando Leis

    Brisa Almazán - Chief Revenue Officer, Coordinadora

    Brisa Almazán, the Chief Revenue Officer, Coordinadora at Telefónica, coordinates revenue generation strategies across various business units. Almazán oversees the alignment of sales and marketing efforts to achieve ambitious revenue targets for Telefónica's connectivity services, including fixed, mobile, and broadband. This position focuses on ensuring cohesive revenue generation approaches throughout the organization. The Chief Revenue Officer, Coordinadora works to identify synergies and optimize resource allocation to drive profitability. Almazán collaborates with regional directors to implement best practices in revenue management. Brisa Almazán is vital in harmonizing revenue-driving activities and maximizing commercial outcomes for Telefónica.

    Fabbian Álvarez - Gerente ÁRea eCare, UX, Chief Revenue Officer Y Calidad

    Fabbian Álvarez, the Gerente ÁRea eCare, UX, Chief Revenue Officer Y Calidad at Telefónica, manages critical areas of customer experience and revenue enhancement. Álvarez directs initiatives focused on improving eCare services, optimizing user experience (UX) across digital platforms, and ensuring high-quality service delivery for Telefónica's connectivity offerings. This role integrates revenue generation strategies with customer satisfaction objectives. The Gerente ÁRea eCare, UX, Chief Revenue Officer Y Calidad oversees the development of digital customer support channels and quality assurance processes. Álvarez works to enhance customer loyalty and drive revenue through superior service. Fabbian Álvarez is key to elevating Telefónica's customer-centric approach and commercial performance.

    Cristian Beiza - Chief Revenue Officer -Jefe Proyecto Senior Canal Digital B2B - Telefónica Hispam

    Cristian Beiza, the Chief Revenue Officer -Jefe Proyecto Senior Canal Digital B2B - Telefónica Hispam at Telefónica, drives revenue growth within the B2B digital channel across the Hispam region. Beiza leads senior project initiatives focused on expanding revenue streams from digital B2B services, including connectivity solutions. This role emphasizes developing and executing strategies to capture market share in the business sector through digital platforms. The Chief Revenue Officer -Jefe Proyecto Senior Canal Digital B2B - Telefónica Hispam oversees the performance of digital sales channels and identifies opportunities for innovation. Beiza collaborates with sales and technology teams to enhance the B2B customer journey. Cristian Beiza is instrumental in driving digital revenue transformation for Telefónica's business clients.

    Fabián Hernández - Director (Latin America)

    Fabián Hernández, the Director (Latin America) at Telefónica, spearheads all regional operations across Latin America. Hernández directs the strategic implementation of Telefónica's connectivity solutions, including fixed, mobile, and broadband services, tailored to the specific market demands of the region. This leadership position involves overseeing the expansion of subscription television offerings and ensuring service quality. Hernández drives initiatives to enhance customer engagement and market penetration throughout Latin America. The Director (Latin America) collaborates with global leadership to align regional objectives with the company's overall mission. Fabián Hernández ensures operational excellence and sustained growth within this critical geographic market.

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    Frequently Asked Questions Regarding Telefónica Top Executives and Leadership Team

    Who leads Telefónica?
    Telefónica is led by Diane Sanchez (President & Chief Executive Officer), along with executives such as Peter Di Vizenzi (Chief Financial Officer) and Catalina Delgado (Chief Financial Officer, Analista Especialista, En LA).
    Who is part of Telefónica’s executive team?
    The executive team of Telefónica includes leaders such as Diane Sanchez (President & Chief Executive Officer), Peter Di Vizenzi (Chief Financial Officer), Catalina Delgado (Chief Financial Officer, Analista Especialista, En LA) and other senior executives.
    How many executives does Telefónica have?
    Telefónica has 10 executives leading key business areas.
    What roles are included in Telefónica’s leadership team?
    The leadership team of Telefónica includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer, Analista Especialista, En LA, Chief Marketing Officer, Chief Revenue Officer, B2c.