Syntax Executive and Leadership Team

July, 2026

Leadership Overview

Syntax has 10 executives leading key functions including strategy, marketing, operations, finance, technology, and regional leadership.

Driven by a commitment to comprehensive technology solutions, Syntax empowers businesses with IT services and ERP expertise, impacting thousands of customers globally.

Leadership Roles at Syntax

  • Chief Executive Officer - Syntax Hr
  • Chief Executive Officer, SAP Business Unit (Regional) - Jamie Fryer
  • Chief Executive Officer (Asia) - Haihong Xin
  • Chief Financial Officer - Anil Arora
  • Chief Financial Officer (Americas) - Pierre-Luc Toupin
  • Global Chief Financial Officer, Technical Managed Service - Dawn McNabb
  • Chief Financial Officer, Member of The Management Board, , Freudenberg E-Power Systems - Donald Kleist
  • Chief Operating Officer - Sarah Mills
  • Chief Marketing Officer - Bindu Crandall
  • Global Chief Technology Officer - Marcelo Tamassia
  • Syntax Hr - Chief Executive Officer

    Syntax Hr, the Chief Executive Officer at Syntax, directs the overarching corporate strategy and operational execution. This leadership role ensures the company's continued provision of comprehensive technology solutions to businesses of all sizes, building upon a legacy since 1972. Syntax Hr guides the integration of IT services and ERP needs for thousands of customers, maintaining Syntax's position as a trusted partner. The focus remains on driving innovation and client success across all market segments. This executive ensures alignment with market demands and long-term growth objectives. Syntax Hr's strategic vision shapes the company's future direction and operational priorities. The executive oversees all major business units, ensuring cohesive performance and adherence to corporate values. This leadership is critical for maintaining strong customer relationships and expanding market reach.

    Jamie Fryer - Chief Executive Officer, SAP Business Unit (Regional)

    Jamie Fryer, the Chief Executive Officer, SAP Business Unit (Regional) at Syntax, directs the strategic vision and operational execution for the SAP business unit within a specific region. This leadership role focuses on driving growth and delivering specialized SAP solutions, including ERP needs, to regional clients. Fryer oversees the development and implementation of strategies that enhance Syntax's SAP service offerings and expand its market share. The executive ensures alignment between regional SAP operations and global corporate objectives. Jamie Fryer collaborates with sales, service delivery, and technology teams to optimize the customer experience and drive business outcomes for SAP clients. This leadership is instrumental in solidifying Syntax's position as a premier provider of SAP solutions in the designated region. Fryer's focus is on maximizing the value delivered to thousands of SAP-focused customers.

    Haihong Xin - Chief Executive Officer (Asia)

    Haihong Xin, the Chief Executive Officer (Asia) at Syntax, directs the strategic direction and operational management for the company's business activities across the Asian market. This leadership role focuses on expanding Syntax's presence and delivering comprehensive technology solutions, including IT services and ERP needs, to businesses throughout Asia. Xin oversees regional market development, client acquisition, and service delivery, ensuring alignment with global corporate objectives. The emphasis is on understanding and meeting the unique demands of the Asian business landscape. Haihong Xin collaborates with regional teams and global leadership to foster growth and enhance customer satisfaction. This executive's leadership is crucial for strengthening Syntax's position as a trusted technology partner in Asia. Xin's strategic initiatives support the delivery of tailored solutions to thousands of customers in the region.
    Haihong Xin

    Anil Arora - Chief Financial Officer

    Anil Arora, the Chief Financial Officer at Syntax, oversees the company's financial strategy, planning, and reporting. This executive manages all financial operations, ensuring fiscal responsibility and driving profitability for Syntax's comprehensive technology solutions. Arora guides investment decisions, manages capital allocation, and ensures compliance with financial regulations, supporting the company's growth trajectory. The financial oversight extends to all aspects of IT services and ERP needs provided to thousands of customers. Anil Arora collaborates closely with other C-suite executives to align financial strategies with overall business objectives, including market expansion and service innovation. This leadership role is pivotal in maintaining investor confidence and securing the financial stability required for long-term success. Arora's financial acumen supports Syntax's mission to deliver value to its clients and stakeholders.
    Anil Arora

    Pierre-Luc Toupin - Chief Financial Officer (Americas)

    Pierre-Luc Toupin, the Chief Financial Officer (Americas) at Syntax, directs financial operations and strategy specifically for the Americas region. This role ensures robust financial management for Syntax's extensive IT services and ERP solutions delivered across North and South America. Toupin oversees regional budgeting, forecasting, and financial analysis, supporting business growth and profitability within these key markets. The focus is on optimizing financial performance and ensuring compliance with regional financial regulations. Pierre-Luc Toupin collaborates with the global finance team and regional leadership to align financial objectives with market-specific opportunities. This executive's leadership ensures sound financial stewardship for Syntax's operations in the Americas, contributing to the company's overall success. Toupin's expertise supports the delivery of comprehensive technology solutions to thousands of customers in the region.

    Dawn McNabb - Global Chief Financial Officer, Technical Managed Service

    Dawn McNabb, the Global Chief Financial Officer, Technical Managed Service at Syntax, leads financial strategy and operations for the company's technical managed services division worldwide. This executive manages the financial health and profitability of Syntax's core IT services offerings, ensuring robust fiscal management. McNabb oversees budgeting, financial planning, and performance analysis for managed services, driving efficiency and revenue growth. The role involves close collaboration with operational and technology leaders to align financial goals with service delivery excellence. Dawn McNabb ensures that financial strategies support the expansion and enhancement of technical managed services for thousands of customers globally. This leadership position is crucial for maintaining Syntax's competitive edge in the managed services market. McNabb's financial oversight supports the company's commitment to providing comprehensive and reliable technology solutions.

    Donald Kleist - Chief Financial Officer, Member of The Management Board, , Freudenberg E-Power Systems

    Donald Kleist, the Chief Financial Officer, Member of The Management Board, , Freudenberg E-Power Systems at Syntax, oversees the financial strategy and management for the Freudenberg E-Power Systems division. This executive ensures fiscal discipline and drives financial performance within this specialized sector. Kleist manages budgeting, financial planning, and reporting, aligning financial operations with the strategic goals of the management board. The focus is on optimizing financial resources to support innovation and market expansion for E-Power Systems' technology solutions. Donald Kleist collaborates with leadership across the organization to ensure financial stability and drive sustainable growth. This role is critical for maintaining the financial integrity and operational success of the Freudenberg E-Power Systems business unit. Kleist's financial expertise supports the delivery of advanced technology solutions.
    Donald Kleist

    Sarah Mills - Chief Operating Officer

    Sarah Mills, the Chief Operating Officer at Syntax, directs the day-to-day operational efficiency and service delivery across the organization. This critical role ensures the seamless provision of IT services and ERP solutions to thousands of customers, upholding Syntax's commitment to excellence since 1972. Mills oversees the operational infrastructure, service level agreements, and internal process optimization, driving continuous improvement. The focus is on scaling operations to meet growing market demand while maintaining high standards of customer satisfaction. Sarah Mills collaborates with technology and finance leaders to ensure operational strategies support financial goals and strategic expansion. This executive's leadership ensures that Syntax consistently delivers reliable and comprehensive technology solutions, reinforcing its market position. The operational framework managed by Mills is fundamental to Syntax's ability to serve businesses of all sizes effectively.
    Sarah Mills

    Bindu Crandall - Chief Marketing Officer

    Bindu Crandall, the Chief Marketing Officer at Syntax, architects and executes the global marketing strategy. This role drives brand awareness and market penetration for Syntax's comprehensive technology solutions, including IT services and ERP needs. Crandall oversees all demand generation initiatives, digital marketing campaigns, and corporate communications, ensuring consistent messaging across all platforms. The objective is to attract and retain thousands of customers by highlighting Syntax's decades of expertise. This leadership position involves close collaboration with sales and product development teams to align marketing efforts with business objectives. Bindu Crandall ensures the company's value proposition resonates with target markets, fostering strong customer engagement and supporting revenue growth. The marketing initiatives directly contribute to Syntax's reputation as a trusted technology partner.
    Bindu Crandall

    Marcelo Tamassia - Global Chief Technology Officer

    Marcelo Tamassia, the Global Chief Technology Officer at Syntax, architects the company's technology vision and roadmap, driving innovation across all service offerings. This executive leads the development and implementation of cutting-edge IT solutions and ERP technologies that serve thousands of customers worldwide. Tamassia oversees technology strategy, research and development, and the integration of new technological advancements to enhance Syntax's competitive edge. The focus is on ensuring that Syntax's technology infrastructure is scalable, secure, and aligned with future market demands. Marcelo Tamassia collaborates with operational and executive teams to translate technological capabilities into tangible business value for clients. This leadership role is fundamental to Syntax's mission of providing comprehensive and forward-thinking technology solutions. Tamassia's expertise guides the evolution of Syntax's technological capabilities.
    Marcelo Tamassia

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    Frequently Asked Questions Regarding Syntax Top Executives and Leadership Team

    Who leads Syntax?
    Syntax is led by Syntax Hr (Chief Executive Officer), along with executives such as Jamie Fryer (Chief Executive Officer, SAP Business Unit (Regional)) and Haihong Xin (Chief Executive Officer (Asia)).
    Who is part of Syntax’s executive team?
    The executive team of Syntax includes leaders such as Syntax Hr (Chief Executive Officer), Jamie Fryer (Chief Executive Officer, SAP Business Unit (Regional)), Haihong Xin (Chief Executive Officer (Asia)) and other senior executives.
    How many executives does Syntax have?
    Syntax has 10 executives leading key business areas.
    What roles are included in Syntax’s leadership team?
    The leadership team of Syntax includes roles such as Chief Executive Officer, Chief Executive Officer, SAP Business Unit (Regional), Chief Executive Officer (Asia), Chief Financial Officer, Chief Financial Officer (Americas).