Syntax Executive and Leadership Team

May, 2026

Leadership Overview

Syntax has 10 executives leading key functions including strategy, finance, operations, marketing, technology, and regional leadership.

Driven by a commitment to comprehensive technology solutions, Syntax empowers businesses with IT services and ERP expertise, fostering growth and operational excellence across diverse industries.

Leadership Roles at Syntax

  • Chief Executive Officer - Christian Primeau
  • Chief Executive Officer, SAP Business Unit (Regional) - Jamie Fryer
  • Chief Executive Officer (Asia) - Haihong Xin
  • Chief Financial Officer - Anil Arora
  • Chief Financial Officer, Member of The Management Board, , Freudenberg E-Power Systems - Donald Kleist
  • Global Chief Financial Officer, Technical Managed Service - Dawn McNabb
  • Chief Operating Officer - Michael Conte
  • Chief Operating Officer & Owner - Christina Symelidis
  • Chief Marketing Officer - Bindu Crandall
  • Global Chief Technology Officer - Marcelo Tamassia
  • Christian Primeau - Chief Executive Officer

    Christian Primeau, the Chief Executive Officer at Syntax, directs the overarching corporate strategy and vision. Primeau guides the company's expansion initiatives, ensuring alignment with market demands and technological advancements. This leadership role involves fostering a culture of innovation and client-centricity, critical for maintaining Syntax's position as a trusted provider of comprehensive technology solutions. Overseeing all major business units, Christian Primeau ensures cohesive execution of strategic objectives across the organization. The CEO's focus remains on driving sustainable growth and enhancing the company's value proposition for thousands of customers relying on Syntax for their IT services and ERP needs. Primeau's strategic direction solidifies Syntax's market presence and operational effectiveness.

    Jamie Fryer - Chief Executive Officer, SAP Business Unit (Regional)

    Jamie Fryer, the Chief Executive Officer, SAP Business Unit (Regional) at Syntax, spearheads the strategic direction and operational performance of the SAP business unit within specific regions. Fryer focuses on maximizing SAP solution delivery and client success, ensuring regional market penetration and growth. This leadership position involves cultivating strong client relationships and driving adoption of SAP-based IT services and ERP solutions. Jamie Fryer's regional expertise is key to tailoring Syntax's offerings to local market needs. The CEO's responsibilities include overseeing regional sales, implementation, and support teams. Fryer drives regional SAP business expansion, contributing significantly to Syntax's overall market presence. Fryer's leadership ensures regional SAP success.

    Haihong Xin - Chief Executive Officer (Asia)

    Haihong Xin, the Chief Executive Officer (Asia) at Syntax, leads the company's strategic initiatives and operational management across the Asian market. Xin is responsible for driving growth, expanding market share, and ensuring the successful delivery of IT services and ERP solutions tailored to regional demands. This executive role is crucial for establishing and strengthening Syntax's presence in diverse Asian economies. Haihong Xin cultivates key partnerships and oversees regional teams to achieve business objectives. The CEO's leadership in Asia is vital for adapting Syntax's comprehensive technology solutions to local business environments. Xin drives regional expansion and client satisfaction in Asia. Xin's leadership ensures Asian market success.
    Haihong Xin

    Anil Arora - Chief Financial Officer

    Anil Arora, the Chief Financial Officer at Syntax, manages all financial operations and fiscal strategy. Arora oversees budgeting, forecasting, and financial reporting, ensuring robust financial health and compliance. This critical role involves optimizing capital allocation and managing investment strategies to support Syntax's growth objectives. Anil Arora's expertise is vital in navigating complex financial landscapes and securing resources for technological innovation and market expansion. The CFO's responsibilities extend to risk management and ensuring the financial integrity of the company's extensive IT services and ERP offerings. Arora drives financial performance, supporting the company's mission to provide comprehensive technology solutions to businesses of all sizes. Arora's financial acumen underpins the company's long-term stability and strategic investments.
    Anil Arora

    Donald Kleist - Chief Financial Officer, Member of The Management Board, , Freudenberg E-Power Systems

    Donald Kleist, the Chief Financial Officer, Member of The Management Board, , Freudenberg E-Power Systems at Syntax, oversees financial strategy and management within the specified organizational context. Kleist's responsibilities include financial planning, reporting, and ensuring fiscal discipline to support operational goals. This position requires a deep understanding of financial markets and corporate governance. Donald Kleist contributes to the strategic decision-making processes of the management board. The CFO's role is integral to maintaining financial stability and driving profitable growth. Kleist manages financial resources effectively, supporting the company's objectives. Kleist's financial oversight is critical for sustained performance.

    Dawn McNabb - Global Chief Financial Officer, Technical Managed Service

    Dawn McNabb, the Global Chief Financial Officer, Technical Managed Service at Syntax, leads financial operations for the technical managed services division. McNabb is responsible for financial planning, analysis, and reporting specific to these specialized IT services. This role demands expertise in managing the financial aspects of complex service agreements and ensuring profitability. Dawn McNabb oversees budgeting and resource allocation to support the growth and efficiency of the technical managed service offerings. The CFO's strategic financial guidance is essential for the division's success. McNabb drives financial performance within technical managed services. McNabb's financial leadership ensures the division's profitability and strategic alignment.

    Michael Conte - Chief Operating Officer

    Michael Conte, the Chief Operating Officer at Syntax, directs daily operational activities and service delivery. Conte ensures the efficient execution of IT services and ERP solutions, optimizing workflows and resource allocation. This leadership position is fundamental to maintaining high standards of customer satisfaction and operational excellence across Syntax's broad client base. Michael Conte's focus is on streamlining processes and enhancing the scalability of operations to meet the evolving needs of thousands of customers. The COO's oversight guarantees the reliable and effective deployment of technology solutions. Conte drives operational efficiency, directly impacting the company's ability to deliver comprehensive IT support and ERP management. Conte's operational leadership ensures seamless service delivery.

    Christina Symelidis - Chief Operating Officer & Owner

    Christina Symelidis, the Chief Operating Officer & Owner at Syntax, holds a dual role encompassing operational oversight and ownership responsibilities. Symelidis directs operational efficiency and service quality, ensuring that Syntax's IT services and ERP solutions meet the highest standards. As an owner, Symelidis is deeply invested in the company's long-term success and strategic direction. Christina Symelidis focuses on optimizing business processes and fostering a culture of accountability. The COO's operational leadership ensures seamless service delivery to thousands of customers. Symelidis drives operational excellence and strategic growth. Symelidis's commitment as an owner ensures sustained focus on client needs.

    Bindu Crandall - Chief Marketing Officer

    Bindu Crandall, the Chief Marketing Officer at Syntax, leads all marketing and brand strategy initiatives. Crandall develops and executes campaigns to enhance market visibility and drive customer acquisition for Syntax's comprehensive technology solutions. This role is pivotal in communicating the company's value proposition in IT services and ERP expertise to businesses of all sizes. Bindu Crandall oversees market research and competitive analysis to inform strategic positioning. The CMO's efforts are crucial for expanding Syntax's reach and reinforcing its reputation as a trusted technology partner. Crandall drives brand awareness and lead generation, directly supporting the company's growth objectives. Crandall's marketing leadership amplifies Syntax's market impact.
    Bindu Crandall

    Marcelo Tamassia - Global Chief Technology Officer

    Marcelo Tamassia, the Global Chief Technology Officer at Syntax, defines and executes the company's technology roadmap and innovation strategy. Tamassia oversees the development and integration of cutting-edge IT services and ERP solutions, ensuring Syntax remains at the forefront of technological advancement. This role is critical for maintaining the company's competitive edge and delivering advanced solutions to thousands of customers. Marcelo Tamassia guides research and development efforts, exploring new technologies to enhance service offerings. The CTO's vision shapes the future of Syntax's technological capabilities. Tamassia drives technological innovation, ensuring Syntax provides state-of-the-art IT and ERP solutions. Tamassia's technical leadership propels Syntax forward.
    Marcelo Tamassia

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    Frequently Asked Questions Regarding Syntax Top Executives and Leadership Team

    Who leads Syntax?
    Syntax is led by Christian Primeau (Chief Executive Officer), along with executives such as Jamie Fryer (Chief Executive Officer, SAP Business Unit (Regional)) and Haihong Xin (Chief Executive Officer (Asia)).
    Who is part of Syntax’s executive team?
    The executive team of Syntax includes leaders such as Christian Primeau (Chief Executive Officer), Jamie Fryer (Chief Executive Officer, SAP Business Unit (Regional)), Haihong Xin (Chief Executive Officer (Asia)) and other senior executives.
    How many executives does Syntax have?
    Syntax has 10 executives leading key business areas.
    What roles are included in Syntax’s leadership team?
    The leadership team of Syntax includes roles such as Chief Executive Officer, Chief Executive Officer, SAP Business Unit (Regional), Chief Executive Officer (Asia), Chief Financial Officer, Chief Financial Officer, Member of The Management Board, , Freudenberg E-Power Systems.