Switz Group Executive and Leadership Team

July, 2026

Leadership Overview

Switz Group has 4 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to excellence, Switz Group shapes the baking industry through integrated manufacturing, distribution, and retail, impacting markets across the UAE and beyond with its innovative approach.

Leadership Roles at Switz Group

  • Chief Executive Officer - Fatima Batook
  • Chief Executive Officer & Director - Mohammed Mamoola
  • Group Chief Financial Officer - Adam Khorakiwala
  • President & Founder - Charles Switzer
  • Fatima Batook - Chief Executive Officer

    Fatima Batook, the Chief Executive Officer at Switz Group, directs the overarching corporate strategy and operational execution. Overseeing all business units, Fatima Batook ensures alignment with the company's mission to lead in baking manufacturing, distribution, and retail. This leadership role involves driving innovation across product development and market penetration strategies. By optimizing supply chain logistics and enhancing customer engagement, Fatima Batook directly impacts the company's growth and market position. Ultimately, Batook secures Switz Group's competitive advantage through astute decision-making and a forward-thinking vision for the baking industry.

    Mohammed Mamoola - Chief Executive Officer & Director

    Mohammed Mamoola, the Chief Executive Officer & Director at Switz Group, spearheads strategic initiatives and governance frameworks. Directing the company's expansion efforts, Mohammed Mamoola ensures robust operational performance across manufacturing, distribution, and retail sectors. This executive function involves fostering key stakeholder relationships and driving sustainable business practices. By championing new market entries and optimizing existing operations, Mohammed Mamoola significantly contributes to the group's revenue streams and overall market influence. Mamoola's leadership solidifies Switz Group's position as a dominant force in the regional baking industry.

    Adam Khorakiwala - Group Chief Financial Officer

    Adam Khorakiwala, the Group Chief Financial Officer at Switz Group, manages all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Adam Khorakiwala ensures the fiscal health and profitability of the organization. This critical role involves optimizing capital allocation and managing investment portfolios to support the company's growth objectives in manufacturing, distribution, and retail. By implementing stringent financial controls and identifying cost-saving opportunities, Khorakiwala directly enhances operational efficiency and shareholder value. The Group Chief Financial Officer's expertise is vital for Switz Group's sustained expansion and market leadership.

    Charles Switzer - President & Founder

    Charles Switzer, the President & Founder at Switz Group, established the company's foundational vision and continues to guide its strategic direction. Leading the executive team, Charles Switzer provides critical insights into market trends and long-term growth opportunities within the baking industry. This foundational role involves championing the company's core values and fostering a culture of innovation across manufacturing, distribution, and retail operations. By leveraging extensive industry experience, Switzer ensures Switz Group maintains its pioneering spirit and market relevance. The President & Founder's enduring influence shapes the company's legacy and future trajectory.

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    Frequently Asked Questions Regarding Switz Group Top Executives and Leadership Team

    Who leads Switz Group?
    Switz Group is led by Fatima Batook (Chief Executive Officer), along with executives such as Mohammed Mamoola (Chief Executive Officer & Director) and Adam Khorakiwala (Group Chief Financial Officer).
    Who is part of Switz Group’s executive team?
    The executive team of Switz Group includes leaders such as Fatima Batook (Chief Executive Officer), Mohammed Mamoola (Chief Executive Officer & Director), Adam Khorakiwala (Group Chief Financial Officer) and other senior executives.
    How many executives does Switz Group have?
    Switz Group has 4 executives leading key business areas.
    What roles are included in Switz Group’s leadership team?
    The leadership team of Switz Group includes roles such as Chief Executive Officer, Chief Executive Officer & Director, Group Chief Financial Officer, President & Founder.