SunSource Executive and Leadership Team

September, 2026

Leadership Overview

SunSource has 5 executives leading key functions including information technology, financial management, technical innovation, operational logistics, and fluid power business unit strategy.

Focused on industrial excellence, SunSource delivers advanced hydraulics, pneumatics, and automation systems to global markets while maintaining a commitment to superior component distribution and technical support.

Leadership Roles at SunSource

  • Chief Financial Officer - Daniel Maddox
  • President - Fluid Power SBU - Bruce McKay
  • Chief Information Officer - Cliff Nelson
  • Chief Technology Officer - Robert Jacobs
  • Chief Operations Officer - Keith Graepler
  • Daniel Maddox - Chief Financial Officer

    Daniel Maddox, the Chief Financial Officer at SunSource, manages the fiscal health and capital allocation strategies for the organization. Maddox oversees financial reporting, budgeting, and risk management processes to support the distribution of industrial components. By analyzing market trends in pneumatics and filtration, the Chief Financial Officer ensures that capital investments align with the company's long-term profitability goals. This leadership role involves coordinating with the Board to maintain robust financial controls and transparency across all business units. Daniel Maddox drives revenue growth by optimizing cost structures and improving operational efficiency within the industrial and mobile equipment sectors. Through rigorous financial planning, the Chief Financial Officer secures the necessary resources for expansion and technological upgrades. Maddox maintains a focus on sustainable growth, ensuring that the financial foundation remains strong enough to support the complex demands of the industrial machinery market while delivering consistent value to stakeholders.

    Bruce McKay - President - Fluid Power SBU

    Bruce McKay, the President - Fluid Power SBU at SunSource, directs the strategic growth and market positioning of the fluid power business unit. McKay oversees the sales, marketing, and technical support teams dedicated to hydraulics and pneumatics solutions. By identifying new market opportunities in the mobile equipment sector, the President - Fluid Power SBU ensures that the business unit captures significant market share. This leadership role involves building strong relationships with key industrial clients and managing the product lifecycle for specialized fluid power components. Bruce McKay drives revenue by aligning the unit's offerings with the specific needs of industrial machinery manufacturers. Through the development of targeted sales strategies, the President - Fluid Power SBU expands the reach of the organization into new geographic territories. McKay maintains a focus on competitive differentiation, ensuring that the fluid power division provides superior technical value and unmatched service to all industrial partners.

    Cliff Nelson - Chief Information Officer

    Cliff Nelson, the Chief Information Officer at SunSource, directs the digital infrastructure and data management strategies essential for industrial distribution. Nelson oversees the integration of enterprise resource planning systems to streamline the procurement of hydraulics and automation components. By architecting secure cloud environments, the Chief Information Officer ensures data integrity across North American operations. This leadership role involves aligning technological investments with the broader business goal of optimizing supply chain visibility for mobile equipment markets. Cliff Nelson drives the digital transformation agenda, enabling real-time inventory tracking and enhanced customer service capabilities. Through the implementation of advanced cybersecurity protocols, the Chief Information Officer protects critical intellectual property and client information. Nelson maintains constant collaboration with the executive team to ensure that technological advancements support the long-term growth objectives of the organization, ultimately fostering a more agile and responsive distribution network for all industrial partners.
    Cliff Nelson

    Robert Jacobs - Chief Technology Officer

    Robert Jacobs, the Chief Technology Officer at SunSource, architects the technical roadmap for automation systems and industrial component integration. Jacobs oversees the engineering teams responsible for developing specialized solutions in hydraulics and pneumatics. By evaluating emerging technologies, the Chief Technology Officer ensures that the product portfolio remains at the forefront of the industrial machinery sector. This leadership role involves collaborating with manufacturers to refine product specifications and enhance system performance for mobile equipment clients. Robert Jacobs drives innovation by implementing advanced testing protocols and quality assurance standards across all technical departments. Through the application of engineering expertise, the Chief Technology Officer solves complex client challenges, providing custom automation configurations that improve operational throughput. Jacobs maintains a strategic focus on technical excellence, ensuring that every solution delivered meets the rigorous demands of modern industrial environments while fostering continuous improvement in product reliability and system efficiency.

    Keith Graepler - Chief Operations Officer

    Keith Graepler, the Chief Operations Officer at SunSource, manages the end-to-end logistics and distribution network for industrial components. Graepler oversees warehouse operations, inventory management, and the fulfillment of hydraulics and automation orders across regional hubs. By optimizing the supply chain, the Chief Operations Officer ensures timely delivery and high service levels for both industrial and mobile equipment markets. This leadership role involves streamlining internal processes to reduce lead times and improve overall operational throughput. Keith Graepler drives efficiency by implementing lean methodologies and advanced logistics software to manage complex inventory requirements. Through the coordination of regional distribution centers, the Chief Operations Officer maintains consistent service quality and operational excellence. Graepler focuses on scaling the distribution infrastructure to meet growing market demand, ensuring that the organization remains a reliable partner for clients requiring critical industrial components and specialized technical support services.

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    Frequently Asked Questions Regarding SunSource Top Executives and Leadership Team

    Who leads SunSource?
    SunSource is led by Daniel Maddox (Chief Financial Officer), along with executives such as Bruce McKay (President - Fluid Power SBU) and Cliff Nelson (Chief Information Officer).
    Who is part of SunSource’s executive team?
    The executive team of SunSource includes leaders such as Daniel Maddox (Chief Financial Officer), Bruce McKay (President - Fluid Power SBU), Cliff Nelson (Chief Information Officer) and other senior executives.
    How many executives does SunSource have?
    SunSource has 5 executives leading key business areas.
    What roles are included in SunSource’s leadership team?
    The leadership team of SunSource includes roles such as Chief Financial Officer, President - Fluid Power SBU, Chief Information Officer, Chief Technology Officer, Chief Operations Officer.