Strauss Water Executive and Leadership Team

Amir Edri, the Regional Chief Financial Officer, Strauss Water (Tami 4 , Israel) at Strauss Water, manages the fiscal health and budgetary planning for the domestic market. Edri oversees the allocation of capital toward manufacturing infrastructure and regional distribution networks. By monitoring revenue streams from the Tami 4 product line, the Regional Chief Financial Officer, Strauss Water (Tami 4 , Israel) ensures that financial resources support the company's growth objectives. Amir Edri coordinates with the executive board to evaluate the profitability of new service models and maintenance programs. This leadership role involves rigorous cost-benefit analysis to maintain operational efficiency while scaling production capacity. Edri drives the financial strategy for the regional headquarters, ensuring compliance with corporate standards and local regulatory requirements. Through precise financial forecasting and risk management, the Regional Chief Financial Officer, Strauss Water (Tami 4 , Israel) provides the stability necessary for the company to continue delivering high-quality water solutions to the Israeli market.

Wilder Haim, the Chief Technology Officer at Strauss Water, directs the research and development of advanced filtration systems. Haim oversees the engineering teams responsible for the core heating and cooling mechanisms within the WaterBar product line. By prioritizing sustainable manufacturing processes, the Chief Technology Officer ensures that all hardware meets rigorous environmental standards. This leadership role involves constant collaboration with the product design department to integrate smart technology into home appliances. Wilder Haim drives the technical roadmap, focusing on long-term scalability and performance optimization across international markets. Through the implementation of cutting-edge purification techniques, the Chief Technology Officer maintains the company's position as a global leader in water quality. Haim manages the transition from prototype to mass production, ensuring that every unit delivers consistent, great-tasting water to consumers. This technical oversight remains vital for maintaining the competitive edge of the brand in the appliance manufacturing sector.

Kobi Shoham, the Chief Technology Officer & Vice President, Product Development & Technology at Strauss Water, architects the strategic vision for next-generation water purification hardware. Shoham manages the lifecycle of new product launches, focusing specifically on user interface design and energy efficiency improvements for business-grade WaterBars. By analyzing market trends, the Vice President, Product Development & Technology identifies opportunities for feature expansion that align with modern consumer needs. Kobi Shoham coordinates with the supply chain division to ensure that material sourcing supports the company's commitment to eco-friendly production. This leadership role requires balancing rapid innovation cycles with the high quality standards expected of the Strauss Group. Shoham drives the integration of digital connectivity into existing appliance platforms, enhancing the overall user experience. Through rigorous testing and iterative design, the Chief Technology Officer & Vice President, Product Development & Technology secures the reliability of all new product offerings in the global marketplace.

Lital Shechter, the Chief People Officer at Strauss Water, directs the human capital strategy and organizational development initiatives. Shechter oversees talent acquisition, employee engagement, and professional training programs designed to support the company's manufacturing and service operations. By fostering a culture of innovation and excellence, the Chief People Officer ensures that the workforce remains aligned with the mission of providing superior water solutions. Lital Shechter manages the implementation of performance management systems that reward efficiency and technical expertise across all departments. This leadership role involves collaborating with other C-suite executives to build a resilient organizational structure capable of supporting global expansion. Shechter drives initiatives that promote workplace safety and employee well-being, which are critical for maintaining high productivity in the appliance manufacturing industry. Through strategic workforce planning, the Chief People Officer secures the talent necessary to sustain the company's market leadership and long-term operational success.