Strauss Water Executive and Leadership Team

Didi Kaplinski, the PA To Chief Executive Officer at Strauss Water, manages complex scheduling and communication workflows for the executive office. By coordinating high-level meetings and facilitating information flow between departments, the PA To Chief Executive Officer ensures operational efficiency across the organization. Didi Kaplinski maintains rigorous standards for administrative excellence, supporting the strategic objectives of the leadership team. This role involves filtering critical business data and prioritizing urgent matters to allow the executive team to focus on long-term growth. Through meticulous organization and proactive problem-solving, the PA To Chief Executive Officer optimizes the daily productivity of the corporate headquarters. The position requires deep understanding of the company's mission to provide purified drinking-water solutions. By streamlining internal processes, the PA To Chief Executive Officer contributes to the overall success of the business, ensuring that leadership remains aligned with the core goals of the Strauss Group.

Esti Carmeli, the Chief Executive Officer, Strauss Water at Strauss Water, directs the global vision and strategic expansion of the company. Overseeing the development of advanced heating and cooling WaterBars, the Chief Executive Officer, Strauss Water drives market penetration and brand authority. Esti Carmeli manages relationships with key stakeholders and the board to ensure sustainable growth in the competitive appliance industry. This leadership role involves setting the corporate agenda for international markets and fostering a culture of innovation. By aligning product development with consumer needs for purified drinking water, the Chief Executive Officer, Strauss Water secures the company's position as a world-leading expert. Carmeli monitors financial performance and operational metrics to maintain high standards of quality. Through decisive leadership, the Chief Executive Officer, Strauss Water navigates complex market dynamics, ensuring that the organization continues to deliver environmentally-friendly solutions to homes and businesses worldwide.

Shimrit Varshover, the Chief Executive Officer, Strauss Water (Tami4, Israel) at Strauss Water, manages the domestic operations and market dominance of the Tami4 brand. Focusing on the Israeli market, the Chief Executive Officer, Strauss Water (Tami4, Israel) optimizes the distribution and service networks for in-home water purification systems. Shimrit Varshover leads local teams to ensure that every customer receives top-quality, great-tasting drinking water. This role involves executing regional growth strategies and maintaining high levels of customer satisfaction through efficient service delivery. By overseeing the local supply chain and marketing initiatives, the Chief Executive Officer, Strauss Water (Tami4, Israel) strengthens the company's footprint in the region. Varshover collaborates with other executives to align local performance with the broader corporate mission. Through consistent focus on operational excellence, the Chief Executive Officer, Strauss Water (Tami4, Israel) drives revenue and reinforces the brand's reputation as a leader in the appliance sector.

Amir Edri, the Regional Chief Financial Officer, Strauss Water (Tami 4 , Israel) at Strauss Water, manages the financial health and fiscal planning for the domestic division. By overseeing budgeting, forecasting, and capital allocation, the Regional Chief Financial Officer, Strauss Water (Tami 4 , Israel) ensures that local operations remain profitable and efficient. Amir Edri monitors revenue streams and cost structures to support the company's strategic goals in the Israeli market. This role involves providing financial insights to the leadership team to guide decision-making regarding resource distribution and market expansion. By maintaining strict financial controls, the Regional Chief Financial Officer, Strauss Water (Tami 4 , Israel) mitigates risks and optimizes cash flow. Edri collaborates with other regional leaders to ensure alignment with the broader corporate financial strategy. Through precise financial management, the Regional Chief Financial Officer, Strauss Water (Tami 4 , Israel) enables the company to continue investing in high-quality water purification solutions.

Wilder Haim, the Chief Technology Officer at Strauss Water, architects the technical roadmap for next-generation water purification systems. By leading research initiatives, the Chief Technology Officer ensures that all heating and cooling WaterBars incorporate cutting-edge filtration technology. Wilder Haim manages the engineering teams responsible for hardware design and system reliability. This role involves identifying emerging trends in the appliance industry and integrating sustainable materials into the manufacturing process. By fostering collaboration between engineering and design departments, the Chief Technology Officer maintains the company's competitive edge in the global market. Haim evaluates technical performance metrics to ensure that every product meets the highest safety and quality standards. Through continuous innovation, the Chief Technology Officer supports the company's mission to provide superior drinking-water solutions. The leadership provided by Haim ensures that the technical infrastructure remains scalable and efficient, directly impacting the long-term success of the business.

Kobi Shoham, the Chief Technology Officer & Vice President, Product Development & Technology at Strauss Water, oversees the end-to-end lifecycle of new product innovations. By managing the product development pipeline, the Chief Technology Officer & Vice President, Product Development & Technology ensures that new WaterBars meet evolving consumer demands for convenience and sustainability. Kobi Shoham directs cross-functional teams to bridge the gap between conceptual design and mass production. This role involves analyzing market feedback to refine product features and improve user experience. By aligning technological advancements with business objectives, the Chief Technology Officer & Vice President, Product Development & Technology drives the company's growth in the appliance sector. Shoham collaborates with the executive team to prioritize R&D investments that yield the highest impact. Through rigorous testing and quality control, the Chief Technology Officer & Vice President, Product Development & Technology guarantees that every product delivers on the promise of great-tasting, purified water.

Lital Shechter, the Chief People Officer at Strauss Water, directs the human capital strategy to support the company's global mission. By overseeing talent acquisition, employee development, and organizational culture, the Chief People Officer ensures that the workforce remains aligned with the company's commitment to quality and innovation. Lital Shechter implements programs that foster professional growth and employee engagement across all departments. This role involves designing compensation structures and performance management systems that drive high-level productivity. By cultivating a diverse and inclusive workplace, the Chief People Officer strengthens the company's ability to attract top talent in the appliance industry. Shechter collaborates with the executive team to address organizational challenges and promote a culture of excellence. Through strategic workforce planning, the Chief People Officer ensures that the company has the necessary expertise to maintain its position as a world-leading expert in water purification solutions.