Stori Executive and Leadership Team

Diego Canay, the Group Chief Financial Officer at Stori, manages the capital structure and fiscal health of the organization. Overseeing corporate treasury, financial planning, and investor relations, the Group Chief Financial Officer ensures that the company maintains the liquidity necessary to support rapid product development. This leadership role involves rigorous oversight of balance sheet management and the allocation of resources to support regional expansion efforts. By implementing robust financial controls, Diego Canay directly impacts the stability and growth trajectory of the firm. The Group Chief Financial Officer collaborates with the board to communicate performance metrics and long-term value creation strategies. Through the optimization of capital efficiency, Canay strengthens the foundation of the business, allowing the company to continue offering innovative financial products to millions of users while maintaining a sustainable and profitable operational model in the evolving fintech sector.

Sherman He, the President & Co-Founder, Marketing, Product, Credit, Analytics & Operation at Stori, directs the overarching product vision and operational execution of the company. Overseeing the integration of marketing, credit analytics, and product development, the President & Co-Founder, Marketing, Product, Credit, Analytics & Operation ensures that every digital service aligns with the core mission of simplifying user lives. This leadership role involves architecting the technological infrastructure that powers credit card and savings account features. By synthesizing complex data analytics into actionable product improvements, Sherman He directly impacts the user experience and overall market competitiveness. The President & Co-Founder, Marketing, Product, Credit, Analytics & Operation maintains a holistic view of the business, ensuring that operational workflows support the rapid scaling of services. Ultimately, He drives the strategic innovation that allows the company to maintain its position as a leading provider of accessible financial technology solutions.

Gy Liu, the Chief Revenue Officer at Stori, directs all commercial growth initiatives and customer acquisition strategies. Overseeing the expansion of digital financial services, the Chief Revenue Officer ensures that revenue streams align with the broader mission of providing accessible banking solutions to underserved populations. This leadership role involves managing high-level partnerships and optimizing sales funnels to increase market penetration across Mexico. By leveraging data-driven insights, Gy Liu directly impacts the company's ability to scale its credit card and savings account offerings. The Chief Revenue Officer maintains constant communication with the product and marketing teams to ensure that revenue targets remain consistent with user experience goals. Ultimately, Liu secures long-term financial viability by identifying new market opportunities and refining the monetization framework for the entire digital ecosystem, ensuring that Stori remains a leader in the competitive fintech landscape.

Santiago Salazar, the Chief Risk Officer, Colombia & Chief Revenue Officer, Colombia) at Stori, architects the credit risk frameworks and revenue strategies specific to the Colombian market. Overseeing the balance between aggressive growth and prudent lending practices, the Chief Risk Officer, Colombia & Chief Revenue Officer, Colombia) ensures that the company maintains high asset quality while expanding the user base. This leadership role involves monitoring regional economic indicators and adjusting credit policies to mitigate potential losses. By integrating risk management with revenue generation, Santiago Salazar directly impacts the success of the company's entry into new geographic territories. The Chief Risk Officer, Colombia & Chief Revenue Officer, Colombia) coordinates with local regulatory bodies to ensure full compliance with financial standards. Ultimately, Salazar drives the operational performance of the Colombian division, ensuring that the business model remains resilient and profitable while delivering essential financial services to the local population.