Stori Executive and Leadership Team

Bin Chen, the Chief Executive Officer & Co-Founder at Stori, directs the overall strategic vision and operational execution for the company. Chen guides Stori's mission to deliver accessible digital financial products, including savings accounts and credit cards, to users across Mexico. This leadership role involves fostering innovation and ensuring the company's growth trajectory aligns with its objective of simplifying financial management. Bin Chen oversees the integration of new technologies and services that enhance user experience and expand market reach. The Chief Executive Officer & Co-Founder's responsibilities extend to cultivating strategic partnerships and maintaining the company's position as a leading fintech unicorn. Through decisive leadership, Chen drives the company's expansion and commitment to financial inclusion.

Diego Canay, the Group Chief Financial Officer at Stori, oversees all financial operations and strategic financial planning for the company. Canay manages capital allocation, financial reporting, and risk management to ensure Stori's fiscal health and sustainable growth. This critical role involves securing funding, managing investor relations, and optimizing the company's financial structure to support its expansion into new digital financial services. The Group Chief Financial Officer's responsibilities include developing financial models that underpin product launches, such as savings accounts and credit cards, and ensuring compliance with regulatory requirements. Diego Canay provides essential financial insights that guide executive decision-making, reinforcing Stori's position as a robust fintech unicorn. Canay's leadership ensures financial discipline and strategic resource deployment.

Sherman He, the President & Co-Founder, Marketing, Product, Credit, Analytics & Operation at Stori, spearheads the development and execution of core business functions. He directs the strategy for product innovation, ensuring Stori's digital offerings, from savings accounts to credit cards, meet user needs and market demands. This comprehensive role involves overseeing marketing campaigns to drive user acquisition and engagement, alongside managing credit risk and operational efficiency. Sherman He's leadership ensures seamless integration between product development, marketing outreach, and operational execution, critical for Stori's rapid growth as a unicorn. He analyzes market trends and user data to refine product features and operational processes, directly contributing to the company's mission of simplifying financial lives. The President & Co-Founder's broad oversight guarantees cohesive strategy across key growth drivers.

Gy Liu, the Chief Revenue Officer at Stori, architects and executes revenue generation strategies across all business units. Liu focuses on expanding Stori's market share by optimizing sales channels and enhancing customer acquisition efforts for digital products like savings accounts and credit cards. This executive drives the financial performance of the company through data-informed decision-making and market analysis. The Chief Revenue Officer's purview includes developing pricing models, managing sales teams, and identifying new revenue streams. Gy Liu ensures that revenue growth is sustainable and directly contributes to Stori's mission of simplifying financial services. By fostering cross-functional collaboration, Liu aligns sales and marketing efforts with product development to maximize commercial success and user adoption.