STIHL Executive and Leadership Team

Lou Carter, the President & Chief Executive Officer at STIHL, directs the overarching corporate strategy and operational execution for the U.S. market. Carter oversees the integration of manufacturing advancements with market demands, ensuring STIHL's continued leadership in power equipment. This executive role involves guiding the company's expansion and maintaining its competitive edge through strategic decision-making. Carter's leadership ensures the alignment of all departments with the company's mission of producing high-quality equipment. The President & Chief Executive Officer drives the vision for STIHL's growth across North America and its export markets, focusing on sustained revenue generation and operational efficiency. Lou Carter's strategic direction impacts the company's long-term financial health and market positioning, solidifying STIHL's reputation for durability and performance.

Lisa Song, the Cfo at STIHL, directs all financial operations, including accounting, financial planning, and capital management. Song ensures the fiscal health of the organization, overseeing budgeting, forecasting, and investment strategies to support STIHL's manufacturing and distribution objectives. This executive position involves managing financial risks and identifying opportunities for cost optimization and revenue enhancement across all business segments. The Cfo provides critical financial insights to guide strategic decision-making, ensuring profitability and sustainable growth. Song's oversight extends to financial reporting and compliance, maintaining transparency and accountability. Lisa Song's financial acumen is fundamental to STIHL's ability to invest in advanced manufacturing technologies and expand its market reach, securing the company's long-term economic stability and competitive advantage.

Gregg Quigg, the President at STIHL, spearheads the strategic direction and operational management of the company's U.S. division. Quigg oversees the integration of STIHL's global manufacturing standards with the specific demands of the North American market, ensuring product quality and market penetration. This leadership role involves driving initiatives that enhance production efficiency and expand the company's distribution network. The President directs efforts to optimize the supply chain and strengthen relationships with the extensive network of over 10,000 authorized local STIHL Dealers. Quigg's focus on operational excellence supports STIHL's commitment to delivering reliable power equipment to customers across the country and in export markets. Gregg Quigg's leadership is crucial for maintaining STIHL's market leadership and driving continued innovation in the power equipment sector.

Erin Ashcroft, the Vice President, Chief of Staff at STIHL, manages critical cross-functional initiatives and supports the executive leadership team in executing strategic priorities. Ashcroft ensures seamless communication and operational alignment across departments, facilitating the efficient implementation of company-wide projects. This role involves coordinating efforts between manufacturing, sales, and distribution channels to optimize workflow and resource allocation. The Vice President, Chief of Staff plays a pivotal part in translating high-level objectives into actionable plans, driving operational excellence throughout the organization. Ashcroft's focus on process improvement enhances STIHL's ability to meet production targets and distribution demands. Erin Ashcroft's contributions are essential for maintaining the company's agile response to market dynamics and ensuring the effective deployment of resources across STIHL's extensive operational footprint.