STIHL Executive and Leadership Team

June, 2026

Leadership Overview

STIHL has 5 executives leading key functions including strategy, finance, operations, and technology.

Driven by a commitment to quality and innovation, STIHL manufactures millions of powerheads annually, distributing them through a vast network of dealers and exporting to over 80 countries worldwide.

Leadership Roles at STIHL

  • President & Chief Executive Officer - Lou Carter
  • Cfo - Lisa Song
  • Chief Financial Officer, Information Technology & Director, Logistics - Ivan Mejia
  • President - Gregg Quigg
  • Vice President, Chief of Staff - Erin Ashcroft
  • Lou Carter - President & Chief Executive Officer

    Lou Carter, the President & Chief Executive Officer at STIHL, directs the overarching corporate strategy and operational execution. Carter guides the company's expansion and market positioning, ensuring alignment with STIHL's global manufacturing and distribution objectives. This leadership role involves fostering innovation within the state-of-the-art Virginia Beach facility, where over 2,700 employees contribute to producing millions of powerheads annually. Carter oversees the integration of advanced automation and quality assurance processes, critical for maintaining STIHL's reputation for durable, high-performance equipment. The President & Chief Executive Officer ensures that STIHL's extensive dealer network, comprising over 10,000 authorized local dealers, receives consistent support and product availability. Lou Carter's strategic vision drives the company's success in both domestic and international markets, including exports to more than 80 countries.

    Lisa Song - Cfo

    Lisa Song, the Cfo at STIHL, manages the company's financial health and strategic fiscal planning. Song oversees all financial operations, including budgeting, forecasting, and capital allocation, supporting STIHL's extensive manufacturing and distribution infrastructure. This role is crucial for maintaining the financial stability required for STIHL's continuous growth and technological advancements within its Virginia Beach campus. The Cfo ensures robust financial controls are in place, supporting the production of over 80 models of STIHL equipment annually. Song's financial oversight extends to managing relationships with financial institutions and stakeholders, facilitating the company's export activities to over 80 countries. Lisa Song's expertise is vital for optimizing resource allocation across STIHL's 11 regional branches and distributor network, ensuring profitable operations and sustained market leadership.

    Ivan Mejia - Chief Financial Officer, Information Technology & Director, Logistics

    Ivan Mejia, the Chief Financial Officer, Information Technology & Director, Logistics at STIHL, directs critical financial, technological, and supply chain operations. Mejia oversees the financial management of IT investments and ensures the efficient flow of materials and finished goods throughout STIHL's distribution network. This multifaceted role is key to optimizing the company's operational footprint, from the Virginia Beach manufacturing campus to its 11 regional branches and over 10,000 dealers. The Chief Financial Officer, Information Technology & Director, Logistics ensures that advanced IT systems support both manufacturing processes and logistical coordination, facilitating the export of STIHL products to over 80 countries. Mejia's leadership in logistics guarantees timely delivery and inventory management, supporting the company's commitment to customer satisfaction. Ivan Mejia's integrated approach drives efficiency and cost-effectiveness across these vital business functions.

    Gregg Quigg - President

    Gregg Quigg, the President at STIHL, drives strategic initiatives and operational performance within key market segments. Quigg focuses on enhancing STIHL's market presence and ensuring the effective deployment of its extensive product line through its authorized dealer network. This leadership position is vital for translating manufacturing capabilities into market success, supporting the production of millions of powerheads annually at the Virginia Beach facility. The President oversees strategies that strengthen relationships with over 10,000 local STIHL Dealers, ensuring they are equipped to serve customers effectively. Quigg's responsibilities include expanding market reach and optimizing sales performance across the United States and in export markets reaching over 80 countries. Gregg Quigg's leadership is instrumental in maintaining STIHL's position as a leading manufacturer of outdoor power equipment.

    Erin Ashcroft - Vice President, Chief of Staff

    Erin Ashcroft, the Vice President, Chief of Staff at STIHL, provides strategic support and operational coordination across executive functions. Ashcroft facilitates communication and alignment between departments, ensuring that initiatives align with the company's core mission of manufacturing high-quality power equipment. This position is integral to streamlining operations within the Virginia Beach facility, supporting over 2,700 employees and the production of millions of powerheads each year. The Vice President, Chief of Staff works closely with leadership to implement strategic projects and enhance operational efficiencies. Ashcroft's role involves managing key organizational priorities and driving cross-functional collaboration to support STIHL's extensive dealer network and international export markets. Erin Ashcroft's contributions are essential for maintaining the company's competitive edge and operational excellence.

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    Frequently Asked Questions Regarding STIHL Top Executives and Leadership Team

    Who leads STIHL?
    STIHL is led by Lou Carter (President & Chief Executive Officer), along with executives such as Lisa Song (Cfo) and Ivan Mejia (Chief Financial Officer, Information Technology & Director, Logistics).
    Who is part of STIHL’s executive team?
    The executive team of STIHL includes leaders such as Lou Carter (President & Chief Executive Officer), Lisa Song (Cfo), Ivan Mejia (Chief Financial Officer, Information Technology & Director, Logistics) and other senior executives.
    How many executives does STIHL have?
    STIHL has 5 executives leading key business areas.
    What roles are included in STIHL’s leadership team?
    The leadership team of STIHL includes roles such as President & Chief Executive Officer, Cfo, Chief Financial Officer, Information Technology & Director, Logistics, President, Vice President, Chief of Staff.