STIHL Executive and Leadership Team

Lou Carter, the President & Chief Executive Officer at STIHL, directs the overarching strategic vision for the entire manufacturing campus. Overseeing the production of over 80 models of power equipment, the President & Chief Executive Officer ensures that vertical integration remains the core driver of operational efficiency. This leadership role involves constant collaboration with the board to maintain the company's status as a global leader in outdoor power tools. By optimizing the sprawling 150-acre facility in Virginia Beach, Lou Carter directly impacts the output of millions of powerheads annually. Through the implementation of highly automated technology, the President & Chief Executive Officer secures the long-term competitive advantage of the brand. Carter maintains a focus on scaling production capabilities to meet the demands of both domestic and international markets, ensuring that quality assurance remains the primary benchmark for every unit manufactured within the organization.

Lisa Song, the Cfo at STIHL, manages the financial health and fiscal planning for the entire manufacturing operation. Overseeing capital allocation for the million-square-foot facility, the Cfo ensures that investments in automated technology align with long-term growth objectives. This leadership role involves rigorous analysis of supply chain costs and the financial viability of the 11 regional distribution branches. By monitoring the economic performance of the 10,000 authorized local dealers, Lisa Song provides the necessary data to support strategic expansion into more than 80 countries. The Cfo maintains strict oversight of budgetary compliance across all departments, ensuring that the company's vertically integrated processes remain profitable. Through precise financial modeling and risk assessment, Song secures the fiscal stability required to sustain the company's massive manufacturing footprint and ongoing commitment to innovation within the competitive power tool industry.

Greg Quigg, the President at STIHL, directs the expansion and management of the company's extensive distribution network. Overseeing the 11 regional branches, the President ensures that the supply chain effectively delivers products to the 10,000 authorized local dealers across the country. This leadership role involves developing strategies to penetrate new international markets, leveraging the company's reputation for high-quality power equipment. By analyzing market trends and consumer demand, Greg Quigg optimizes the distribution logistics to ensure timely availability of the 80+ models produced at the Virginia Beach facility. The President maintains strong relationships with regional distributors to uphold the brand's market position in over 80 countries. Through the implementation of targeted sales strategies and dealer support programs, Quigg drives revenue growth and ensures that the company's products remain the preferred choice for professionals and homeowners alike, solidifying the brand's global footprint.

Erin Ashcroft, the Vice President, Chief of Staff at STIHL, coordinates the internal operations and cross-functional communication across the 150-acre campus. Overseeing the alignment of departmental goals with the broader corporate mission, the Vice President, Chief of Staff ensures that the 2,700 employees operate with maximum efficiency. This leadership role involves managing the flow of information between the executive team and the various manufacturing units to streamline decision-making processes. By facilitating organizational development initiatives, Erin Ashcroft supports the integration of new technologies into existing production lines. The Vice President, Chief of Staff drives the execution of internal policies that maintain the company's high standards for quality assurance. Through the management of complex operational workflows, Ashcroft ensures that the organization remains agile while scaling production to meet the needs of the global market, ultimately fostering a culture of continuous improvement and operational excellence.