Leadership Overview
SRP has 5 executives leading key functions including strategy, revenue, operations, and customer relations.
Dedicated to providing essential electricity and water services, SRP drives customer convenience through innovative payment solutions and a strong commitment to environmental sustainability via solar and reforestation initiatives.
Dedicated to providing essential electricity and water services, SRP drives customer convenience through innovative payment solutions and a strong commitment to environmental sustainability via solar and reforestation initiatives.
Leadership Roles at SRP
James Pratt - General Manager & Chief Executive Officer
James Pratt, the General Manager & Chief Executive Officer at SRP, directs the company's overall strategy and operational execution. Overseeing the provision of electricity and water services to customers across Arizona, Pratt ensures alignment with SRP's founding mission established in 1903. This leadership role involves guiding the organization through evolving energy landscapes and maintaining a robust digital presence for customer management. By championing initiatives like EarthWise Energy and Trees for Change, Pratt reinforces SRP's environmental commitment, funding solar projects for nonprofits and supporting reforestation efforts. The General Manager & Chief Executive Officer's focus extends to enhancing customer convenience through advanced payment solutions, including automatic payments and paperless billing options. James Pratt's strategic direction ensures SRP continues to deliver reliable services while fostering sustainable practices and community engagement.

Robin Doepke - Executive Analyst, Office of the President
Robin Doepke, the Executive Analyst, Office of the President at SRP, provides critical analytical support and strategic insights to the executive leadership team. This role involves detailed examination of operational data, market dynamics, and customer feedback to inform decision-making across electricity and water service delivery. Doepke's work directly contributes to enhancing customer convenience by evaluating the effectiveness of payment solutions and digital management tools. The Executive Analyst, Office of the President plays a key part in assessing the impact of SRP's environmental initiatives, such as EarthWise Energy and Trees for Change, ensuring their alignment with corporate objectives and community benefit. By synthesizing complex information, Robin Doepke supports the President in navigating challenges and capitalizing on opportunities within the energy sector. This position is vital for maintaining SRP's commitment to reliability and sustainability in Arizona.
David Rousseau - President
David Rousseau, the President at SRP, leads the strategic direction and operational oversight of the company's extensive electricity and water services. Rousseau's leadership ensures the continued provision of essential utilities to customers, emphasizing innovation in payment solutions and digital customer management. This executive champions SRP's commitment to environmental stewardship, driving forward initiatives like EarthWise Energy and the Trees for Change reforestation program in Arizona. The President's role involves fostering strong relationships with stakeholders and the community, reinforcing SRP's position as a trusted energy provider. By focusing on operational efficiency and customer satisfaction, David Rousseau guides the organization in adapting to the evolving energy landscape. The President's strategic vision supports the long-term sustainability and reliability of SRP's services for all customers.
Jason Roberts - President
Jason Roberts, the President at SRP, directs the company's overarching strategy for delivering electricity and water services to its customer base. Roberts' leadership focuses on enhancing customer convenience through advanced payment options and robust online management tools, reflecting SRP's commitment to service excellence. This executive oversees the implementation of key environmental programs, including EarthWise Energy, which supports solar projects for nonprofits, and Trees for Change, a vital reforestation effort in Arizona. The President's responsibilities encompass ensuring operational integrity and driving innovation within the energy sector. By championing sustainable practices and community engagement, Jason Roberts reinforces SRP's dedication to responsible utility provision. The President's strategic guidance ensures SRP maintains its role as a reliable and forward-thinking provider of essential services.
Ward Roadarmel - Chief Revenue Officer
Ward Roadarmel, the Chief Revenue Officer at SRP, drives the company's financial growth and market expansion strategies. Overseeing all revenue-generating activities, Roadarmel focuses on optimizing pricing models and developing new service offerings that align with SRP's core mission of providing electricity and water. This executive ensures that customer convenience, a key company tenet, is integrated into revenue strategies through flexible payment solutions and digital management tools. The Chief Revenue Officer's responsibilities include analyzing market trends and identifying opportunities to enhance customer engagement and satisfaction, directly impacting SRP's financial health. By fostering strong relationships with customers and stakeholders, Ward Roadarmel's leadership ensures the sustained financial viability of SRP's operations. The Chief Revenue Officer's strategic initiatives support the company's commitment to environmental programs like EarthWise Energy and Trees for Change by securing the necessary resources for their continued success.
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