SRP Executive and Leadership Team

Jim Pratt, the General Manager & Chief Executive Officer at SRP, directs the overarching strategic vision for electricity and water service delivery. Overseeing the entire organizational structure, the General Manager & Chief Executive Officer ensures alignment between utility infrastructure investments and long-term sustainability goals. This leadership role involves managing complex regulatory environments and driving large-scale energy projects that support regional growth. By prioritizing operational efficiency and customer-centric service models, Jim Pratt maintains the stability of essential utility resources. The General Manager & Chief Executive Officer coordinates with the board to implement policies that foster environmental stewardship, such as the EarthWise Energy program. Through rigorous oversight of capital allocation and resource management, Pratt secures the future reliability of the grid. This executive leadership ensures that the company meets the evolving demands of the modern energy landscape while upholding a century-long commitment to public service.

Jason Roberts, the President at SRP, directs internal operational workflows and organizational performance standards. Overseeing the execution of core utility services, the President ensures that electricity and water delivery systems meet rigorous safety and reliability benchmarks. This leadership role involves coordinating cross-departmental initiatives to improve service delivery speed and quality. By fostering a culture of operational excellence, Jason Roberts drives the implementation of advanced grid technologies and infrastructure upgrades. The President monitors performance metrics to identify opportunities for process optimization and cost reduction. Through strategic alignment with the broader corporate mission, Roberts supports the expansion of renewable energy projects and reforestation efforts. This executive position requires constant engagement with operational teams to maintain high service standards. By managing the day-to-day complexities of utility operations, the President ensures that the company remains a dependable provider for all customers while navigating the challenges of a rapidly changing energy market.

David Rousseau, the President at SRP, manages external stakeholder relations and regional market development. Overseeing the integration of environmental programs into the broader business strategy, the President drives the success of initiatives like Trees for Change. This leadership role involves building partnerships with nonprofit organizations to advance solar energy projects and community sustainability. By representing the company in public forums and regulatory discussions, David Rousseau shapes the public perception of the utility as a leader in environmental responsibility. The President coordinates with government entities to ensure compliance and support for long-term energy policy goals. Through the cultivation of strategic alliances, Rousseau expands the reach of the company's conservation efforts. This executive function focuses on the intersection of corporate social responsibility and utility operations. By championing sustainable practices, the President ensures that the organization remains a vital contributor to the ecological and economic health of the region.

Robin Doepke, the Executive Analyst, Office of the President at SRP, evaluates complex data sets to inform high-level decision-making processes. Overseeing the synthesis of operational and financial reports, the Executive Analyst, Office of the President provides critical insights that guide strategic planning. This leadership role involves monitoring industry trends and assessing the impact of new energy regulations on company performance. By conducting thorough research and quantitative analysis, Robin Doepke supports the executive team in identifying growth opportunities and mitigating potential risks. The Executive Analyst, Office of the President facilitates communication between departments to ensure that data-driven strategies are implemented effectively. Through the preparation of detailed briefings, Doepke assists in the formulation of long-term policies regarding water and electricity management. This executive function is essential for maintaining the analytical rigor required to navigate the complexities of the energy sector. By providing actionable intelligence, the Executive Analyst, Office of the President ensures that leadership remains informed and agile.

Ward Roadarmel, the Chief Revenue Officer at SRP, manages the financial frameworks supporting electricity and water billing operations. Overseeing the implementation of digital payment solutions, the Chief Revenue Officer optimizes revenue collection processes to enhance customer convenience. This leadership role involves analyzing market trends to refine billing preferences and automatic payment systems. By streamlining financial interactions, Ward Roadarmel ensures consistent cash flow and operational liquidity for the utility. The Chief Revenue Officer collaborates with technical teams to integrate mobile applications that allow customers to manage energy consumption effectively. Through the development of sophisticated revenue models, Roadarmel supports the financial health of the organization. This executive function focuses on balancing competitive pricing with the need for infrastructure reinvestment. By driving digital transformation in billing, the Chief Revenue Officer improves the overall customer experience while maintaining the fiscal integrity required to support large-scale utility projects across the service territory.