Sprinklr Executive and Leadership Team

June, 2026

Leadership Overview

Sprinklr has 4 executives leading key functions including strategy, finance, technology, and operations.

Driven by innovation, Sprinklr is dedicated to empowering enterprises with an AI-native Unified Customer Experience Management platform, optimizing every customer-facing interaction across a multitude of digital channels to foster deeper engagement and market leadership.

Leadership Roles at Sprinklr

  • President & Chief Executive Officer - Rory Read
  • Chief Financial Officer - Anthony Coletta
  • Chief of Staff - Sierra Allen
  • Chief Information Officer - Sanjay Macwan
  • Rory Read - President & Chief Executive Officer

    Rory Read, the President & Chief Executive Officer at Sprinklr, directs the overarching corporate strategy and operational execution for the enterprise software company. Read guides the organization's mission to deliver an AI-native Unified Customer Experience Management (Unified-CXM) platform, ensuring large enterprises can effectively manage and optimize all customer-facing functions from a single, integrated system. This leadership involves driving innovation across Sprinklr's core product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. By focusing on enhancing customer engagement and response capabilities across over 30 digital channels, Rory Read ensures Sprinklr maintains its market position and supports client success in complex digital landscapes. The executive's focus remains on sustainable growth and expanding the company's impact within the global enterprise software sector.
    Rory Read

    Anthony Coletta - Chief Financial Officer

    Anthony Coletta, the Chief Financial Officer at Sprinklr, oversees all financial operations, strategic financial planning, and capital allocation for the publicly traded enterprise software company. Coletta manages the fiscal health of Sprinklr, ensuring robust financial controls and driving initiatives that support profitable growth and shareholder value. This leadership extends to managing investor relations and reporting, crucial for a company listed on the New York Stock Exchange. By guiding financial strategy, Anthony Coletta directly impacts the company's ability to invest in its AI-native Unified-CXM platform and expand its market reach. The executive's responsibilities include optimizing resource allocation across product development, sales, and marketing efforts to sustain Sprinklr's competitive advantage in the enterprise software sector. Coletta's financial acumen is fundamental to the company's long-term stability and expansion.

    Sierra Allen - Chief of Staff

    Sierra Allen, the Chief of Staff at Sprinklr, provides critical operational and strategic support directly to the executive leadership team, facilitating the seamless execution of company-wide initiatives. Allen manages cross-functional projects and ensures alignment between departmental objectives and the broader corporate vision, particularly concerning the development and deployment of Sprinklr's Unified-CXM platform. This role involves streamlining internal processes and enhancing communication channels to support the company's growth and its mission to optimize customer experiences across digital platforms. By coordinating efforts across service, social, marketing, and insights functions, Sierra Allen contributes to the cohesive delivery of Sprinklr's AI-native solutions to large enterprises. The executive's work is vital for maintaining operational efficiency and driving strategic priorities forward.

    Sanjay Macwan - Chief Information Officer

    Sanjay Macwan, the Chief Information Officer at Sprinklr, directs the company's information technology strategy, infrastructure, and security, ensuring the robust and scalable operation of its AI-native Unified Customer Experience Management (Unified-CXM) platform. Macwan is responsible for managing the technological backbone that supports Sprinklr's extensive suite of products, including Service, Social, Marketing, and Insights, enabling seamless customer engagement across numerous digital channels. This leadership role involves safeguarding sensitive data, optimizing system performance, and driving technological innovation to enhance the platform's capabilities and client value. By overseeing IT operations, Sanjay Macwan ensures that Sprinklr's internal systems and external platform offerings meet the highest standards of reliability, security, and efficiency, supporting the company's mission to revolutionize enterprise customer experience management. Macwan's technical expertise is critical for maintaining Sprinklr's competitive edge.
    Sanjay Macwan

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    Frequently Asked Questions Regarding Sprinklr Top Executives and Leadership Team

    Who leads Sprinklr?
    Sprinklr is led by Rory Read (President & Chief Executive Officer), along with executives such as Anthony Coletta (Chief Financial Officer) and Sierra Allen (Chief of Staff).
    Who is part of Sprinklr’s executive team?
    The executive team of Sprinklr includes leaders such as Rory Read (President & Chief Executive Officer), Anthony Coletta (Chief Financial Officer), Sierra Allen (Chief of Staff) and other senior executives.
    How many executives does Sprinklr have?
    Sprinklr has 4 executives leading key business areas.
    What roles are included in Sprinklr’s leadership team?
    The leadership team of Sprinklr includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief of Staff, Chief Information Officer.