Leadership Overview
Sprinklr has 5 executives leading key functions including strategy, finance, information technology, operations, and revenue generation.
Driven by a commitment to customer experience, Sprinklr leverages AI-native technology to unify customer-facing operations, enhancing engagement and market responsiveness across global enterprises.
Driven by a commitment to customer experience, Sprinklr leverages AI-native technology to unify customer-facing operations, enhancing engagement and market responsiveness across global enterprises.
Leadership Roles at Sprinklr
Rory Read - President & Chief Executive Officer
Rory Read, the President & Chief Executive Officer at Sprinklr, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's expansion within the enterprise software market, focusing on the AI-native Unified Customer Experience Management (Unified-CXM) platform. Read oversees the integration of Sprinklr's core product suites—Service, Social, Marketing, and Insights—to ensure seamless customer engagement across more than 30 digital channels. By championing innovation and market penetration, the President & Chief Executive Officer ensures Sprinklr maintains its competitive edge in helping large enterprises optimize every customer-facing function. Rory Read's strategic vision drives the company's mission to deliver superior customer experiences through advanced technology solutions, impacting global market dynamics and financial performance.

Anthony Coletta - Chief Financial Officer
Anthony Coletta, the Chief Financial Officer at Sprinklr, manages all fiscal operations and financial strategy. This executive oversees budgeting, forecasting, financial reporting, and capital allocation to support the company's growth objectives and public market commitments. Coletta ensures robust financial controls and compliance, critical for a publicly traded entity on the New York Stock Exchange. The Chief Financial Officer plays a vital part in investor relations and securing funding for product development and market expansion initiatives. By optimizing financial performance and managing risk, Anthony Coletta directly contributes to the stability and profitability of Sprinklr's Unified-CXM platform business. This role is essential for maintaining investor confidence and driving sustainable economic value across all operational facets.
Sanjay Macwan - Chief Information Officer
Sanjay Macwan, the Chief Information Officer at Sprinklr, directs the company's internal technology infrastructure and information security. This leadership position involves architecting and maintaining the IT systems that support Sprinklr's global operations and its AI-native Unified-CXM platform. Macwan ensures the integrity, availability, and security of all data, safeguarding sensitive enterprise information and customer interactions across numerous digital channels. The Chief Information Officer collaborates with product development teams to integrate advanced technological solutions and drive operational efficiency. By managing technological resources and mitigating cybersecurity risks, Sanjay Macwan underpins the reliability and scalability of Sprinklr's software offerings, crucial for maintaining client trust and market leadership.

Sierra Allen - Chief of Staff
Sierra Allen, the Chief of Staff at Sprinklr, provides strategic support and operational coordination across executive functions. This role involves managing key initiatives, facilitating cross-departmental communication, and ensuring alignment with the company's strategic objectives. Allen works closely with the President & Chief Executive Officer to drive operational efficiency and execute critical projects that enhance Sprinklr's market position. The Chief of Staff oversees the implementation of strategic plans, monitors progress against key performance indicators, and supports the executive team in decision-making processes. By streamlining operations and fostering collaboration, Sierra Allen ensures the effective deployment of Sprinklr's Unified-CXM platform and supports the company's mission to optimize customer experiences globally.
Thomas Addis - Chief Revenue Officer
Thomas Addis, the Chief Revenue Officer at Sprinklr, leads all global sales and revenue generation activities. This executive is responsible for developing and executing strategies to drive top-line growth, expand market share, and achieve ambitious sales targets for the Unified-CXM platform. Addis oversees the enterprise sales teams, channel partnerships, and customer success functions, ensuring a cohesive approach to client acquisition and retention across North America, EMEA, and other key regions. The Chief Revenue Officer works to optimize the sales funnel, enhance customer lifetime value, and align revenue operations with the company's overall business objectives. By driving sales performance and fostering strong client relationships, Thomas Addis directly impacts Sprinklr's financial success and its ability to serve large enterprises worldwide.
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