Sprinklr Executive and Leadership Team

May, 2026

Leadership Overview

Sprinklr has 4 executives leading key functions including strategy, finance, operations, and technology.

Driven by innovation, Sprinklr is dedicated to empowering enterprises with an AI-native Unified Customer Experience Management platform, optimizing every customer-facing function from a single system to enhance market engagement and operational efficiency.

Leadership Roles at Sprinklr

  • President, Chief Executive Officer & Director - Rory Read
  • Chief Financial Officer - Anthony Coletta
  • Chief of Staff - Sierra Allen
  • Chief Information Officer - Sanjay Macwan
  • Rory Read - President, Chief Executive Officer & Director

    Rory Read, the President, Chief Executive Officer & Director at Sprinklr, directs the overarching corporate strategy and operational execution for the enterprise software company. Read guides the organization's mission to deliver an AI-native Unified Customer Experience Management (Unified-CXM) platform, ensuring large enterprises can effectively manage and optimize all customer-facing functions from a unified system. This leadership involves driving innovation across Sprinklr's core product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. By fostering collaboration among departments, Rory Read ensures Sprinklr's solutions enable client-facing teams to engage, listen, and respond across more than 30 digital channels, including social media, messaging, chat, SMS, email, and voice. The focus remains on expanding market reach and solidifying Sprinklr's position as a leader in customer experience management technology.
    Rory Read

    Anthony Coletta - Chief Financial Officer

    Anthony Coletta, the Chief Financial Officer at Sprinklr, oversees all financial operations and strategic fiscal planning for the organization. Coletta manages the company's financial health, including budgeting, forecasting, and resource allocation, directly supporting Sprinklr's growth objectives and its mission to provide a Unified Customer Experience Management (Unified-CXM) platform. This role involves ensuring robust financial controls and driving profitability through efficient management of Sprinklr's software development and go-to-market strategies. Anthony Coletta works closely with the executive team to identify investment opportunities and manage financial risks associated with Sprinklr's public trading on the New York Stock Exchange. The financial leadership provided by Coletta is critical for sustaining the company's expansion and its ability to innovate across its service, social, marketing, and insights product suites.

    Sierra Allen - Chief of Staff

    Sierra Allen, the Chief of Staff at Sprinklr, provides strategic support and operational coordination across the executive leadership team. Allen facilitates the execution of Sprinklr's core business objectives, ensuring alignment with the company's vision of delivering an AI-native Unified Customer Experience Management (Unified-CXM) platform. This involves streamlining internal processes, managing key cross-functional initiatives, and enhancing communication between departments. Sierra Allen plays a vital part in translating the strategic directives from the President, Chief Executive Officer & Director into actionable plans for the teams responsible for Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. The role focuses on optimizing operational efficiency and supporting the company's commitment to helping large enterprises manage and optimize every customer-facing function from a single system.

    Sanjay Macwan - Chief Information Officer

    Sanjay Macwan, the Chief Information Officer at Sprinklr, directs the company's technology strategy and infrastructure, ensuring the robust and scalable delivery of its AI-native Unified Customer Experience Management (Unified-CXM) platform. Macwan oversees all aspects of information technology, including software development, data security, and internal systems, which are critical for supporting Sprinklr's operations and its clients' needs across more than 30 digital channels. This leadership ensures the technological foundation supports the seamless integration and performance of Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sanjay Macwan's responsibilities include driving technological innovation, maintaining compliance with industry standards, and safeguarding the company's digital assets. The CIO's focus is on leveraging technology to enhance Sprinklr's competitive advantage and support its mission to optimize customer experiences for large enterprises.
    Sanjay Macwan

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    Frequently Asked Questions Regarding Sprinklr Top Executives and Leadership Team

    Who leads Sprinklr?
    Sprinklr is led by Rory Read (President, Chief Executive Officer & Director), along with executives such as Anthony Coletta (Chief Financial Officer) and Sierra Allen (Chief of Staff).
    Who is part of Sprinklr’s executive team?
    The executive team of Sprinklr includes leaders such as Rory Read (President, Chief Executive Officer & Director), Anthony Coletta (Chief Financial Officer), Sierra Allen (Chief of Staff) and other senior executives.
    How many executives does Sprinklr have?
    Sprinklr has 4 executives leading key business areas.
    What roles are included in Sprinklr’s leadership team?
    The leadership team of Sprinklr includes roles such as President, Chief Executive Officer & Director, Chief Financial Officer, Chief of Staff, Chief Information Officer.