Sovah Health Executive and Leadership Team

September, 2026

Leadership Overview

Sovah Health has 5 executives leading key functions including financial strategy, information technology, operational management, organizational leadership, and market development.

Focused on delivering high-quality medical care across Southern Virginia and Northern North Carolina, Sovah Health maintains a commitment to excellence through comprehensive inpatient, outpatient, and emergency services for regional families.

Leadership Roles at Sovah Health

  • Chief Financial Officer - Bill Keith
  • Market Chief Operating Officer - Tory Shepherd
  • President - Amar Parikh
  • Market President - Steve Heatherly
  • Chief Information Officer, Market Sovah Haelth - David Cartwright
  • Bill Keith - Chief Financial Officer

    Bill Keith, the Chief Financial Officer at Sovah Health, manages the fiscal health of the regional hospital system. Overseeing capital allocation and revenue cycle management, the Chief Financial Officer ensures the financial viability of cancer care, orthopedics, and emergency services across both Danville and Martinsville campuses. This leadership role involves rigorous budget oversight to support the acquisition of advanced medical technology and facility upgrades. By optimizing cost structures and streamlining administrative workflows, Bill Keith directly impacts the ability of the organization to provide accessible care to Southern Virginia and Northern North Carolina. Keith maintains alignment with the Board regarding long-term investment strategies and fiscal sustainability. Through precise financial planning, the Chief Financial Officer secures the resources necessary for maintaining high-quality patient outcomes and supporting the broader mission of the healthcare delivery system.

    Tory Shepherd - Market Chief Operating Officer

    Tory Shepherd, the Market Chief Operating Officer at Sovah Health, executes the daily operational strategy across both hospital campuses. Overseeing clinical service lines including sports medicine and post-acute care, the Market Chief Operating Officer ensures high-quality patient throughput and resource utilization. This leadership role involves coordinating staffing levels and facility maintenance to meet the demands of Southern Virginia and Northern North Carolina residents. By optimizing operational processes and enhancing service delivery, Tory Shepherd directly impacts the overall patient experience and clinical performance metrics. Shepherd collaborates with department heads to implement standardized protocols that improve safety and efficiency. Through rigorous oversight of hospital operations, the Market Chief Operating Officer maintains the high standards of care recognized by The Leapfrog Group and ensures the system remains a reliable provider of comprehensive medical services.

    Amar Parikh - President

    Amar Parikh, the President at Sovah Health, defines the strategic vision for the regional healthcare delivery system. Overseeing the alignment of clinical goals with community health needs, the President ensures the organization maintains its 150-year legacy of service. This leadership role involves fostering partnerships with medical specialists and community stakeholders to expand access to cancer care and orthopedics. By driving initiatives that improve patient outcomes and operational excellence, Amar Parikh directly impacts the market position of the hospital campuses in Danville and Martinsville. Parikh works closely with the Board to navigate the complexities of the healthcare landscape in Southern Virginia and Northern North Carolina. Through decisive leadership, the President cultivates a culture of quality and innovation, ensuring the system continues to provide comprehensive medical care to individuals and families across the region.

    Steve Heatherly - Market President

    Steve Heatherly, the Market President at Sovah Health, directs the growth and development of the regional hospital network. Overseeing the expansion of service lines and the integration of new medical programs, the Market President ensures the system meets the evolving healthcare requirements of Southern Virginia and Northern North Carolina. This leadership role involves managing external relations and identifying opportunities for regional collaboration to enhance the delivery of emergency and inpatient services. By championing quality improvement projects and patient-centered care models, Steve Heatherly directly impacts the reputation and clinical success of the Danville and Martinsville campuses. Heatherly coordinates with executive leadership to ensure that strategic objectives translate into tangible improvements in patient health. Through proactive market management, the Market President secures the long-term viability and community impact of the entire healthcare delivery system.

    David Cartwright - Chief Information Officer, Market Sovah Haelth

    David Cartwright, the Chief Information Officer, Market Sovah Haelth at Sovah Health, directs the digital infrastructure supporting regional medical operations. Overseeing electronic health records and cybersecurity protocols, the Chief Information Officer, Market Sovah Haelth ensures seamless data integration between the Danville and Martinsville campuses. This leadership role involves architecting scalable network solutions that facilitate rapid access to patient information for emergency care and specialized treatments. By implementing advanced diagnostic software and telehealth platforms, David Cartwright directly impacts the efficiency of clinical workflows across the Southern Virginia and Northern North Carolina service areas. Cartwright collaborates with other C-suite leaders to modernize patient engagement tools and protect sensitive health data. Through continuous technological innovation, the Chief Information Officer, Market Sovah Haelth drives the digital transformation required to maintain the high standards of care expected by the community.

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    Frequently Asked Questions Regarding Sovah Health Top Executives and Leadership Team

    Who leads Sovah Health?
    Sovah Health is led by Bill Keith (Chief Financial Officer), along with executives such as Tory Shepherd (Market Chief Operating Officer) and Amar Parikh (President).
    Who is part of Sovah Health’s executive team?
    The executive team of Sovah Health includes leaders such as Bill Keith (Chief Financial Officer), Tory Shepherd (Market Chief Operating Officer), Amar Parikh (President) and other senior executives.
    How many executives does Sovah Health have?
    Sovah Health has 5 executives leading key business areas.
    What roles are included in Sovah Health’s leadership team?
    The leadership team of Sovah Health includes roles such as Chief Financial Officer, Market Chief Operating Officer, President, Market President, Chief Information Officer, Market Sovah Haelth.