Sovah Health Executive and Leadership Team

August, 2026

Leadership Overview

Sovah Health has 5 executives leading key functions including financial strategy, operational management, information technology, organizational leadership, and market development.

Focused on delivering comprehensive medical care across Southern Virginia and Northern North Carolina, Sovah Health prioritizes high-quality patient outcomes through advanced clinical services and long-term community commitment.

Leadership Roles at Sovah Health

  • Chief Financial Officer - Bill Keith
  • Market Chief Operating Officer - Tory Shepherd
  • President - Amar Parikh
  • Market President - Stephen Heatherly
  • Chief Information Officer, Market Sovah Haelth - David Cartwright
  • Bill Keith - Chief Financial Officer

    Bill Keith, the Chief Financial Officer at Sovah Health, directs all fiscal planning and revenue cycle management for the regional healthcare system. Managing capital allocation across the Danville and Martinsville campuses, the Chief Financial Officer ensures financial sustainability while supporting investments in cancer care and orthopedic technology. Keith oversees budgetary compliance and financial reporting, maintaining alignment with the broader mission of providing accessible medical services. By optimizing resource distribution, the Chief Financial Officer strengthens the operational foundation necessary for high-quality patient care. This leadership role involves constant collaboration with the Board to evaluate long-term growth opportunities within the Southern Virginia market. Through rigorous financial oversight, Bill Keith secures the necessary funding for facility upgrades and specialized medical equipment. Ultimately, Keith drives the fiscal health required to sustain over 150 years of regional service excellence.

    Tory Shepherd - Market Chief Operating Officer

    Tory Shepherd, the Market Chief Operating Officer at Sovah Health, manages daily clinical operations and service delivery across both hospital campuses. Coordinating emergency care, sports medicine, and outpatient services, the Market Chief Operating Officer ensures seamless patient flow and operational efficiency. Shepherd drives initiatives to improve clinical performance metrics, directly impacting the quality standards recognized by The Leapfrog Group. By streamlining internal processes, the Market Chief Operating Officer optimizes the delivery of inpatient and post-acute care for families throughout the region. This leadership role requires constant coordination with department heads to maintain high safety standards and service accessibility. Tory Shepherd monitors operational throughput to ensure that medical teams meet the complex needs of the Southern Virginia and Northern North Carolina communities. Through strategic management of hospital resources, Shepherd enhances the overall effectiveness of the regional healthcare delivery system.

    Amar Parikh - President

    Amar Parikh, the President at Sovah Health, defines the overarching strategic vision and organizational culture for the healthcare system. Leading the executive team, the President establishes long-term goals for clinical excellence and community engagement across Southern Virginia. Parikh drives initiatives to expand specialized services, including cancer care and orthopedics, ensuring that the organization meets the evolving needs of local families. By fostering partnerships with regional stakeholders, the President strengthens the market position of the hospital campuses. This leadership role involves balancing immediate operational demands with the pursuit of long-term quality recognition from organizations like U.S. News World Report. Amar Parikh oversees the alignment of all departments with the core mission of providing compassionate, high-quality medical care. Through decisive leadership, Parikh ensures that the organization continues its 150-year legacy of service while adapting to modern healthcare challenges.

    Stephen Heatherly - Market President

    Stephen Heatherly, the Market President at Sovah Health, executes the regional growth strategy and manages external relations for the hospital system. Overseeing the expansion of service lines into Northern North Carolina, the Market President ensures that the organization maintains a competitive edge in the healthcare market. Heatherly drives collaboration between the Danville and Martinsville campuses to standardize care quality and improve patient outcomes. By focusing on regional market development, the Market President identifies opportunities to enhance the accessibility of emergency and post-acute services. This leadership role involves representing the organization to community leaders and regulatory bodies to ensure continued support for healthcare initiatives. Stephen Heatherly monitors market trends to adjust service offerings, ensuring that the system remains a primary provider for comprehensive medical care. Through strategic regional oversight, Heatherly secures the long-term viability and impact of the healthcare delivery system.

    David Cartwright - Chief Information Officer, Market Sovah Haelth

    David Cartwright, the Chief Information Officer, Market Sovah Haelth at Sovah Health, architects the digital infrastructure supporting all clinical and administrative functions. Overseeing electronic health records and cybersecurity protocols, the Chief Information Officer, Market Sovah Haelth ensures data integrity across the Danville and Martinsville campuses. Cartwright drives the integration of advanced medical technologies, facilitating better communication between specialists and primary care providers. By modernizing information systems, the Chief Information Officer, Market Sovah Haelth improves the speed and accuracy of patient diagnostics and treatment planning. This leadership role involves managing complex IT projects that support the broader goal of high-quality patient care. David Cartwright aligns technological investments with the specific needs of the regional healthcare system to enhance operational efficiency. Through robust digital strategy, Cartwright secures the technological backbone necessary for delivering comprehensive medical services to the community.

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    Frequently Asked Questions Regarding Sovah Health Top Executives and Leadership Team

    Who leads Sovah Health?
    Sovah Health is led by Bill Keith (Chief Financial Officer), along with executives such as Tory Shepherd (Market Chief Operating Officer) and Amar Parikh (President).
    Who is part of Sovah Health’s executive team?
    The executive team of Sovah Health includes leaders such as Bill Keith (Chief Financial Officer), Tory Shepherd (Market Chief Operating Officer), Amar Parikh (President) and other senior executives.
    How many executives does Sovah Health have?
    Sovah Health has 5 executives leading key business areas.
    What roles are included in Sovah Health’s leadership team?
    The leadership team of Sovah Health includes roles such as Chief Financial Officer, Market Chief Operating Officer, President, Market President, Chief Information Officer, Market Sovah Haelth.