Southern Cross Executive and Leadership Team

September, 2026

Leadership Overview

Southern Cross has 5 executives leading key functions including utility field services, professional services, and advanced technology solutions.

Focused on delivering high-quality infrastructure support, Southern Cross maintains a commitment to operational excellence and technological innovation across the utility sector. This mission drives the organization to provide reliable, scalable solutions for complex energy challenges.

Leadership Roles at Southern Cross

  • Chief Executive Officer - Richard Habersham
  • Chief Executive Officer & Founder - Masahiro Danbara
  • Chief Executive Officer & Founder - Joseph Malone
  • Chief Financial Officer - Paul Smith
  • President - Preston Gough
  • Richard Habersham - Chief Executive Officer

    Richard Habersham, the Chief Executive Officer at Southern Cross, directs the overarching strategic vision for utility field services. Habersham manages the integration of advanced technology solutions into daily operations to improve grid reliability. By overseeing the expansion of professional services across North American markets, the Chief Executive Officer ensures that Southern Cross maintains a competitive edge in the energy sector. Richard Habersham coordinates with the board to align long-term growth objectives with current market demands. This leadership role involves optimizing resource allocation to maximize efficiency across all service lines. Through rigorous oversight of field operations, the Chief Executive Officer guarantees that safety standards remain the highest priority. By fostering a culture of innovation, Habersham drives the company toward sustainable performance and long-term value creation for all stakeholders involved in the utility infrastructure landscape.

    Masahiro Danbara - Chief Executive Officer & Founder

    Masahiro Danbara, the Chief Executive Officer & Founder at Southern Cross, architects the foundational business model for utility field services. Danbara focuses on the development of proprietary technology solutions that enhance utility maintenance and asset management. Overseeing the strategic direction of the organization, the Chief Executive Officer & Founder ensures that Southern Cross remains at the forefront of industry advancements. Masahiro Danbara drives the implementation of new service methodologies that streamline complex utility projects. This leadership role requires constant evaluation of market trends to identify emerging opportunities for growth. By maintaining strong relationships with key industry partners, the Chief Executive Officer & Founder secures the company's position as a leader in professional services. Through persistent dedication to technical excellence, Danbara ensures that the organization delivers consistent results for clients across diverse regional markets.

    Joseph Malone - Chief Executive Officer & Founder

    Joseph Malone, the Chief Executive Officer & Founder at Southern Cross, manages the corporate governance and high-level strategic partnerships for utility field services. Malone directs the expansion of professional services into new geographic territories to broaden the company's market reach. By overseeing the alignment of advanced technology solutions with client needs, the Chief Executive Officer & Founder ensures that Southern Cross provides comprehensive support for utility infrastructure. Joseph Malone coordinates with executive leadership to refine operational processes and improve service delivery speed. This leadership role involves identifying critical investment areas that support long-term scalability. Through the application of deep industry expertise, the Chief Executive Officer & Founder drives the company toward achieving ambitious performance targets. Malone maintains a focus on operational integrity, ensuring that every project meets the rigorous standards expected by utility providers throughout the country.

    Paul Smith - Chief Financial Officer

    Paul Smith, the Chief Financial Officer at Southern Cross, manages the financial health and capital allocation for utility field services. Smith oversees the budgeting process for professional services and advanced technology solutions to ensure fiscal responsibility. By directing the financial planning and analysis teams, the Chief Financial Officer supports the strategic growth initiatives of Southern Cross. Paul Smith monitors cash flow and investment returns to maintain the company's strong market position. This leadership role involves providing the board with accurate financial reporting and risk assessment data. Through the implementation of robust financial controls, the Chief Financial Officer ensures that the organization remains profitable while scaling operations. By optimizing the cost structure of field services, Smith directly impacts the bottom line. Ultimately, the Chief Financial Officer secures the financial stability required to pursue long-term innovation and infrastructure development.

    Preston Gough - President

    Preston Gough, the President at Southern Cross, directs the daily execution of utility field services and professional services. Gough oversees the operational teams responsible for delivering advanced technology solutions to utility clients. By managing the coordination between departments, the President ensures that Southern Cross maintains high levels of service quality and project efficiency. Preston Gough drives the implementation of operational best practices across all regional service centers. This leadership role involves monitoring performance metrics to identify areas for process improvement and resource optimization. Through active engagement with project managers, the President ensures that all field activities align with the company's strategic goals. By fostering collaboration across the organization, Gough supports the successful delivery of complex utility projects. Ultimately, the President maintains the operational momentum necessary to sustain growth and meet the evolving demands of the energy sector.

    Explore Leadership Teams in Electricity, Oil & Gas

    Frequently Asked Questions Regarding Southern Cross Top Executives and Leadership Team

    Who leads Southern Cross?
    Southern Cross is led by Richard Habersham (Chief Executive Officer), along with executives such as Masahiro Danbara (Chief Executive Officer & Founder) and Joseph Malone (Chief Executive Officer & Founder).
    Who is part of Southern Cross’s executive team?
    The executive team of Southern Cross includes leaders such as Richard Habersham (Chief Executive Officer), Masahiro Danbara (Chief Executive Officer & Founder), Joseph Malone (Chief Executive Officer & Founder) and other senior executives.
    How many executives does Southern Cross have?
    Southern Cross has 5 executives leading key business areas.
    What roles are included in Southern Cross’s leadership team?
    The leadership team of Southern Cross includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Executive Officer & Founder, Chief Financial Officer, President.