Southern Cross Executive and Leadership Team

August, 2026

Leadership Overview

Southern Cross has 5 executives leading key functions including strategy, operational oversight, financial management, and utility service delivery.

Focused on delivering advanced utility field services, Southern Cross maintains a commitment to operational excellence and technological innovation across the energy sector to ensure reliable infrastructure solutions for all clients.

Leadership Roles at Southern Cross

  • Chief Executive Officer - Richard Habersham
  • Chief Executive Officer & Founder - Joseph Malone
  • Chief Executive Officer & Founder - Masahiro Danbara
  • Chief Financial Officer - Paul Smith
  • President - Preston Gough
  • Richard Habersham - Chief Executive Officer

    Richard Habersham, the Chief Executive Officer at Southern Cross, directs the overarching strategic vision for utility field services. Habersham architects long-term growth initiatives while overseeing the integration of advanced technology solutions into daily operations. By aligning corporate objectives with market demands, the Chief Executive Officer ensures consistent service delivery across North American utility networks. This leadership role involves constant collaboration with the Board to refine service offerings and maintain competitive positioning within the energy sector. Richard Habersham monitors performance metrics to drive efficiency and operational excellence throughout the organization. Through rigorous oversight of professional services, the Chief Executive Officer secures sustainable value for stakeholders. Habersham prioritizes the expansion of technical capabilities to meet evolving industry standards. Ultimately, the Chief Executive Officer maintains the organizational focus on safety, reliability, and high-quality field execution for every utility partner served by the company.

    Joseph Malone - Chief Executive Officer & Founder

    Joseph Malone, the Chief Executive Officer & Founder at Southern Cross, drives the foundational mission of providing comprehensive utility field services. Malone focuses on the development of proprietary methodologies that enhance utility infrastructure performance. As the Chief Executive Officer & Founder, Malone shapes the corporate culture around innovation and technical precision. This leadership role requires constant engagement with emerging energy trends to ensure the company remains at the forefront of utility technology. Joseph Malone oversees the strategic deployment of resources to support large-scale utility projects across diverse regional markets. By fostering strong relationships with industry partners, the Chief Executive Officer & Founder expands the reach of professional services. Malone evaluates new business opportunities to diversify the portfolio and strengthen market presence. Ultimately, the Chief Executive Officer & Founder ensures that the core values of reliability and excellence remain central to every operational decision made within the organization.

    Masahiro Danbara - Chief Executive Officer & Founder

    Masahiro Danbara, the Chief Executive Officer & Founder at Southern Cross, manages the international expansion and advanced technology integration strategies. Danbara architects the framework for deploying specialized utility solutions that optimize grid performance. As the Chief Executive Officer & Founder, Danbara leads the research and development initiatives to modernize field service delivery. This leadership role involves coordinating with technical teams to implement cutting-edge diagnostic tools across the utility landscape. Masahiro Danbara monitors global market shifts to identify opportunities for scaling professional services. By driving innovation in data-driven utility management, the Chief Executive Officer & Founder enhances operational transparency for clients. Danbara ensures that all technological advancements align with the broader mission of improving energy infrastructure reliability. Ultimately, the Chief Executive Officer & Founder secures the company's position as a leader in utility field services through continuous improvement and strategic investment in high-impact technology solutions.

    Paul Smith - Chief Financial Officer

    Paul Smith, the Chief Financial Officer at Southern Cross, directs all fiscal planning and capital allocation strategies. Smith oversees the financial health of the organization by managing budgets, forecasting revenue, and ensuring compliance with industry regulations. As the Chief Financial Officer, Smith provides the necessary data-driven insights to support strategic decision-making across all utility service divisions. This leadership role involves optimizing cost structures to improve profitability while maintaining high standards of service delivery. Paul Smith manages relationships with financial institutions and investors to secure the capital required for infrastructure investments. By implementing robust financial controls, the Chief Financial Officer mitigates risk and ensures long-term stability for the company. Smith monitors economic trends to adjust fiscal policies in response to market volatility. Ultimately, the Chief Financial Officer maintains the financial integrity of the organization, supporting the growth and operational success of every utility project undertaken by the firm.

    Preston Gough - President

    Preston Gough, the President at Southern Cross, executes the daily operational strategy for all utility field service departments. Gough oversees the management of field teams and ensures that professional services meet rigorous quality and safety standards. As the President, Gough coordinates between departments to streamline workflows and enhance project delivery timelines. This leadership role involves direct oversight of regional operations to ensure consistent performance across the utility sector. Preston Gough drives the implementation of operational best practices to maximize efficiency and client satisfaction. By fostering a culture of accountability, the President ensures that every service engagement aligns with the company's mission of excellence. Gough evaluates operational performance data to identify areas for improvement and resource optimization. Ultimately, the President maintains the operational momentum of the company, ensuring that all field services are executed with precision and reliability to support the critical infrastructure needs of utility clients.

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    Frequently Asked Questions Regarding Southern Cross Top Executives and Leadership Team

    Who leads Southern Cross?
    Southern Cross is led by Richard Habersham (Chief Executive Officer), along with executives such as Joseph Malone (Chief Executive Officer & Founder) and Masahiro Danbara (Chief Executive Officer & Founder).
    Who is part of Southern Cross’s executive team?
    The executive team of Southern Cross includes leaders such as Richard Habersham (Chief Executive Officer), Joseph Malone (Chief Executive Officer & Founder), Masahiro Danbara (Chief Executive Officer & Founder) and other senior executives.
    How many executives does Southern Cross have?
    Southern Cross has 5 executives leading key business areas.
    What roles are included in Southern Cross’s leadership team?
    The leadership team of Southern Cross includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Executive Officer & Founder, Chief Financial Officer, President.