Sonol Executive and Leadership Team

May, 2026

Leadership Overview

Sonol has 5 executives leading key functions including strategy, finance, information technology, and regional operations.

Driven by a commitment to efficient distribution, Sonol markets and distributes refined petroleum products, lubricants, and related items across Israel, impacting daily commerce and transportation.

Leadership Roles at Sonol

  • Chief Executive Officer - Avi Megido
  • Secetary Chief Executive Officer - Dana Idan
  • Chief Executive Officer, Sonol Ltd ( Region, South) - Dan Peer
  • Chief Financial Officer - Zeev Cohen
  • Chief Information Officer - Yoram Marciano
  • Avi Megido - Chief Executive Officer

    Avi Megido, the Chief Executive Officer at Sonol, directs the overarching strategy and operational execution for the company's core business. Megido oversees all departments, ensuring alignment with market demands for refined petroleum products and lubricants. This leadership role involves driving growth initiatives and maintaining Sonol's competitive edge in the Israeli market. Avi Megido's focus remains on optimizing distribution networks and enhancing customer service across all operational facets. The Chief Executive Officer's responsibilities extend to fostering a culture of efficiency and innovation within the organization, directly impacting the company's financial performance and market presence. Megido ensures that Sonol consistently meets regulatory standards while expanding its reach and product offerings.

    Dana Idan - Secetary Chief Executive Officer

    Dana Idan, the Secetary Chief Executive Officer at Sonol, provides critical administrative and strategic support to the Chief Executive Officer, ensuring seamless operations and governance. Idan manages key communications and documentation, facilitating effective decision-making processes across the executive team. This role is vital for maintaining organizational structure and compliance, supporting the distribution of refined petroleum products and lubricants. Dana Idan's responsibilities include coordinating executive meetings and ensuring that strategic directives are accurately translated into actionable plans. The Secetary Chief Executive Officer's contribution is essential for the smooth functioning of Sonol's leadership, directly impacting the company's ability to execute its business objectives and maintain its market position in Israel.

    Dan Peer - Chief Executive Officer, Sonol Ltd ( Region, South)

    Dan Peer, the Chief Executive Officer, Sonol Ltd ( Region, South) at Sonol, spearheads the strategic direction and operational management for the southern region of Israel, focusing on the distribution of refined petroleum products and lubricants. Peer directs regional sales teams and oversees the logistics network to ensure efficient product delivery and customer satisfaction. This leadership role involves adapting corporate strategies to meet the specific demands of the southern market. Dan Peer's primary objective is to drive revenue growth and expand Sonol's market share within his designated territory. The Chief Executive Officer, Sonol Ltd ( Region, South)'s responsibilities include fostering strong relationships with local stakeholders and ensuring operational excellence. Peer's focused leadership directly impacts Sonol's regional performance and overall business objectives.
    Dan Peer

    Zeev Cohen - Chief Financial Officer

    Zeev Cohen, the Chief Financial Officer at Sonol, directs all financial activities, including budgeting, forecasting, and financial reporting for the marketing and distribution of petroleum products and lubricants. Cohen manages the company's fiscal health, ensuring profitability and sustainable growth. This leadership position involves overseeing investment strategies and managing financial risks associated with the volatile oil market. Zeev Cohen's expertise is crucial for maintaining Sonol's financial stability and supporting its expansion efforts within Israel. The Chief Financial Officer's role encompasses optimizing financial operations, securing necessary capital, and ensuring compliance with all financial regulations. By meticulously managing financial resources, Cohen directly contributes to Sonol's operational capacity and its ability to serve its customer base effectively.
    Zeev Cohen

    Yoram Marciano - Chief Information Officer

    Yoram Marciano, the Chief Information Officer at Sonol, leads the development and implementation of information technology strategies to support the company's operations in marketing and distributing petroleum products and lubricants. Marciano oversees the IT infrastructure, ensuring system reliability, data security, and technological innovation. This role is critical for enhancing operational efficiency and supporting Sonol's digital transformation initiatives. Yoram Marciano's focus is on leveraging technology to streamline business processes, improve customer engagement, and maintain a competitive advantage in the Israeli market. The Chief Information Officer's responsibilities include managing IT budgets, evaluating new technologies, and ensuring that all systems effectively support the company's strategic goals. Marciano's leadership ensures Sonol's technological backbone is robust and future-ready.

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    Frequently Asked Questions Regarding Sonol Top Executives and Leadership Team

    Who leads Sonol?
    Sonol is led by Avi Megido (Chief Executive Officer), along with executives such as Dana Idan (Secetary Chief Executive Officer) and Dan Peer (Chief Executive Officer, Sonol Ltd ( Region, South)).
    Who is part of Sonol’s executive team?
    The executive team of Sonol includes leaders such as Avi Megido (Chief Executive Officer), Dana Idan (Secetary Chief Executive Officer), Dan Peer (Chief Executive Officer, Sonol Ltd ( Region, South)) and other senior executives.
    How many executives does Sonol have?
    Sonol has 5 executives leading key business areas.
    What roles are included in Sonol’s leadership team?
    The leadership team of Sonol includes roles such as Chief Executive Officer, Secetary Chief Executive Officer, Chief Executive Officer, Sonol Ltd ( Region, South), Chief Financial Officer, Chief Information Officer.