Leadership Overview
Sonic Automotive has 5 executives leading key functions including technology, finance, operations, and sales.
Driven by a commitment to automotive excellence, Sonic Automotive focuses on delivering exceptional customer experiences through a diverse portfolio of luxury and import brands across major metropolitan markets.
Driven by a commitment to automotive excellence, Sonic Automotive focuses on delivering exceptional customer experiences through a diverse portfolio of luxury and import brands across major metropolitan markets.
Leadership Roles at Sonic Automotive
Heath Byrd - Executive VP, Chief Financial Officer
Heath Byrd, the Executive VP, Chief Financial Officer at Sonic Automotive, directs all financial operations and strategic fiscal planning for the expansive retail network. Byrd oversees capital allocation, financial reporting, and investor relations, ensuring robust financial health across numerous dealerships. Managing the financial performance of luxury and import brand dealerships, the Chief Financial Officer plays a pivotal role in driving profitability and sustainable growth. This executive position involves developing financial models to support market expansion and optimize operational expenditures. By ensuring compliance and implementing stringent financial controls, Heath Byrd safeguards the company's assets and enhances shareholder value. The Chief Financial Officer's expertise is fundamental to navigating the complexities of the automotive market and maintaining Sonic Automotive's strong financial standing.

Myron Heronema - Chief Operating Officer & Divisional Vice President
Myron Heronema, the Chief Operating Officer & Divisional Vice President at Sonic Automotive, oversees the day-to-day operational execution across the company's vast dealership network. Heronema directs operational efficiency and service delivery, ensuring consistent brand representation and customer satisfaction at every location. Managing the performance of multiple dealership divisions, the Chief Operating Officer & Divisional Vice President focuses on optimizing sales processes and after-sales services. This critical role involves implementing best practices in dealership management and driving operational improvements to meet market demands. By fostering a culture of excellence, Myron Heronema ensures that each dealership upholds Sonic Automotive's commitment to quality and customer care. The Chief Operating Officer & Divisional Vice President's leadership is essential for the seamless functioning of the company's extensive retail operations.
Jeff Dyke - President, Director
Jeff Dyke, the President, Director at Sonic Automotive, drives the overall strategic direction and corporate governance for the automotive retail giant. Dyke leads the executive team in identifying growth opportunities and expanding the company's footprint across key metropolitan markets. Overseeing the strategic vision for representing a diverse range of luxury and import brands, the President, Director ensures market leadership and competitive positioning. This senior role involves shaping the company's long-term objectives and fostering relationships with stakeholders. By championing innovation and operational excellence, Jeff Dyke guides Sonic Automotive's continued success and market influence. The President, Director's comprehensive oversight is fundamental to the company's sustained growth and industry standing.

Tele Gonzalez - Owner and President
Tele Gonzalez, the Owner and President at Sonic Automotive, holds ultimate responsibility for the company's strategic vision and operational success. Gonzalez directs the overarching business strategy, ensuring alignment with market trends and customer expectations across all dealership operations. Leading the company as Owner and President, Tele Gonzalez focuses on driving sustained growth and maintaining the highest standards of automotive retail excellence. This executive position involves making critical decisions regarding market expansion, brand partnerships, and financial performance. By providing visionary leadership, Gonzalez ensures Sonic Automotive remains a dominant force in the automotive industry. The Owner and President's deep involvement is key to the company's ongoing achievements and future development.
Stephen Carvelli - Chief Technology Officer
Stephen Carvelli, the Chief Technology Officer at Sonic Automotive, architects the company's technological infrastructure and digital strategy. Carvelli directs the implementation of innovative solutions that enhance dealership operations and customer engagement across the extensive network of dealerships. Overseeing the integration of advanced automotive technologies, the Chief Technology Officer ensures seamless digital experiences for clients and efficient internal processes. This leadership position involves driving the adoption of data analytics and AI to optimize sales funnels and improve inventory management. By focusing on scalable technology platforms, Stephen Carvelli supports the company's expansion into new markets and strengthens its competitive edge in the automotive retail sector. The Chief Technology Officer's initiatives are critical for maintaining Sonic Automotive's position as a leader in luxury and import brand representation.
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