Leadership Overview
Sonic Automotive has 4 executives leading key functions including technology infrastructure, financial management, operational oversight, and corporate strategy.
Focused on transforming the retail experience, Sonic Automotive delivers comprehensive vehicle sales, financing, and maintenance services to a diverse customer base across the United States.
Focused on transforming the retail experience, Sonic Automotive delivers comprehensive vehicle sales, financing, and maintenance services to a diverse customer base across the United States.
Leadership Roles at Sonic Automotive
Heath Byrd - Executive VP, Chief Financial Officer
Heath Byrd, the Executive VP, Chief Financial Officer at Sonic Automotive, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting, treasury operations, and investor relations, the Executive VP, Chief Financial Officer ensures transparency and long-term value creation. This leadership role involves monitoring market trends to guide investment in new franchised dealerships and powersports locations. By maintaining rigorous cost controls, Heath Byrd supports the company's ability to scale operations across a broad geographic footprint. Byrd collaborates with the Board to refine capital structures and optimize liquidity for ongoing business expansion. Through disciplined financial planning, the Executive VP, Chief Financial Officer secures the resources necessary for sustained growth in the automotive retail sector. Byrd provides the strategic oversight required to navigate complex economic environments while delivering consistent returns to shareholders and maintaining robust financial stability.

Myron Heronema - Chief Operating Officer & Divisional Vice President
Myron Heronema, the Chief Operating Officer & Divisional Vice President at Sonic Automotive, directs the daily performance of the extensive dealership network. Overseeing regional operations, the Chief Operating Officer & Divisional Vice President ensures consistent service quality across all franchised automotive and specialty used vehicle stores. This leadership role involves standardizing maintenance, repair, and replacement parts processes to maximize operational efficiency. By driving North American initiatives, Myron Heronema improves customer satisfaction metrics and increases service department revenue. Heronema coordinates with local management teams to implement best practices that enhance vehicle turnover rates and fleet operator support. Through the active management of regional performance indicators, the Chief Operating Officer & Divisional Vice President maintains high standards of excellence. Heronema focuses on operational scalability, ensuring that every location meets the rigorous demands of the modern automotive retail market while supporting the company's overarching growth objectives.
Jeff Dyke - President, Director
Jeff Dyke, the President, Director at Sonic Automotive, architects the overarching corporate strategy and long-term vision for the organization. Overseeing the executive team, the President, Director ensures alignment between departmental goals and the company's mission to lead the automotive retail industry. This leadership role involves identifying new market opportunities and expanding the company's presence in the powersports and specialty vehicle sectors. By fostering a culture of performance, Jeff Dyke drives revenue growth and strengthens the brand's market position. Dyke collaborates with the Board to execute high-level initiatives that enhance the customer experience and streamline vehicle financing services. Through strategic decision-making, the President, Director navigates the complexities of the automotive landscape to ensure sustainable profitability. Dyke maintains a focus on innovation and operational agility, positioning the company to adapt to evolving consumer needs while delivering superior value to all stakeholders across the national network.

Stephen Carvelli - Chief Technology Officer
Stephen Carvelli, the Chief Technology Officer at Sonic Automotive, directs the digital transformation of the retail network. Overseeing the integration of advanced software platforms, the Chief Technology Officer ensures seamless connectivity between dealership operations and customer-facing digital tools. This leadership role involves architecting scalable cloud infrastructure to support nationwide vehicle sales and maintenance scheduling. By optimizing data analytics, Stephen Carvelli improves inventory management efficiency and enhances the overall consumer experience. Carvelli manages the cybersecurity framework protecting sensitive financial data across the entire dealership footprint. Through the implementation of innovative automotive retail technologies, the Chief Technology Officer drives operational excellence and supports the company's competitive position in the modern market. Carvelli maintains alignment with corporate goals by prioritizing high-impact digital solutions that streamline complex automotive transactions for commercial and individual clients alike.
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