Sonic Automotive Executive and Leadership Team

September, 2026

Leadership Overview

Sonic Automotive has 4 executives leading key functions including technology, finance, operations, and corporate strategy.

Focused on delivering superior vehicle retail experiences, Sonic Automotive drives innovation across the automotive sector by integrating digital sales platforms with a vast network of physical dealerships to serve diverse customer needs nationwide.

Leadership Roles at Sonic Automotive

  • Executive VP, Chief Financial Officer - Heath Byrd
  • Chief Operating Officer & Divisional Vice President - Myron Heronema
  • President, Director - Jeff Dyke
  • Chief Technology Officer - Stephen Carvelli
  • Heath Byrd - Executive VP, Chief Financial Officer

    Heath Byrd, the Executive VP, Chief Financial Officer at Sonic Automotive, manages the fiscal health and capital allocation strategies for the entire organization. Byrd oversees financial reporting, treasury operations, and investor relations to ensure transparency and long-term value creation. By analyzing market trends across the United States, the Executive VP, Chief Financial Officer optimizes the balance sheet to support the expansion of powersports retail locations and specialty used vehicle stores. This leadership role involves collaborating with other C-suite members to evaluate potential acquisitions and capital investments. Heath Byrd directly impacts the company's profitability by implementing rigorous cost-control measures across the dealership network. Through the management of automotive financing portfolios, Byrd mitigates risk while maximizing revenue streams. The Executive VP, Chief Financial Officer provides the strategic financial oversight required to maintain a robust market position. Ultimately, Byrd ensures the financial stability needed to execute the company's long-term retail objectives.
    Heath Byrd

    Myron Heronema - Chief Operating Officer & Divisional Vice President

    Myron Heronema, the Chief Operating Officer & Divisional Vice President at Sonic Automotive, executes operational excellence across the national dealership network. Heronema directs the daily activities of sales, maintenance, and repair services to ensure consistent customer support standards. By overseeing regional performance metrics, the Chief Operating Officer & Divisional Vice President drives efficiency in inventory management and replacement parts logistics. This leadership role involves coordinating with dealership managers to implement standardized service protocols that improve consumer satisfaction. Myron Heronema directly impacts the company's operational scale by refining the processes used at franchised automotive dealerships. Through the optimization of service department workflows, Heronema increases throughput and revenue generation. The Chief Operating Officer & Divisional Vice President maintains close alignment with corporate strategy to ensure that regional operations support the broader mission of the organization. Ultimately, Heronema delivers the operational consistency required to maintain a leading position in the automotive retail market.

    Jeff Dyke - President, Director

    Jeff Dyke, the President, Director at Sonic Automotive, architects the overarching corporate strategy and business development initiatives. Dyke leads the executive team in defining the long-term vision for the company's expansion into new markets and vehicle segments. By overseeing the performance of the entire dealership network, the President, Director ensures that all business units align with the core mission of providing exceptional automotive retail services. This leadership role involves engaging with the Board to set growth targets and evaluate the competitive landscape across the United States. Jeff Dyke directly impacts the company's market presence by fostering relationships with commercial customers and fleet operators. Through the strategic oversight of sales and service operations, Dyke drives revenue growth and brand loyalty. The President, Director maintains a focus on innovation to keep the organization at the forefront of the automotive industry. Ultimately, Dyke provides the leadership necessary to navigate complex market dynamics and achieve sustained corporate success.
    Jeff Dyke

    Stephen Carvelli - Chief Technology Officer

    Stephen Carvelli, the Chief Technology Officer at Sonic Automotive, directs the digital transformation of the retail platform. Carvelli architects scalable software solutions that streamline the vehicle purchasing process for consumers across the United States. By overseeing the integration of advanced data analytics, the Chief Technology Officer ensures that dealership operations remain efficient and responsive to market shifts. This leadership role involves managing cybersecurity protocols and cloud infrastructure to support the extensive network of franchised locations. Stephen Carvelli directly impacts the company's ability to provide seamless online-to-offline customer support services. Through the implementation of cutting-edge automotive financing software, Carvelli optimizes the digital customer journey. The Chief Technology Officer maintains alignment with the Board to prioritize investments in emerging technologies that enhance the overall retail experience. Ultimately, Carvelli secures the technological foundation necessary for sustained growth in the competitive automotive industry.
    Stephen Carvelli

    Explore Leadership Teams in Automobile Dealers

    Frequently Asked Questions Regarding Sonic Automotive Top Executives and Leadership Team

    Who leads Sonic Automotive?
    Sonic Automotive is led by Heath Byrd (Executive VP, Chief Financial Officer), along with executives such as Myron Heronema (Chief Operating Officer & Divisional Vice President) and Jeff Dyke (President, Director).
    Who is part of Sonic Automotive’s executive team?
    The executive team of Sonic Automotive includes leaders such as Heath Byrd (Executive VP, Chief Financial Officer), Myron Heronema (Chief Operating Officer & Divisional Vice President), Jeff Dyke (President, Director) and other senior executives.
    How many executives does Sonic Automotive have?
    Sonic Automotive has 4 executives leading key business areas.
    What roles are included in Sonic Automotive’s leadership team?
    The leadership team of Sonic Automotive includes roles such as Executive VP, Chief Financial Officer, Chief Operating Officer & Divisional Vice President, President, Director, Chief Technology Officer.