Somabay Executive and Leadership Team

Ibrahim Missiri, the Group Chief Executive Officer at Somabay, directs the overarching strategic vision for this premier hospitality destination. Overseeing the integration of five-star hotel operations and exclusive serviced residences, the Group Chief Executive Officer ensures that every guest experience aligns with the brand's commitment to excellence. Ibrahim Missiri manages high-level partnerships and drives expansion initiatives across the Red Sea region to solidify market presence. By coordinating with the board and department heads, the Group Chief Executive Officer maintains operational efficiency while fostering a culture of personalized service. This leadership role involves balancing luxury standards with sustainable growth targets to ensure long-term profitability. Through rigorous oversight of resort development and service quality, the Group Chief Executive Officer guarantees that the company remains a top choice for discerning travelers seeking unique, high-end getaways in Egypt.

Ahmed Elezabi, the Chief Financial Officer at Somabay, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning, budgeting, and investment analysis, the Chief Financial Officer ensures that the company maintains a robust balance sheet while supporting the development of luxurious accommodations. Ahmed Elezabi directs the financial reporting processes and monitors economic performance across all hospitality assets to optimize revenue streams. By collaborating with the executive team, the Chief Financial Officer identifies opportunities for cost-effective growth and capital improvements within the resort portfolio. This leadership role involves mitigating financial risks and ensuring compliance with regional regulatory standards. Through precise management of assets and liquidity, the Chief Financial Officer supports the company's mission to provide exceptional service, ultimately securing the financial stability required to sustain a premier destination for leisure travelers and global clients.

Saad Barakat, the Chief Sales Officer at Somabay, architects the commercial strategy to drive occupancy and revenue across all hospitality properties. Overseeing global sales channels and marketing initiatives, the Chief Sales Officer ensures that the brand reaches target demographics seeking golf, water sports, and wellness services. Saad Barakat directs the sales teams to cultivate relationships with travel agencies and corporate partners, expanding the reach of the resort offerings. By analyzing market trends and consumer behavior, the Chief Sales Officer optimizes booking strategies to maximize yield during peak and off-peak seasons. This leadership role involves aligning promotional campaigns with the company's reputation for luxury and personalized hospitality. Through the execution of aggressive sales tactics and client engagement programs, the Chief Sales Officer secures a competitive advantage, ensuring that the destination remains a preferred choice for both leisure travelers and discerning clients.

Mohamed Mourad, the Chief Legal Officer at Somabay, governs the legal framework and regulatory compliance for all hospitality operations. Overseeing contract negotiations, property rights, and corporate governance, the Chief Legal Officer ensures that the company adheres to all local and international laws governing the tourism sector. Mohamed Mourad directs the legal strategy to protect the brand's interests during expansion projects and service development. By providing counsel to the board and executive leadership, the Chief Legal Officer mitigates operational risks and resolves complex disputes that could impact the resort's reputation. This leadership role involves managing relationships with regulatory bodies and ensuring that all wellness and hospitality services meet strict safety and quality standards. Through diligent oversight of legal affairs, the Chief Legal Officer safeguards the company's assets and supports the mission of delivering a secure, high-quality experience for every guest visiting the Red Sea.