Soma Executive and Leadership Team

Frankie Avalon, the Chief Executive Officer at Soma, directs the company's overall strategic vision and operational execution. Avalon guides the executive team in advancing Soma's mission to provide exceptional personal service and revolutionary bra fit technology. This leadership ensures the continued growth and market presence of the women's lingerie boutique. Avalon's focus remains on enhancing customer experience and solidifying Soma's reputation for quality and innovation in the retail sector. The Chief Executive Officer's responsibilities encompass driving profitability and expanding market reach through strategic initiatives. Avalon oversees all departments, ensuring alignment with the company's core values and long-term objectives. This executive role is pivotal in maintaining Soma's competitive edge in the dynamic retail landscape.

Megan McDonald, the Founder & Chief Executive Officer at Soma, established the company with a vision for unparalleled customer service and innovative bra fitting solutions. McDonald's foundational leadership continues to shape Soma's strategic direction, emphasizing the integration of 5-star personal service with advanced technology like SOMAINNOFIT. This role involves overseeing the company's growth trajectory and ensuring its core values of quality and customer empowerment are upheld. McDonald's influence extends to fostering a culture of excellence among the 1,900 certified Bra Fit Experts. The Founder & Chief Executive Officer's responsibilities include driving innovation in product development and customer engagement strategies. McDonald's commitment to pioneering bra fit technology remains central to Soma's market differentiation and success.

Kimberly Jeffs, the Founder & Chief Executive Officer at Soma, spearheads the company's strategic initiatives and operational frameworks. Jeffs' leadership is critical in maintaining Soma's commitment to delivering exceptional personal service and pioneering bra fit technology. This executive role involves guiding the company's expansion and ensuring the consistent delivery of high-quality intimate apparel. Jeffs oversees the integration of innovative solutions, such as SOMAINNOFIT, to enhance the customer fitting experience. The Founder & Chief Executive Officer's responsibilities include fostering strong relationships with the network of certified Bra Fit Experts. Kimberly Jeffs' vision drives the company's pursuit of excellence in the retail lingerie market, focusing on customer satisfaction and brand integrity.

Ahmed Fiidshe, the Acting Chief Executive Officer at Soma, provides interim leadership and strategic direction for the company's operations. Fiidshe's role focuses on maintaining business continuity and executing key strategic objectives during this period. This leadership ensures that Soma's commitment to 5-star personal service and innovative bra fit technology remains paramount. Fiidshe oversees the executive team's efforts to drive operational efficiency and customer satisfaction. The Acting Chief Executive Officer's responsibilities include navigating current market dynamics and ensuring the continued success of the women's lingerie boutique. Ahmed Fiidshe's guidance supports the ongoing development and implementation of strategies that uphold Soma's brand reputation and market position.

Jacob Eisenhauer, the President & Chief Executive Officer at Soma, directs the company's comprehensive business strategy and operational management. Eisenhauer's leadership is focused on advancing Soma's position as a premier women's lingerie boutique, emphasizing its unique blend of personal service and technological innovation. This executive role involves overseeing all facets of the business, from product development to customer engagement, ensuring alignment with the company's founding principles. Eisenhauer guides the expansion of the certified Bra Fit Expert network and the implementation of revolutionary fit technologies like SOMAINNOFIT. The President & Chief Executive Officer's responsibilities include driving financial performance and fostering a culture of excellence across the organization. Jacob Eisenhauer's strategic oversight ensures Soma's sustained growth and market leadership.

Jacob Eisenhauer, the President & Chief Executive Officer at Soma, directs the company's comprehensive business strategy and operational management. Eisenhauer's leadership is focused on advancing Soma's position as a premier women's lingerie boutique, emphasizing its unique blend of personal service and technological innovation. This executive role involves overseeing all facets of the business, from product development to customer engagement, ensuring alignment with the company's founding principles. Eisenhauer guides the expansion of the certified Bra Fit Expert network and the implementation of revolutionary fit technologies like SOMAINNOFIT. The President & Chief Executive Officer's responsibilities include driving financial performance and fostering a culture of excellence across the organization. Jacob Eisenhauer's strategic oversight ensures Soma's sustained growth and market leadership.

Emma Mpyana, the Chief Operating Officer at Soma, directs the company's day-to-day operational activities and ensures efficient business processes. Mpyana's leadership is focused on optimizing the supply chain, managing inventory, and enhancing the overall customer experience within the retail environment. This executive role is critical for scaling operations to meet growing demand and maintaining the high standards of service Soma is known for. Mpyana oversees the implementation of operational strategies that support the company's growth objectives and financial performance. The Chief Operating Officer's responsibilities include managing the network of boutiques and ensuring consistent service delivery across all locations. Emma Mpyana's operational expertise is key to maintaining Soma's reputation for quality and customer satisfaction.

Eric An, the President at Soma, drives strategic initiatives and oversees key business functions to ensure sustained growth and market leadership. An's leadership focuses on enhancing operational efficiency and expanding Soma's reach within the women's lingerie market. This executive role involves collaborating with other senior leaders to refine business strategies and implement innovative solutions, such as the SOMAINNOFIT bra fit technology. An is instrumental in fostering a culture of excellence and customer-centricity throughout the organization. The President's responsibilities include guiding departmental performance and ensuring alignment with the company's overarching mission. Eric An's strategic vision contributes significantly to Soma's continued success and brand development.

Jeremiah Kinsey, the President at Soma, leads strategic planning and operational oversight to drive the company's expansion and market penetration. Kinsey's focus is on optimizing business processes and enhancing the customer journey, particularly concerning the personalized service offered by certified Bra Fit Experts. This executive role involves spearheading initiatives that reinforce Soma's commitment to quality and innovation in intimate apparel. Kinsey collaborates with the executive team to identify new growth opportunities and strengthen the company's competitive position. The President's responsibilities include managing key stakeholder relationships and ensuring the effective execution of corporate strategies. Jeremiah Kinsey's leadership is vital for maintaining Soma's reputation and achieving its long-term business objectives.

Hirofumi Shimohara, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director at Soma, spearheads the company's technological infrastructure and digital strategy. Shimohara's extensive responsibilities encompass overseeing all aspects of information technology, ensuring robust systems that support Soma's retail operations and innovative fit solutions. This leadership role is crucial for the development and maintenance of the SOMAINNOFIT technology, enhancing the customer fitting experience. Shimohara directs the integration of advanced technological platforms to improve operational efficiency and data security across the organization. The Chief Technology Officer's focus includes driving digital transformation initiatives and ensuring seamless technological integration throughout the company's value chain. Hirofumi Shimohara's expertise is vital for maintaining Soma's competitive advantage in a technology-driven retail environment.

Almutasembellah Shamaa, the Chief Technology Officer at Soma, directs the company's technology strategy and oversees the development of innovative digital solutions. Shamaa's expertise is crucial for advancing Soma's proprietary SOMAINNOFIT bra fit technology and enhancing the overall customer experience through digital platforms. This leadership role involves managing the IT infrastructure, ensuring data security, and driving technological advancements that support business growth. Shamaa collaborates with cross-functional teams to integrate cutting-edge technologies into retail operations. The Chief Technology Officer's responsibilities include spearheading digital transformation initiatives and maintaining a robust technological framework. Almutasembellah Shamaa's contributions are essential for Soma's continued innovation and competitive edge in the retail sector.