Soma Executive and Leadership Team

Frankie Avalon, the Chief Executive Officer at Soma, directs the overarching strategic vision for the retail brand. Focusing on the expansion of the 5-star personal service model, the Chief Executive Officer ensures that the 1,900 certified Bra Fit Experts maintain high standards across all North American retail locations. This leadership role involves analyzing market trends to refine the lingerie boutique experience. By prioritizing customer satisfaction, Frankie Avalon drives the long-term growth of the company. The Chief Executive Officer also collaborates with the board to allocate resources toward the SOMAINNOFIT technology, ensuring that the brand remains a leader in the competitive apparel industry. Through consistent oversight of retail performance, the Chief Executive Officer secures the financial health of the organization while fostering a culture of excellence and innovation within the competitive retail landscape.

Megan McDonald, the Founder & Chief Executive Officer at Soma, architects the foundational mission of the brand. Overseeing the integration of the SOMAINNOFIT technology into the core product line, the Founder & Chief Executive Officer ensures that every boutique maintains the signature 5-star service standard. This role involves guiding the long-term product development roadmap to meet the evolving needs of the female consumer base. By championing the expertise of the 1,900 certified Bra Fit Experts, Megan McDonald strengthens the market position of the company. The Founder & Chief Executive Officer also manages high-level partnerships to expand the brand footprint across diverse regional markets. Through a commitment to quality and precision, the Founder & Chief Executive Officer drives the operational success of the boutique, ensuring that the brand remains synonymous with comfort and superior fit in the retail sector.

Kimberly Jeffs, the Founder & Chief Executive Officer at Soma, leads the strategic initiatives focused on brand identity and customer engagement. By managing the deployment of the SOMAINNOFIT revolutionary bra fit technology, the Founder & Chief Executive Officer ensures that the boutique delivers consistent value to the consumer. This leadership position involves overseeing the training programs for the 1,900 certified Bra Fit Experts to maintain the high-touch service model. Kimberly Jeffs also evaluates the performance of the retail network to optimize inventory and sales efficiency. Through the implementation of data-driven insights, the Founder & Chief Executive Officer supports the growth of the company in the competitive lingerie market. The Founder & Chief Executive Officer maintains a focus on operational excellence, ensuring that the brand mission remains central to every customer interaction and retail expansion effort across the country.

Jacob Eisenhauer, the President & Chief Executive Officer at Soma, manages the daily execution of the corporate strategy. Focusing on the scalability of the retail operations, the President & Chief Executive Officer ensures that the 1,900 certified Bra Fit Experts receive the necessary support to provide 5-star service. This role involves coordinating between departments to streamline the supply chain and enhance the customer experience. Jacob Eisenhauer also directs the implementation of the SOMAINNOFIT technology across all channels to drive revenue growth. By monitoring key performance indicators, the President & Chief Executive Officer identifies opportunities for market penetration and operational efficiency. The President & Chief Executive Officer maintains a rigorous focus on the financial stability of the company, ensuring that the brand continues to lead the lingerie industry through innovation and a commitment to superior product quality and service standards.

Emma Mpyana, the Chief Operating Officer at Soma, manages the internal processes and logistics that support the retail boutique network. Overseeing the supply chain and inventory management, the Chief Operating Officer ensures that the 1,900 certified Bra Fit Experts have the necessary products to meet customer demand. This role involves optimizing the operational workflows to maintain the 5-star personal service standard across all locations. Emma Mpyana also coordinates with the leadership team to implement the SOMAINNOFIT technology in a way that maximizes efficiency and reduces overhead costs. By focusing on process improvement, the Chief Operating Officer drives the operational success of the company. The Chief Operating Officer ensures that the business remains agile and responsive to market changes, supporting the long-term growth and stability of the brand through disciplined management and strategic resource allocation.

Eric An, the President at Soma, leads the commercial strategy and the expansion of the retail footprint. Focusing on the growth of the boutique network, the President ensures that the 5-star personal service model remains consistent across all regional markets. This role involves managing the sales teams and developing initiatives to increase the adoption of the SOMAINNOFIT technology among the customer base. Eric An also collaborates with the executive leadership to refine the brand positioning and enhance the market presence of the company. By analyzing consumer behavior, the President drives the development of marketing campaigns that highlight the expertise of the 1,900 certified Bra Fit Experts. The President maintains a focus on revenue growth and brand loyalty, ensuring that the company continues to deliver exceptional value to women through high-quality lingerie and personalized service.

John Dominguez, the Immediate President at Soma, oversees the transition of strategic initiatives and the continuity of the retail operations. Focusing on the integration of the SOMAINNOFIT technology, the Immediate President ensures that the 1,900 certified Bra Fit Experts maintain the high standards of service that define the brand. This role involves managing the relationships with key stakeholders and ensuring that the company remains aligned with its core mission. John Dominguez also evaluates the performance of the boutique network to identify areas for improvement and growth. By providing leadership during periods of change, the Immediate President supports the stability of the organization. The Immediate President ensures that the brand continues to provide a superior customer experience, leveraging the expertise of the staff to maintain a strong market position in the competitive lingerie industry.

Howard Sandler, the President at Soma, directs the financial planning and the operational strategy for the retail brand. Focusing on the profitability of the boutique network, the President ensures that the 1,900 certified Bra Fit Experts have the resources to deliver 5-star service. This role involves managing the capital allocation for the SOMAINNOFIT technology and other key infrastructure projects. Howard Sandler also collaborates with the executive team to develop long-term growth plans that enhance the market share of the company. By monitoring the financial performance of the business, the President identifies opportunities for cost optimization and revenue enhancement. The President maintains a focus on delivering value to shareholders while ensuring that the brand remains committed to its mission of providing comfort and confidence to women through expert fitting and high-quality products.

Almutasembellah Shamaa, the Chief Technology Officer at Soma, directs the digital infrastructure and the development of the SOMAINNOFIT revolutionary bra fit technology. Overseeing the integration of advanced software solutions, the Chief Technology Officer ensures that the 1,900 certified Bra Fit Experts have access to the most accurate fitting tools available. This role involves managing the cybersecurity and data analytics teams to protect customer information while optimizing the online shopping experience. Almutasembellah Shamaa also collaborates with the executive team to align technological investments with the broader retail strategy. By driving innovation in the digital space, the Chief Technology Officer supports the company in maintaining a competitive edge. The Chief Technology Officer ensures that all technical systems remain scalable and reliable, facilitating the seamless operation of the boutique network and enhancing the overall efficiency of the business model.

Hirofumi Shimohara, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director at Soma, oversees the governance of information systems and the strategic management of the technology portfolio. By directing the implementation of the SOMAINNOFIT technology, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director ensures that the brand leverages data to improve the customer fitting experience. This role involves managing the IT infrastructure to support the 1,900 certified Bra Fit Experts in their daily operations. Hirofumi Shimohara also provides guidance to the board regarding technological trends and their impact on the retail industry. Through the oversight of information security and system architecture, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director secures the digital assets of the company, ensuring that the brand remains at the forefront of retail innovation.