Leadership Overview
Soma has 6 executives leading key functions including strategic operations, brand innovation, technology infrastructure, and retail management.
Focused on delivering exceptional personal service, Soma empowers women through revolutionary bra fit technology and expert consultations to ensure comfort and confidence in every garment.
Focused on delivering exceptional personal service, Soma empowers women through revolutionary bra fit technology and expert consultations to ensure comfort and confidence in every garment.
Leadership Roles at Soma
Christopher Pagels - Chief Executive Officer
Christopher Pagels, the Chief Executive Officer at Soma, directs the overarching strategic vision for the retail brand. Pagels oversees the expansion of the 5-star personal service model across North American markets. By prioritizing the integration of SOMAINNOFIT technology into the core product line, the Chief Executive Officer ensures that the company maintains a competitive edge in the lingerie sector. Christopher Pagels manages the alignment between retail operations and customer experience goals to drive long-term growth. This leadership role involves constant collaboration with the board to refine market positioning and operational efficiency. Through the implementation of data-driven retail strategies, Pagels secures the brand's reputation for quality and innovation. The Chief Executive Officer remains dedicated to scaling the reach of the 1,900 certified Bra Fit Experts while maintaining the high standards of service that define the company's market presence.
Kimberly Jeffs - Founder & Chief Executive Officer
Kimberly Jeffs, the Founder & Chief Executive Officer at Soma, architects the foundational mission and long-term brand identity. Jeffs drives the development of proprietary fit solutions that distinguish the company within the competitive retail landscape. Overseeing the evolution of the brand's signature personal service, the Founder & Chief Executive Officer ensures that every customer interaction reflects the company's commitment to comfort and precision. Kimberly Jeffs coordinates with executive leadership to translate market insights into actionable product improvements. This role involves maintaining the integrity of the brand's unique value proposition while navigating the complexities of the modern retail environment. By fostering a culture of innovation, Jeffs supports the continuous refinement of the SOMAINNOFIT technology. The Founder & Chief Executive Officer ultimately shapes the strategic trajectory of the organization, ensuring that the company remains a leader in providing specialized lingerie solutions to a diverse consumer base.
Charles Nesbit - President
Charles Nesbit, the President at Soma, directs the day-to-day retail operations and store performance metrics. Nesbit oversees the execution of regional sales strategies across the United States to ensure consistent service delivery. By managing the deployment of the 1,900 certified Bra Fit Experts, the President ensures that every boutique maintains the company's high standards for personal service. Charles Nesbit coordinates with the supply chain and merchandising teams to optimize inventory levels and product availability. This leadership role involves driving revenue growth through the refinement of in-store customer experiences and operational workflows. Through the analysis of regional performance data, Nesbit identifies opportunities for process improvements and market expansion. The President remains focused on maintaining the brand's reputation for excellence while scaling the retail footprint. By fostering strong team performance, Nesbit ensures that the company meets its financial targets and customer satisfaction goals.
Angelo Polvere - President
Angelo Polvere, the President at Soma, directs the strategic development of the company's product merchandising and inventory management systems. Polvere oversees the lifecycle of the lingerie collections, ensuring that the inventory aligns with the specific needs of the customer base. By managing the relationship between product design and retail availability, the President ensures that the SOMAINNOFIT technology is effectively integrated into the seasonal offerings. Angelo Polvere coordinates with the marketing and sales departments to synchronize product launches with promotional campaigns. This leadership role involves optimizing the supply chain to reduce overhead and improve product turnover rates. Through the application of rigorous inventory analytics, Polvere drives the efficiency of the retail operations. The President remains dedicated to enhancing the product mix to sustain the company's competitive advantage. By focusing on operational precision, Polvere supports the overall growth and profitability of the brand.
Cynthia Zontek - President
Cynthia Zontek, the President at Soma, directs the customer engagement strategies and brand loyalty initiatives. Zontek oversees the development of programs designed to deepen the relationship between the brand and the consumer. By managing the training protocols for the 1,900 certified Bra Fit Experts, the President ensures that the personal service experience remains consistent and high-quality. Cynthia Zontek coordinates with the marketing team to execute campaigns that highlight the benefits of the company's specialized fit technology. This leadership role involves analyzing customer feedback to refine service delivery and improve retention rates. Through the implementation of targeted engagement tactics, Zontek drives the expansion of the brand's loyal customer base. The President remains focused on elevating the overall shopping experience to ensure long-term brand equity. By prioritizing the customer journey, Zontek supports the company's mission to provide comfort and confidence to every woman.
Hirofumi Shimohara - Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director
Hirofumi Shimohara, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director at Soma, directs the digital transformation and technological infrastructure of the enterprise. Shimohara oversees the integration of advanced data systems that support the 1,900 certified Bra Fit Experts in delivering personalized service. By architecting scalable cloud solutions, the Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director ensures seamless connectivity across all retail channels. Hirofumi Shimohara manages the cybersecurity protocols and information systems necessary to protect consumer data while optimizing the digital shopping experience. This leadership role involves aligning technical capabilities with the company's broader retail objectives to enhance operational efficiency. Through the implementation of cutting-edge software, Shimohara drives the technological advancements required to maintain the brand's market position. The Senior VP, Management & Chief Technology Officer & Chief Information Officer & Director secures the digital foundation for future growth.
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