Leadership Overview
SOHO China has 4 executives leading key functions including strategy, operations, marketing, and human resources.
Focused on premium commercial real estate development, SOHO China delivers iconic architectural landmarks across major urban centers. This organization prioritizes sustainable property investment and high-quality asset management to drive long-term value for stakeholders and tenants.
Focused on premium commercial real estate development, SOHO China delivers iconic architectural landmarks across major urban centers. This organization prioritizes sustainable property investment and high-quality asset management to drive long-term value for stakeholders and tenants.
Leadership Roles at SOHO China
Xin Zhang - Chief Executive Officer & Co-Founder
Xin Zhang, the Chief Executive Officer & Co-Founder at SOHO China, directs the overarching corporate strategy and long-term vision for the firm. By overseeing the development of high-profile commercial properties, Zhang ensures the company maintains a competitive edge in the competitive real estate market. This leadership role involves constant collaboration with the Board to refine investment portfolios and expand the footprint of the company across major metropolitan areas. Xin Zhang monitors market trends to identify new opportunities for growth while maintaining the architectural integrity of the portfolio. Through rigorous oversight of capital allocation, the Chief Executive Officer & Co-Founder secures the financial health of the organization. By fostering innovation in design and construction, Zhang drives the mission of creating landmark spaces that define modern urban environments. This executive leadership ensures that the company remains a leader in the property investment sector.

Xu Jin - Executive Director and Co-Chief Executive Officer
Xu Jin, the Executive Director and Co-Chief Executive Officer at SOHO China, manages the daily operational execution and project delivery cycles. Focusing on the Completed Projects Held for Sale segment, Jin optimizes the transition from construction to market availability. This role requires close coordination with project managers to ensure that all developments meet strict quality standards and regulatory requirements. Xu Jin monitors the efficiency of the Projects Under Development segment to ensure timelines remain on track for completion. By streamlining internal processes, the Executive Director and Co-Chief Executive Officer enhances the operational capacity of the firm. This leadership position involves balancing the needs of investors with the practical demands of large-scale real estate development. Through careful management of resources, Jin supports the growth of the investment property portfolio. This executive ensures that the company delivers consistent value through disciplined project management and strategic asset deployment.
Ting Qian - Vice President, Chief Marketing Officer (CMO)
Ting Qian, the Vice President, Chief Marketing Officer (CMO) at SOHO China, architects the brand identity and market positioning for all commercial assets. By driving leasing initiatives for Completed Investment Properties, Qian ensures high occupancy rates and consistent rental income growth. This role involves crafting targeted campaigns that highlight the unique architectural value of the portfolio to potential corporate tenants. Ting Qian collaborates with the sales teams to align marketing efforts with the broader revenue goals of the company. Overseeing the digital and physical presence of the brand, the Vice President, Chief Marketing Officer (CMO) strengthens the market reputation of the firm. This leadership function requires deep analysis of tenant demographics and regional market shifts to maintain a strong competitive position. Through strategic communication and brand management, Qian secures the visibility of the company in the crowded real estate landscape.
Jennifer Lu - Hrd
Jennifer Lu, the Hrd at SOHO China, directs the human capital strategy and organizational development initiatives. By overseeing talent acquisition and retention programs, Lu ensures the company maintains a workforce capable of executing complex real estate projects. This role involves designing performance management systems that align individual contributions with the strategic objectives of the firm. Jennifer Lu fosters a corporate culture centered on excellence and innovation, which remains vital for the success of the development and investment segments. Through the implementation of professional development frameworks, the Hrd supports the growth of internal teams and leadership pipelines. This position requires constant engagement with department heads to address staffing needs and organizational structure requirements. By optimizing the human resources function, Lu drives the operational efficiency of the company. This executive leadership ensures that the organization attracts and retains the top talent necessary for sustained market impact.
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