Sodimac Executive and Leadership Team

Alfonso Barberena, the Chief Executive Officer & President Director at Sodimac, directs the overarching strategy and operational execution for the home improvement retailer throughout Latin America. Barberena guides the company's expansion and market penetration, ensuring alignment with the core mission of providing essential products for homeowners' construction projects, furniture, outdoor appliances, and tools. This leadership role involves overseeing all major business units and driving profitable growth across diverse regional markets. Alfonso Barberena's strategic vision shapes Sodimac's commitment to empowering customers with accessible solutions for their home improvement needs. The executive's focus remains on enhancing operational efficiency and solidifying the company's position as a leading home improvement destination in the region.

Matias Pizarro, the Chief Financial Officer, Corporativo at Sodimac, oversees the comprehensive financial strategy and corporate fiscal management for the organization. Pizarro directs all financial planning, budgeting, and reporting activities, ensuring the fiscal health and stability of Sodimac's extensive operations throughout Latin America. This critical position involves managing capital allocation, optimizing financial performance, and mitigating financial risks associated with diverse market conditions. Matias Pizarro's financial acumen supports the company's mission to provide accessible home improvement products by ensuring efficient resource management. The Chief Financial Officer, Corporativo plays a key part in driving sustainable revenue growth and maintaining strong investor relations, underpinning Sodimac's market leadership in retail hardware and home furnishings.

Enzo Russo, the Chief Financial Officer (Controlling, Risk, Financial Products) at Sodimac, spearheads the financial controlling, risk management, and financial product development functions. Russo ensures rigorous adherence to financial regulations and implements robust risk mitigation strategies across Sodimac's Latin American retail network. This role is vital for safeguarding the company's assets and optimizing its financial product offerings to support customer needs for construction, furniture, and outdoor appliances. Enzo Russo's expertise in financial products enhances Sodimac's ability to provide value-added services to homeowners. The Chief Financial Officer (Controlling, Risk, Financial Products) drives financial discipline and innovation, contributing significantly to the company's profitability and market resilience.

Lenin Araya, the Chief Information Officer at Sodimac, architects and manages the company's technology infrastructure and digital transformation initiatives. Araya oversees the integration of innovative IT solutions that support Sodimac's extensive retail operations across Latin America, ensuring seamless customer experiences and efficient internal processes. This role is critical for enhancing the company's e-commerce capabilities, data analytics, and overall operational technology stack. Lenin Araya's leadership drives the technological advancements necessary to support Sodimac's mission of providing a wide array of home improvement products, from construction materials to furniture and outdoor appliances. The Chief Information Officer ensures robust cybersecurity measures and scalable systems to facilitate business growth and maintain a competitive edge in the retail hardware sector.

Jorge Calderón, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) at Sodimac, drives revenue generation through innovative web design and personalization strategies. Calderón oversees the development and implementation of digital platforms that enhance customer engagement and optimize the online sales funnel for home improvement products. This leadership position focuses on leveraging web technologies to create tailored customer experiences, thereby increasing conversion rates and driving sales growth across Sodimac's e-commerce channels in Latin America. Jorge Calderón's strategic initiatives in web design and personalization directly contribute to Sodimac's mission of making home improvement accessible. The Chief Revenue Officer ensures that the digital storefront effectively showcases the company's extensive offerings, from tools to furniture and outdoor appliances.

Ignacio Monteverde, the Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing at Sodimac, directs integrated marketing and commercial strategies to drive sales and brand presence. Monteverde oversees all aspects of marketing, merchandising, and e-commerce operations, ensuring a cohesive brand message and superior customer experience across all touchpoints in Latin America. This multifaceted role involves developing and executing campaigns that highlight Sodimac's extensive range of products for home improvement, construction, furniture, and outdoor living. Ignacio Monteverde's leadership ensures that marketing efforts effectively communicate the value proposition of Sodimac's offerings to homeowners. The Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing champions customer acquisition and retention through data-driven insights and innovative promotional activities.

Enzo Biava, the Head Chief Revenue Officer, Analytics at Sodimac, leads the strategic application of data analytics to drive revenue growth and optimize business performance. Biava oversees the analysis of sales data, customer behavior, and market trends to identify key opportunities for revenue enhancement across Sodimac's Latin American operations. This role is pivotal in translating complex data insights into actionable strategies for product merchandising, marketing campaigns, and sales initiatives. Enzo Biava's analytical expertise supports Sodimac's mission by ensuring that business decisions are informed by robust data, thereby maximizing the effectiveness of its home improvement product offerings. The Head Chief Revenue Officer, Analytics drives a data-centric culture to achieve sustainable revenue increases and operational efficiencies.