Sodimac Executive and Leadership Team

Alfonso Barberena, the Chief Executive Officer & President Director at Sodimac, directs the overarching strategy and operational execution for the home improvement retailer throughout Latin America. Barberena guides the company's expansion and market penetration, ensuring alignment with the core mission of empowering homeowners. This leadership role involves overseeing all major business units and driving profitable growth across diverse markets. Barberena's strategic vision shapes Sodimac's product offerings, from construction materials to furniture and outdoor appliances, directly impacting customer acquisition and retention. By fostering a culture of innovation and customer-centricity, Alfonso Barberena ensures Sodimac maintains its competitive edge and delivers exceptional value to its clientele across the region.

Enzo Russo, the Chief Financial Officer (Controlling, Risk, Financial Products) at Sodimac, directs financial operations with a specific emphasis on controlling, risk management, and financial product development across Latin America. Russo ensures stringent financial discipline and compliance, safeguarding the company's assets and optimizing financial performance. This critical role involves developing and implementing robust financial strategies that support Sodimac's extensive retail operations, from construction supplies to home furnishings. By meticulously managing financial risks and exploring innovative financial products, Enzo Russo contributes directly to the company's stability and growth. Russo's expertise ensures that Sodimac's financial framework effectively supports its mission to provide essential home improvement solutions to homeowners.

Matias Pizarro, the Chief Financial Officer, Corporativo at Sodimac, oversees the comprehensive corporate financial strategy and management for the company's extensive operations throughout Latin America. Pizarro directs financial planning, budgeting, and reporting, ensuring fiscal health and supporting strategic business decisions across all divisions. This executive position is pivotal in managing the financial aspects of Sodimac's broad product range, including construction materials, furniture, and outdoor appliances. By maintaining rigorous financial controls and driving fiscal efficiency, Matias Pizarro ensures the company's resources are optimally allocated to meet market demands and achieve growth objectives. Pizarro's leadership reinforces Sodimac's commitment to empowering homeowners through reliable financial stewardship.

Lenin Araya, the Chief Information Officer at Sodimac, architects and executes the company's technology strategy, ensuring robust and scalable IT infrastructure across its Latin American operations. Araya oversees the digital transformation initiatives, enhancing operational efficiency and customer experience through innovative technology solutions. This leadership position involves managing all aspects of information systems, cybersecurity, and data management, critical for a retail giant like Sodimac. By optimizing technological resources, Lenin Araya supports the company's extensive product catalog, including construction materials, furniture, and outdoor appliances. The CIO's focus on digital integration directly supports Sodimac's market presence and its ability to serve homeowners effectively throughout the region.

Enzo Biava, the Head Chief Revenue Officer, Analytics at Sodimac, spearheads revenue generation strategies by leveraging advanced data analytics across the company's Latin American markets. Biava directs the analysis of sales data, customer behavior, and market trends to identify opportunities for revenue growth and optimize pricing strategies for products ranging from construction materials to furniture. This role is crucial in understanding customer needs and enhancing the sales funnel for homeowners. By translating complex data insights into actionable revenue-driving initiatives, Enzo Biava ensures Sodimac maximizes its market potential. Biava's analytical approach directly supports the company's mission to provide accessible home improvement solutions and drive commercial success.

Jorge Calderón, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) at Sodimac, drives revenue growth through the strategic design and personalization of the company's web platforms across Latin America. Calderón oversees the development of user-centric online experiences, ensuring seamless navigation and engaging content for customers seeking home improvement products, furniture, and appliances. This leadership position focuses on optimizing the digital customer journey to enhance conversion rates and customer loyalty. By implementing innovative web design and personalization strategies, Jorge Calderón directly contributes to increasing online sales and expanding Sodimac's digital footprint. Calderón's expertise ensures the company's online presence effectively supports its mission to empower homeowners.