Sodimac Executive and Leadership Team

Alfonso Barberena, the Chief Executive Officer & President Director at Sodimac, directs the overarching corporate strategy and operational execution for the home improvement retailer throughout Latin America. Barberena guides the company's expansion initiatives and ensures alignment with market demands for construction materials, furniture, and outdoor appliances. This leadership role involves setting the vision for product development and customer engagement, driving Sodimac's market position. By optimizing resource allocation and fostering cross-functional collaboration, Alfonso Barberena ensures the company's sustained growth and profitability across its extensive retail network. The focus remains on enhancing the customer experience and solidifying Sodimac's reputation as a leading home improvement provider.

Enzo Russo, the Chief Financial Officer (Controlling, Risk, Financial Products) at Sodimac, oversees the company's financial health, risk management, and the strategic development of financial products across Latin America. Russo directs financial planning, budgeting, and reporting, ensuring fiscal discipline and compliance with regulatory standards for the home improvement retailer. This executive function is crucial for managing the financial implications of expansion, product sourcing, and operational costs associated with construction materials, furniture, and appliances. By implementing robust risk mitigation strategies and optimizing financial product offerings, Enzo Russo safeguards Sodimac's assets and supports sustainable profitability. The focus remains on maintaining financial stability and enabling strategic investments.

Matias Pizarro, the Chief Financial Officer, Corporativo at Sodimac, manages the corporate financial operations and strategic financial planning for the organization across Latin America. Pizarro directs treasury functions, capital allocation, and investor relations, ensuring the financial integrity and strategic alignment of Sodimac's business objectives in the home improvement sector. This role is essential for overseeing mergers, acquisitions, and significant capital expenditures related to expanding the product lines of furniture, tools, and construction materials. By providing critical financial oversight and strategic guidance, Matias Pizarro supports Sodimac's long-term financial sustainability and growth initiatives. The objective is to optimize financial performance and enhance shareholder value through prudent financial management.

Lenin Araya, the Chief Information Officer at Sodimac, architects and executes the company's technology strategy, ensuring robust digital infrastructure to support retail operations across Latin America. Araya oversees the integration of information systems, driving efficiency in areas such as inventory management, point-of-sale systems, and e-commerce platforms. This critical function ensures seamless data flow and supports strategic decision-making through advanced analytics. By implementing innovative technological solutions, Lenin Araya enhances operational agility and customer accessibility to Sodimac's extensive product catalog, including furniture, tools, and outdoor appliances. The CIO's mandate includes safeguarding data integrity and driving digital transformation initiatives that align with Sodimac's market leadership in home improvement.

Jorge Calderón, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) at Sodimac, spearheads revenue generation strategies with a specific focus on digital channels and customer personalization across Latin America. Calderón drives initiatives to optimize the online customer journey, enhancing website design and user experience to maximize conversion rates for home improvement products. This role involves leveraging data analytics to understand customer behavior and tailor offerings, thereby increasing sales of furniture, tools, and construction materials. By fostering innovation in web design and personalization, Jorge Calderón directly contributes to Sodimac's revenue growth and market penetration. The objective is to create a seamless and engaging online shopping environment that supports the company's expansive retail footprint.

Jorge Caire, the Chief Marketing Officer, Executive Commercial Director, eCommerce & Marketing (CCO & ) at Sodimac, directs integrated marketing and commercial strategies to drive brand visibility and sales performance across Latin America. Caire oversees the development and execution of marketing campaigns, e-commerce initiatives, and merchandising strategies, ensuring a cohesive brand message for home improvement products. This leadership position involves managing customer acquisition and retention efforts, optimizing promotional activities, and enhancing the overall commercial appeal of Sodimac's offerings, from furniture to construction tools. By aligning marketing efforts with commercial objectives, Jorge Caire strengthens Sodimac's market presence and customer engagement. The focus is on driving profitable growth through innovative marketing and robust commercial execution.

Enzo Biava, the Head Chief Revenue Officer, Analytics at Sodimac, leads the strategic utilization of data analytics to drive revenue growth and optimize commercial performance throughout Latin America. Biava focuses on developing and implementing advanced analytical models to identify market trends, customer insights, and opportunities for sales enhancement across the home improvement product range. This role is pivotal in translating data-driven findings into actionable strategies for increasing sales of construction materials, furniture, and appliances. By enhancing analytical capabilities, Enzo Biava ensures that Sodimac's revenue generation efforts are informed, precise, and effective. The objective is to maximize profitability and market share through sophisticated data interpretation and strategic application.

Ignacio Monteverde, the Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing at Sodimac, drives integrated commercial and marketing strategies, with a significant emphasis on e-commerce and merchandising across Latin America. Monteverde oversees the development and execution of online sales channels, promotional campaigns, and product merchandising to enhance customer engagement and drive revenue for home improvement products. This leadership position involves optimizing the digital customer experience, from product discovery to purchase, for items like furniture, tools, and construction supplies. By aligning e-commerce, marketing, and merchandising efforts, Ignacio Monteverde strengthens Sodimac's market competitiveness and customer loyalty. The goal is to maximize online sales and brand presence through strategic digital initiatives.