Sodimac Executive and Leadership Team

Sebastian Simonetti, the Chief Executive Officer and Gerente General Sodimac Chile at Sodimac, directs the overarching strategic vision for the Chilean market. Simonetti manages the integration of retail hardware operations with customer-centric service models to ensure market leadership. By overseeing the expansion of product categories and supply chain efficiency, the Chief Executive Officer and Gerente General Sodimac Chile maintains high standards for home improvement retail. Sebastian Simonetti coordinates with the board to align corporate objectives with regional economic trends. This leadership role involves driving sustainable growth through the optimization of store performance and digital transformation initiatives. Through rigorous oversight of internal processes, the Chief Executive Officer and Gerente General Sodimac Chile secures long-term profitability. Simonetti fosters a culture of innovation, ensuring that the company remains the primary destination for construction projects and home renovation needs across the nation.

Alfonso Barberena, the Chief Executive Officer & President Director at Sodimac, architects the international growth strategy for the organization. Barberena oversees the expansion of retail footprints across Latin American markets, ensuring consistent brand delivery and operational excellence. By managing high-level stakeholder relationships, the Chief Executive Officer & President Director aligns corporate goals with the evolving demands of the home improvement sector. Alfonso Barberena directs the implementation of large-scale infrastructure projects that support the company's diverse product offerings. This leadership role involves balancing regional market nuances with centralized corporate governance to maximize efficiency. Through the strategic deployment of capital and resources, the Chief Executive Officer & President Director strengthens the competitive position of the firm. Barberena ensures that all business units adhere to the core mission of providing high-quality tools and building materials to a broad customer base.

Enzo Russo, the Chief Financial Officer (Controlling, Risk, Financial Products) at Sodimac, directs the financial health and risk management frameworks of the organization. Russo manages the controlling functions and oversees the development of financial products that support customer purchasing power. By monitoring fiscal performance and mitigating operational risks, the Chief Financial Officer (Controlling, Risk, Financial Products) ensures the stability of the company's capital structure. Enzo Russo coordinates with the board to provide transparent reporting and strategic financial planning. This leadership role involves optimizing the allocation of resources to support the company's diverse retail projects. Through the rigorous assessment of financial data, the Chief Financial Officer (Controlling, Risk, Financial Products) drives long-term value creation. Russo maintains a focus on fiscal discipline, ensuring that the organization remains well-positioned to invest in future growth and market expansion.

Jorge Bacigalupo, the Chief Financial Officer, Chile at Sodimac, directs the financial operations and budgetary planning for the Chilean market. Bacigalupo manages the local financial reporting and ensures compliance with regional regulatory standards. By overseeing the allocation of funds for store operations and local projects, the Chief Financial Officer, Chile maintains the financial health of the national business unit. Jorge Bacigalupo coordinates with the corporate finance team to align local performance with global objectives. This leadership role involves managing cash flow and optimizing operational costs to support the company's retail activities. Through the rigorous oversight of financial statements, the Chief Financial Officer, Chile provides the insights necessary for strategic decision-making. Bacigalupo ensures that the Chilean operations remain profitable and capable of supporting the company's mission to provide high-quality home improvement solutions.

Matias Pizarro, the Chief Financial Officer, Corporativo at Sodimac, directs the global financial strategy and corporate governance. Pizarro manages the consolidated financial reporting and oversees the long-term investment planning for the entire organization. By coordinating with regional financial leaders, the Chief Financial Officer, Corporativo ensures consistency in financial practices across all markets. Matias Pizarro directs the development of corporate financial policies that support sustainable growth and risk management. This leadership role involves overseeing the capital structure and ensuring that the company maintains a strong balance sheet. Through the strategic management of corporate assets, the Chief Financial Officer, Corporativo drives the overall financial success of the firm. Pizarro ensures that all financial activities are aligned with the company's mission to lead the home improvement retail industry through operational excellence and fiscal responsibility.

Lenin Araya, the Chief Information Officer at Sodimac, directs the technological infrastructure supporting the company's retail operations. Araya manages the digital transformation of the supply chain and customer-facing platforms to enhance the shopping experience. By overseeing the implementation of advanced data analytics and cybersecurity protocols, the Chief Information Officer ensures the integrity of all digital transactions. Lenin Araya coordinates with other C-suite leaders to integrate software solutions that streamline inventory management and logistics. This leadership role involves architecting scalable cloud systems that support the company's extensive network of stores. Through the modernization of internal IT frameworks, the Chief Information Officer drives operational efficiency and supports the company's growth in the competitive hardware market. Araya maintains a focus on technological innovation to keep the organization at the forefront of the home improvement industry.

Jorge Caire, the Chief Marketing Officer, Executive Commercial Director, eCommerce & Marketing (CCO & ) at Sodimac, directs the commercial strategy and digital sales channels. Caire manages the development of integrated marketing campaigns that highlight the company's extensive range of furniture and outdoor appliances. By overseeing the growth of the eCommerce platform, the Chief Marketing Officer, Executive Commercial Director, eCommerce & Marketing (CCO & ) ensures seamless transitions between physical retail and digital shopping. Jorge Caire coordinates with the commercial team to optimize pricing strategies and product placement. This leadership role involves analyzing consumer behavior to drive engagement and increase market share. Through the execution of targeted promotional activities, the Chief Marketing Officer, Executive Commercial Director, eCommerce & Marketing (CCO & ) strengthens the brand's presence across Latin America. Caire ensures that all commercial efforts align with the company's mission to provide accessible home improvement solutions.

Ignacio Monteverde, the Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing at Sodimac, directs the merchandising strategy and brand positioning. Monteverde manages the selection and presentation of products to maximize sales performance across all retail channels. By overseeing the alignment of marketing efforts with merchandising goals, the Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing ensures a cohesive customer experience. Ignacio Monteverde coordinates with regional teams to tailor product offerings to local market needs. This leadership role involves driving revenue through innovative merchandising techniques and digital marketing integration. Through the analysis of sales trends, the Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing optimizes inventory turnover. Monteverde ensures that the company's product catalog remains relevant and competitive in the home improvement sector.

Enzo Biava, the Chief Revenue Officer & Head of Analytics at Sodimac, directs the revenue generation strategies through data-driven insights. Biava manages the analytics department to identify growth opportunities and optimize pricing models. By overseeing the implementation of predictive modeling, the Chief Revenue Officer & Head of Analytics ensures that sales strategies are backed by empirical evidence. Enzo Biava coordinates with the commercial and marketing teams to refine customer acquisition and retention efforts. This leadership role involves translating complex data sets into actionable business intelligence that drives profitability. Through the continuous monitoring of revenue streams, the Chief Revenue Officer & Head of Analytics supports the company's overall financial objectives. Biava maintains a focus on maximizing the efficiency of sales operations, ensuring that the organization effectively captures market demand for construction and home improvement products.

Jorge Calderón, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) at Sodimac, directs the user experience and personalization strategies for the company's digital platforms. Calderón manages the design and functionality of the website to increase conversion rates and customer engagement. By overseeing the implementation of personalized shopping features, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) ensures that digital interactions are tailored to individual user needs. Jorge Calderón coordinates with the IT and marketing departments to integrate design improvements with broader revenue goals. This leadership role involves optimizing the digital interface to facilitate easier access to tools and home improvement products. Through the application of user-centric design principles, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) drives growth in the eCommerce channel. Calderón ensures that the digital presence reflects the company's commitment to quality and service.