Sodimac Executive and Leadership Team

Alfonso Barberena, the Chief Executive Officer & President Director at Sodimac, directs the overarching corporate strategy for the home improvement retailer. Overseeing operations across Latin America, the Chief Executive Officer & President Director ensures alignment between regional retail goals and long-term growth objectives. This leadership role involves managing complex supply chains and fostering partnerships with construction suppliers to maintain market dominance. By optimizing organizational efficiency, Alfonso Barberena directly impacts the company's ability to provide high-quality tools and furniture to homeowners. The Chief Executive Officer & President Director coordinates with the Board to refine the business model, ensuring consistent performance in the competitive hardware sector. Through rigorous oversight of regional initiatives, Barberena secures the financial health and operational integrity of the entire enterprise, positioning the brand as a leader in the home improvement industry.

Matias Pizarro, the Chief Financial Officer, Corporativo at Sodimac, directs the corporate financial strategy and capital allocation for the organization. Overseeing the financial health of the company, the Chief Financial Officer, Corporativo manages budgeting, reporting, and long-term investment planning to support the retail operations across Latin America. This leadership role involves ensuring compliance with regional financial regulations and maintaining strong relationships with investors and stakeholders. By optimizing the capital structure, Matias Pizarro directly impacts the company's ability to fund new store openings and digital infrastructure upgrades. The Chief Financial Officer, Corporativo collaborates with the executive team to align financial resources with the company's strategic goals for growth and efficiency. Through the implementation of robust financial controls and risk management practices, Pizarro ensures the long-term stability of the enterprise, providing the necessary foundation for the company to continue its leadership in the home improvement sector.

Enzo Russo, the Chief Financial Officer (Controlling, Risk, Financial Products) at Sodimac, manages the internal controls, risk assessment, and the development of financial products for the company. Overseeing the risk management framework, the Chief Financial Officer (Controlling, Risk, Financial Products) ensures that the organization remains protected against market volatility and operational threats. This leadership role involves designing financial solutions that assist customers with their home improvement purchases, thereby driving sales and loyalty. By monitoring financial performance and mitigating potential risks, Enzo Russo directly impacts the company's bottom line and operational resilience. The Chief Financial Officer (Controlling, Risk, Financial Products) coordinates with the broader finance team to ensure that all financial products align with the company's overall risk appetite and growth strategy. Through the diligent oversight of financial operations, Russo secures the company's assets and supports the sustainable expansion of the business across its diverse regional markets.

Lenin Araya, the Chief Information Officer at Sodimac, architects the digital infrastructure supporting the company's vast retail network. Managing enterprise-wide data systems, the Chief Information Officer drives the integration of advanced technology to streamline inventory management and customer service platforms. This leadership role involves securing digital assets and implementing scalable cloud solutions to support the growing demand for online home improvement resources. By modernizing internal workflows, Lenin Araya directly impacts the efficiency of the supply chain and the accuracy of product availability for customers. The Chief Information Officer collaborates with other C-suite leaders to align technical capabilities with the broader commercial strategy. Through the deployment of robust cybersecurity measures and data analytics, Araya ensures that the digital backbone of the organization remains resilient, supporting the company's mission to provide seamless shopping experiences across all regional markets.

Jorge Caire, the Chief Marketing Officer, Executive Commercial Director, eCommerce & Marketing (CCO & ) at Sodimac, executes the brand's commercial vision and digital sales strategy. Overseeing the expansion of eCommerce platforms, the Chief Marketing Officer, Executive Commercial Director, eCommerce & Marketing (CCO & ) drives customer engagement through targeted marketing campaigns and optimized online shopping experiences. This leadership role involves analyzing consumer behavior to refine product offerings in furniture and outdoor appliances. By aligning commercial objectives with digital outreach, Jorge Caire directly impacts the company's revenue growth and market penetration. The Chief Marketing Officer, Executive Commercial Director, eCommerce & Marketing (CCO & ) coordinates with regional teams to ensure consistent brand messaging across all Latin American territories. Through the strategic management of marketing budgets and digital assets, Caire strengthens the company's competitive position, ensuring that the brand remains the preferred choice for home improvement projects.

Jorge Calderón, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) at Sodimac, drives revenue growth through the optimization of web design and personalized user experiences. Overseeing the digital interface, the Jefe Diseño Web Y Personalización (Chief Revenue Officer) ensures that the online platform effectively converts visitors into customers for construction and home improvement products. This leadership role involves implementing data-driven design changes to enhance site navigation and product discovery. By tailoring the digital journey to individual user needs, Jorge Calderón directly impacts the conversion rates and overall sales performance of the eCommerce division. The Jefe Diseño Web Y Personalización (Chief Revenue Officer) collaborates with the marketing and technical teams to ensure that web features align with broader commercial goals. Through continuous testing and refinement of the digital storefront, Calderón maximizes revenue potential, ensuring that the company remains at the forefront of the digital retail landscape.

Ignacio Monteverde, the Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing at Sodimac, directs the merchandising strategy and commercial marketing efforts. Overseeing the product mix for home improvement and construction, the Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing ensures that inventory aligns with seasonal demand and regional trends. This leadership role involves managing the lifecycle of products from procurement to final sale, ensuring that the company maintains a competitive edge in the hardware market. By optimizing merchandising displays and promotional activities, Ignacio Monteverde directly impacts the company's sales volume and brand visibility. The Chief Marketing Officer, Gerente Comercial & Senior VP, eCommerce Y Marketing Merchandising, eCommerce & Marketing coordinates with the eCommerce team to ensure a unified shopping experience. Through strategic planning and market analysis, Monteverde drives growth and enhances the overall customer value proposition.

Enzo Biava, the Chief Revenue Officer & Head of Analytics at Sodimac, architects the data-driven strategies that fuel the company's financial performance. Overseeing the analytics department, the Chief Revenue Officer & Head of Analytics interprets complex market data to identify new revenue streams and optimize pricing models for tools and construction materials. This leadership role involves providing actionable insights to the executive team to support informed decision-making regarding regional expansion and product development. By leveraging advanced analytics, Enzo Biava directly impacts the company's ability to forecast demand and manage inventory efficiently. The Chief Revenue Officer & Head of Analytics collaborates with the commercial and financial teams to ensure that revenue targets are met through precise market positioning. Through the rigorous application of data science, Biava enhances the company's operational agility, ensuring that the business remains profitable and responsive to the evolving needs of the Latin American home improvement market.