So-Young Executive and Leadership Team

Xing Jin, the Co-Founder & Director & Chief Executive Officer at So-Young, directs the overarching corporate strategy and long-term vision for the aesthetic treatment platform. By overseeing the integration of online booking services with offline medical providers, the Chief Executive Officer ensures consistent growth across the Chinese market. Xing Jin architects the expansion of the company's medical equipment and injectable product lines to diversify revenue streams. This leadership role involves constant collaboration with the Board to maintain market dominance while navigating complex regulatory environments. By prioritizing consumer safety and platform transparency, the Chief Executive Officer drives the mission of connecting users with high-quality aesthetic treatments. Through rigorous oversight of internal governance and external partnerships, the Chief Executive Officer secures the company's position as a leader in the aesthetic medical sector, ultimately fostering sustainable value for all stakeholders involved in the platform's ecosystem.

Shannon Shen, the Chief Financial Officer​ at So-Young, manages the financial health and capital allocation strategies for the organization. Overseeing fiscal planning, budgeting, and investor relations, the Chief Financial Officer​ ensures the company maintains the necessary resources to support its growth in the aesthetic treatment sector. Shannon Shen architects the financial frameworks that govern the sale of medical equipment and injectable products, ensuring profitability and long-term stability. This leadership role involves close collaboration with the executive team to evaluate investment opportunities and manage financial risks associated with market expansion. By providing accurate financial reporting and transparency, the Chief Financial Officer​ builds confidence among shareholders and the investment community. Through rigorous cost management and revenue optimization, the Chief Financial Officer​ supports the company's strategic objectives. This focus on financial discipline allows the organization to invest in technological innovation and service improvements, ultimately driving the company's success in the competitive Chinese aesthetic market.

Gefei Li, the Chief Operating Officer at So-Young, manages the daily execution of service delivery and operational efficiency across the platform. Overseeing the complex logistics of connecting consumers with offline medical treatments, the Chief Operating Officer ensures seamless user experiences from initial discovery to final procedure. Gefei Li optimizes the internal workflows that support the booking system and quality control protocols for partner clinics. This role requires constant coordination with regional teams to maintain high service standards throughout the Chinese market. By streamlining the supply chain for medical equipment and injectable products, the Chief Operating Officer enhances the company's operational agility. Through data-driven decision-making, the Chief Operating Officer identifies bottlenecks in the service funnel and implements scalable solutions. This leadership focus supports the company's goal of providing reliable, high-quality aesthetic services while maintaining robust operational performance and consistent growth in a competitive digital landscape.

Bei Wang, the Chief Marketing Officer at So-Young, directs all brand positioning and user acquisition strategies within the aesthetic treatment market. Overseeing the digital presence and consumer engagement initiatives, the Chief Marketing Officer ensures the platform remains the primary destination for individuals seeking aesthetic information and services. Bei Wang architects comprehensive campaigns that highlight the quality and safety of partner treatments, effectively building consumer trust. This leadership role involves analyzing market trends to refine the company's outreach and content strategy across various social media channels. By leveraging data to understand consumer behavior, the Chief Marketing Officer drives traffic to the platform and increases conversion rates for booking services. Bei Wang maintains strong relationships with key industry influencers and medical professionals to amplify the brand's reach. Through these efforts, the Chief Marketing Officer secures the company's market share and reinforces the brand's reputation as a trusted authority in the aesthetic medical industry.