Snap Finance Executive and Leadership Team

October, 2026

Leadership Overview

Snap Finance has 5 executives leading key functions including revenue generation, operational coordination, financial management, human resources, and corporate leadership.

Focused on expanding digital-finance accessibility, Snap Finance delivers innovative consumer financing and rent-to-own purchase options to empower underserved markets across the United States.

Leadership Roles at Snap Finance

  • Chief Financial Officer - James Giuliani
  • President, Snap Finance - Rob Barnhart
  • Chief Revenue Officer - John Cullerton
  • Chief of Staff - Ryan Slobodian
  • Executive Vice President & Chief Human Resources Officer - Todd Mayhew
  • James Giuliani - Chief Financial Officer

    James Giuliani, the Chief Financial Officer at Snap Finance, manages the fiscal health and capital allocation strategies of the organization. Overseeing financial planning, treasury operations, and investor relations, the Chief Financial Officer ensures the company maintains a robust balance sheet to support digital-finance growth. This leadership role involves navigating complex regulatory environments and optimizing capital structures to fund rent-to-own purchase options. By implementing rigorous financial controls and risk management frameworks, James Giuliani directly impacts the company's ability to scale operations across the United States. Giuliani collaborates with the executive team to evaluate investment opportunities and ensure long-term profitability. Through precise forecasting and capital efficiency, the Chief Financial Officer supports the company's mission of providing accessible credit solutions. Ultimately, Giuliani secures the financial foundation necessary for sustained innovation, ensuring that all fiscal activities align with the strategic vision of the firm.
    James Giuliani

    Rob Barnhart - President, Snap Finance

    Rob Barnhart, the President, Snap Finance at Snap Finance, oversees the daily operations and strategic execution of the entire business model. Directing the integration of product development, marketing, and customer service, the President, Snap Finance ensures the company delivers superior digital-finance experiences. This leadership role involves setting the operational tempo and ensuring that all departments work in concert to provide rent-to-own purchase options to a broad consumer base. By driving operational excellence and process improvement, Rob Barnhart directly impacts the company's market position and customer satisfaction levels. Barnhart collaborates with the Board and C-suite to refine the long-term vision and ensure the company remains at the forefront of the finance industry. Through the oversight of large-scale initiatives, the President, Snap Finance maintains focus on growth and efficiency. Ultimately, Barnhart leads the organization toward achieving its mission of financial inclusion through innovative technology and service.

    John Cullerton - Chief Revenue Officer

    John Cullerton, the Chief Revenue Officer at Snap Finance, directs all revenue-generating activities and market expansion initiatives. Overseeing the sales and business development teams, the Chief Revenue Officer ensures alignment with corporate growth targets. This leadership role involves scaling consumer financing solutions through strategic partnerships and digital channels. By optimizing the sales funnel and refining merchant acquisition strategies, John Cullerton directly impacts the company's market penetration. Cullerton manages complex financial relationships to maintain consistent growth across North American operations. Through rigorous analysis of market trends, the Chief Revenue Officer identifies new opportunities for rent-to-own product adoption. Ultimately, Cullerton secures long-term financial stability by driving high-performance sales cultures and fostering deep integration with retail partners, ensuring the company remains a leader in the digital-finance sector while consistently meeting aggressive quarterly revenue objectives.

    Ryan Slobodian - Chief of Staff

    Ryan Slobodian, the Chief of Staff at Snap Finance, coordinates cross-functional initiatives and streamlines executive decision-making processes. Overseeing internal communications and operational workflows, the Chief of Staff ensures organizational alignment with the core mission of providing accessible consumer financing. This leadership role involves managing high-priority projects that bridge the gap between executive strategy and daily execution. By facilitating collaboration across departments, Ryan Slobodian directly impacts the efficiency of the company's digital-finance platform. Slobodian monitors key performance indicators to provide actionable insights to the leadership team, enabling rapid responses to shifting market demands. Through the management of strategic planning cycles, the Chief of Staff maintains focus on long-term objectives while addressing immediate operational challenges. Ultimately, Slobodian drives organizational agility, ensuring that all internal resources support the broader goal of delivering seamless rent-to-own purchase options to a diverse customer base.

    Todd Mayhew - Executive Vice President & Chief Human Resources Officer

    Todd Mayhew, the Executive Vice President & Chief Human Resources Officer at Snap Finance, directs talent acquisition, organizational development, and corporate culture initiatives. Overseeing the human capital strategy, the Executive Vice President & Chief Human Resources Officer ensures the company attracts and retains top-tier talent capable of advancing digital-finance solutions. This leadership role involves designing comprehensive compensation programs and professional development pathways that align with the company's growth trajectory. By fostering an inclusive and high-performance work environment, Todd Mayhew directly impacts the operational success of the firm. Mayhew manages employee engagement and performance management systems to ensure workforce alignment with the mission of providing rent-to-own purchase options. Through strategic workforce planning, the Executive Vice President & Chief Human Resources Officer supports the scaling of operations across regional markets. Ultimately, Mayhew builds the organizational capacity required to sustain innovation and excellence in the competitive finance industry.

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    Frequently Asked Questions Regarding Snap Finance Top Executives and Leadership Team

    Who leads Snap Finance?
    Snap Finance is led by James Giuliani (Chief Financial Officer), along with executives such as Rob Barnhart (President, Snap Finance) and John Cullerton (Chief Revenue Officer).
    Who is part of Snap Finance’s executive team?
    The executive team of Snap Finance includes leaders such as James Giuliani (Chief Financial Officer), Rob Barnhart (President, Snap Finance), John Cullerton (Chief Revenue Officer) and other senior executives.
    How many executives does Snap Finance have?
    Snap Finance has 5 executives leading key business areas.
    What roles are included in Snap Finance’s leadership team?
    The leadership team of Snap Finance includes roles such as Chief Financial Officer, President, Snap Finance, Chief Revenue Officer, Chief of Staff, Executive Vice President & Chief Human Resources Officer.