Snap Finance Executive and Leadership Team

September, 2026

Leadership Overview

Snap Finance has 6 executives leading key functions including financial strategy, revenue growth, operational management, human capital, and organizational alignment.

Focused on expanding access to digital-finance solutions, Snap Finance delivers innovative consumer financing and rent-to-own purchase options to empower customers across diverse market segments.

Leadership Roles at Snap Finance

  • Chief Financial Officer - James Giuliani
  • President, Snap Finance - Rob Barnhart
  • Chief Revenue Officer - John Cullerton
  • Chief of Staff - Ryan Slobodian
  • Executive Vice President & Chief Human Resources Officer - Todd Mayhew
  • Interim Chief People Officer & Vice President, Human Resources - Thor Sandell
  • James Giuliani - Chief Financial Officer

    James Giuliani, the Chief Financial Officer at Snap Finance, directs all corporate fiscal planning and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees rigorous budgeting processes and long-term investment modeling to support the company's digital-finance mission. Giuliani maintains close collaboration with the Board to ensure transparency and regulatory compliance across all North American operations. By optimizing capital structures, the Chief Financial Officer drives sustainable growth and enhances shareholder value. This leadership role involves monitoring market trends to mitigate financial risks while identifying new opportunities for revenue expansion. James Giuliani ensures the company maintains a robust balance sheet capable of supporting the evolving needs of consumers seeking rent-to-own purchase options. Through precise financial oversight, the Chief Financial Officer secures the necessary resources to maintain the competitive market position of the firm.
    James Giuliani

    Rob Barnhart - President, Snap Finance

    Rob Barnhart, the President, Snap Finance at Snap Finance, oversees the daily operations and strategic execution of the entire business model. Directing the integration of consumer financing services with retail partner platforms, the President ensures the company maintains a seamless user experience. Barnhart manages the performance of core business units to guarantee that rent-to-own purchase options remain accessible and efficient for the target demographic. By setting operational benchmarks, the President drives productivity and ensures the company meets its quarterly performance goals. Rob Barnhart works closely with the executive team to refine the product roadmap and adapt to shifting market conditions in the digital-finance sector. This leadership role involves overseeing large-scale initiatives that expand the company's footprint across the United States. Through decisive management and a focus on operational excellence, the President secures the long-term viability and market influence of the firm.

    John Cullerton - Chief Revenue Officer

    John Cullerton, the Chief Revenue Officer at Snap Finance, architects the overarching sales strategy and market penetration initiatives. Overseeing the expansion of consumer financing services, the Chief Revenue Officer drives revenue growth by aligning product offerings with the specific needs of retail partners. Cullerton manages cross-functional teams to optimize the customer acquisition funnel and increase market share throughout the United States. By analyzing consumer behavior data, the Chief Revenue Officer identifies high-growth segments for rent-to-own purchase options. John Cullerton coordinates with the executive leadership team to refine pricing models and improve conversion rates across digital platforms. This role demands constant innovation in sales operations to maintain a dominant presence in the competitive finance sector. Through strategic partnerships and targeted outreach, the Chief Revenue Officer ensures the company achieves aggressive annual revenue targets while delivering consistent value to the entire consumer base.

    Ryan Slobodian - Chief of Staff

    Ryan Slobodian, the Chief of Staff at Snap Finance, coordinates executive operations and facilitates strategic alignment across all departments. Managing the flow of information to the leadership team, the Chief of Staff ensures that corporate objectives remain the primary focus of every business unit. Slobodian oversees the execution of high-priority projects that support the company's digital-finance infrastructure. By streamlining communication between the C-suite and operational managers, the Chief of Staff improves organizational efficiency and decision-making speed. Ryan Slobodian monitors the progress of key initiatives to ensure adherence to the company's mission of providing accessible consumer financing. This leadership role involves resolving complex operational bottlenecks and fostering a culture of accountability. Through meticulous project management and cross-departmental coordination, the Chief of Staff enables the firm to scale operations effectively while maintaining the high standards required for rent-to-own purchase options in the modern marketplace.

    Todd Mayhew - Executive Vice President & Chief Human Resources Officer

    Todd Mayhew, the Executive Vice President & Chief Human Resources Officer at Snap Finance, directs the global talent strategy and organizational development initiatives. Overseeing the recruitment, retention, and professional growth of the workforce, the Chief Human Resources Officer ensures the company attracts top-tier talent capable of advancing digital-finance solutions. Mayhew designs comprehensive compensation and benefits programs that align with the company's long-term growth objectives. By fostering an inclusive and high-performance culture, the Chief Human Resources Officer supports the operational needs of the business across all regional offices. Todd Mayhew collaborates with other executives to implement leadership development programs that prepare the organization for future market challenges. This role involves managing complex employee relations and ensuring compliance with labor regulations. Through strategic workforce planning, the Chief Human Resources Officer builds the human capital necessary to sustain the company's leadership in the consumer financing and rent-to-own industry.

    Thor Sandell - Interim Chief People Officer & Vice President, Human Resources

    Thor Sandell, the Interim Chief People Officer & Vice President, Human Resources at Snap Finance, manages the immediate operational needs of the human resources department. Overseeing the implementation of employee engagement strategies, the Interim Chief People Officer ensures that the workforce remains aligned with the company's mission of providing accessible financing. Sandell directs the administration of personnel policies and supports the development of internal training programs. By focusing on the day-to-day requirements of the staff, the Interim Chief People Officer maintains a stable and productive work environment. Thor Sandell collaborates with the leadership team to address staffing needs and improve internal communication channels. This role involves managing the transition of human resources processes to support the company's growth in the digital-finance space. Through consistent support and policy management, the Interim Chief People Officer ensures that the organization retains the talent required to deliver rent-to-own purchase options effectively.

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    Frequently Asked Questions Regarding Snap Finance Top Executives and Leadership Team

    Who leads Snap Finance?
    Snap Finance is led by James Giuliani (Chief Financial Officer), along with executives such as Rob Barnhart (President, Snap Finance) and John Cullerton (Chief Revenue Officer).
    Who is part of Snap Finance’s executive team?
    The executive team of Snap Finance includes leaders such as James Giuliani (Chief Financial Officer), Rob Barnhart (President, Snap Finance), John Cullerton (Chief Revenue Officer) and other senior executives.
    How many executives does Snap Finance have?
    Snap Finance has 6 executives leading key business areas.
    What roles are included in Snap Finance’s leadership team?
    The leadership team of Snap Finance includes roles such as Chief Financial Officer, President, Snap Finance, Chief Revenue Officer, Chief of Staff, Executive Vice President & Chief Human Resources Officer.