Snap Finance Executive and Leadership Team

August, 2026

Leadership Overview

Snap Finance has 7 executives leading key functions including revenue generation, financial oversight, operational coordination, human capital management, sales strategy, corporate leadership, and personnel development.

Focused on expanding access to consumer financing, Snap Finance delivers innovative rent-to-own purchase options to empower customers across the United States.

Leadership Roles at Snap Finance

  • Chief Financial Officer - James Giuliani
  • President, Snap Finance - Rob Barnhart
  • Chief Revenue Officer - John Cullerton
  • Chief of Staff - Ryan Slobodian
  • Executive Vice President & Chief Human Resources Officer - Todd Mayhew
  • Chief Sales Officer (CSO) - Stephen Stewart
  • Interim Chief People Officer & Vice President, Human Resources - Thor Sandell
  • James Giuliani - Chief Financial Officer

    James Giuliani, the Chief Financial Officer at Snap Finance, manages the fiscal health and capital allocation strategies of the organization. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures the stability of the rent-to-own purchase platform. This leadership role involves coordinating with the Board to maintain transparency and regulatory compliance across all financial operations. By optimizing the balance sheet, James Giuliani supports the company's ability to scale digital-finance services effectively. Giuliani directs the financial planning processes to align with the broader mission of providing accessible consumer credit. Through careful monitoring of economic indicators, the Chief Financial Officer mitigates potential risks to the business model. This oversight ensures that capital resources remain available for strategic investments. Ultimately, Giuliani secures the financial foundation necessary for sustained growth and operational excellence within the competitive finance industry.
    James Giuliani

    Rob Barnhart - President, Snap Finance

    Rob Barnhart, the President, Snap Finance at Snap Finance, oversees the daily operations and strategic direction of the entire organization. Managing the execution of the company's mission to provide accessible consumer financing, the President, Snap Finance ensures that all business units operate in harmony. This leadership role involves setting the long-term vision for the rent-to-own purchase platform and guiding the executive team toward achieving growth targets. By fostering a culture of innovation, Rob Barnhart drives the development of new digital-finance products. Barnhart coordinates with the Board and other C-suite leaders to ensure the company remains agile in a changing market. Through the oversight of operational performance, the President, Snap Finance maintains high standards of service and efficiency. This strategic leadership supports the company's expansion into new markets. Ultimately, Barnhart directs the organization toward sustained success and market leadership.

    John Cullerton - Chief Revenue Officer

    John Cullerton, the Chief Revenue Officer at Snap Finance, directs all revenue-generating activities and market expansion initiatives. Overseeing the integration of digital-finance products, the Chief Revenue Officer ensures alignment between sales performance and corporate growth targets. This leadership role involves optimizing consumer financing pipelines to capture broader market share across North American regions. By refining the rent-to-own purchase model, John Cullerton directly impacts the financial trajectory of the organization. Cullerton manages cross-functional teams to accelerate adoption rates among retail partners. Through rigorous analysis of market trends, the Chief Revenue Officer identifies new opportunities for product penetration. This strategic focus supports the long-term sustainability of the business model. Ultimately, Cullerton drives the revenue strategy to maintain a competitive edge in the digital-finance sector while ensuring consistent value delivery to the customer base.

    Ryan Slobodian - Chief of Staff

    Ryan Slobodian, the Chief of Staff at Snap Finance, coordinates executive operations and facilitates strategic communication across the leadership team. Overseeing the execution of corporate initiatives, the Chief of Staff ensures that departmental goals align with the overarching mission of the organization. This leadership role involves managing complex projects that span multiple business units, including the rent-to-own purchase division. By streamlining internal processes, Ryan Slobodian enhances organizational efficiency and decision-making speed. Slobodian acts as a primary liaison between the executive suite and the broader workforce to maintain operational focus. Through the implementation of performance tracking systems, the Chief of Staff monitors progress on key business objectives. This role supports the seamless integration of new digital-finance solutions into the existing market framework. Ultimately, Slobodian drives organizational alignment to ensure the company achieves its long-term strategic vision.

    Todd Mayhew - Executive Vice President & Chief Human Resources Officer

    Todd Mayhew, the Executive Vice President & Chief Human Resources Officer at Snap Finance, architects the talent strategy and organizational culture. Overseeing recruitment, employee development, and retention programs, the Chief Human Resources Officer ensures the workforce possesses the skills required to support digital-finance innovation. This leadership role involves fostering an environment that promotes professional growth and operational excellence. By aligning human capital initiatives with the company's rent-to-own business model, Todd Mayhew drives high performance across all departments. Mayhew manages the implementation of comprehensive benefits and training frameworks to attract top-tier talent. Through the cultivation of a diverse and inclusive workplace, the Chief Human Resources Officer strengthens the organizational foundation. This strategic focus on personnel development supports the company's ability to scale operations effectively. Ultimately, Mayhew ensures the organization maintains a competitive advantage through a highly skilled and motivated workforce.

    Stephen Stewart - Chief Sales Officer (CSO)

    Stephen Stewart, the Chief Sales Officer (CSO) at Snap Finance, directs the national sales strategy and retail partner acquisition efforts. Overseeing the expansion of the rent-to-own purchase network, the Chief Sales Officer (CSO) ensures that the company's financing solutions reach a wide array of merchants. This leadership role involves building and maintaining relationships with key retail partners to drive transaction volume. By optimizing the sales funnel, Stephen Stewart increases the accessibility of consumer credit products. Stewart manages regional sales teams to ensure consistent service delivery and market penetration. Through the analysis of sales data, the Chief Sales Officer (CSO) identifies emerging opportunities for growth within the digital-finance landscape. This focus on partner success supports the overall revenue objectives of the organization. Ultimately, Stewart drives the sales strategy to solidify the company's position as a leader in consumer financing.
    Stephen Stewart

    Thor Sandell - Interim Chief People Officer & Vice President, Human Resources

    Thor Sandell, the Interim Chief People Officer & Vice President, Human Resources at Snap Finance, manages personnel operations and organizational development. Overseeing the implementation of human resources policies, the Interim Chief People Officer & Vice President, Human Resources ensures that the company maintains a productive and supportive work environment. This leadership role involves addressing the evolving needs of the workforce while supporting the company's digital-finance objectives. By refining recruitment and onboarding processes, Thor Sandell enhances the quality of talent acquisition. Sandell directs the administration of employee programs that promote engagement and professional development. Through the management of internal communications, the Interim Chief People Officer & Vice President, Human Resources fosters alignment with the company's core values. This focus on human capital supports the operational stability of the organization. Ultimately, Sandell drives the people strategy to ensure the company remains a preferred employer in the finance sector.

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    Frequently Asked Questions Regarding Snap Finance Top Executives and Leadership Team

    Who leads Snap Finance?
    Snap Finance is led by James Giuliani (Chief Financial Officer), along with executives such as Rob Barnhart (President, Snap Finance) and John Cullerton (Chief Revenue Officer).
    Who is part of Snap Finance’s executive team?
    The executive team of Snap Finance includes leaders such as James Giuliani (Chief Financial Officer), Rob Barnhart (President, Snap Finance), John Cullerton (Chief Revenue Officer) and other senior executives.
    How many executives does Snap Finance have?
    Snap Finance has 7 executives leading key business areas.
    What roles are included in Snap Finance’s leadership team?
    The leadership team of Snap Finance includes roles such as Chief Financial Officer, President, Snap Finance, Chief Revenue Officer, Chief of Staff, Executive Vice President & Chief Human Resources Officer.