Snap Finance Executive and Leadership Team

November, 2026

Leadership Overview

Snap Finance has 5 executives leading key functions including revenue generation, financial management, operational strategy, human resources, and corporate leadership.

Focused on expanding digital-finance accessibility, Snap Finance delivers innovative consumer financing and rent-to-own purchase options to empower underserved markets across the United States.

Leadership Roles at Snap Finance

  • Chief Financial Officer - James Giuliani
  • President, Snap Finance - Rob Barnhart
  • Chief Revenue Officer - John Cullerton
  • Chief of Staff - Ryan Slobodian
  • Executive Vice President & Chief Human Resources Officer - Todd Mayhew
  • James Giuliani - Chief Financial Officer

    James Giuliani, the Chief Financial Officer at Snap Finance, manages all fiscal operations and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous compliance with industry standards while supporting sustainable growth. This leadership role involves directing treasury functions and investor relations to maintain robust liquidity. By optimizing the balance sheet, James Giuliani directly impacts the company's ability to provide flexible rent-to-own purchase options. Ultimately, Giuliani secures the fiscal foundation necessary for long-term success. The Chief Financial Officer coordinates with the Board to evaluate risk management frameworks and capital investment opportunities. Through precise financial forecasting, Giuliani architects strategies that enhance profitability and operational efficiency. This executive oversight ensures that the digital-finance business model remains resilient against market fluctuations while continuing to deliver value to stakeholders across the entire national footprint.
    James Giuliani

    Rob Barnhart - President, Snap Finance

    Rob Barnhart, the President, Snap Finance at Snap Finance, directs the overall business strategy and operational execution of the organization. Overseeing the delivery of consumer financing and rent-to-own purchase options, the President, Snap Finance ensures that the company maintains its market position as a leader in digital-finance. This leadership role involves guiding the senior management team to achieve aggressive growth targets and operational excellence. By optimizing the core business model, Rob Barnhart directly impacts the company's ability to serve a broad customer base. Ultimately, Barnhart secures the long-term viability of the enterprise by fostering innovation and market expansion. The President, Snap Finance coordinates with the Board to define the strategic roadmap and ensure alignment with the company's mission. Through decisive leadership, Barnhart architects high-impact initiatives that drive revenue and enhance the customer experience. This executive role remains central to navigating the complexities of the finance industry while scaling operations across the United States.

    John Cullerton - Chief Revenue Officer

    John Cullerton, the Chief Revenue Officer at Snap Finance, directs all national sales initiatives and merchant partnership growth. Overseeing the expansion of consumer financing options, the Chief Revenue Officer ensures alignment with corporate revenue targets. This leadership role involves scaling market share through strategic digital-finance integrations. By optimizing the merchant acquisition funnel, John Cullerton directly impacts the company's growth trajectory. Ultimately, Cullerton secures long-term financial stability by driving North American initiatives and fostering high-value retail relationships. The Chief Revenue Officer manages cross-functional teams to refine the rent-to-own purchase experience, ensuring consistent performance across diverse market segments. Through rigorous analysis of consumer demand, Cullerton architects scalable revenue models that support the broader mission of providing accessible financial solutions to a wide range of customers throughout the United States.

    Ryan Slobodian - Chief of Staff

    Ryan Slobodian, the Chief of Staff at Snap Finance, coordinates executive operations and facilitates strategic alignment across all departments. Overseeing the execution of corporate initiatives, the Chief of Staff ensures that organizational goals remain synchronized with the mission of providing consumer financing. This leadership role involves managing internal communications and streamlining decision-making processes for the senior management team. By optimizing operational workflows, Ryan Slobodian directly impacts the company's agility in the digital-finance sector. Ultimately, Slobodian secures organizational cohesion by bridging gaps between functional units. The Chief of Staff monitors key performance indicators to track progress on major projects, ensuring that resources align with the company's long-term vision. Through proactive problem-solving, Slobodian architects efficient administrative structures that support the broader business model. This role remains critical for maintaining high standards of operational excellence while the company scales its rent-to-own services nationwide.

    Todd Mayhew - Executive Vice President & Chief Human Resources Officer

    Todd Mayhew, the Executive Vice President & Chief Human Resources Officer at Snap Finance, directs all talent acquisition, organizational development, and employee engagement strategies. Overseeing the cultivation of a high-performance culture, the Executive Vice President & Chief Human Resources Officer ensures that the workforce remains aligned with the company's digital-finance objectives. This leadership role involves designing comprehensive benefits programs and professional development pathways to attract top-tier talent. By optimizing human capital management, Todd Mayhew directly impacts the company's ability to innovate within the rent-to-own market. Ultimately, Mayhew secures the organizational strength required for sustained growth. The Executive Vice President & Chief Human Resources Officer manages diversity and inclusion initiatives to foster an equitable workplace environment. Through strategic workforce planning, Mayhew architects systems that enhance employee retention and productivity. This executive oversight ensures that the company maintains a competitive edge by investing in the people who drive the business forward.

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    Frequently Asked Questions Regarding Snap Finance Top Executives and Leadership Team

    Who leads Snap Finance?
    Snap Finance is led by James Giuliani (Chief Financial Officer), along with executives such as Rob Barnhart (President, Snap Finance) and John Cullerton (Chief Revenue Officer).
    Who is part of Snap Finance’s executive team?
    The executive team of Snap Finance includes leaders such as James Giuliani (Chief Financial Officer), Rob Barnhart (President, Snap Finance), John Cullerton (Chief Revenue Officer) and other senior executives.
    How many executives does Snap Finance have?
    Snap Finance has 5 executives leading key business areas.
    What roles are included in Snap Finance’s leadership team?
    The leadership team of Snap Finance includes roles such as Chief Financial Officer, President, Snap Finance, Chief Revenue Officer, Chief of Staff, Executive Vice President & Chief Human Resources Officer.