Leadership Overview
Propel Holdings has 4 executives leading key functions including strategy, revenue generation, organizational culture, and operational management.
Driven by a commitment to financial inclusion, Propel Holdings delivers transparent credit access to underserved U.S. consumers through advanced proprietary technology platforms and dedicated service models.
Driven by a commitment to financial inclusion, Propel Holdings delivers transparent credit access to underserved U.S. consumers through advanced proprietary technology platforms and dedicated service models.
Leadership Roles at Propel Holdings
Clive Kinross - Chief Executive Officer & Founder
Clive Kinross, the Chief Executive Officer & Founder at Propel Holdings, directs the overarching strategic vision and long-term growth trajectory of the organization. By architecting the proprietary online lending platform, Kinross ensures the delivery of fair and transparent credit solutions to U.S. consumers currently underserved by mainstream financial institutions. This leadership role involves constant collaboration with the Board to refine market positioning and expand the reach of operating brands like MoneyKey and CreditFresh. Overseeing the entire corporate ecosystem, the Chief Executive Officer & Founder maintains a focus on technological innovation and operational excellence. Clive Kinross drives the company mission by prioritizing credit inclusion and sustainable financial health for all clients. Through rigorous oversight of capital allocation and risk management, the Chief Executive Officer & Founder secures the stability necessary for continued expansion across North American markets while maintaining high standards of service.

Noah Buchman - Co-Founder & President & Chief Revenue Officer
Noah Buchman, the Co-Founder & President & Chief Revenue Officer at Propel Holdings, manages the commercial strategy and revenue growth initiatives across all digital lending channels. By optimizing the customer acquisition funnel, Buchman ensures that the fintech platform effectively connects with U.S. consumers seeking accessible credit options. This role requires deep integration with marketing and product teams to refine the user experience and increase conversion rates for the MoneyKey and CreditFresh brands. Overseeing the revenue architecture, the Co-Founder & President & Chief Revenue Officer aligns sales targets with the broader corporate objective of expanding market share. Noah Buchman executes complex growth strategies that leverage data analytics to identify new opportunities within the financial services sector. By maintaining a focus on scalable revenue streams, the Co-Founder & President & Chief Revenue Officer supports the long-term financial viability of the company while ensuring consistent value delivery to the consumer base.
Gary Edelstein - President
Gary Edelstein, the President at Propel Holdings, oversees the day-to-day operational execution and the functional performance of the lending platform. By managing the technical and service infrastructure, Edelstein ensures that the MoneyKey and CreditFresh brands deliver fast and reliable credit access to U.S. consumers. This role involves coordinating with the executive team to translate high-level strategy into actionable operational workflows that enhance service delivery. Overseeing the efficiency of the lending processes, the President maintains rigorous standards for compliance and customer satisfaction. Gary Edelstein drives the implementation of operational improvements that allow the company to scale effectively while serving a diverse consumer base. By focusing on the intersection of technology and service, the President supports the company mission of providing fair financial opportunities. Through constant monitoring of operational metrics, the President ensures that the organization meets its performance targets and maintains a strong competitive position within the fintech industry.
Cindy Usprech - Senior Vice President, People and Culture and Chief of Staff
Cindy Usprech, the Senior Vice President, People and Culture and Chief of Staff at Propel Holdings, directs the internal organizational strategy and human capital development. By fostering a high-performance environment, Usprech ensures that the workforce remains aligned with the mission of providing transparent credit access to underserved populations. This leadership role involves managing executive communications and coordinating cross-departmental initiatives to streamline operational efficiency. Overseeing the talent acquisition and retention programs, the Senior Vice President, People and Culture and Chief of Staff cultivates a culture of innovation and service excellence. Cindy Usprech drives the development of internal policies that support the growth of the fintech platform and the professional advancement of the team. By bridging the gap between strategic planning and daily execution, the Senior Vice President, People and Culture and Chief of Staff maintains organizational cohesion and supports the overall success of the company in the competitive financial services landscape.
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