Smilist Dental Executive and Leadership Team

Axel Lapica, the Chief Executive Officer at Smilist Dental, directs the overarching strategy and vision for the organization. Lapica guides the company's expansion efforts, focusing on enhancing the exceptional patient experiences that define the Smilist brand. Overseeing all major corporate initiatives, the Chief Executive Officer ensures alignment with the company's mission to be a leading dental support organization in the New York metro area. This leadership role involves cultivating a culture of excellence and innovation across all operational facets. By driving strategic partnerships and market penetration, Axel Lapica directly influences Smilist Dental's sustained growth and its prominent position within the industry. Ultimately, Lapica secures the long-term viability and market leadership of the organization.

Sarah Beidelschies, the Chief Operating Officer at Smilist Dental, executes the operational framework that supports the company's rapid growth and commitment to exceptional patient experiences. Beidelschies manages the day-to-day functions of the organization, ensuring seamless integration of new practices and maintaining high standards of service delivery across the New York metro area. This executive role involves optimizing resource allocation and streamlining workflows to enhance operational efficiency. By overseeing the implementation of best practices, the Chief Operating Officer ensures that each patient interaction reflects the Smilist Dental brand promise. Sarah Beidelschies directly contributes to the scalability of the organization, enabling continued expansion while upholding the core values of patient care and operational excellence. The Chief Operating Officer's focus remains on driving performance and ensuring the robust infrastructure necessary for sustained market leadership.

Phillip Toh, the Co-Founder & President at Smilist Dental, established the organization with a vision for exceptional patient experiences and rapid growth. Toh drives the strategic direction and corporate development, leveraging deep industry insight to expand Smilist Dental's presence as a leading dental support organization in the New York metro area. This leadership position involves fostering key relationships and identifying new opportunities for market penetration and service enhancement. By championing the company's core values, the Co-Founder & President ensures that the brand's commitment to quality care remains paramount. Phillip Toh's foundational role continues to shape the organization's trajectory, focusing on sustainable expansion and reinforcing Smilist Dental's reputation for excellence. The Co-Founder & President's leadership is integral to maintaining the company's innovative spirit and market impact.

Charmaine Croy, the Operations Chief of Staff at Smilist Dental, provides critical support to the Chief Operating Officer, facilitating the execution of strategic operational initiatives. Croy manages key projects and cross-functional communications, ensuring that operational goals are met efficiently and effectively across the organization. This role involves translating high-level operational strategies into actionable plans, driving implementation, and monitoring progress. By coordinating efforts between various departments, the Operations Chief of Staff ensures seamless execution of Smilist Dental's growth objectives and commitment to exceptional patient experiences. Charmaine Croy plays a vital part in maintaining operational integrity and fostering a cohesive work environment that supports the company's expansion in the New York metro area. The Operations Chief of Staff's contributions are essential for optimizing operational workflows and reinforcing the company's leading position.