Leadership Overview
Smile Brands has 6 executives leading key functions including strategy, information technology, operations, human resources, and regional management.
Driven by a commitment to excellence, Smile Brands provides comprehensive business support services to dental groups across the United States, fostering growth and operational efficiency within affiliated practices.
Driven by a commitment to excellence, Smile Brands provides comprehensive business support services to dental groups across the United States, fostering growth and operational efficiency within affiliated practices.
Leadership Roles at Smile Brands
Steven Bilt - Chief Executive Officer
Steven Bilt, the Chief Executive Officer at Smile Brands, directs the overarching strategy and operational framework for the organization. Bilt guides the company's mission to provide comprehensive business support services exclusively to dental groups throughout the United States. Overseeing long-term strategic planning, Bilt ensures that Smile Brands maintains its position as a leading support provider, driving growth and efficiency for its affiliated dental practices. This leadership role involves fostering key relationships with partners and stakeholders, aligning corporate objectives with market demands. By focusing on sustainable expansion and service excellence, Steven Bilt actively shapes the future direction of Smile Brands, ensuring continued success and market leadership in the dental support industry.

Lorilee Schmidt - Chief Operating Officer
Lorilee Schmidt, the Chief Operating Officer at Smile Brands, directs the operational execution of the company's support services for dental groups. Schmidt oversees the day-to-day functions that ensure affiliated practices receive comprehensive business support, focusing on efficiency and service quality. This involves managing operational workflows, optimizing resource allocation, and implementing best practices across all supported dental entities. Schmidt's role is crucial in translating strategic objectives into tangible operational outcomes, ensuring that Smile Brands consistently delivers value to its partners. By driving operational excellence, Lorilee Schmidt directly contributes to the company's mission of empowering dental professionals and enhancing patient experiences nationwide.
Leng Haong - President, PC Northern California
Leng Haong, the President, PC Northern California at Smile Brands, spearheads the strategic direction and operational oversight for dental groups within the Northern California region. Haong focuses on driving growth and ensuring the delivery of comprehensive business support services tailored to the unique market dynamics of the area. This leadership position involves cultivating strong relationships with affiliated dental practices, identifying opportunities for service enhancement, and optimizing regional performance. Leng Haong's responsibilities include managing key regional initiatives and ensuring alignment with Smile Brands' overall corporate objectives. By leading the Northern California operations, Haong plays a pivotal role in expanding the company's reach and impact within this critical market.
Jomar Diaz-Nicolas - President, PC
Jomar Diaz-Nicolas, the President, PC at Smile Brands, directs the strategic operations and growth initiatives for affiliated dental practices. Diaz-Nicolas focuses on enhancing the comprehensive business support services offered, ensuring operational excellence and partner satisfaction. This role involves overseeing key performance indicators, driving market penetration, and fostering strong collaborative relationships with dental groups. Jomar Diaz-Nicolas's leadership ensures that the company's support infrastructure effectively serves the needs of its clients, contributing to their success and the overall expansion of Smile Brands' network. By championing strategic development, Diaz-Nicolas actively shapes the company's presence and service delivery across its operational territories.
Douglas Rutledge - Chief Information Officer
Douglas Rutledge, the Chief Information Officer at Smile Brands, architects and executes the company's technology strategy. Rutledge oversees all aspects of information systems, ensuring robust and scalable infrastructure to support the comprehensive business services provided to affiliated dental groups. This involves managing data security, implementing innovative technological solutions, and optimizing IT operations to enhance efficiency across the organization. Rutledge's leadership ensures that Smile Brands leverages cutting-edge technology to streamline operations, improve patient care support, and maintain a competitive edge in the market. By driving digital transformation initiatives, Douglas Rutledge plays a critical part in the company's ability to deliver seamless support services nationwide.
Scott Mayo - Chief Human Resources Officer
Scott Mayo, the Chief Human Resources Officer at Smile Brands, leads the strategic development and execution of human capital initiatives. Mayo oversees all aspects of talent management, employee relations, and organizational development to support the company's mission of providing comprehensive services to dental groups. This includes fostering a positive and productive work environment, attracting and retaining top talent, and ensuring compliance with labor laws across the organization. Scott Mayo's expertise is vital in building a strong, engaged workforce that underpins the success of Smile Brands' operations. By championing employee well-being and professional growth, Mayo ensures the human resources function effectively supports the company's strategic goals and operational demands.

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