Smile Brands Executive and Leadership Team

August, 2026

Leadership Overview

Smile Brands has 6 executives leading key functions including strategy, information technology, operations, human resources, and regional management.

Committed to excellence in dental support services, Smile Brands empowers affiliated dental groups across the United States through comprehensive business solutions and long-term operational partnerships.

Leadership Roles at Smile Brands

  • Chief Executive Officer - Steven Bilt
  • Chief Operating Officer - Lorilee Schmidt
  • President, PC Northern California - Leng Haong
  • President, PC - Jomar Diaz-Nicolas
  • Chief Information Officer - Doug Rutledge
  • Chief Human Resources Officer - Scott Mayo
  • Steven Bilt - Chief Executive Officer

    Steven Bilt, the Chief Executive Officer at Smile Brands, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of support services for dental groups, Bilt ensures the company maintains a competitive edge within the United States healthcare market. This leadership role involves constant collaboration with the Board to refine business models and optimize service delivery. Steven Bilt drives the mission of providing high-quality administrative support to affiliated practices, fostering growth through strategic acquisitions and operational excellence. The Chief Executive Officer monitors national market trends to identify new opportunities for scaling the business. Through rigorous oversight of corporate governance and financial performance, Bilt secures the stability of the entire network. Ultimately, the Chief Executive Officer maintains the alignment of all departments with the core objective of enhancing patient care through superior business infrastructure.
    Steven Bilt

    Lorilee Schmidt - Chief Operating Officer

    Lorilee Schmidt, the Chief Operating Officer at Smile Brands, manages the daily business operations and service delivery models for affiliated dental groups. By overseeing the execution of support services, Schmidt ensures that every practice receives the necessary resources to maintain high standards of patient care. This leadership role involves optimizing internal processes to increase efficiency and reduce administrative burdens for dental professionals. Lorilee Schmidt drives the implementation of operational policies that support growth across the United States. The Chief Operating Officer coordinates with regional leadership to ensure consistency in service quality and adherence to corporate standards. By focusing on the scalability of support functions, the Chief Operating Officer directly impacts the financial health and operational success of the entire network. Through meticulous management of resources and workflows, Schmidt sustains the high-performance culture required to meet the needs of a diverse dental portfolio.

    Leng Haong - President, PC Northern California

    Leng Haong, the President, PC Northern California at Smile Brands, directs all business support operations within the Northern California region. By overseeing the performance of affiliated dental groups in this specific market, Haong ensures that local practices receive the full benefit of the company's administrative and operational resources. This leadership role involves driving regional growth through the acquisition of new practices and the optimization of existing service agreements. Leng Haong monitors local market dynamics to tailor support strategies that address the unique needs of Northern California dental providers. The President, PC Northern California collaborates with corporate leadership to ensure that regional initiatives align with the national mission of the company. By focusing on operational efficiency and patient satisfaction, the President, PC Northern California secures the market position of the organization. Through consistent engagement with local practice leaders, Haong maintains high standards of service delivery.

    Jomar Diaz-Nicolas - President, PC

    Jomar Diaz-Nicolas, the President, PC at Smile Brands, oversees the strategic management and operational success of professional corporations within the network. By directing the business support functions for these entities, Diaz-Nicolas ensures that dental groups maintain high levels of clinical and administrative performance. This role involves managing the relationships between the company and its affiliated practices to ensure long-term alignment and mutual growth. Jomar Diaz-Nicolas drives the implementation of standardized business practices that enhance the efficiency of dental operations across the country. The President, PC coordinates with other executive leaders to refine the support model and adapt to changing industry regulations. By focusing on the financial and operational health of the professional corporations, the President, PC supports the overall mission of the company. Through proactive leadership and strategic oversight, Diaz-Nicolas ensures that all affiliated practices remain competitive and successful in their respective markets.

    Doug Rutledge - Chief Information Officer

    Doug Rutledge, the Chief Information Officer at Smile Brands, architects the digital infrastructure necessary to support dental groups nationwide. By managing complex data systems and cybersecurity protocols, Rutledge ensures the seamless integration of technology across all affiliated practices. This role involves directing the development of proprietary software solutions that streamline administrative tasks and improve clinical efficiency. Doug Rutledge oversees the implementation of advanced analytics to track performance metrics and drive data-informed decision-making throughout the organization. The Chief Information Officer collaborates with other C-suite leaders to align technological investments with the broader business goals of the company. By modernizing digital platforms, the Chief Information Officer enhances the overall service experience for dental providers. Through constant innovation in information systems, Rutledge maintains the technological superiority of the company in a rapidly evolving healthcare landscape.

    Scott Mayo - Chief Human Resources Officer

    Scott Mayo, the Chief Human Resources Officer at Smile Brands, directs the talent acquisition and workforce development strategies for the entire organization. By overseeing recruitment, training, and employee retention programs, Mayo ensures that affiliated dental groups have access to top-tier clinical and administrative staff. This role involves designing compensation structures and benefits packages that attract high-quality professionals to the network. Scott Mayo drives the development of a positive corporate culture that emphasizes professional growth and operational excellence. The Chief Human Resources Officer collaborates with leadership to align human capital strategies with the company's long-term expansion goals. By managing complex labor relations and compliance requirements, the Chief Human Resources Officer mitigates risk and fosters a stable work environment. Through the implementation of robust performance management systems, Mayo supports the ongoing success and professional development of the entire workforce.
    Scott Mayo

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    Frequently Asked Questions Regarding Smile Brands Top Executives and Leadership Team

    Who leads Smile Brands?
    Smile Brands is led by Steven Bilt (Chief Executive Officer), along with executives such as Lorilee Schmidt (Chief Operating Officer) and Leng Haong (President, PC Northern California).
    Who is part of Smile Brands’s executive team?
    The executive team of Smile Brands includes leaders such as Steven Bilt (Chief Executive Officer), Lorilee Schmidt (Chief Operating Officer), Leng Haong (President, PC Northern California) and other senior executives.
    How many executives does Smile Brands have?
    Smile Brands has 6 executives leading key business areas.
    What roles are included in Smile Brands’s leadership team?
    The leadership team of Smile Brands includes roles such as Chief Executive Officer, Chief Operating Officer, President, PC Northern California, President, PC, Chief Information Officer.