Smile Brands Executive and Leadership Team

September, 2026

Leadership Overview

Smile Brands has 6 executives leading key functions including strategy, information technology, operations, human resources, and regional professional corporation management.

Committed to excellence in dental support services, Smile Brands empowers affiliated dental groups across the United States through comprehensive business solutions and long-term operational partnerships.

Leadership Roles at Smile Brands

  • Chief Executive Officer - Steven Bilt
  • Chief Operating Officer - Lorilee Schmidt
  • President, PC - Jomar Diaz-Nicolas
  • President, PC Northern California - Leng Haong
  • Chief Information Officer - Doug Rutledge
  • Chief Human Resources Officer - Scott Mayo
  • Steven Bilt - Chief Executive Officer

    Steven Bilt, the Chief Executive Officer at Smile Brands, directs the overarching strategic vision and long-term growth trajectory for the organization. By overseeing the delivery of comprehensive business support services to affiliated dental groups, Bilt ensures consistent alignment with the company mission of providing high-quality administrative infrastructure. This leadership role involves constant collaboration with the Board to refine market positioning and expand the national footprint of the enterprise. Steven Bilt maintains a focus on sustainable scaling, ensuring that every affiliated practice benefits from optimized operational frameworks. Through rigorous oversight of corporate governance and financial health, Bilt drives the organization toward greater efficiency. The Chief Executive Officer champions a culture of excellence, fostering innovation within the dental support sector. Ultimately, Bilt secures the competitive advantage of the company by prioritizing the success of every affiliated dental professional across the United States.
    Steven Bilt

    Lorilee Schmidt - Chief Operating Officer

    Lorilee Schmidt, the Chief Operating Officer at Smile Brands, executes the daily operational strategies that sustain the company network of dental support services. By overseeing the internal processes and service delivery models, Schmidt ensures that every affiliated dental group receives consistent, high-quality business support. This leadership role involves managing the operational efficiency of the entire organization, from supply chain logistics to administrative workflows. Lorilee Schmidt drives performance improvements by analyzing key metrics and implementing standardized procedures across all regions. Through close coordination with regional leadership, Schmidt maintains operational excellence and supports the expansion of the company service footprint. The Chief Operating Officer focuses on optimizing resource allocation to maximize the value provided to dental practitioners. By fostering a culture of accountability and operational precision, Schmidt ensures that the organization meets its strategic objectives while maintaining the highest standards of service for every affiliated dental practice.

    Jomar Diaz-Nicolas - President, PC

    Jomar Diaz-Nicolas, the President, PC at Smile Brands, manages the professional corporation relationships and clinical governance standards across the national network. By overseeing the alignment between business support services and clinical practice requirements, Diaz-Nicolas ensures that every affiliated dental group operates within the highest regulatory and ethical frameworks. This role involves facilitating communication between the corporate office and the professional corporations to maintain operational harmony. Jomar Diaz-Nicolas drives the strategic development of clinical support initiatives, ensuring that practitioners have the resources necessary for patient care excellence. Through the oversight of professional standards, Diaz-Nicolas supports the growth and stability of the affiliated dental groups. The President, PC collaborates with other executives to integrate clinical insights into the broader business strategy. By focusing on the unique needs of the professional corporations, Diaz-Nicolas ensures that the company remains a trusted partner for dental practitioners seeking comprehensive business support and operational guidance.

    Leng Haong - President, PC Northern California

    Leng Haong, the President, PC Northern California at Smile Brands, directs the operational and clinical support strategies for the regional network in Northern California. By overseeing the performance of affiliated dental groups within this specific market, Haong ensures that every practice benefits from the full suite of company business services. This role involves managing regional growth initiatives and maintaining high standards of patient care through effective administrative support. Leng Haong drives the implementation of regional operational policies, ensuring that local practices remain competitive and efficient. Through the oversight of regional professional corporation activities, Haong fosters strong relationships with dental practitioners and staff. The President, PC Northern California collaborates with corporate leadership to tailor support services to the unique demands of the regional market. By focusing on local operational success, Haong contributes to the overall stability and expansion of the company, ensuring that Northern California practices achieve consistent growth and excellence.

    Doug Rutledge - Chief Information Officer

    Doug Rutledge, the Chief Information Officer at Smile Brands, architects the digital infrastructure and technological systems supporting dental practices nationwide. By managing complex data networks and cybersecurity protocols, Rutledge ensures seamless connectivity for all affiliated groups. This role involves the integration of advanced practice management software to streamline clinical workflows and administrative tasks. Doug Rutledge drives the digital transformation agenda, implementing scalable cloud solutions that enhance operational agility. Through the oversight of information technology departments, Rutledge maintains robust systems that protect sensitive patient data while facilitating efficient communication across the entire network. The Chief Information Officer collaborates with other executive leaders to align technological investments with the broader business goals of the organization. By prioritizing system reliability and innovation, Rutledge supports the continuous improvement of service delivery, ensuring that every dental group possesses the necessary tools to thrive in a modern, data-driven healthcare environment.

    Scott Mayo - Chief Human Resources Officer

    Scott Mayo, the Chief Human Resources Officer at Smile Brands, directs the talent acquisition, employee development, and organizational culture initiatives for the entire enterprise. By overseeing the recruitment of top-tier dental professionals and administrative staff, Mayo ensures that the company maintains a high-performing workforce. This role involves designing comprehensive training programs that enhance clinical and operational skills across all affiliated groups. Scott Mayo drives the implementation of human capital strategies that promote retention and professional growth within the organization. Through the management of compensation, benefits, and performance management systems, Mayo fosters an environment of engagement and excellence. The Chief Human Resources Officer collaborates with executive leadership to align workforce capabilities with the evolving needs of the dental support industry. By prioritizing the well-being and development of every team member, Mayo strengthens the organizational foundation, ensuring that the company remains a preferred employer for dental professionals nationwide.
    Scott Mayo

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    Frequently Asked Questions Regarding Smile Brands Top Executives and Leadership Team

    Who leads Smile Brands?
    Smile Brands is led by Steven Bilt (Chief Executive Officer), along with executives such as Lorilee Schmidt (Chief Operating Officer) and Jomar Diaz-Nicolas (President, PC).
    Who is part of Smile Brands’s executive team?
    The executive team of Smile Brands includes leaders such as Steven Bilt (Chief Executive Officer), Lorilee Schmidt (Chief Operating Officer), Jomar Diaz-Nicolas (President, PC) and other senior executives.
    How many executives does Smile Brands have?
    Smile Brands has 6 executives leading key business areas.
    What roles are included in Smile Brands’s leadership team?
    The leadership team of Smile Brands includes roles such as Chief Executive Officer, Chief Operating Officer, President, PC, President, PC Northern California, Chief Information Officer.