Smart Axiata Executive and Leadership Team

Ritesh Singh, the Chief Executive Officer at Smart Axiata, directs the overarching corporate strategy and long-term vision for the mobile telecommunications operator. Singh manages the transition from a traditional network provider into a comprehensive digital lifestyle brand. By overseeing the integration of international partnerships with entities like Universal Music and Apple, the Chief Executive Officer ensures the company maintains a competitive edge within the Southeast Asian market. This leadership role involves constant collaboration with the Axiata Group Berhad to align local operations with broader regional objectives. Ritesh Singh drives the expansion of digital services, including SmartLuy and SmartPay, to capture emerging market opportunities. Through rigorous oversight of the 8 million subscriber base, the Chief Executive Officer optimizes service delivery and enhances brand value across Cambodia, securing sustainable growth and operational excellence in a rapidly evolving telecommunications landscape.

Aida Ahmad Daud, the Chief Financial Officer at Smart Axiata, manages the fiscal health and capital allocation strategies for the organization. Daud oversees financial planning, reporting, and risk management to support the company's digital transformation initiatives. By analyzing market trends and operational costs, the Chief Financial Officer ensures the financial viability of new lifestyle entertainment propositions and digital services. This role requires close coordination with the Board to maintain transparency and fiscal discipline across all business units. Aida Ahmad Daud drives the investment strategy for infrastructure upgrades and technology deployments, ensuring alignment with the broader goals of the Axiata Group Berhad. Through meticulous budget management and revenue forecasting, the Chief Financial Officer secures the necessary resources for long-term expansion. Ultimately, Daud maintains the financial stability required to support 8 million subscribers and sustain the company's position as a leading telecommunications operator.

Srey Meas, the Assistance and Secretary To Chief Technology Officer and Chief Information Officer at Smart Axiata, coordinates the technical and information technology workflows that underpin the company's digital infrastructure. Meas facilitates communication between the technology leadership and various operational departments to ensure seamless execution of network upgrades and digital service deployments. By managing administrative processes for the technology division, the Assistance and Secretary To Chief Technology Officer and Chief Information Officer optimizes the efficiency of internal projects. This role involves tracking the progress of critical IT initiatives, such as the development of Pleng by Smart and GigaGigs by Smart. Srey Meas drives organizational alignment by streamlining the flow of information regarding technical requirements and system maintenance. Through the support of the technology leadership, Meas ensures that the company maintains robust connectivity and innovative digital platforms for the entire subscriber base.

Chenda Khak, the Chief People Officer at Smart Axiata, directs the human capital strategy and organizational development initiatives. Khak oversees talent acquisition, employee engagement, and performance management to foster a culture of innovation within the telecommunications sector. By implementing training programs that align with the company's digital lifestyle brand mission, the Chief People Officer ensures the workforce possesses the necessary skills to support 8 million subscribers. This leadership role involves designing compensation structures and workplace policies that attract top-tier talent in the competitive Cambodian market. Chenda Khak drives initiatives that promote diversity and professional growth, ensuring that the internal team remains agile and responsive to technological shifts. Through the management of organizational culture and employee relations, the Chief People Officer supports the overall business objectives of the company, ensuring that the human resources function directly contributes to the long-term success and operational efficiency of the organization.