Smart Axiata Executive and Leadership Team

Ritesh Singh, the Chief Executive Officer at Smart Axiata, directs the company's overarching strategy and operational execution. Overseeing the transition into a digital lifestyle brand, the Chief Executive Officer spearheads initiatives that integrate innovative offerings and lifestyle entertainment value propositions. This leadership involves managing key international brand partnerships with entities like Universal Music, Apple, and Facebook, ensuring alignment with the company's growth objectives. By driving the digital services portfolio, including SmartLuy, Smart Insurance, SmartPay, Pleng by Smart, GigaGigs by Smart, and SmartNas, Ritesh Singh ensures the expansion of market reach and subscriber engagement. The Chief Executive Officer's focus remains on solidifying Smart Axiata's position as a leading telecommunications operator and digital innovator within Cambodia, impacting 8 million subscribers and contributing to the broader Axiata Group Berhad's regional presence.

Aida Ahmad Daud, the Chief Financial Officer at Smart Axiata, manages all financial operations and strategic fiscal planning. Overseeing the financial health of the organization, the Chief Financial Officer ensures robust management of assets, liabilities, and equity, supporting the company's rapid transformation into a digital lifestyle brand. This role involves rigorous budget control, financial forecasting, and the optimization of revenue streams derived from telecommunications services and innovative digital offerings. Aida Ahmad Daud directs the financial integration of new ventures such as SmartLuy, Smart Insurance, and SmartPay, ensuring their profitability and strategic alignment with company goals. The Chief Financial Officer's oversight extends to managing investor relations and ensuring compliance with all financial regulations, thereby safeguarding the company's financial stability and supporting its expansion across Cambodia and its integration within the Axiata Group Berhad framework.

Srey Meas, the Assistance and Secretary To Chief Technology Officer and Chief Information Officer at Smart Axiata, provides critical administrative and operational support to key technology leadership. Facilitating the seamless functioning of technology and information departments, the Assistance and Secretary To Chief Technology Officer and Chief Information Officer ensures efficient communication and coordination between these vital functions and the broader executive team. This role involves managing schedules, coordinating meetings, and handling essential documentation to support the strategic initiatives driving Smart Axiata's digital transformation. Srey Meas's support is integral to the execution of technology-driven projects, including the development and enhancement of digital services like Pleng by Smart and GigaGigs by Smart. The effective management of these administrative duties by Srey Meas directly contributes to the operational efficiency and technological advancement necessary for Smart Axiata to maintain its leadership in the Cambodian market.

Chenda Khak, the Chief People Officer at Smart Axiata, leads all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and performance management, the Chief People Officer cultivates a dynamic work environment that supports Smart Axiata's evolution into a digital lifestyle brand. This leadership role is crucial for attracting and retaining top talent necessary to drive innovation in areas such as digital services and international brand partnerships. Chenda Khak directs the implementation of HR policies and programs that foster a culture of continuous learning and adaptability, essential for navigating the rapidly changing telecommunications and digital entertainment landscape. The Chief People Officer's strategic focus on employee development and well-being ensures that the organization is equipped to meet its ambitious growth targets and maintain its competitive edge in the Cambodian market, supporting the 8 million subscribers served.