SimpliSafe Executive and Leadership Team

May, 2026

Leadership Overview

SimpliSafe has 9 executives leading key functions including strategy, operations, technology, legal, and human resources.

Driven by innovation, SimpliSafe is dedicated to providing advanced home security solutions, empowering users with control and peace of mind through a combination of cutting-edge technology and accessible services, solidifying its market position in residential protection.

Leadership Roles at SimpliSafe

  • Chief Executive Officer - Hilary Schneider
  • Chief Executive Officer, Escalation & Specialist - Alexander Stavros
  • Chief of Staff - Peter Kuck
  • Chief Technology Officer - Rebecca Zavin
  • Senior Director, Incubation Portfolio and Chief of Staff - Michael Bobich
  • Senior Director, Chief of Staff & Special Projects - Daniel Gearhardt
  • Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer - Ketsia Noel
  • Chief Legal Officer - Brian Bloch
  • Chief People Officer - Ai-Li Lim
  • Hilary Schneider - Chief Executive Officer

    Hilary Schneider, the Chief Executive Officer at SimpliSafe, directs the company's overarching strategy and operational execution. Schneider guides the organization's mission to deliver advanced, user-friendly home security systems, ensuring alignment with market demands and technological advancements. This leadership role involves fostering innovation across all departments, from product development to customer service, to maintain SimpliSafe's competitive edge. Schneider oversees the integration of do-it-yourself security systems with professional monitoring services, enhancing residential property protection. The Chief Executive Officer's focus remains on expanding market reach and solidifying SimpliSafe's reputation for reliability and cutting-edge technology. By championing a culture of continuous improvement, Hilary Schneider drives the company's growth and its commitment to providing peace of mind to homeowners nationwide.
    Hilary Schneider

    Alexander Stavros - Chief Executive Officer, Escalation & Specialist

    Alexander Stavros, the Chief Executive Officer, Escalation & Specialist at SimpliSafe, leads critical customer support functions and specialized operational responses. Stavros oversees the escalation pathways for complex customer issues, ensuring timely and effective resolution that upholds SimpliSafe's commitment to user satisfaction and security. This leadership position involves managing specialist teams dedicated to addressing unique challenges within home security systems and professional monitoring services. Stavros's focus is on maintaining high standards of service and support, directly impacting the user experience and reinforcing trust in SimpliSafe's protective technology. The Chief Executive Officer's role in escalation ensures that all customer interactions are handled with expertise and efficiency. By driving excellence in specialized support, Alexander Stavros contributes to SimpliSafe's reputation for reliability and its mission to provide peace of mind through advanced, user-controlled home protection.

    Peter Kuck - Chief of Staff

    Peter Kuck, the Chief of Staff at SimpliSafe, facilitates strategic initiatives and operational efficiency across the executive team. Kuck supports the Chief Executive Officer in driving key projects and ensuring seamless communication between departments. This role involves managing cross-functional projects, optimizing internal processes, and enhancing organizational effectiveness. Kuck's responsibilities include coordinating strategic planning sessions and ensuring the timely execution of corporate objectives. The Chief of Staff plays a crucial part in translating high-level goals into actionable plans, supporting the company's mission to provide advanced home security solutions. By streamlining operations and fostering collaboration, Peter Kuck contributes directly to SimpliSafe's ability to deliver innovative security technology and professional monitoring services to residential properties.

    Rebecca Zavin - Chief Technology Officer

    Rebecca Zavin, the Chief Technology Officer at SimpliSafe, architects the company's technological vision and product innovation. Zavin directs the development and implementation of cutting-edge security systems, including connected devices like sensors, cameras, and smart locks, managed through a centralized platform and mobile application. This leadership role involves overseeing the engineering teams responsible for creating robust, scalable, and secure technology solutions that protect residential properties. Zavin ensures the seamless integration of smart home compatibility and advanced features, enabling remote monitoring and real-time alerts for users. The Chief Technology Officer's strategic direction is critical to maintaining SimpliSafe's position as a leader in home protection technology. By driving technological advancements, Rebecca Zavin enhances the user experience and strengthens the company's commitment to delivering flexible, user-controlled modern home protection.
    Rebecca Zavin

    Michael Bobich - Senior Director, Incubation Portfolio and Chief of Staff

    Michael Bobich, the Senior Director, Incubation Portfolio and Chief of Staff at SimpliSafe, spearheads the development of new ventures and supports strategic operational execution. Bobich identifies and nurtures emerging technologies and business models that align with SimpliSafe's mission of enhancing home security. This dual role involves managing a portfolio of innovative projects while also contributing to the Chief of Staff's mandate of driving efficiency and cross-functional alignment. Bobich's work in incubation focuses on future-proofing SimpliSafe's offerings, exploring advancements in connected devices and smart home integration. The Senior Director's strategic insights are vital for identifying growth opportunities and ensuring the company remains at the forefront of residential protection technology. Through dedicated project management and strategic foresight, Michael Bobich supports SimpliSafe's commitment to delivering advanced, user-controlled home security solutions.

    Daniel Gearhardt - Senior Director, Chief of Staff & Special Projects

    Daniel Gearhardt, the Senior Director, Chief of Staff & Special Projects at SimpliSafe, drives critical operational improvements and manages high-impact initiatives. Gearhardt collaborates closely with the executive leadership to enhance organizational efficiency and execute strategic priorities. This role involves overseeing special projects that require cross-departmental coordination and possess significant potential for business impact. Gearhardt's responsibilities include streamlining processes, optimizing resource allocation, and ensuring the successful implementation of key company objectives. The Senior Director's focus on special projects supports SimpliSafe's mission to deliver advanced home security technology and professional monitoring services. By providing dedicated project leadership and operational support, Daniel Gearhardt contributes to the company's ability to offer flexible, user-controlled modern home protection and maintain its market leadership.

    Ketsia Noel - Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer

    Ketsia Noel, the Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer at SimpliSafe, provides essential administrative and operational support to key executive functions. Noel manages complex scheduling, coordinates critical meetings, and facilitates communication across the technology, people operations, and information technology departments. This role is vital for ensuring the smooth operation of these leadership offices, enabling the Chief People Officer, Chief Technology Officer, and Chief Information Officer to focus on strategic objectives. Noel's responsibilities include organizing executive calendars, preparing necessary documentation, and managing logistical arrangements for high-level discussions. The Executive Administrator's diligent support is crucial for the efficient functioning of these critical leadership roles. By maintaining seamless administrative processes, Ketsia Noel contributes to SimpliSafe's overall operational effectiveness and its mission to deliver advanced home security solutions.
    Brian Bloch, the Chief Legal Officer at SimpliSafe, directs all legal affairs and ensures regulatory compliance for the company. Bloch oversees the legal framework governing SimpliSafe's operations, including product development, service agreements, and intellectual property protection. This leadership role involves advising the executive team on legal risks and opportunities, safeguarding the company's interests in all business dealings. Bloch's responsibilities encompass managing litigation, negotiating contracts, and ensuring adherence to privacy laws and industry regulations pertinent to home security technology and monitoring services. The Chief Legal Officer's strategic counsel is essential for navigating the complex legal landscape and supporting SimpliSafe's mission to provide secure, reliable residential protection. By maintaining a robust legal strategy, Brian Bloch contributes to the company's sustained growth and its commitment to user trust and data security.

    Ai-Li Lim - Chief People Officer

    Ai-Li Lim, the Chief People Officer at SimpliSafe, leads human resources strategy and talent management to foster a high-performing organizational culture. Lim oversees all aspects of employee experience, from recruitment and onboarding to professional development and retention, ensuring SimpliSafe attracts and retains top talent. This role is critical in supporting the company's mission to deliver innovative home security solutions by building a strong, engaged workforce. Ai-Li Lim's responsibilities include developing policies that promote diversity, equity, and inclusion, and cultivating an environment where employees can thrive. The Chief People Officer plays a key part in aligning human capital strategies with business objectives, ensuring that the team is equipped to drive technological advancements and exceptional customer service. By championing employee well-being and growth, Ai-Li Lim strengthens SimpliSafe's foundation for continued success in the competitive home protection market.

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    Frequently Asked Questions Regarding SimpliSafe Top Executives and Leadership Team

    Who leads SimpliSafe?
    SimpliSafe is led by Hilary Schneider (Chief Executive Officer), along with executives such as Alexander Stavros (Chief Executive Officer, Escalation & Specialist) and Peter Kuck (Chief of Staff).
    Who is part of SimpliSafe’s executive team?
    The executive team of SimpliSafe includes leaders such as Hilary Schneider (Chief Executive Officer), Alexander Stavros (Chief Executive Officer, Escalation & Specialist), Peter Kuck (Chief of Staff) and other senior executives.
    How many executives does SimpliSafe have?
    SimpliSafe has 9 executives leading key business areas.
    What roles are included in SimpliSafe’s leadership team?
    The leadership team of SimpliSafe includes roles such as Chief Executive Officer, Chief Executive Officer, Escalation & Specialist, Chief of Staff, Chief Technology Officer, Senior Director, Incubation Portfolio and Chief of Staff.