SimpliSafe Executive and Leadership Team

June, 2026

Leadership Overview

SimpliSafe has 9 executives leading key functions including strategy, technology, operations, legal, and people.

Driven by innovation, SimpliSafe is dedicated to delivering advanced home security solutions, fostering a culture of user empowerment, and ensuring comprehensive protection for residential properties through integrated technology and responsive services.

Leadership Roles at SimpliSafe

  • Chief Executive Officer - Hilary Schneider
  • Chief Executive Officer, Escalation & Specialist - Alexander Stavros
  • Chief Technology Officer - Rebecca Zavin
  • Chief of Staff - Peter Kuck
  • Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer - Ketsia Noel
  • Senior Director, Chief of Staff & Special Projects - Daniel Gearhardt
  • Senior Director, Incubation Portfolio and Chief of Staff - Michael Bobich
  • Chief People Officer - Ai-Li Lim
  • Chief Legal Officer - Brian Bloch
  • Hilary Schneider - Chief Executive Officer

    Hilary Schneider, the Chief Executive Officer at SimpliSafe, directs the company's overarching strategy and operational execution. Schneider guides the integration of do-it-yourself security systems with professional monitoring services, ensuring SimpliSafe protects residential properties effectively. This leadership involves overseeing the development and deployment of connected devices like sensors, cameras, alarms, and smart locks, all managed through a centralized platform. Schneider's focus remains on enhancing the user experience via a mobile application, enabling remote monitoring, real-time alerts, and control over security settings. The Chief Executive Officer drives the company's market position by fostering innovation in live monitoring, emergency response coordination, and smart home compatibility, delivering a flexible, user-controlled approach to modern home protection. Hilary Schneider ensures the company's continued growth and market leadership in the home security sector.
    Hilary Schneider

    Alexander Stavros - Chief Executive Officer, Escalation & Specialist

    Alexander Stavros, the Chief Executive Officer, Escalation & Specialist at SimpliSafe, leads critical escalation processes and specialized initiatives to ensure exceptional customer outcomes. Stavros manages complex customer issues, providing expert resolution and driving improvements in service delivery for SimpliSafe's do-it-yourself security systems and professional monitoring. This role focuses on addressing unique challenges within the connected device ecosystem, including sensors, cameras, alarms, and smart locks, ensuring user satisfaction and system integrity. The Chief Executive Officer, Escalation & Specialist works to enhance the effectiveness of the centralized platform and mobile application, particularly in handling urgent situations and providing specialized support. Alexander Stavros ensures that SimpliSafe maintains its commitment to a flexible, user-controlled approach to modern home protection by resolving high-priority concerns with expertise and efficiency.

    Rebecca Zavin - Chief Technology Officer

    Rebecca Zavin, the Chief Technology Officer at SimpliSafe, architects the technological vision and infrastructure supporting the company's advanced home security solutions. Zavin oversees the innovation and development of connected devices, including sensors, cameras, alarms, and smart locks, ensuring seamless integration with the centralized platform and mobile application. The Chief Technology Officer drives the evolution of the security system's capabilities, focusing on real-time alert systems, remote control features, and enhanced user management. Zavin's responsibilities include ensuring the platform's scalability, security, and reliability to support a growing user base across North America. This leadership role involves guiding research and development efforts to integrate cutting-edge technologies, such as AI-driven threat detection and advanced encryption, into SimpliSafe's product ecosystem. Rebecca Zavin ensures the technological foundation of SimpliSafe empowers users with a flexible, user-controlled approach to modern home protection.
    Rebecca Zavin

    Peter Kuck - Chief of Staff

    Peter Kuck, the Chief of Staff at SimpliSafe, facilitates strategic initiatives and operational efficiency across the organization. Kuck supports the executive leadership team by driving key projects, optimizing internal processes, and ensuring alignment with the company's mission to provide advanced home security. This role involves coordinating cross-functional teams to enhance the integration of do-it-yourself security systems and professional monitoring services. The Chief of Staff plays a crucial part in translating the company's strategic goals into actionable plans, particularly concerning the development and deployment of connected devices such as sensors, cameras, and smart locks. Peter Kuck ensures that the centralized platform and mobile application effectively support user needs for remote monitoring, real-time alerts, and security control, contributing to a flexible, user-controlled approach to home protection.

    Ketsia Noel - Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer

    Ketsia Noel, the Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer at SimpliSafe, provides critical administrative support to key executive functions. Noel manages complex scheduling, coordinates executive communications, and facilitates the smooth operation of the People, Technology, and Information Officer departments. This role is essential for ensuring efficient workflow and effective collaboration among these vital leadership areas. The Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer supports the strategic objectives of these officers by managing logistical details and ensuring timely execution of administrative tasks. Ketsia Noel's contribution is vital for maintaining organizational efficiency and supporting the delivery of SimpliSafe's advanced home security solutions.

    Daniel Gearhardt - Senior Director, Chief of Staff & Special Projects

    Daniel Gearhardt, the Senior Director, Chief of Staff & Special Projects at SimpliSafe, spearheads critical initiatives and special projects that advance the company's strategic objectives. Gearhardt drives the execution of complex, cross-functional projects aimed at enhancing SimpliSafe's do-it-yourself security systems and professional monitoring services. This leadership involves identifying opportunities for operational improvement and innovation within the connected device ecosystem, including sensors, cameras, and smart locks. The Senior Director, Chief of Staff & Special Projects ensures the effective implementation of new features and strategies related to the centralized platform and mobile application, supporting remote monitoring and real-time alerts. Daniel Gearhardt contributes significantly to maintaining a flexible, user-controlled approach to modern home protection by managing high-impact projects that refine the overall user experience and market competitiveness.

    Michael Bobich - Senior Director, Incubation Portfolio and Chief of Staff

    Michael Bobich, the Senior Director, Incubation Portfolio and Chief of Staff at SimpliSafe, drives innovation through the management of the company's incubation portfolio and provides strategic support as Chief of Staff. Bobich identifies and develops new technologies and product concepts that align with SimpliSafe's mission to deliver cutting-edge home security. This dual role involves overseeing emerging projects, from ideation through to potential market launch, while also ensuring operational alignment and strategic execution across various departments. The Senior Director, Chief of Staff & Special Projects focuses on fostering a culture of innovation, enabling the integration of advanced features into connected devices like sensors, cameras, and smart locks. Michael Bobich ensures that the incubation efforts contribute to the evolution of the centralized platform and mobile application, enhancing the user-controlled approach to home protection and expanding SimpliSafe's market leadership.

    Ai-Li Lim - Chief People Officer

    Ai-Li Lim, the Chief People Officer at SimpliSafe, shapes the company's human capital strategy and cultivates a high-performance culture. Lim oversees all aspects of talent management, employee engagement, and organizational development, ensuring SimpliSafe attracts, retains, and develops top talent. This leadership role is crucial for supporting the company's growth and innovation in the home security technology sector. The Chief People Officer drives initiatives that foster employee well-being, promote diversity and inclusion, and align the workforce with SimpliSafe's mission to protect residential properties. Ai-Li Lim ensures that the company's people strategy effectively supports the development and deployment of advanced connected devices and the delivery of professional monitoring services, contributing to a flexible, user-controlled approach to modern home protection.
    Brian Bloch, the Chief Legal Officer at SimpliSafe, provides strategic legal counsel and oversees all legal affairs for the company. Bloch ensures compliance with relevant regulations and manages legal risks associated with SimpliSafe's do-it-yourself security systems and professional monitoring services. This role involves advising on intellectual property, corporate governance, and contractual matters related to connected devices such as sensors, cameras, and smart locks. The Chief Legal Officer plays a key part in safeguarding the company's interests as it expands its market presence and enhances its centralized platform and mobile application. Brian Bloch's expertise is vital in navigating the legal landscape, supporting SimpliSafe's commitment to delivering a flexible, user-controlled approach to modern home protection while maintaining robust legal and ethical standards.

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    Frequently Asked Questions Regarding SimpliSafe Top Executives and Leadership Team

    Who leads SimpliSafe?
    SimpliSafe is led by Hilary Schneider (Chief Executive Officer), along with executives such as Alexander Stavros (Chief Executive Officer, Escalation & Specialist) and Rebecca Zavin (Chief Technology Officer).
    Who is part of SimpliSafe’s executive team?
    The executive team of SimpliSafe includes leaders such as Hilary Schneider (Chief Executive Officer), Alexander Stavros (Chief Executive Officer, Escalation & Specialist), Rebecca Zavin (Chief Technology Officer) and other senior executives.
    How many executives does SimpliSafe have?
    SimpliSafe has 9 executives leading key business areas.
    What roles are included in SimpliSafe’s leadership team?
    The leadership team of SimpliSafe includes roles such as Chief Executive Officer, Chief Executive Officer, Escalation & Specialist, Chief Technology Officer, Chief of Staff, Executive Administrator To Chief People Officer, Chief Technology Officer and Chief Information Officer.