Leadership Overview
Signarama has 10 executives leading key functions including strategy, franchise operations, regional management, and visual communications production.
Committed to delivering high-impact visual solutions, Signarama empowers businesses through custom signage, graphics, and promotional materials while maintaining a robust network of independently owned locations across global markets.
Committed to delivering high-impact visual solutions, Signarama empowers businesses through custom signage, graphics, and promotional materials while maintaining a robust network of independently owned locations across global markets.
Leadership Roles at Signarama
Carlito Abad - Chief Executive Officer
Carlito Abad, the Chief Executive Officer at Signarama, directs the overarching corporate strategy and long-term vision for the global signage network. Abad architects high-level growth initiatives that expand the reach of custom visual communications across diverse commercial sectors. By aligning franchise operations with modern manufacturing standards, the Chief Executive Officer ensures consistent quality in building signs, vehicle graphics, and promotional displays. Abad maintains rigorous oversight of the brand's market positioning, fostering innovation in sign production and installation services. Through constant collaboration with regional leadership, Carlito Abad drives operational excellence and financial stability across the entire franchise ecosystem. This leadership role involves navigating complex market demands to secure a competitive advantage in the visual communications industry, ultimately reinforcing the company's reputation for reliability and creative excellence in every project delivered to clients.
Kenneth Yancey - President & Chief Executive Officer
Kenneth Yancey, the President & Chief Executive Officer at Signarama, manages the executive functions and strategic development of the organization. Yancey oversees the integration of advanced printing technologies and project management workflows to enhance service delivery for business clients. The President & Chief Executive Officer coordinates with the board to refine the franchise model, ensuring that every location provides superior consultation and graphic design services. Kenneth Yancey drives the expansion of the company's footprint, focusing on scaling production capabilities for illuminated signs and point-of-sale materials. By optimizing internal processes, Yancey strengthens the operational framework that supports thousands of independent business owners. This executive role demands constant attention to market trends and technological advancements, allowing the company to maintain its status as a leader in the visual communications sector while delivering consistent value to stakeholders and franchise partners.
Omar Hashem - President and Owner of Signarama Farmington
Omar Hashem, the President and Owner of Signarama Farmington at Signarama, directs all local operations and client engagement strategies within the Farmington territory. Hashem architects custom signage solutions, ranging from intricate window graphics to large-scale building displays, tailored to the specific needs of regional businesses. The President and Owner of Signarama Farmington manages the full project lifecycle, including initial consultation, graphic design, and final installation. By maintaining high standards for production and maintenance, Hashem ensures that every client receives durable and effective visual communication tools. Omar Hashem drives local revenue growth through proactive sales efforts and community-focused marketing campaigns. This leadership role requires balancing technical expertise in sign manufacturing with a deep understanding of local market dynamics, ultimately ensuring that the Farmington location remains a trusted partner for businesses seeking high-quality promotional materials and professional signage services.
Pankaj Shah - President
Pankaj Shah, the President at Signarama, oversees the strategic execution of manufacturing protocols and supply chain efficiency across the franchise network. Shah architects initiatives that streamline the production of banners, wall graphics, and custom displays, ensuring that all locations adhere to strict quality control benchmarks. The President coordinates with regional managers to optimize the distribution of materials, reducing lead times for complex installation projects. By focusing on operational scalability, Shah drives improvements in the company's ability to handle high-volume orders for national accounts. Pankaj Shah maintains a clear focus on technological integration, implementing new software tools that enhance graphic design accuracy and project management transparency. This leadership role involves constant evaluation of production workflows to maximize profitability and service speed, ensuring that the brand consistently meets the evolving visual communication needs of a diverse and growing client base.
Tom Grave - President
Tom Grave, the President at Signarama, directs the development and implementation of comprehensive franchise support programs. Grave architects training modules and operational guidelines that empower independent owners to deliver exceptional consultation and installation services. The President monitors performance metrics across the network, identifying opportunities to improve service delivery for illuminated signs and vehicle graphics. By fostering a culture of excellence, Grave drives the adoption of best practices in project management and customer relationship management. Tom Grave collaborates with other executive leaders to refine the company's value proposition, ensuring that the brand remains at the forefront of the visual communications industry. This leadership role requires a deep commitment to the success of individual franchisees, as Grave works to provide the resources and strategic guidance necessary for each location to thrive in a competitive and fast-paced market environment.
Roy Renard - Owner and President
Roy Renard, the Owner and President at Signarama, manages the strategic direction and daily operations of the business, focusing on high-end visual communication projects. Renard architects custom signage strategies for corporate clients, overseeing everything from initial concept development to final site installation. The Owner and President ensures that all production processes for building signs and promotional materials meet the highest industry standards for durability and aesthetic appeal. By cultivating strong relationships with local businesses, Renard drives market penetration and brand loyalty within the assigned territory. Roy Renard maintains a hands-on approach to project management, ensuring that complex installations are executed with precision and efficiency. This leadership role involves balancing creative design requirements with technical manufacturing constraints, ultimately delivering impactful visual solutions that help clients achieve their marketing goals and enhance their physical presence in the marketplace.
Willem Gispen - President
Willem Gispen, the President at Signarama, directs the expansion of the company's service offerings in international markets, focusing on the adoption of sustainable signage solutions. Gispen architects strategic partnerships that enhance the brand's presence in diverse geographic regions, ensuring that local operations align with global quality standards. The President oversees the implementation of advanced printing technologies that allow for the creation of eco-friendly banners and wall graphics. By analyzing market data, Gispen drives the development of new product lines that address the specific needs of modern businesses. Willem Gispen maintains a focus on operational efficiency, ensuring that the franchise network can deliver consistent results regardless of location. This leadership role involves navigating international regulatory environments and cultural nuances, ultimately positioning the company as a premier provider of visual communications on a global scale while maintaining a commitment to innovation.
Spencer Coleman - President
Spencer Coleman, the President at Signarama, oversees the strategic alignment of marketing and sales initiatives across the franchise network. Coleman architects campaigns that highlight the company's expertise in custom signage, vehicle graphics, and point-of-sale materials. The President works closely with regional teams to ensure that promotional efforts effectively reach target demographics and drive lead generation. By analyzing sales performance, Coleman drives the refinement of pricing strategies and service packages to maximize profitability for independent owners. Spencer Coleman maintains a focus on brand consistency, ensuring that all visual communications reflect the core values and professional standards of the organization. This leadership role involves constant collaboration with other executives to integrate marketing insights into the broader business strategy, ultimately supporting the company's growth objectives and strengthening its market position as a leader in the visual communications industry.
A.J. Titus - President
A.J. Titus, the President at Signarama, directs the strategic growth and development of the franchise network, focusing on recruitment and owner success. Titus architects programs that provide new franchisees with the tools, training, and support needed to launch and scale their signage businesses. The President monitors the health of the franchise system, identifying trends and opportunities to improve operational efficiency and profitability. By fostering a collaborative environment, Titus drives the sharing of best practices among owners, ensuring that the brand remains competitive in every market. A.J. Titus maintains a focus on long-term sustainability, implementing initiatives that help franchisees adapt to changing market conditions and technological advancements. This leadership role involves balancing the needs of individual business owners with the overarching goals of the corporation, ultimately ensuring the continued success and expansion of the brand across diverse regions.

Shawn Ninesling - President
Shawn Ninesling, the President at Signarama, manages the technical infrastructure and production capabilities that support the company's wide range of signage services. Ninesling architects workflows for the design and manufacturing of illuminated signs, window graphics, and custom displays, ensuring that all projects meet strict quality and safety standards. The President oversees the procurement of materials and equipment, optimizing the supply chain to reduce costs and improve turnaround times. By focusing on technical innovation, Ninesling drives the adoption of new printing and installation techniques that enhance the durability and visual impact of the company's products. Shawn Ninesling maintains a focus on operational excellence, ensuring that the franchise network has access to the latest technology and expertise. This leadership role involves constant evaluation of production processes to maximize efficiency and quality, ultimately supporting the company's reputation for delivering superior visual communication solutions.
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