Signarama Executive and Leadership Team

Carlito Abad, the Chief Executive Officer at Signarama, directs the overarching corporate strategy for the global signage network. Abad oversees the integration of manufacturing standards across all franchise locations to ensure brand consistency. By analyzing market trends in advertising products, the Chief Executive Officer identifies new opportunities for growth within the competitive visual communications industry. This leadership role involves constant collaboration with regional directors to optimize supply chain efficiency and product delivery timelines. Carlito Abad maintains a focus on scaling operations to meet the evolving needs of diverse commercial clients. Through rigorous oversight of operational performance, the Chief Executive Officer secures the long-term viability of the brand. Abad drives innovation in specialty signage, ensuring that the company remains at the forefront of the manufacturing sector while delivering consistent value to franchise partners across North American markets.

Kenneth Yancey, the President & Chief Executive Officer at Signarama, architects the high-level vision for the entire organization. Yancey manages the strategic alignment between corporate headquarters and the extensive network of independent franchise owners. By prioritizing the development of advanced advertising technologies, the President & Chief Executive Officer enhances the service capabilities of the company. This role requires frequent engagement with the board to refine business models and expand the footprint of the brand. Kenneth Yancey ensures that all operational initiatives support the core mission of providing full-service signage solutions. Through the implementation of robust management frameworks, the President & Chief Executive Officer fosters a culture of excellence and accountability. Yancey drives the expansion of service offerings, focusing on the integration of digital signage and specialty advertising products to capture larger market segments while maintaining the reputation of the company as a leader in the industry.

Alan DiLeo, the President at Signarama, manages the operational execution of regional manufacturing initiatives. DiLeo oversees the implementation of standardized production protocols to ensure that every indoor and outdoor sign meets strict quality benchmarks. By coordinating with local franchise teams, the President optimizes the distribution of advertising materials across diverse geographic territories. This leadership role involves streamlining internal processes to reduce lead times for custom vehicle graphics and specialty signage projects. Alan DiLeo monitors performance metrics to identify areas for operational improvement and cost reduction. Through the application of data-driven insights, the President supports the growth of the franchise network by providing the necessary tools for local market success. DiLeo drives the adoption of new manufacturing technologies, ensuring that the company maintains a competitive edge in the production of high-impact visual advertising products for a wide range of commercial clients.

Anthony Bashorun, the President at Signarama, directs the strategic development of business-to-business sales channels. Bashorun oversees the expansion of service portfolios, specifically focusing on the integration of large-scale outdoor advertising solutions for corporate partners. By fostering strong relationships with key stakeholders, the President ensures that the company remains the preferred provider for comprehensive signage needs. This leadership role involves analyzing regional market demands to tailor product offerings effectively. Anthony Bashorun coordinates with marketing teams to elevate the brand presence in emerging commercial hubs. Through the optimization of sales funnels, the President drives revenue growth and increases market penetration. Bashorun manages the deployment of resources to support complex signage installations, ensuring that every project aligns with the quality standards of the company. By focusing on client retention and service excellence, the President secures a stable foundation for long-term business development and operational success.

Mario Arbelaez, the President at Signarama, leads the technical innovation and product development departments. Arbelaez oversees the research and design of specialty signage products, ensuring that the company utilizes the latest materials and printing technologies. By managing the lifecycle of new advertising solutions, the President ensures that the product catalog remains relevant to modern business requirements. This leadership role involves collaborating with engineering teams to refine the durability and aesthetic appeal of outdoor signage. Mario Arbelaez monitors industry standards to maintain compliance and safety across all manufacturing processes. Through the implementation of advanced design software, the President improves the efficiency of custom project workflows. Arbelaez drives the development of sustainable signage options, reflecting the commitment of the company to environmental responsibility. By focusing on technical precision and creative excellence, the President ensures that the brand delivers superior visual communication products to clients across all operational regions.

Omar Hashem, the President and Owner of Signarama Farmington at Signarama, directs the localized operations and customer service excellence for the Farmington territory. Hashem oversees the daily production of custom indoor and outdoor signage, ensuring that every client receives personalized attention. By managing the local workforce, the President and Owner of Signarama Farmington maintains high standards of craftsmanship and timely project delivery. This leadership role involves building strong community ties to drive local market growth and brand loyalty. Omar Hashem coordinates with the corporate office to implement national marketing campaigns at the local level. Through the optimization of shop floor workflows, the President and Owner of Signarama Farmington increases production capacity and reduces waste. Hashem drives the adoption of new vehicle graphic techniques, expanding the service capabilities of the local branch. By focusing on client satisfaction and operational efficiency, the leader secures a dominant position in the regional signage market.

Lisa Finch, the Owner and President at Signarama, manages the strategic direction and financial health of the franchise location. Finch oversees the procurement of high-quality materials for indoor and outdoor advertising products, ensuring cost-effective operations. By leading the sales and design teams, the Owner and President fosters a collaborative environment that prioritizes client needs. This leadership role involves analyzing local market trends to adjust service offerings and maintain a competitive advantage. Lisa Finch coordinates with corporate leadership to ensure that all local activities align with the broader brand mission. Through the implementation of efficient project management systems, the Owner and President improves the speed and quality of signage production. Finch drives the expansion of specialty advertising services, focusing on high-growth sectors within the local economy. By maintaining a focus on profitability and customer service, the leader ensures the long-term success and sustainability of the business.

Roy Renard, the Owner and President at Signarama, directs the business development and client acquisition strategies for the franchise. Renard oversees the execution of complex signage projects, ranging from large-scale outdoor displays to intricate vehicle wraps. By managing the relationships with key commercial clients, the Owner and President ensures that the company provides tailored advertising solutions that meet specific business goals. This leadership role involves supervising the production team to maintain high quality control standards across all output. Roy Renard monitors financial performance and operational metrics to drive continuous improvement. Through the strategic allocation of resources, the Owner and President optimizes the workflow for custom signage manufacturing. Renard drives the adoption of innovative design practices, ensuring that the company remains a leader in the local market. By focusing on professional service and technical expertise, the leader secures consistent growth and maintains the reputation of the brand.

Spencer Coleman, the President at Signarama, manages the strategic partnerships and vendor relations for the organization. Coleman oversees the supply chain logistics, ensuring that the company has consistent access to the materials required for high-quality signage production. By negotiating contracts with key suppliers, the President optimizes the cost structure of the manufacturing process. This leadership role involves collaborating with other executives to align procurement strategies with the overall growth objectives of the company. Spencer Coleman monitors market fluctuations to mitigate risks and ensure the stability of the supply chain. Through the implementation of inventory management systems, the President improves the efficiency of material usage across all locations. Coleman drives the development of sustainable sourcing practices, reflecting the commitment of the company to responsible manufacturing. By focusing on operational reliability and cost efficiency, the leader supports the ability of the brand to deliver competitive advertising products to a diverse client base.

Roger Robinson, the President & Owner at Signarama, directs the long-term growth and strategic planning for the franchise. Robinson oversees the expansion of service capabilities, focusing on the integration of advanced digital signage solutions for commercial clients. By managing the daily operations and staff development, the President & Owner ensures that the team maintains a high level of technical proficiency. This leadership role involves engaging with the local business community to identify new opportunities for advertising partnerships. Roger Robinson coordinates with corporate leadership to leverage national resources for local market success. Through the optimization of production workflows, the President & Owner increases the output of specialty signage products. Robinson drives the adoption of new design technologies, ensuring that the company remains at the forefront of the industry. By focusing on client relationships and operational excellence, the leader secures the continued success and market relevance of the business.