Signarama Executive and Leadership Team

June, 2026

Leadership Overview

Signarama has 10 executives leading key functions including strategy, operations, and market expansion.

Driven by a commitment to innovation, Signarama provides comprehensive sign and advertising solutions, shaping brand visibility across diverse markets with a focus on quality and customer success.

Leadership Roles at Signarama

  • Chief Executive Officer - Carlito Abad
  • President & Chief Executive Officer - Kenneth Yancey
  • Chief Operating Officer & Partner - Bret Gave
  • President & Owner - Roger Robinson
  • President - Shawn Ninesling
  • President - Willem Gispen
  • President - Mike Luther
  • President - Mario Arbelaez
  • President - Edmond Baharians
  • President - Rebecca Kronfeld
  • Carlito Abad - Chief Executive Officer

    Carlito Abad, the Chief Executive Officer at Signarama, directs the overarching corporate strategy and operational framework. This leadership position involves guiding the company's expansion in the full-service sign and advertising products sector. Abad oversees the development and implementation of initiatives that enhance Signarama's market presence, ensuring alignment with the company's mission to provide comprehensive indoor, outdoor, vehicle, and specialty signage solutions. The Chief Executive Officer's responsibilities include fostering innovation within product development and service delivery, thereby maintaining Signarama's competitive edge. Carlito Abad's strategic direction ensures the company consistently meets evolving client needs and industry demands, driving sustained growth and operational excellence across all business units. This role demands a keen understanding of market dynamics and a proactive approach to leadership, positioning Signarama for continued success in the advertising products industry.

    Kenneth Yancey - President & Chief Executive Officer

    Kenneth Yancey, the President & Chief Executive Officer at Signarama, spearheads the company's strategic vision and executive leadership. This role encompasses driving the overall direction for Signarama's comprehensive offerings in full-service sign and advertising products, including indoor, outdoor, vehicle, and specialty signage. Yancey's leadership focuses on enhancing operational efficiency and expanding market reach across the United States. The President & Chief Executive Officer ensures that all business units operate cohesively to deliver high-quality advertising solutions that meet diverse client requirements. Kenneth Yancey's strategic initiatives are critical in navigating the competitive landscape, fostering innovation, and maintaining Signarama's reputation for excellence. This executive guides the company's growth trajectory, emphasizing client satisfaction and long-term business sustainability through robust strategic planning and execution.

    Bret Gave - Chief Operating Officer & Partner

    Bret Gave, the Chief Operating Officer & Partner at Signarama, manages the day-to-day operational execution and strategic partnerships. This leadership role is central to ensuring the seamless delivery of Signarama's extensive range of sign and advertising products, encompassing indoor, outdoor, vehicle, and specialty signage. Gave oversees the optimization of operational processes, supply chain management, and service delivery standards across all company locations. As a partner, Bret Gave contributes significantly to the company's strategic planning, focusing on enhancing efficiency and scalability. This executive's responsibilities include fostering a culture of operational excellence and driving initiatives that support Signarama's growth objectives. The Chief Operating Officer & Partner ensures that the company's operational framework effectively supports its market position and client commitments, driving consistent quality and service delivery.

    Roger Robinson - President & Owner

    Roger Robinson, the President & Owner at Signarama, directs the strategic growth and operational oversight of the company's franchise network. This leadership position involves guiding the expansion and performance of Signarama's full-service sign and advertising products, including indoor, outdoor, vehicle, and specialty signage. Robinson's focus is on empowering franchise owners and ensuring consistent brand standards across all markets. The President & Owner plays a crucial role in developing and implementing business strategies that enhance profitability and market penetration for Signarama. Roger Robinson's extensive experience drives initiatives aimed at improving operational efficiency and client satisfaction within the franchise system. This executive's leadership ensures that Signarama maintains its position as a leading provider of advertising solutions, fostering a strong network of successful business operations.

    Shawn Ninesling - President

    Shawn Ninesling, the President at Signarama, leads the strategic direction and operational management for key market segments. This executive role involves overseeing the delivery of comprehensive sign and advertising products, including indoor, outdoor, vehicle, and specialty signage solutions. Ninesling's responsibilities focus on driving business development, enhancing customer engagement, and ensuring the consistent quality of services offered by Signarama. The President guides initiatives aimed at expanding the company's market footprint and strengthening its competitive position within the advertising products industry. Shawn Ninesling's leadership emphasizes operational excellence and strategic growth, ensuring that Signarama effectively meets the diverse needs of its clientele. This executive's vision supports the company's commitment to innovation and client success across all its service offerings.
    Shawn Ninesling

    Willem Gispen - President

    Willem Gispen, the President at Signarama, directs the strategic expansion and operational performance of designated market areas. This executive role is pivotal in managing the company's full spectrum of sign and advertising products, including indoor, outdoor, vehicle, and specialty signage. Gispen's leadership focuses on optimizing service delivery, fostering client relationships, and driving revenue growth within the assigned territories. The President oversees the implementation of innovative strategies designed to enhance Signarama's market presence and operational efficiency. Willem Gispen's commitment to excellence ensures that the company consistently provides high-quality advertising solutions tailored to client needs. This executive's guidance supports Signarama's ongoing success and its reputation for delivering impactful branding and signage services.
    Willem Gispen

    Mike Luther - President

    Mike Luther, the President at Signarama, leads the strategic initiatives and operational oversight for critical business units. This executive position involves managing the company's extensive portfolio of sign and advertising products, encompassing indoor, outdoor, vehicle, and specialty signage. Luther's responsibilities include driving market penetration, enhancing operational effectiveness, and ensuring superior client service delivery. The President guides the development and execution of strategies aimed at strengthening Signarama's competitive advantage and expanding its service offerings. Mike Luther's leadership focuses on fostering innovation and maintaining high standards of quality across all operations. This executive's direction supports Signarama's mission to provide impactful advertising solutions and achieve sustained business growth.

    Mario Arbelaez - President

    Mario Arbelaez, the President at Signarama, directs the strategic planning and operational execution for key market regions. This executive role is instrumental in managing the company's comprehensive range of sign and advertising products, including indoor, outdoor, vehicle, and specialty signage. Arbelaez's leadership focuses on driving business growth, optimizing operational workflows, and ensuring exceptional client satisfaction. The President oversees the implementation of innovative strategies designed to enhance Signarama's market position and service capabilities. Mario Arbelaez's commitment to excellence ensures the consistent delivery of high-quality advertising solutions that meet diverse business requirements. This executive's guidance supports Signarama's ongoing success and its reputation for providing effective branding and signage services.

    Edmond Baharians - President

    Edmond Baharians, the President at Signarama, leads the strategic development and operational management of designated business areas. This executive role oversees the company's full suite of sign and advertising products, including indoor, outdoor, vehicle, and specialty signage. Baharians' responsibilities center on driving market expansion, enhancing operational efficiency, and cultivating strong client partnerships. The President guides the execution of strategies aimed at improving Signarama's service offerings and overall market impact. Edmond Baharians' leadership emphasizes innovation and a commitment to delivering superior advertising solutions. This executive's direction supports the company's objective of sustained growth and its reputation for providing impactful and reliable signage services.
    Edmond Baharians

    Rebecca Kronfeld - President

    Rebecca Kronfeld, the President at Signarama, directs the strategic vision and operational oversight for key market segments. This executive role manages the company's comprehensive offerings in full-service sign and advertising products, including indoor, outdoor, vehicle, and specialty signage. Kronfeld's leadership focuses on driving business development, optimizing operational processes, and ensuring the highest standards of client service. The President guides the implementation of innovative strategies designed to enhance Signarama's market presence and competitive edge. Rebecca Kronfeld's commitment to excellence ensures the consistent delivery of impactful advertising solutions tailored to client needs. This executive's direction supports Signarama's mission for sustained growth and its reputation for quality and reliability in the signage industry.

    Explore Leadership Teams in Building Materials

    Frequently Asked Questions Regarding Signarama Top Executives and Leadership Team

    Who leads Signarama?
    Signarama is led by Carlito Abad (Chief Executive Officer), along with executives such as Kenneth Yancey (President & Chief Executive Officer) and Bret Gave (Chief Operating Officer & Partner).
    Who is part of Signarama’s executive team?
    The executive team of Signarama includes leaders such as Carlito Abad (Chief Executive Officer), Kenneth Yancey (President & Chief Executive Officer), Bret Gave (Chief Operating Officer & Partner) and other senior executives.
    How many executives does Signarama have?
    Signarama has 10 executives leading key business areas.
    What roles are included in Signarama’s leadership team?
    The leadership team of Signarama includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Operating Officer & Partner, President & Owner, President.