Shufersal Executive and Leadership Team

Amichay Finkelstein, the Chief Executive Officer at Shufersal, directs the overarching corporate strategy for the largest retail chain in Israel. Finkelstein manages the integration of physical supermarket formats with the digital Shufersal Online platform to capture broader market share. By aligning supply chain logistics with consumer demand, the Chief Executive Officer ensures operational efficiency across all regional discount and express stores. Amichay Finkelstein maintains constant communication with the Board to drive long-term profitability and sustainable growth. This leadership role involves navigating complex retail environments while maintaining competitive pricing structures. Through rigorous oversight of daily operations, the Chief Executive Officer optimizes the customer experience across the entire national footprint. Finkelstein prioritizes innovation in retail technology to maintain market dominance. Ultimately, the Chief Executive Officer secures the financial health of the organization by balancing aggressive expansion with disciplined cost management strategies.

Itsik Cohen-Yehonatan, the Deputy Chief Executive Officer at Shufersal, manages the internal operational scaling and infrastructure development for the retail network. Cohen-Yehonatan oversees the modernization of physical store layouts to improve throughput and customer satisfaction. By coordinating with regional managers, the Deputy Chief Executive Officer ensures consistent service standards across all supermarket formats. Itsik Cohen-Yehonatan drives initiatives to streamline inventory management, reducing waste and improving product availability for consumers. This leadership role requires close collaboration with the Chief Executive Officer to execute corporate directives effectively. By implementing advanced data analytics, the Deputy Chief Executive Officer identifies emerging trends in consumer behavior to adjust store-level operations. Cohen-Yehonatan focuses on enhancing the efficiency of the supply chain to support the rapid delivery requirements of the e-commerce division. Through meticulous planning, the Deputy Chief Executive Officer strengthens the operational backbone of the entire retail enterprise.

Efrat Binshtok, the Deputy Chief Executive Officer at Shufersal, leads the strategic development of non-food product categories and private label expansion. Binshtok oversees the procurement processes and vendor relationships necessary to maintain a diverse inventory across all retail formats. By analyzing market data, the Deputy Chief Executive Officer identifies opportunities to increase margins through exclusive product offerings. Efrat Binshtok coordinates with the marketing department to ensure product launches align with broader corporate campaigns. This leadership role involves managing complex cross-functional teams to improve the overall value proposition for shoppers. By optimizing the product mix, the Deputy Chief Executive Officer drives revenue growth in competitive segments. Binshtok focuses on enhancing the sustainability of the supply chain by vetting partners for quality and ethical standards. Through strategic oversight, the Deputy Chief Executive Officer ensures the retail portfolio remains relevant and attractive to a wide demographic of Israeli consumers.

Gil Weiss, the Group Chief Financial Officer at Shufersal, manages the financial planning, reporting, and capital allocation for the entire retail group. Weiss oversees the budgeting process, ensuring that resources are distributed to support high-growth areas like e-commerce and store expansion. By maintaining rigorous financial controls, the Group Chief Financial Officer ensures compliance with regulatory standards and transparency for stakeholders. Gil Weiss directs the analysis of financial performance metrics to identify cost-saving opportunities and revenue-generating potential. This leadership role involves working closely with the Chief Executive Officer to evaluate potential investments and strategic acquisitions. By managing the balance sheet, the Group Chief Financial Officer secures the liquidity necessary for ongoing operations. Weiss focuses on optimizing the capital structure to support long-term stability. Through precise financial forecasting, the Group Chief Financial Officer provides the data-driven foundation required for all major corporate decisions and strategic initiatives.

Ziv Kesselman, the Chief Marketing Officer at Shufersal, architects the brand identity and customer engagement strategies across all digital and physical channels. Kesselman directs the implementation of loyalty programs and promotional campaigns designed to increase foot traffic and online conversion rates. By leveraging consumer insights, the Chief Marketing Officer crafts targeted messaging that resonates with diverse market segments. Ziv Kesselman oversees the digital marketing budget, ensuring high returns on investment for online advertising and social media initiatives. This leadership role requires constant collaboration with the executive team to ensure marketing efforts support the company's broader growth objectives. By monitoring brand sentiment, the Chief Marketing Officer protects the reputation of the retail chain. Kesselman drives the adoption of personalized marketing tools to enhance the shopping experience for loyal customers. Through creative campaigns, the Chief Marketing Officer maintains the competitive edge of the brand in a crowded retail landscape.