Shufersal Executive and Leadership Team

Amichay Finkelstein, the Chief Executive Officer at Shufersal, directs the overarching corporate strategy for the retail organization. Finkelstein manages the integration of discount stores, supermarkets, and express locations to ensure consistent market penetration across Israel. By overseeing the expansion of the e-commerce platform Shufersal Online, the Chief Executive Officer optimizes digital accessibility for a diverse consumer base. Amichay Finkelstein coordinates with the board to align long-term growth objectives with current retail trends. This leadership role involves monitoring supply chain efficiency and maintaining competitive pricing structures within the national market. Through rigorous oversight of daily operations, the Chief Executive Officer sustains the company's position as a dominant force in the grocery sector. Finkelstein prioritizes operational scalability and customer satisfaction to drive sustained revenue growth. Ultimately, the Chief Executive Officer secures the financial health and market relevance of the entire retail enterprise.

Efrat Binshtok, the Deputy Chief Executive Officer at Shufersal, executes critical operational initiatives that support the company's retail infrastructure. Binshtok manages the day-to-day coordination between regional store formats and the central logistics network. By streamlining internal processes, the Deputy Chief Executive Officer enhances the efficiency of food and non-food product distribution across the national footprint. Efrat Binshtok collaborates with department heads to implement standardized service protocols that elevate the customer experience in both physical stores and digital channels. This leadership role involves identifying bottlenecks in the supply chain and deploying rapid solutions to maintain inventory availability. Through the management of cross-functional teams, the Deputy Chief Executive Officer ensures that corporate policies translate into effective store-level performance. Binshtok drives operational excellence by fostering a culture of accountability and precision. Ultimately, the Deputy Chief Executive Officer strengthens the organizational backbone required for large-scale retail success.

Gil Weiss, the Group Chief Financial Officer at Shufersal, manages the fiscal health and capital allocation strategies for the corporation. Weiss oversees financial reporting, budgeting, and risk management processes to ensure transparency and regulatory compliance. By evaluating the profitability of various retail formats, the Group Chief Financial Officer provides the data-driven insights necessary for strategic decision-making. Gil Weiss coordinates with the executive team to secure the funding required for infrastructure upgrades and digital transformation projects. This leadership role involves monitoring cash flow and optimizing the cost structure to improve overall margins. Through the rigorous analysis of market performance, the Group Chief Financial Officer identifies opportunities for investment and expansion. Weiss maintains strong relationships with investors and financial institutions to support the company's long-term growth trajectory. Ultimately, the Group Chief Financial Officer ensures the financial stability and sustainable profitability of the organization in a dynamic retail environment.

Ziv Kesselman, the Chief Marketing Officer at Shufersal, architects the brand strategy and consumer engagement programs for the retail chain. Kesselman oversees the development of promotional campaigns that highlight the value proposition of discount stores and express locations. By analyzing consumer data, the Chief Marketing Officer refines the digital marketing approach for Shufersal Online to increase user retention and conversion rates. Ziv Kesselman directs the creative direction of all advertising initiatives to ensure alignment with the company's reputation for quality and accessibility. This leadership role involves managing relationships with media partners and optimizing the marketing budget to maximize return on investment. Through the implementation of loyalty programs and targeted promotions, the Chief Marketing Officer drives foot traffic and online engagement. Kesselman monitors market trends to adjust messaging and maintain a competitive edge. Ultimately, the Chief Marketing Officer builds brand equity and fosters long-term customer loyalty across the entire retail network.