Shufersal Executive and Leadership Team

Efrat Binshtok, the Deputy Chief Executive Officer at Shufersal, directs critical operational facets of the retail giant. Overseeing day-to-day business activities, Binshtok ensures the efficient functioning of Shufersal's extensive network of discount stores, supermarkets, and express formats. This leadership involves optimizing store performance and driving operational excellence across all physical retail locations. Efrat Binshtok's role is pivotal in executing the company's strategic directives, translating high-level goals into actionable plans for the retail floor. The Deputy Chief Executive Officer also collaborates with other senior leaders to enhance customer experience and maintain Shufersal's market leadership in Israel's competitive retail sector. This executive ensures seamless integration between online and offline sales channels, supporting the growth of Shufersal Online.

Tali Huber, the Chief Financial Officer at Shufersal, manages the company's financial health and strategic fiscal planning. Huber oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring compliance with regulatory requirements. This critical role involves analyzing financial performance, identifying cost-saving opportunities, and recommending strategies to enhance profitability across Shufersal's extensive retail operations. Tali Huber's expertise guides investment decisions and capital allocation, supporting the expansion and optimization of Shufersal's supermarket, express, and discount store formats, as well as Shufersal Online. The Chief Financial Officer works closely with other executives to align financial strategies with the company's overall business objectives, safeguarding Shufersal's long-term financial stability and growth.

Gil Weiss, the Group Chief Financial Officer at Shufersal, directs the overarching financial strategy and performance for the entire Shufersal group. Weiss is responsible for consolidating financial data across all business units, including the diverse store formats and the e-commerce platform, ensuring accurate and comprehensive financial oversight. This leadership position involves managing group-level financial risks, optimizing capital structure, and driving financial efficiency throughout the organization. Gil Weiss's insights are essential for strategic decision-making, particularly concerning mergers, acquisitions, and major capital expenditures that impact Shufersal's market position. The Group Chief Financial Officer ensures robust financial controls are in place, supporting sustainable growth and shareholder value for the retail corporation.

Ziv Kesselman, the Chief Marketing Officer at Shufersal, architects and executes comprehensive marketing strategies that enhance brand visibility and customer engagement. Kesselman drives initiatives to promote Shufersal's diverse product offerings, spanning food and non-food items across all store formats and the e-commerce platform. This leadership role involves analyzing market trends and consumer behavior to identify new opportunities for growth and customer acquisition. The Chief Marketing Officer oversees all advertising, promotional campaigns, and digital marketing efforts, ensuring a consistent brand message across all touchpoints. Ziv Kesselman's strategic direction is crucial for maintaining Shufersal's competitive edge and fostering strong customer loyalty in the dynamic Israeli retail market. This executive also guides the development of customer relationship management programs.

Navot Levkovitz, the Head of Corporate Strategy Chief of Staff at Shufersal, spearheads strategic initiatives and provides critical support to executive leadership. Levkovitz drives the development and implementation of Shufersal's long-term strategic plans, focusing on market expansion, operational efficiency, and innovation across all retail channels, including Shufersal Online. This role involves conducting in-depth market analysis, identifying competitive advantages, and formulating strategies to enhance Shufersal's position in the Israeli retail landscape. Navot Levkovitz facilitates cross-departmental collaboration, ensuring alignment between strategic objectives and operational execution. The Head of Corporate Strategy Chief of Staff also manages key projects and advises senior management on critical business decisions, contributing directly to the company's sustained growth and market leadership.

Avi Marder, the Roadmap Program Director, Information Technology & Chief Information Officer, Office at Shufersal, leads the strategic direction and execution of the company's information technology initiatives. Marder oversees the development and implementation of IT roadmaps that support Shufersal's business objectives, including enhancing the functionality and scalability of Shufersal Online and optimizing in-store technology across all formats. This leadership role involves managing IT infrastructure, cybersecurity, and digital transformation projects to ensure operational efficiency and data integrity. Avi Marder's focus is on leveraging technology to drive innovation, improve customer experiences, and maintain Shufersal's competitive advantage in the retail sector. The Chief Information Officer ensures robust IT systems are in place to support the company's extensive operations.