Shufersal Executive and Leadership Team

Efrat Binshtok, the Deputy Chief Executive Officer at Shufersal, directs critical operational facets of the retail giant. Overseeing day-to-day business activities, Binshtok ensures the seamless execution of Shufersal's multi-format retail strategy, spanning discount stores, supermarkets, and express outlets. This leadership position involves close collaboration with other senior executives to optimize store performance and enhance customer engagement across all physical locations. Efrat Binshtok's focus remains on driving efficiency and maintaining high service standards throughout the extensive store network. The Deputy Chief Executive Officer also plays a key part in aligning operational strategies with the company's overarching business objectives, ensuring that Shufersal Online complements the physical retail presence effectively. This role is pivotal in maintaining Shufersal's market leadership in Israel's competitive retail sector.

Iris Adato, the Chief Financial Officer at Shufersal, manages the company's financial health and strategic fiscal planning. Adato oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring compliance with regulatory requirements and industry best practices. This role is crucial for maintaining the financial stability and growth trajectory of Shufersal's diverse retail operations, from its extensive chain of grocery and superstores to its burgeoning e-commerce platform. Iris Adato's responsibilities extend to capital allocation, investment analysis, and risk management, directly impacting the company's profitability and long-term sustainability. The Chief Financial Officer works closely with the executive team to support strategic decision-making through rigorous financial analysis and insights, underpinning Shufersal's market position in Israel.

Gil Weiss, the Group Chief Financial Officer at Shufersal, provides overarching financial leadership and strategic direction for the entire Shufersal group. Weiss is responsible for the financial integrity and performance of all Shufersal's business units, including its extensive network of grocery stores, superstores, express formats, and the Shufersal Online e-commerce platform. This role encompasses financial planning, investment strategy, treasury management, and ensuring robust financial controls across the organization. Gil Weiss's expertise is critical in guiding Shufersal's financial decisions, supporting expansion initiatives, and optimizing profitability in the dynamic Israeli retail market. The Group Chief Financial Officer works in tandem with the Chief Executive Officer and other senior leaders to drive sustainable financial growth and shareholder value. Weiss's oversight ensures fiscal discipline across all Shufersal's operations.

Ziv Kesselman, the Chief Marketing Officer at Shufersal, spearheads all marketing and brand strategy initiatives for the leading Israeli retail corporation. Kesselman directs the development and execution of comprehensive marketing campaigns designed to enhance brand visibility, drive customer acquisition, and foster loyalty across Shufersal's various retail formats and its online presence. This involves overseeing market research, advertising, public relations, and digital marketing efforts. Ziv Kesselman's strategic vision is instrumental in positioning Shufersal effectively within the competitive retail landscape, ensuring its message resonates with diverse customer segments. The Chief Marketing Officer collaborates with sales and operations teams to align marketing objectives with commercial goals, driving sales growth for both physical stores and Shufersal Online. Kesselman's leadership ensures Shufersal maintains its strong connection with consumers.

Avi Marder, the Chief Information Officer, Office at Shufersal, directs the company's information technology strategy and execution. Marder oversees the development and implementation of technology solutions that support Shufersal's extensive retail operations, including its physical stores and the Shufersal Online e-commerce platform. This involves managing IT infrastructure, cybersecurity, data management, and digital transformation initiatives. Avi Marder's role as Roadmap Program Director ensures that technology investments align with Shufersal's long-term business objectives, driving innovation and operational efficiency. The Chief Information Officer, Office is pivotal in enhancing the customer experience through technology, optimizing supply chain management, and ensuring the reliability and security of all IT systems. Marder's leadership is essential for Shufersal's continued success in leveraging technology within the retail sector.

Navot Levkovitz, the Head of Corporate Strategy Chief of Staff at Shufersal, drives strategic planning and execution across the organization. Levkovitz supports the executive leadership in developing and implementing Shufersal's long-term strategic vision, focusing on market expansion, operational improvements, and new business opportunities within the retail sector. This role involves extensive analysis of market trends, competitive landscapes, and internal performance metrics to identify key strategic priorities. Navot Levkovitz facilitates cross-functional collaboration, ensuring alignment between different departments and business units, including Shufersal's diverse store formats and its e-commerce operations. The Head of Corporate Strategy Chief of Staff plays a critical part in translating strategic initiatives into actionable plans, monitoring progress, and advising senior management on critical business decisions. Levkovitz's contributions are vital to Shufersal's sustained growth and market leadership in Israel.