Shopko Optical Executive and Leadership Team

June, 2026

Leadership Overview

Shopko Optical has 4 executives leading key functions including strategy, operations, real estate, and market expansion.

Driven by a commitment to patient care, Shopko Optical provides comprehensive vision services, including appointments, glasses, and contacts, establishing a significant presence across the Midwest and Washington.

Leadership Roles at Shopko Optical

  • President - Cristobal Pollock
  • President - Dawn Dillman
  • President, Real EstatenShopko Opticaln700 Pilgrim WaynGreen Bay - Benjamin LaForest
  • President - Danny Wang
  • Cristobal Pollock - President

    Cristobal Pollock, the President at Shopko Optical, directs the strategic vision and overall operational framework for the organization. Pollock oversees the integration of patient care services with the company's retail offerings, ensuring a seamless customer experience from appointment scheduling to eyewear selection. This leadership involves aligning departmental goals with the company's mission to provide accessible and high-quality vision care across its Midwest and Washington locations. Pollock's focus remains on enhancing service delivery and expanding the company's footprint through strategic initiatives. The President drives initiatives that support the core business of providing appointments, glasses, and contacts, ensuring operational efficiency and patient satisfaction.

    Dawn Dillman - President

    Dawn Dillman, the President at Shopko Optical, spearheads the operational execution and service delivery across all locations. Dillman manages the day-to-day functions critical to providing appointments, glasses, and contacts, ensuring adherence to high standards of patient care and operational efficiency. This role involves optimizing workflows within the optometrist offices and coordinating with supply chain partners for eyewear and contact lens availability. Dillman's leadership ensures that the company's presence in the Midwest and Washington consistently meets patient needs. The President drives initiatives focused on service excellence and the effective management of resources to support the company's growth and market penetration.

    Benjamin LaForest - President, Real EstatenShopko Opticaln700 Pilgrim WaynGreen Bay

    Benjamin LaForest, the President, Real EstatenShopko Opticaln700 Pilgrim WaynGreen Bay at Shopko Optical, manages the strategic development and oversight of the company's real estate portfolio. LaForest's responsibilities include identifying optimal locations for optometrist offices, negotiating lease agreements, and ensuring facilities align with the company's operational and brand requirements. This role is crucial for the expansion and consolidation efforts of Shopko Optical, particularly in the Midwest and Washington regions. LaForest drives the real estate strategy to support the core business of providing vision services, ensuring that each location is positioned for maximum accessibility and patient engagement. The President, Real EstatenShopko Opticaln700 Pilgrim WaynGreen Bay oversees property management and development to facilitate business objectives.

    Danny Wang - President

    Danny Wang, the President at Shopko Optical, leads market expansion and strategic partnerships, driving the company's growth trajectory. Wang focuses on identifying new opportunities within existing markets and exploring potential expansion into new territories, leveraging the company's established presence in the Midwest and Washington. This involves developing and executing market penetration strategies that enhance brand visibility and patient acquisition for services like appointments, glasses, and contacts. The President works to strengthen the company's position by fostering relationships with healthcare providers and community stakeholders. Danny Wang's leadership ensures the sustained growth and competitive advantage of Shopko Optical in the healthcare sector.

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    Frequently Asked Questions Regarding Shopko Optical Top Executives and Leadership Team

    Who leads Shopko Optical?
    Shopko Optical is led by Cristobal Pollock (President), along with executives such as Dawn Dillman (President) and Benjamin LaForest (President, Real EstatenShopko Opticaln700 Pilgrim WaynGreen Bay).
    Who is part of Shopko Optical’s executive team?
    The executive team of Shopko Optical includes leaders such as Cristobal Pollock (President), Dawn Dillman (President), Benjamin LaForest (President, Real EstatenShopko Opticaln700 Pilgrim WaynGreen Bay) and other senior executives.
    How many executives does Shopko Optical have?
    Shopko Optical has 4 executives leading key business areas.
    What roles are included in Shopko Optical’s leadership team?
    The leadership team of Shopko Optical includes roles such as President, President, President, Real EstatenShopko Opticaln700 Pilgrim WaynGreen Bay, President.